Elephate

BACKGROUND

Please describe your company and position.

 I am the marketing director of a consumer products & services company 

Describe what your company does in a single sentence.

Our pet store was established in 2014 and from the very beginning it has had a mission to take care of all animals and support pet owners! Convenience and online consumption is easy for every animal lover, and the price index of products from top brands is available. Our cheap pet store is based on continuous development and sets new standards in animal care by providing high-quality products to strengthen health, facilitate training, diversify the animals' environment and, above all, provide them with balanced and flavorful, original food. Taking care of the healthy, safe life and full bellies of dogs, cats, fish, rodents, rabbits, reptiles, amphibians and even birds is a priority here!

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Elephate to accomplish?

• SEO actvities audit
• Problems solving
• Recommendations for further stages

SOLUTION

How did you find Elephate?

Publication

Why did you select Elephate over others?

• Great culture fit
• Good value for cost
• Communication with agency

How many teammates from Elephate were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project included conducting an audit of several selected websites in terms of technical SEO and, on the other hand, reviewing our positions on phrases. Additionally, the agency received from us several problematic issues to which we were looking for answers. The last part of the project was the desire to develop a path forward in the area of ​​SEO.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Solution to the identified problems. Increase in SEO traffic.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Without any reservations. Everything on time. Very good communication on technical topics. What is noteworthy is the substantive answer to each question asked, no "maybe yes, maybe yes" type of answer.

What was your primary form of communication with Elephate?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Very concret answers to given problems

Are there any areas for improvement or something Elephate could have done differently?

Nope

BACKGROUND

Please describe your company and position.

I am the CEO of a transportation company 

Describe what your company does in a single sentence.

We're a private jet charter broker company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Elephate to accomplish?

• We hired Elephate to grow our website traffic with SEO and content, to generate more leads from our website as a result.

SOLUTION

How did you find Elephate?

• Online Search
• Clutch Site

Why did you select Elephate over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Elephate were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We approached Elephate to help us recover from the traffic drop that we experienced in 2019. We started with consultations and the review of our previous activities. Elephate performed an extensive SEO audit of our website, backlink profile, and the information architecture. They analyzed our competitors, target customers, and the whole industry in detail, to understand our business needs. They also crafted a new SEO strategy that resulted in the creation of new landing pages to target important keywords with high traffic potential. Then, we consistently worked together on content creation and link building, to execute our new long-term SEO strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The increase of our website rankings for the most important keywords, that resulted in consistent growth of organic traffic and leads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their communication and project management was excellent. The people assigned to the project were kind, reliable, smart, honest and always on time. Very pleasant to work with.

What was your primary form of communication with Elephate?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The highest value in working with Elephate was their team of experts that combine knowledge, experience and a lot of integrity. They were committed to the project and the objectives, and delivered the work within the highest standards. The values of our companies were very much aligned, and we established a successful relationship.

Are there any areas for improvement or something Elephate could have done differently?

Can't think of any.

BACKGROUND

Please describe your company and position.

I am the e-Commerce Manager of RRmoto

Describe what your company does in a single sentence.

RRmoto is an online store that sells motorcycle helmets, clothing and accessories. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Elephate to accomplish?

• To increase our SEO traffic and grow revenue from the organic search channel.

SOLUTION

How did you find Elephate?

Referral

Why did you select Elephate over others?

• High ratings
• Great culture fit
• Referred to me
• Industry recognition

How many teammates from Elephate were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Initially, we hired Elephate just for link building. Then, after a few months, we decided to expand the project to complex SEO services. They crafted a long-term organic growth strategy for our e-commerce, based on their in-depth analysis of industry and competition. The execution of the plan included one-off activities like the SEO audit, keyword research, and URL structure optimization, followed by ongoing content writing for the blog and category pages, as well as regular link building.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our most important outcome is a significant increase in sales and revenue from the organic traffic channel. Our SEO visibility and traffic skyrocketed. The results of Elephate’s work are impressive and beyond our expectations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They lead the project proactively and deliver everything on time. They quickly reply to any questions that we have. 

What was your primary form of communication with Elephate?

Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive is Elephate’s ability to overdeliver the results beyond our already high expectations. We also like their can-do attitude and solid expertise in the e-commerce SEO field, which is really concentrated on increasing revenue.

Are there any areas for improvement or something Elephate could have done differently?

Nothing to improve.

BACKGROUND

Please describe your company and position.

