ECHOS Brand Communications

BACKGROUND

Please describe your company and position.

I am the Owner

Describe what your company does in a single sentence.

We provide water damage, fire damage, mold remediation, biohazard cleanup, and disaster recovery services for residential, commercial, and industrial clients.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ECHOS Brand Communications to accomplish?

• Our goal in working with ECHOS Brand Communications was to strengthen our brand recognition locally and regionally, position our company as the go-to expert in disaster recovery, and build stronger connections with both the media and our target community. We wanted our story and expertise to be told in a way that resonated with both residential and commercial audiences, especially during moments of crisis when they needed reliable solutions.

SOLUTION

How did you find ECHOS Brand Communications?

Online Search

Why did you select ECHOS Brand Communications over others?

• Great culture fit
• Good value for cost

How many teammates from ECHOS Brand Communications were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Crafting press releases and news stories that highlighted our rapid response capabilities, success stories, and community involvement.
• Building strong relationships with local and regional journalists to ensure timely coverage when high-profile incidents occurred.
• Coordinating interviews and feature articles that showcased our expertise in fire and water damage restoration.
• Implementing a strategic social media communication plan to amplify PR content and engage with our audience in real time.
• Preparing talking points and media kits for our team so that our message remained consistent across all touchpoints.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Working with ECHOS Brand Communications had a transformative impact on our brand presence. Media mentions increased significantly, with coverage in both well-known local outlets and niche industry publications. Our inbound inquiries saw a noticeable rise after major PR placements, especially following stories that detailed our fast response times and advanced restoration technology. The coverage also had a secondary effect of boosting our credibility in the eyes of commercial property managers and insurance adjusters, which has helped us secure more long-term partnerships.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

ECHOS was highly proactive and responsive. They always meet deadlines, often turning around press materials quickly to meet breaking news cycles. They checked in regularly with performance reports, providing transparency and actionable insights. Even when unforeseen situations arose, they adapted strategies seamlessly to ensure the momentum wasn’t lost.

What was your primary form of communication with ECHOS Brand Communications?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about ECHOS Brand Communications was their ability to tell our story in a way that felt both authentic and compelling. They didn’t just focus on publicity for its own sake they built narratives that truly reflected our mission and values. Their network of media contacts and understanding of how to leverage our industry’s unique challenges into positive exposure was impressive.

Are there any areas for improvement or something ECHOS Brand Communications could have done differently?

If there’s any area for improvement, it would be exploring more multimedia-driven PR, such as incorporating short-form video stories or virtual tours into their outreach efforts. That said, the campaign delivered beyond expectations, and ECHOS has become a trusted partner in shaping our public image.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of a honey production company

Describe what your company does in a single sentence.

We produce, package and retail ultra-premium, single-farm, soft-set raw honey

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ECHOS Brand Communications to accomplish?

• Improve onsight SEO
• Improve Google search rankings for relevant keyword terms
• Improve sales and brand awareness

SOLUTION

How did you find ECHOS Brand Communications?

Online Search

Why did you select ECHOS Brand Communications over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from ECHOS Brand Communications were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We contracted Sure Oak to assist with optimizing SEO with a specific focus on potential customers in the USA as we attempt to expand in the American market.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased rankings in keyword search terms, with many relevant keyword terms moving from Google search ranking of page 2 or beyond to Google page 1, some reaching the number 1 position on Google search rankings. 
• Increased search impressions and clicks. 
• Increased sales and new customers

Describe their project management. Did they deliver items on time? How did they respond to your needs?

After speaking with several different marketing companies, we eventually chose a team we felt could genuinely help our small business improve its SEO performance. Our decision was shaped by past experiences with outsourcing work, which had often been disappointing. In the past, consultants didn’t always listen carefully to our requirements, and the final product sometimes turned out quite different from what we had originally envisioned. Other times, the work delivered lacked the quality or attention to detail we expected, leading to multiple revisions and the need for close, time-consuming supervision from our side.

We also often ran into a lack of transparency receiving deliverables without any explanation of how they worked or why certain strategies had been chosen. Without that knowledge, we couldn’t adapt or troubleshoot on our own if something stopped performing well. Communication was another recurring issue; questions and requests for changes sometimes went unanswered for long periods, leaving us wondering whether our business was truly a priority.

