energi PR

BACKGROUND

Please describe your company and position.

I am the Principal and Creative Director of a strategic marketing firm 

Describe what your company does in a single sentence.

We are a strategic marketing firm with deep expertise across industries, delivering innovative, integrated solutions through a collaborative approach, a passion for impactful work, and a keen ability to bridge understanding through clear, compelling communication.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire energi PR to accomplish?

• Strengthen our brandEnhance Brand Awareness
• Drive Media Engagement
• Protect and Manage Reputation

SOLUTION

How did you find energi PR?

Referral

Why did you select energi PR over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from energi PR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work: energiPR Engagement
Objective
To enhance brand awareness, drive media engagement, and protect and manage reputation through a strategic, results-driven public relations program.

Scope of Work
1. Brand Awareness & Thought Leadership

• Develop a comprehensive PR strategy to position the company as a leader in its industry.
• Craft compelling brand narratives and messaging that align with core values and business objectives.
• Secure speaking opportunities, guest articles, and industry awards to reinforce authority.
• Leverage executive profiling and thought leadership content to enhance credibility.

2. Media Engagement & Press Coverage

• Identify key media targets and build relationships with relevant journalists, editors, and influencers.
• Develop press releases, media pitches, and feature story angles that align with industry trends.
• Coordinate media outreach and press opportunities, ensuring timely and high-impact placements.
• Monitor media coverage, track performance metrics, and optimize future outreach efforts.

3. Reputation Management & Crisis Communication

• Establish a proactive reputation management strategy to maintain credibility and trust.
• Develop crisis communication plans, including response frameworks and media training.
• Monitor brand sentiment and media mentions, providing timely reports and recommendations.
• Offer ongoing guidance to navigate potential risks and respond effectively to emerging issues.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased Brand Awareness
• Secured interviews, bylined articles, and thought leadership features in key outlets.
• Growth in media relationships and responsiveness from journalists.
• Increased share of voice compared to competitors.
• Positive sentiment in media coverage and social conversations.
• Number of press releases picked up by media outlets.
• Website traffic and lead generation from PR-driven sources.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

energiPR's project management approach is structured and responsive, ensuring that deliverables are met on time while adapting to evolving needs. Their team follows a proactive workflow, maintaining clear communication and providing regular updates on project milestones. They demonstrated flexibility in addressing feedback and adjusting strategies when necessary, ensuring alignment with our business objectives. energiPR is also highly responsive, promptly addressing inquiries and media opportunities, making them a reliable partner in executing PR initiatives efficiently.

What was your primary form of communication with energi PR?

Virtual Meeting

What did you find most impressive or unique about this company?

What stands out most about energiPR is their ability to seamlessly blend strategic thinking with proactive execution. Their deep industry knowledge, strong media relationships, and tailored approach ensure impactful storytelling that aligns with business objectives. Their responsiveness and adaptability set them apart, as they not only meet deadlines but also anticipate challenges and opportunities, making them a true extension of the team.

Are there any areas for improvement or something energi PR could have done differently?

energi PR delivered strong results with strategic execution and responsiveness. To enhance future engagements, they could further optimize campaign agility based on real-time data and streamline communication for faster feedback.

BACKGROUND

Please describe your company and position.

I was the VP, IR of Tetra Bio-Pharma

Describe what your company does in a single sentence.

Tetra Bio-Pharma Inc. (TSX-V: TBP, OTCQB: TBPMF) is a biopharmaceutical leader in cannabinoid-based drug discovery and development with a clinical program aimed at bringing novel drugs and treatments to patients and their healthcare providers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire energi PR to accomplish?

• Public Relations
• Media Training
• Thought Leadership

SOLUTION

How did you find energi PR?

