Enfold

BACKGROUND

Please describe your company and position.

I am the VP of Global Business Development of Fast Lane Group

Describe what your company does in a single sentence.

Deliver high-end IT training solutions and services worldwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Enfold to accomplish?
We hired Enfold to create a go-to-market strategy and execute a full-funnel campaign for a joint venture with Microsoft. Since we were launching in a completely new market — both geographically and demographically — we needed a partner who could move fast, think proactively, and validate our concept through data-driven experimentation and execution.

SOLUTION

How did you find Enfold?

Referral

Why did you select Enfold over others?

Enfold came highly recommended by one of my partners as a leader in omnichannel marketing, with deep expertise across both apps and web-based products. And after initial talks with few possible agencies, their team stood out not just for their track record in e-learning, but also for their holistic view — instead of narrowly focusing on user acquisition, they proactively suggested improvements to the product and mapped out a lifecycle strategy focused on our most critical KPI: course completion.

How many teammates from Enfold were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Before the official start date, Enfold asked for access to all relevant tools — paid media platforms, product analytics, and CRM — so they could hit the ground running. The kickoff call included their full team and our key stakeholders, and their line of questioning not only accelerated onboarding, but also led to strategic changes in how we positioned and structured the product pre-launch.
The scope included one month of go-to-market strategy and three months of campaign execution. This covered:
- Channel setup across Meta, LinkedIn, Search, and Programmatic
- Creative production (ads, emails, SMS, landing pages)
- Implementation of a lifecycle marketing (LCM) solution
- Market segmentation and audience planning
- Daily campaign optimization and weekly reporting

Enfold didn’t just drive new user acquisition — they also owned the full engagement funnel. They proposed and implemented a lifecycle engagement strategy to increase activation and learning completion rates, ultimately improving long-term ROI.

Review Change Request | What was the team composition?: Four team members were involved:
- A strategist who bridged product, growth, and tech and owned the overall direction
- A lifecycle marketing specialist who implemented and optimized engagement flows (email, SMS)
- A paid media marketer who handled paid campaign setup and ongoing optimization
- A designer who created all visual assets (ads, email templates, video)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were very satisfied with the outcome. The campaigns exceeded our KPIs for learner signups and completions, which was essential for unlocking further rollout in new markets. Enfold’s ability to deliver without heavy involvement on our end was a game-changer — especially given how much internal bandwidth we were dedicating to onboarding the users their campaigns brought in.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Enfold communicated with clarity and structure. They kept us aligned on priorities, timelines, and next steps without overwhelming us with unnecessary detail. When technical roadblocks came up, they always presented fast and viable workarounds. They were flexible with communication tools — suggesting their own, but easily adapting to ours as needed. Their responsiveness and ownership made collaboration seamless.

What was your primary form of communication with Enfold?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

They operate with the perfect balance of strategic thinking and hands-on execution. Even though the initial scope was focused on user acquisition, they continuously went beyond — identifying gaps, proposing improvements, and proactively challenging our assumptions to improve results. Their approach was never transactional; it felt like they were just as invested in the success of the project as we were.

Are there any areas for improvement or something Enfold could have done differently?

Not really, since they met and went above my expectations. As a result we've since engaged Enfold for our GTM strategies in other markets and plan to continue working with them long-term. We see them not just as a service provider, but as a true strategic partner.

BACKGROUND

Introduce your business and what you do there.

I’m the senior director of growth marketing for a renewable energy company. We provide farm-to-table renewable energy to customers in deregulated markets.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Enfold?

We needed support for our marketing team on email, SMS, and direct mail technical implementation.

SOLUTION

What was the scope of their involvement?

Enfold handles the operational and technical work within our ESP, including QA and optimization. The team also acts as consultants to help us take the right path based on our goals.

What is the team composition?

We work with 2–5 teammates from Enfold.

How did you come to work with Enfold?

Someone referred Enfold to us. I chose them over other options because they had high ratings and good value for the cost.

What is the status of this engagement?

We started working with Enfold in December 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Enfold has completed projects on time and on budget. The team has also been able to push forward and launch projects that our internal team hasn't been able to based on our gap in skills.

How did Enfold perform from a project management standpoint?

Enfold delivers on time. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Enfold is a great communicator and is readily available to answer questions and dive in. I highly recommend Enfold for your lifecycle marketing needs!

Are there any areas they could improve?

There's nothing Enfold could improve on.