I am the Project Manager Biletyna Festival Tour of biletyna.pl sp. z o.o.

Describe what your company does in a single sentence.

Portal biletyna.pl was created to make your time available. You no longer have to look for a ticket at the circus or for a performance by your favorite cabaret group - just check our offer. We deliver them on an ongoing basis, and from a source that may appear not only with events, but also provides participation in events that take place in a few months.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Elephate to accomplish?

• Preparing and conducting marketing research
• Publication of research results in the media

SOLUTION

How did you find Elephate?

Referral

Why did you select Elephate over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Elephate were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

What events do we most like to take part in in the summer? Why do we go to music festivals and which of them do we find the most interesting? We checked this by conducting a study on a group of over 1,000 people from all over Poland. Here's what we managed to find out in a joint study prepared as part of the promotion of our holiday Biletyna Festival Tour, during which we visited five music festivals: https://biletyna.pl/blog/gdzie-bawic-sie-latem-polacy-wybrali-najciekawsze-festiwale-w-kraju

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• a well-prepared and conducted study and results, which became a perfect supplement to information about the festival market in Poland
• 2.58 million estimated reach of the publication (according to Newspoint)
• 211 380 reach of publications with information about our project Festival Tour Ticket
• 100 media publications related to the conducted marketing research
• 52 mentions of the tylena.pl brand in traditional, online and social media

Describe their project management. Did they deliver items on time? How did they respond to your needs?

A well-prepared and conducted examination. Excellent contact at all stages of cooperation. A complete report closing the cooperation.

What was your primary form of communication with Elephate?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Approach per our brand. Great knowledge and advice. We were sure we had established cooperation with a reliable brand.

Are there any areas for improvement or something Elephate could have done differently?

Everything's great!

BACKGROUND

Please describe your company and your position there.

I am the co-founder and CPO at Morizon.pl / MZN Property S.A. Our mission is to improve transactions in the real estate industry. On our platform, we collect and share sale and rent ads for houses, flats, plots of land, garages and commercial premises throughout Poland. We work with developers, brokers, companies and private owners. We also share expert knowledge by answering questions from potential tenants and providing guides in the form of blog articles.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Elephate, and what were your goals?

We were looking for strong SEO and content-marketing partner to help with growth in very competitive factor. We hired Elephate to provide us with the comprehensive SEO and content marketing services to increase traffic on our platform. At the later stage of cooperation, we also invested in Digital PR campaigns to strengthen the authority and awareness of our brand. Our main goal was to enter the TOP 3 of real estate brands in the organic search results of Google.pl. We also wanted to increase the number of important keywords ranking high on Google.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were looking for a fresh approach and new partner. We came across Elephate through a trusted recommendation.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The agency dealt with SEO optimization of our platform, running our blog and promoting the content published on it. At the beginning, Elephate prepared a detailed SEO and content strategy based on keyword research. Using the research as foundation, topics for articles were selected, followed by the regular blog posts creation. The Elephate team managed our blog using WordPress and promoted the published content using PR activities. The agency also worked on our landing pages. Elephate dealt with the optimization of individual elements and the improvement of internal linking. Their team created SEO-friendly content for the most important category subpages.

How many people from the vendor's team worked with you, and what were their positions?

A varying number of professionals were involved in the project depending on the cooperation state. On the agency side, the project was managed by content marketing specialist. Several different specialists were involved in the SEO and link building processes.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

During our cooperation with Elephate, we noticed a huge increase in the number of keywords in Google Search results. According to Senuto, the number of phrases our platform ranked in the TOP 3 of Google search results increased by as much as 700%, from 2,500 to 20,000. Towards the closing stages of the cooperation, Morizon.pl appeared in the TOP 10 for 65,500 keywords; when Elephate first took over, that value sat at 26,500. The average monthly organic traffic for the entire site tripled. Therefore, we've managed to achieve every goal set at the start of the cooperation period. Morizon.pl established itself as one of the TOP 3 brands dedicated to real estate in Poland.

Describe their project management style, including communication tools and timeliness.

The flow of information was very smooth and effective. Depending on our needs, communication with Elephate occurred via email, telephone or video calls. It is worth adding that the team didn't mind making quick and unexpected adjustments to their strategy once needed.

What did you find most impressive or unique about this company?

From our perspective, the commitment of the Elephate team to the success of the project was particularly important and could be felt at every step. It felt like there were part of our own team. We appreciated the availability and affordability as well as the professional approach of the agency. The proficient transfer of knowledge is also worth mentioning.