This time, our experience was completely different. From the very first conversation, our dedicated SEO strategist took the time to listen carefully to our goals, clarify our needs, and confirm their understanding before making recommendations. It was clear they were highly knowledgeable in all areas of SEO and digital marketing. More importantly, they didn’t offer a one-size-fits-all approach instead, they tailored their strategy to our unique niche, our brand’s image, and our team’s capabilities.

Throughout the project, communication was excellent. Every question I asked, whether technical or strategic, was answered promptly and in terms I could understand. They were consistently accessible, flexible, and proactive, adjusting the plan when needed and offering creative solutions for challenges specific to our business. Regular bi-weekly meetings kept us aligned on progress, and email communication in between ensured nothing was overlooked. At no point did I feel we were being neglected, even though we’re a relatively small client.

The results have been impressive. Our website rankings improved dramatically, with many important keywords moving from the second or third pages of search results to the first page, and some even reaching the number one spot. This jump in visibility has directly led to more qualified visitors and a noticeable boost in sales. We’ve just wrapped up the project, and there are still recommendations we plan to implement so I’m confident our rankings will continue to improve over the coming months.

What stood out most was the combination of expertise, attentiveness, and a true partnership approach. This wasn’t just about delivering a product; it was about involving us in the process, helping us understand the “how” and “why” behind each decision, and setting us up for long-term success. In every way, the experience exceeded my expectations and has been the most effective consulting engagement I’ve ever had.

What was your primary form of communication with ECHOS Brand Communications?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Listening to and understanding our requirements 
• Offering creative solutions to our rather unique situation that were tailored perfectly for our product and brand image 
• Accessibility and promptness of reply and action
• Thoroughness and quality of recommendations/solutions 
• A clear dedication to putting in admirable effort in providing even a small customer with superb service. 
• Measureable results that exceeded expectations

Are there any areas for improvement or something ECHOS Brand Communications could have done differently?

Not a single thing.

BACKGROUND

Please describe your company and position.

I am the Executive Vice President of a marketing agency.

Describe what your company does in a single sentence.

Our company is an award-winning agency and leader in the creation of ideas, content and experiences that attract and engage passionate audiences.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ECHOS Brand Communications to accomplish?

• ECHOS Brand Communications was hired to managed, create, engage, and grow all of our online content and social marketing.

SOLUTION

How did you find ECHOS Brand Communications?

Online Search

Why did you select ECHOS Brand Communications over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from ECHOS Brand Communications were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Manage Facebook, twitter, Instagram content and customer communication. Help with online reviews and communication with customers. Help with ideas and execute seasonal paid advertising online.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They created a powerful Twitter post that brought incredible results our business was packed for weeks. They truly know how to capture customer attention

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are always ahead of me. Keep me on track. With me running a true small business and this is my main marketing it keeps me on my goals. We would have calls or meeting to go over future information and if I ever wanted changes they were implemented immediately.

What was your primary form of communication with ECHOS Brand Communications?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They go way above and beyond for the customer. ECHOS Brand Communications really gets to know its customers and uses their passion and knowledge to help us grow and succeed. I don't know any other vendor that works as hard to make sure we continually improve.

Are there any areas for improvement or something ECHOS Brand Communications could have done differently?

Honestly can't think of anything.

BACKGROUND

Please describe your company and your position there.

During my tenure at Dainese & AGV of North America, I held the role of Marketing Manager for North America. Dainese is a high end, Italian made Motorcycle, mountain bike, and ski apparel brand. Under the "Dainese" umbrella is also AGV helmets. The brands are the only in the industry to offer a full head to toe protection and a full line up of gear. In North America, we had multiple sales channels including a wholesale business, E-comm, and 9 flagship stores in the hot motorcycle markets throughout the United States.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ECHOS Brand Communications?

I had researched and recruited ECHOS early in 2017 to bring them on as our PR agency to run all media relations for all the communities we participated in. The relationship was a great fit and when we finally signed with ECHOS we had them help with all media relations for Moto and Mountain bike. In addition to that, they also consulted on a variety of different marketing and events needs.

What were your goals for this project?

When we brought on ECHOS, we had a long dry spell of no PR agency, and that was dramatically hurting our marketing efforts. In year one we focused on winning back the respect of journalists in our different communities. In addition, we focused on our BIG product launches.