Referral

Why did you select energi PR over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from energi PR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Public Relations, Thought Leadership, and Social Media Awareness for Tetra Bio-Pharma Introduction: Energi PR provided comprehensive public relations services aimed at enhancing Tetra Bio-Pharma's visibility and thought leadership within the capital markets and pharmaceutical industry. This Scope of Work outlined the specific activities and deliverables undertaken to achieve these objectives. 
• Public Relations Strategy: Developed a tailored public relations strategy aligned with Tetra Bio-Pharma's goals and objectives. Identified key messaging points and target audience segments within the capital markets and pharmaceutical industry. Conducted regular media monitoring and analysis to stay informed about industry trends, competitor activities, and opportunities for Tetra Bio-Pharma. 
• Media Relations: Cultivated and maintained relationships with relevant journalists, editors, and influencers in the capital markets and pharmaceutical sector. Drafted and distributed press releases, media advisories, and other media materials to announce significant milestones, product launches, and corporate updates. Facilitated media interviews, briefings, and speaking opportunities for Tetra Bio-Pharma's executives and subject matter experts. 
• Thought Leadership: Positioned Tetra Bio-Pharma as a thought leader in the pharmaceutical industry through targeted thought leadership campaigns. Developed and pitched bylined articles, op-eds, and expert commentary to industry publications, trade journals, and online platforms. Identified speaking engagements, panel opportunities, and conference participation to showcase Tetra Bio-Pharma's expertise and insights. 
• Social Media Management: Developed and maintained Tetra Bio-Pharma's presence across relevant social media platforms, including but not limited to LinkedIn, Twitter, and industry-specific forums. Created engaging and informative content, including articles, infographics, videos, and live streams, to foster audience engagement and drive awareness. Monitored social media channels for brand mentions, relevant discussions, and emerging trends, and responded promptly to inquiries and comments. 
• Measurement and Reporting: Established key performance indicators (KPIs) and metrics to measure the effectiveness of public relations efforts. Provided regular reports and analysis on media coverage, social media engagement, website traffic, and other relevant metrics. Used insights from performance data to refine strategies and tactics for continuous improvement. 
• Collaboration and Communication: Maintained open and transparent communication with Tetra Bio-Pharma's team to ensure alignment on goals, priorities, and expectations. Coordinated closely with internal stakeholders, including marketing, investor relations, and regulatory teams, to integrate public relations efforts with broader organizational initiatives. 
• Timeline and Deliverables: Developed a detailed timeline outlining key milestones, deliverables, and deadlines for each phase of the project. Regularly reviewed and adjusted the timeline as needed to accommodate changes in priorities or external factors. 

This Scope of Work provided a comprehensive framework for Energi PR's public relations efforts on behalf of Tetra Bio-Pharma. Through the strategic implementation of media relations, thought leadership, and social media management, we elevated Tetra Bio-Pharma's visibility and reputation within the capital markets and pharmaceutical industry.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We had significant increase in share price We had significant increase in volume of shares traded We had significant awareness of the company in media articles.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were excellent. Absolute professionals. On time, professional and accurate. Highly recommend

What was your primary form of communication with energi PR?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their unwavering commitment to excellence in their deliverables. They were passionate about their work and clients.

Are there any areas for improvement or something energi PR could have done differently?

There was nothing they needed to improve on.

BACKGROUND

Please describe your company and position.

I am the former Senior Manager of a healthcare solutions company

Describe what your company does in a single sentence.

Health Care Solutions

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire energi PR to accomplish?

• Corporate Awareness
• Partnership
• Fund raising for a great cause

SOLUTION

How did you find energi PR?

Online Search

Why did you select energi PR over others?

• High ratings
• Great culture fit
• Company values aligned
• creative, responsive, committed

How many teammates from energi PR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

EnergiPR took on a corporate awareness campaign for my organization. They came up with excellent tactics to support the initiative. We not only achieved awareness goals, but achieved fund raising targets we had set.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Awareness goals and engagement
• We were awarded a PR award at the end of the campaign

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Project management is excellent. 
• They delivered on time. 
• They were very proactive with ideas and initiatives

What was your primary form of communication with energi PR?

In-Person Meeting

What did you find most impressive or unique about this company?

Their drive to find new and creative approaches, the team's dedication to success and the true partnership they provide for their clients were impressive

Are there any areas for improvement or something energi PR could have done differently?

None to be mentioned

BACKGROUND

Please describe your company and position.

I am the President of a pharmaceutical consulting company. 

Describe what your company does in a single sentence.

Bio pharmaceutical industry consulting with a focus on commercial operations and M&A support.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire energi PR to accomplish?

• Brand PR
• Company PR

SOLUTION

How did you find energi PR?

Referral

Why did you select energi PR over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned
• Other

How many teammates from energi PR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Public relations services for the company and for specific brands. 
• Develop a branded PR program for a new product launch to direct patients to a source for educational and support materials.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• A branded PR program including materials for caregivers and patients. 
• A company awareness PR campaign the success of which was measured by the number and location of press release pickups.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All projects were completed successfully and on time.

What was your primary form of communication with energi PR?

In-Person Meeting

What did you find most impressive or unique about this company?

• Understanding our needs
• Customer focus 
• Responsiveness
• Creativity.

Are there any areas for improvement or something energi PR could have done differently?

I can’t think of any areas that needed improvement.