Are there any areas for improvement or something they could have done differently?

I believe we could have set even more ambitious goals and trust them with even larger monthly budget.

BACKGROUND

Please describe your company and your position there.

I'm a co-founder and CEO of online marketplace for diet catering services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Elephate?

We've hired Elephate for devising and executing our digital content strategy in order to (1) improve our SEO performance; (2) boost brand awareness through PR campaigns

SOLUTION

How did you select this vendor and what were the deciding factors?

We scanned the market for most reputable and frequently awarded agencies (as it was one of our quality indicators) of which 3 made our short list. Elephate appeared as those who combine a great level of expertise combined with personal touch.

They presented extraordinary approach and niche industry knowledge leaving other tenders way behind.

Describe the project in detail and walk through the stages of the project.

First month of our cooperation was to identify our weaknesses through comprehensive audit as well as to find strenghts and opportunities to build new strategy on. From 2nd month on we started cleaning up past mistakes (e.g. content cannibalism, thin content, shady link-bulding) and then implementing new content strategy with monthly planning and revising depending on market circumstances.

How many resources from the vendor's team worked with you, and what were their positions?

Elephate assigned an incredibly professional account manager to our project. Also, we've been in regular contact with the owner himself who willingly advices, consults and shares his personal insights. Kudos for the owner for making us feel special even though we are a rather small client.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

New content and link-bulding strategy helped us advance for business-essential phrases. Also, we received a great media coverage (both digital and traditional) thanks to Elephate's PR campaigns.

How effective was the workflow between your team and theirs?

A great level of transparency and responsiveness was I value the most about Elephate (besides their expertise and know-how obviously). Unlike other agencies I had cooperated with, they didn't try to hide their "secret knowledge", they answered all questions, they always dispelled any doubts we ever had.

What did you find most impressive or unique about this company?

They offered a great level of transparency and responsiveness. That's what I value the most about Elephate (besides their expertise and know-how obviously).

Are there any areas for improvement or something they could have done differently?

I can't think of anything actually.

BACKGROUND

Please describe your company and your position there.

I'm marketing manager

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Elephate?

We hired Elephate for content marketing services provided for our shopping platform. They offered content marketing services containing running a company blog and link-building activities such as guest posting and digital PR campaigns.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have heard about Elephate before and we came directly to the agency.

Describe the project in detail and walk through the stages of the project.

We hired Elephate to prepare two blog article topics and briefs monthly. They also worked on four off-page publications (guest posts) based on cooperation with bloggers and influencers.

The publications were optimized and contained links to our websites (link building). Also, they create two digital PR campaigns a year for us.

It involves working on data collection, analyzing, and preparing creative reports with infographics. Long pieces of content are published on our blog and distributed through the media connected to our industry, such as interior design, lifestyle, home decor, also general and local media in Poland

How many resources from the vendor's team worked with you, and what were their positions?

The team was composed of one project coordinator who was responsible for contacting us. At our side there was a copywriter. During the digital PR campaign there was also a copywriter and graphic designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The team was composed of one project coordinator who was responsible for contacting us. At our side there was a copywriter. During the digital PR campaign there was also a copywriter and graphic designer.

How effective was the workflow between your team and theirs?

Above all, we are satisfied with the flexibility and customer-friendly approach of the agency. Together with specialists, we often discuss new ideas to increase the reach of our brand in search results and receive valuable recommendations, thanks to which we can make the right decisions in this regard. Elephate specialists are available to help and respond quickly to our messages, leaving no subject "in a vacuum".

What did you find most impressive or unique about this company?

We are impressed with their enthusiasm, commitment to ongoing projects, professionalism, and partnership approach.

Are there any areas for improvement or something they could have done differently?

Our cooperation is constantly developing, but we are satisfied with its progress. If there are any suggestions for changes on our part, we are sure that Elephate specialists will take them into account and will implement them.

BACKGROUND

Please describe your company and your position there.

I am SEO manager in a company that sells Home&Decor products

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Elephate?

We hired Elephate to create a digital PR campaign for our domain, Bimago.pl; to use creative, visually attractive content to obtain publications across media of various ranges, subsequently generating links leading to our website to improve its position in search rankings. We also wanted the value of our domain to increase.

SOLUTION

How did you select this vendor and what were the deciding factors?

creating engaging content that is rich in data and interesting information about our target group; obtaining a set number of publications in the media; increasing dofollow links to the page.

