Envision Health

BACKGROUND

Please describe your company and position.

I am the Director of Public Relations & Communications of Phoebe Putney Health System

Describe what your company does in a single sentence.

Phoebe Putney Health System is the largest healthcare provider and largest employer in southwest Georgia.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Envision Health to accomplish?

• Establish Phoebe Putney Health System’s CEO as a credible national voice on rural healthcare policy through original, data-backed thought leadership content distributed to media and legislators.
• Generate earned media coverage for Phoebe in regional, national, and trade outlets to expand visibility beyond the Albany, GA market and reach healthcare policy and industry audiences.
• Build a proactive reputation management infrastructure that monitors Phoebe’s media and social footprint, identifies emerging risks early, and provides consistent strategic guidance to leadership.
• Develop a sustainable content series that gives Phoebe an ongoing vehicle for legislator outreach and press engagement without requiring significant internal bandwidth from the marketing team.

SOLUTION

How did you find Envision Health?

Other

Why did you select Envision Health over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Envision Health were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Envision helped us develop a communications plan to respond to a series of stories from a national news organization that portrayed Phoebe in unfairly and negatively.  The team at Envision has also helped us earn positive media coverage from national outlets that we otherwise would not have been able to reach, and they have helped us develop a quarterly report to establish us as a respected and recognized expert on issues affecting rural healthcare providers across the country.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The inaugural Rural Health Report on the 340B Drug Pricing Program was distributed via PR Newswire and syndicated to Yahoo! Finance, achieving 44.6M+ reach. It received board-level approval and is now a recurring quarterly series.

Monthly earned media monitoring showed consistent positive-to-neutral sentiment, with net sentiment reaching +69.70% in August 2026 — the strongest monthly reading since tracking began. National placements included Yahoo! News, MSN (78.8M reach), GA Public Broadcasting, and Becker’s Hospital Review.

Zero reputational escalations reached media despite several sensitive watch items — including a ProPublica investigative piece, a litigation threat from a local developer, and community-level social media incidents — all identified, documented, and managed before any public footprint developed.

The Rural Health Report series has been greenlit for quarterly publication by Phoebe’s CEO and board. The second edition (Medicare Advantage) is in production. Each edition is packaged with press release distribution, media pitching, legislator outreach assets, and website integration.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We meet regularly with the team, and they are always available quickly anytime we need to discuss anything between scheduled meetings.  They provide a deep bench of subject matter experts to work with us.  They work quickly and efficiently and deliver what we ask for, when we need it.

What was your primary form of communication with Envision Health?

Virtual Meeting

What did you find most impressive or unique about this company?

They sincerely believe in our organization and our mission, and they always work around our schedules to make themselves available whenever we need them.

Are there any areas for improvement or something Envision Health could have done differently?

We have no significant concerns or complaints with the service we have received from Envision Health.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder, CSO, and CMO of Verinov. We provide a data curation as a service (DCaaS) platform that cleanses, enriches, and standardizes healthcare data to improve data quality, enabling payers, providers, and partners to make better clinical and financial decisions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Envision Health?

We needed help clarifying our market message and penetrating complicated selling environments.

SOLUTION

What was the scope of their involvement?

Envision Health provided a full-stack marketing team. The team handled landscape mapping, message generation, ICP refinement, web, social media, and collateral marketing materials.

What is the team composition?

We worked with 3–5 teammates from Envision Health.

How did you come to work with Envision Health?

Envision Health was referred to me. I chose them over other options because they were a great culture fit, and their company values aligned with ours. Additionally, they were industry experts.

What is the status of this engagement?

We worked together from July 2019 to October 2023

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Envision Health's work increased our market presence, leads, and customer resonance with our message. The team also achieved a full web revamp, conference circuit, and sales collateral.

How did Envision Health perform from a project management standpoint?

Envision Health delivered on time. We communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

I was impressed with Envision Health's industry depth.

Are there any areas they could improve?

They could have pushed back more.