Once we had our feet underneath us we really were able to own everything PR related in the world of moto and mtb. One last thing to add is that ECHOS was really able to help us show the value we had with media which directly affected our sales. With monthly recaps and BIG wins happening all the time on different channels we were able to show our sales team our results which helped our brand awareness overall (which was our #1 goal always).

SOLUTION

How did you select this vendor?

My team and I did research on agencies that could take our brand to the next level in North America. Not only did we need people who knew the industries we were participating in, but also had more non-endemic pull. After my first call with Rob Reedy (ECHOS founder), I knew his agency was the right fit.

Not only did they meet what we were looking for, but they also were the type to get down and dirty to get the job done. Finally, what was a great plus is that they have staff in different markets all over the place which ads value to a brand that is trying to make a name for itself in a HUGE country like North America.

Describe the scope of their work in detail.

ECHOS SCOPE of work was as follows:

• Act as the strategic communications arm of the Dainese team
• Lead and integrate communications strategy, execution and storytelling into the overall program
• Defend and support the growth of the Dainese brand in North America
• Create new conversations and leverage existing opportunities to amplify the Dainese brand and its products
• Build rapport with and activate influencers to support Dainese
• Engage with media and influencers in an authentic way to share and amplify the Dainese story across multiple channels
• Maintain and increase Dainese brand awareness in both endemic and lifestyle media Goals:
• Create a drumbeat of media and influencer interest designed to reach and influence North American consumers
• Build knowledge of Dainese as a leader in promoting safety and the importance of premium protection for motorcycling and other sports as applicable
• Spread awareness of Dainese history and brand DNA, and use this DNA hub to identify offshoots for creative storytelling and media outreach

Areas of Focus:

1. Public Relations
2. Strategy
3. Brand differentiation from competitors
4. Create a rally cry that allows the brand to attract new customers o Social engagement with influencers
5. Identify Ambassadors that will help tell the Dainese story through their own circles and channels
6. Identify celebrities that fit within the Dainese ecosystem • Product o Media Seeding o Product Testing/Review o Product Stories • Sample media targets (lifestyle): o Gear Patrol, Uncrate, Popular Mechanics, Hypebeast, Cool Hunting, Digital Trends, The Manual, GQ, Men’s Journal, LA Times, WIRED, Esquire, Outside, Maxim
7. Brand o Educate the media/consumers the importance of safety protection o Consistent communications of the brand core mission – safety o Tap into brand history
8. CEO / Leadership o Identify media opportunities for the CEO (and other leadership team members as applicable) to tell the brand story in print, digital and broadcast. Sample media targets: • ESPN, Transworld Business, Bike Magazine, Motorsports TV, Grind TV, Business Insider
9.  Storytelling
10. Athletes o Leverage existing athletes and identify media opportunities where applicable • Brand o Highlight the designers, innovation and R&D; promote the soul of the brand through newsworthy stories that will attract the media’s attention, e.g. NASA o Launch new products with support of influencers, celebrities, and brand DNA stories
11. Reporting
12. ECHOS to provide weekly clippings and reporting about media coverage • ECHOS to provide detailed monthly reporting that shows share of voice comparison, ad equivalency, social amplification, aggregate readership KPI’s:
13. Number of: o Placement/reviews in endemic media o Placement/reviews in non-endemic media
14. Media value that is a result of editorial placement • Exposure: Key messages are included, and Dainese is shown in positive manner
15.  Engagement: As a result, exposure, Dainese sees increased traffic to website, positive industry and consumer comments reiterating message points in social networking sites and blogs, and increased industry and consumer engagement
16. Influencers: Dainese is associated with like-minded industry leaders

What was the team composition?

I worked closest with the principles and founder of the Agency. Maonly with Matt Bennett and Rob Reedy. That said they had a full team of Account execs that focuses on different areas of the business for Dainese AGV being that we had moto, mountain bike and winter categories.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

From product launches like the first fully modular Carbon helmet (AGV Sport Modular), to Dainese's "Smart Jacket" which is an airbag vest for motorcyclists, and to all the retail store openings and big press release events, I can honestly say ECHOS was one of the most influential components to the success of Dainese North America. Without ECHOS, we lacked organization and reach to key media.