Describe the project in detail and walk through the stages of the project.

The agency helped us obtain valuable backlinks by means of a digital PR campaign. Elephate prepared campaign topics, conducted research, created texts and infographics based on the findings, and distributed these materials to the media.

How many resources from the vendor's team worked with you, and what were their positions?

The team was composed by Agnieszka, senior content marketing specialist at Elephate, who was responsible for communication and project coordination. She conducted the campaign and contacted the media during promotion. The team also included a copywriter and a graphic designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The average number of publications secured for a single campaign was 64, and the average number of dofollow links included in these publications was 25.

How effective was the workflow between your team and theirs?

The cooperation was very effective at all stages. We were always kept up to date with the progress and the communication was smooth and efficient.

What did you find most impressive or unique about this company?

High commitment of each team member, dynamic cooperation, efficient response to our needs, good communication, and above all, efficiency.

Are there any areas for improvement or something they could have done differently?

No, everything was perfect.

BACKGROUND

Please describe your company and your position there.

I work as an e-commerce specialist for VOX, one of the most innovative brands involved in designing, manufacturing and distributing furniture, home furnishings and building materials in Europe. VOX is an interior design brand with a unique and complementary portfolio of products and services related to furnishing apartments and houses. At VOX, we believe that true freedom starts at home and the way we live has a profound impact on our lives. That is why our products are created in response to real human needs, based on the design thinking methodology. We have multidisciplinary teams working on our offer, including, in addition to designers: psychologists, ethnographers, and sociologists; our goal is to constantly develop and provide comprehensive interior solutions. That is how our stylistically matched collections of furniture, floors, doors, accessories, as well as wall and facade systems are created.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Elephate?

We used Elephate’s services to create and implement a content marketing strategy, as well as high-quality content, that corresponds to the image of our organization and the needs of our clients. The cooperation has also expanded into other areas related to content creation in e-commerce, such as content audits, media campaigns, and product and category descriptions. People and their needs and values are at the center of all operations of the VOX brand – we wanted to find an effective way to convey this idea to our clients. This goal would be achieved through the creation of an inspirational content section on our website. We were looking for a partner who would understand the nature of our brand and create content that is tailored to its recipients. Our objectives also involved boosting the visibility of our website in Google Search and link building, with a particular emphasis on building the image of VOX as an industry expert.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had already been familiar with Elephate’s work for quite some time, having observed their results for other clients, their publications, and appearances at conferences. We liked their approach to content marketing, the way they worked, and their professionalism. We initiated the contact ourselves, which resulted in a cooperation that continues to this day.

Describe the project in detail and walk through the stages of the project.

At the start of our cooperation with Elephate, we organized a workshop with our marketing department to help the agency employees penetrate the world of the VOX brand. Their team also underwent product training, thanks to which they thoroughly learned about our offer and the features and advantages of specific solutions. Based on this knowledge, regularly updated at subsequent training sessions, Elephate’s responsibilities are: creating a schedule for the publication of self-help articles and creating content with the use of shared photo materials. The agency also regularly conducts digital PR campaigns (so far, there have been three): Elephate proposes potential topics and acquires high-quality data on the basis of which the content of the report is created. The final product is then promoted in the media. In addition, Elephate is entrusted with the creation of product and category descriptions. Based on technical information, the team prepares content that is accessible to the client and optimized for SEO.

How many resources from the vendor's team worked with you, and what were their positions?

On the side of VOX: coordinator of the entire effort, content manager who co-creates the schedule and adds content to the website, and periodically, the marketing and PR department for digital PR campaigns. On the side of Elephate: several content copywriters and a project manager in charge of communication with VOX.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As a result of our cooperation with Elephate, we have built from scratch a content section on our website where we publish high-quality guides and inspirational content. Thanks to the consultations between the Elephate team and our experts, we managed to create substantive articles that comply with the guiding philosophy of our brand. Moreover, the majority of our publications rank high in search results. During the two years of cooperation, three digital PR campaigns were conducted. In total, the campaigns acquired nearly 350 publications in the media, generating 250 links in the process. It is worth adding that the agency achieved these results in a natural way, i.e. through editorial cooperation.

How effective was the workflow between your team and theirs?

Elephate is one of the most efficient partners we work with. We adjusted the workflow to our needs and are very satisfied with the results.

What did you find most impressive or unique about this company?

