Emerald Creative Content

BACKGROUND

Please describe your company and position.

I am the CEO of Milex Complete Auto Care - Mr. Transmission

Describe what your company does in a single sentence.

Here’s a professional company description you can use for marketing materials, media features, website copy, or business listings. I’ve written it so it reflects a strong, premium automotive brand position:

 
Company Description — Milex Complete Auto Care – Mr. Transmission of North Columbus

Milex Complete Auto Care – Mr. Transmission of North Columbus is a full-service automotive repair and transmission specialist dedicated to delivering high-quality, dependable vehicle care for drivers and fleets throughout the Columbus community. Operating from a modern 10-bay facility, the shop provides comprehensive maintenance, diagnostics, and repair services for automobiles and light trucks, combining advanced technology with decades of hands-on industry expertise.

Built on a foundation of integrity, precision, and customer education, the team focuses on accurate inspections, customized repair solutions, and transparent communication to help clients make informed decisions about their vehicles. From routine maintenance to complex drivetrain and transmission work, every service is backed by a commitment to reliability, safety, and long-term performance.

Beyond repairs, Milex Complete Auto Care – Mr. Transmission actively supports the local community through safety initiatives, educational outreach, and partnerships that promote responsible vehicle ownership. By blending technical excellence with a customer-first philosophy, the shop strives to be a trusted long-term automotive partner for families, professionals, and fleet operators across Central Ohio.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Emerald Creative Content to accomplish?

• Boosting organic traffic and presence for less reliance on ads, building up digital reputation to drive more organic sales.
• Creating a sustainable ad model that's complimented by the organic strategy.

SOLUTION

How did you find Emerald Creative Content?

Referral

Why did you select Emerald Creative Content over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Emerald Creative Content were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Emerald Creative provides marketing and creative support focused on strengthening brand presence, improving visibility, and supporting customer growth. Their role centers on developing branded content, coordinating photo and video shoots, producing promotional materials, and maintaining consistent messaging across digital and print channels.

They assist with campaign creative, social media assets, and visuals that support advertising efforts while collaborating with your team on planning, approvals, and strategy alignment. The objective is to enhance local market positioning, attract higher-quality customers, and support long-term business growth through professional, consistent marketing execution.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased targeted organic website traffic by 474%

Increased targeted paid social website traffic by 2,223%

Increased monthly organic website conversions from 0 to average of 17 per month

Improved total calls from ads from 6 in Feb. 2025 to 141 by Dev. 2025 while DECREASING ad spend significantly

Improved organic social impressions from 10K per month (mostly ad-driven) to 132K (mostly organic) in 11 months

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Emerald Creative demonstrated a structured and collaborative approach to project management, maintaining clear communication and consistent coordination throughout the engagement. Timelines were generally outlined in advance, and deliverables were scheduled around content shoots, campaign needs, and marketing priorities. Most items were provided within the expected timeframe, with adjustments made when business needs or scheduling changes arose.

They were responsive and receptive to feedback, showing flexibility when priorities shifted or when revisions were requested. Communication remained professional and solution-focused, and they worked to align creative output with evolving goals, brand direction, and operational demands. Overall, their responsiveness and willingness to adapt helped maintain forward momentum while supporting ongoing marketing initiatives.

What was your primary form of communication with Emerald Creative Content?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most was their ability to combine creative vision with practical execution. They didn’t just produce visuals, they worked to understand the business goals behind each project and aligned their work to support growth, brand positioning, and long-term strategy. Their collaborative style, openness to feedback, and willingness to refine details made the process feel more like a partnership than a typical vendor relationship. The consistency of their branding approach and their focus on delivering polished, professional content that reflects the company’s values were particularly impressive.

Are there any areas for improvement or something Emerald Creative Content could have done differently?

Overall, the experience was positive, though there are a few areas where the process could have been even stronger. Clearer upfront expectations around timelines, deliverable scope, and revision cycles would have helped reduce back-and-forth and improved planning on our end. More proactive communication around upcoming content needs or scheduling changes would also support smoother coordination with day-to-day shop operations.

From a strategic standpoint, adding more structured check-ins focused on measurable results not just creative output could further strengthen alignment with business goals. Bringing more performance insights or recommendations tied to lead quality and growth objectives would elevate the partnership beyond content execution and help maximize long-term impact.

These are not negative statements just the course of business.

BACKGROUND

Please describe your company and position.

I am the CEO of Hardstop Records

Describe what your company does in a single sentence.

Hardstop Records is an independent musical label based in Chicago. We develop the local music community by signing only Chicago artists, play in Chicago only venues and record in Chicago studios. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Emerald Creative Content to accomplish?

• Emerald teamed up with Hardstop from the very beginning to help build up their brand and presence to attract the right musicians and promote their music throughout the city of Chicago and beyond.

SOLUTION

How did you find Emerald Creative Content?

Referral

Why did you select Emerald Creative Content over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Emerald Creative Content were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Hardstop utilized Emerald Content to acutally create the brand and identity of Hardstop Records. They were essential at rasing awareness when the label had no artists or real content to present. 

With three artists on the label we lean on Emerald to:

-Promote shows and events

-Provide relevant industry blogs and awareness to the Chicago music community

-Press Releases, post show impact, campaign metrics 

-Provide a local resource for newer artists on logists on working with a label

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Created a social media and SEO campaign to attract Chicago artists, resulting in hundreds of submissions and 3 bands being signed to the label.

Increased organic website traffic by 345.2% over the course of 1 year.

Built an organic following of 2.6K followers from 0 followers, with average organic monthly impressions around 45K across channels.

Increased organic social media traffic by 127.6% over the course of 1 year.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

On every level of engagement Emerald Content has prioritized Hardstop Records core offering to its  local artists. 

They are 100% available, they work 24 hours a day, experts at what they do and are not only great professionals but just great teachers. They have taken an unknown, new music label into a well respected, sought after and powerful voice in Chicago's independent music community. 

What was your primary form of communication with Emerald Creative Content?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We have established a great working relationship where I feel no subject is off the table. We exchange ideas and strategy but also can talk about what emerald is up to, what they are working towards and their own journey in the social media enviornment. 

Are there any areas for improvement or something Emerald Creative Content could have done differently?

One of the best things about Emerald is their ability to adapt. I have always been so impressed with their work but I know I can come to them with off the grid ideas and they will give me something better than I imagined.