How effective was the workflow between your team and theirs?

ECHOS timeliness was impeccable. Since we had a very unique team in both the USA and Italy it was important to always be "on call." ECHOS never let our team down and we always were ahead of the game with every project we had.

What did you find most impressive about this company?

The work ethic of the entire team at ECHOS is the most impressive. If you need a team that can own big-time media events, but also get down and dirty with little things like internal recaps, then ECHOS is THE agency. I think their well-roundedness is what makes ECHOS so impressive.

Are there any areas for improvement?

Although we hired ECHOS strictly for PR (both endemic and non-endemic media), I think this is an ever-changing landscape. I think the world of bloggers, and influencers are very important to tackle and should be a key focus for all PR agencies. That said, we did not hire ECHOS for this and I am sure if Dainese had more resources to focus on this, then ECHOS could find a way to make it happen.

BACKGROUND

Introduce your business and what you do there.

I'm the head of business development at Avantio, a company that provides all-in-one vacation rental management software, channel management, custom websites, digital marketing, and partner services to help property management agencies streamline operations and boost bookings.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ECHOS Brand Communications?

We wanted to raise our brand's profile in a highly competitive software market, where standing out requires more than just having a great product. Our objective was to gain meaningful media coverage, strengthen our brand narrative, and position ourselves as a thought leader in the vacation rental technology space. We also aimed to communicate our unique value proposition to both international and niche audiences in a way that resonated across cultures and markets.

SOLUTION

What was the scope of their involvement?

We hired ECHOS Brand Communications for PR services. Their work includes developing tailored press materials that reflect our brand personality, coordinating interviews, and securing features in both high-profile industry outlets and relevant niche publications. They also organize media opportunities at key events and ensure our executives have strong talking points for every engagement. Additionally, they create a consistent message framework that can be applied across all our PR activities.
Specifically, ECHOS has developed a full suite of press materials designed to position our brand strongly in the market and communicate our story with clarity and impact. They've crafted a detailed press kit that includes a well-structured company overview, executive bios, and high-quality imagery that can be used across various publications. They've also produced targeted press releases for key announcements such as product updates, strategic partnerships, and milestone achievements, ensuring each one is written in a way that resonates with both industry-specific and broader media outlets.

What is the team composition?

We've worked with four teammates from ECHOS.

How did you come to work with ECHOS Brand Communications?

We found them through an online search. We chose ECHOS because they demonstrated a rare combination of industry expertise, creative storytelling ability, and genuine interest in our long-term goals.

What is the status of this engagement?

We started working with them in March 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our campaign with ECHOS has resulted in a noticeable uptick in quality media coverage, with our brand appearing in publications and platforms we've been trying to reach for years. We've also seen more inbound partnership inquiries and increased engagement on our owned channels whenever stories go live. Articles and features about our services have appeared in more reputable outlets, social media mentions and shares have increased significantly, and overall audience interaction with our press materials has improved. ECHOS's work has made our campaigns more visible and credible, leading to higher awareness and more inquiries from potential clients. Following our collaboration with ECHOS, our brand has been featured in several well-regarded industry outlets and media platforms, including prominent trade publications, online news sites, and respected blogs relevant to our sector. These placements have helped us reach a wider audience, enhance credibility, and attract more attention from potential clients and partners.

How did ECHOS Brand Communications perform from a project management standpoint?

Project management has been excellent. ECHOS meets deadlines without us having to chase updates, and they're highly responsive to sudden opportunities or changes in direction. Even when timelines are tight, they maintain a calm, professional approach that keeps the process stress-free for our team. We communicate through a combination of email and video calls, supplemented by project management tools for updates and file sharing.

What did you find most impressive about them?

They don't just push out generic press releases; they build narratives that connect with our target audience and reinforce our industry leadership. The level of market insight and understanding of our product's place within it is remarkable.

Are there any areas they could improve?

They've performed exceptionally well throughout the project. One area they could enhance is providing even more proactive insights or creative ideas during the early planning stages. While their execution and responsiveness are excellent, having a few additional strategic suggestions upfront might accelerate some decisions. That said, this is a minor point. Overall, their professionalism, adaptability, and collaborative approach have made the project seamless and highly successful.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of AeroGo, Inc.