We are very impressed with the coordination and transparency of every process. The copywriters very quickly adapted the style and tone of their content to the character of our brand.

Are there any areas for improvement or something they could have done differently?

We monitor and optimize the cooperation on an ongoing basis. The Elephate team is very proactive and open to new ideas.

BACKGROUND

Please describe your company and your position there.

I am the External Communication Team Teader of an established company in the Polish beauty industry. We sell products of carefully selected brands at stationary points and our online store. Our company offers high-quality cosmetics based on natural ingredients to women and men. Our e-commerce platform is recognized for its expert and empathetic customer service. We are committed to continuous growth and strive to constantly surprise our customers by anticipating their needs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Elephate?

We hired Elephate to develop a comprehensive content marketing strategy for our brand, the foremost element of which was to plan and create unique content for our online industry magazine. Creative digital PR campaigns, carried out every six months, would also play an important role. At the moment, one such project has been completed, and it allowed us to build valuable links and gain mentions of our brand across wide-reaching media. The agency has also helped to boost awareness of the brand by creating guest publications on blogs and portals related to the area of ​​our activity.

What were your goals for this project?

Above all, we were looking to increase the visibility in Google Search for phrases and keywords related to our offer and to boost organic traffic on our website. We also wanted to strengthen the position of our brand in the beauty industry. The additional aim of the image-building activities was to increase the recognition and trust in our brand among internet users. The purpose of the content section on our website was to help us gain a regular audience and subsequently engage them with high-quality content.

Through this, we wanted to build an image of our company as an expert brand that disseminates good practices related to face, body and hair care, as well as makeup, including information about individual ingredients and vitamins contained in cosmetics. We wanted to strengthen specific connotations with our brand: the notion was to bring to mind an offer of high-quality cosmetics chosen by experts in the beauty industry.

SOLUTION

How did you select Elephate?

The agency was recommended to us by Conversion, a company specializing in analytics and optimization.

Describe the scope of their work in detail.

Initial activities carried out by Elephate included an audit of the content on our website, competitor analysis, keyword research and the development of a comprehensive content marketing strategy. From the start of our cooperation, their team supported us in running a corporate blog, regularly preparing and publishing articles based on keyword research. They were also involved in acquiring external links via creative digital PR campaigns, from conceptualization to implementation and distribution of content.

The agency also proposed topics for guest publications and delivered the content of such articles in collaboration with bloggers and editors. In addition, Elephate provided us with ongoing consultations and constantly monitored the effects of the cooperation, writing up regular reports on their activities.

What was the team composition?

The project is coordinated by Maria Malec, a Content Marketing Specialist at Elephate. Cooperation with the rest of the team, including copywriters and graphic designers, takes place within the agency. For the duration of a campaign, the team is supplemented by additional 2-3 members.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We observed a month by month increase in the number of important keywords ranking high in search results. As a direct result of the content marketing activities undertaken by Elephate, our website appeared in the TOP 3 on Google for phrases such as "cetearyl alcohol" (3,600 SV), "homemade facial masks" (1,000 SV), "cosmetic glycerin" (720 SV), and "face care step by step" (260 SV). We also observed a substantial increase in organic traffic on the entire site.

From the start of cooperation to November 2020, the number of organic page views on computers increased by 207%, and on mobile devices – by 130%. The monthly number of organic sessions on the blog were too subject to an increase, as during the first 9 months of cooperation, the value of this indicator climbed by nearly 95%. Thus far, we completed one creative digital PR campaign together. The campaign generated 55 publications and a total of 22 dofollow links. It is worth adding that the agency achieved these results in a natural way via editorial cooperation.

How effective was the workflow between your team and theirs?

Our cooperation has been very effective from the beginning. Elephate offers quick and factual feedback; during our regular calls, we discuss current affairs, while the reports and results of their activities are discussed on a monthly basis. When necessary, we consult by phone to discuss urgent matters. Not only is the flow of information efficient, but so is the process of carrying out activities. The team performs them on time and keeps us informed by summarizing the accomplished results.

What did you find most impressive about this company?

Elephate has been very professional and is totally committed to our joint project. It is worth highlighting how quickly we observed the first effects of their actions. Their team is open to changes and able to adapt to our needs on the fly. They also have a positive attitude towards educating our company in the field of content marketing. We especially appreciate the ongoing contact and detailed reports.

Are there any areas for improvement?

No. We are pleased with the flexible cooperation with Elephate.