Describe what your company does in a single sentence.

AeroGo, Inc. designs and manufactures innovative air-caster and air-powered material handling systems that allow heavy loads to be moved safely, precisely, and efficiently on a cushion of air.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ECHOS Brand Communications to accomplish?

• We needed to get placements in European publications. We wanted to create educational awareness in the industrial market about our products.

SOLUTION

How did you find ECHOS Brand Communications?

Online Search

Why did you select ECHOS Brand Communications over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from ECHOS Brand Communications were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The process was pretty simple. ECHOS held an overview call to learn about our technology. Then they assigned a writer to us. He conducted a couple of interviews to get additional background on the specific manufacturing sectors we focused on. He wrote some short pitches specific to our targets. Once they got some placements, we did expanded interviews to finish off the stories. Each story was around 1,000–1,500 words.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We had a specific goal of the number of articles we wanted to publish per month. They absolutely 100% met that goal. The way they did research on us ahead of time helped make the whole process very streamlined. They totally delivered, which made it an excellent interaction from my perspective.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They provided good, clean project management. They were very efficient. They didn't waste time by giving us weekly updates. They told us what the track was going to be, and then they ensured the project stayed on track. We mostly communicated by email.

What was your primary form of communication with ECHOS Brand Communications?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed by their focus on my needs. They met my goals, objectives, and budget without any extra fluff or sales pitches. I don't have time to go through multiple emails just to be told the project is on track. Other people would perhaps feel they didn't communicate enough, but to me, they communicated the right amount. They told me exactly what I needed to know and not a lot of vendors do that.

Are there any areas for improvement or something ECHOS Brand Communications could have done differently?

I don't think so. I'm definitely going to use them again on a new project.

BACKGROUND

Please describe your company and position.

I am the Creative Director of chocolate manufacturer.

Describe what your company does in a single sentence.

We create and sell artisan chocolates through retail, wholesale, and events, offering factory tours and tastings in Miami

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ECHOS Brand Communications to accomplish?

• Personal Branding of our C-level executives
• Increased awareness

SOLUTION

How did you find ECHOS Brand Communications?

Online Search

Why did you select ECHOS Brand Communications over others?

• High ratings
• Pricing fit our budget

How many teammates from ECHOS Brand Communications were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project focused on creating social awareness regarding our founder. The goal of the project was to get featured in digital magazines to strengthen the online persona of our founder and CEO and communicate the message of our company to the masses. The key deliverables included setting up a brand persona for him and two featured articles on a reputable news site.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased awareness
• Better online persona
• better search results on targeted keywords

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very professional from the start. They set down with us several times to set up the objectives for this project. They listened to our story, values, and mission and turned them into a PR direction that yielded quantifiable results.

What was your primary form of communication with ECHOS Brand Communications?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their creative thinking and ability to turn simple information into such attractive and interesting PR direction that converted.

Are there any areas for improvement or something ECHOS Brand Communications could have done differently?

I don't think so. We are pretty satisfied with the service we received.

BACKGROUND

Please describe your company and position.

I am the Director Marketing Operations of Leapgen

Describe what your company does in a single sentence.

We are a consulting firm helping global companies with HR and IT digital transformation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ECHOS Brand Communications to accomplish?

• Continuing our brand awareness and growing name recognition in the HR space.

SOLUTION

How did you find ECHOS Brand Communications?

Online Search

Why did you select ECHOS Brand Communications over others?

• Great culture fit
• Good value for cost

How many teammates from ECHOS Brand Communications were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They began with a discovery phase and understanding out organization and thought leaders. They interviewed some of our key stakeholders and asked for information and details to compile the right pitches for us.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have been mentioned in several publications and had numerous opportunities to be interviewed by the press and continued to offer fresh pitches each week.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Reedy is prompt to respond and communicates well. We work at a fast pace with tight deadlines, and Reedy has worked great with our team.

What was your primary form of communication with ECHOS Brand Communications?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Otter has been easy to work with, flexible and offered diverse opportunities for our team.

Are there any areas for improvement or something ECHOS Brand Communications could have done differently?

This is my first time working with a PR company so I don't have anything to compare it to. To me, they have done a great job and exceeded my expectations. We hope to continue getting Tier 1 opportunities.