Dzeya

BACKGROUND

Please describe your company and your position there.

Hub App is an intuitive and easy-to-use platform to organize simple get-togethers and large occasions. We provide a simpler way to connect with friends and family and take the frustration out of planning time with others. Through our simple planning tool, you can create a gathering, choose a venue, add invitees, and send out notifications or itineraries. Let us take the headaches out of your next get-together. Position: Co-Founder & CEO at The Hub App AG

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Dzeya, and what were your goals?

1. Create a localized strategy
2. Create the Instagram and Facebook pages and start ad campaigns on these platforms
3. Google Ads Campaigns
4. Copywriting services to generate additional content.

SOLUTION

How did you select this vendor and what were the deciding factors?

I had several companies to provide services and the main criteria were: price, deadline and previous experience. The guys from Dzeya identified the scope of work and determined the deadlines for implementation.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Localized Strategy: step one was to figure out our messaging for the Ukrainian region and how to approach the people there. It’s a little different from western Europe and it is very different from let’s say the USA or ME countries. The main challenge was to find the right tone for the messaging. We needed to find the right balance between being informative and being positive.

Social Media: with guys from Dzeya we created the Instagram and Facebook pages and started ad campaigns on these platforms. We focused on these to approach more mobile users to motivate them to install our app. We started out with Android devices and used the campaigns here to better understand what messaging resonates and works best. Then we moved to iOS.

Google Ads Campaigns: Once our Facebook and Instagram ads had been launched, we did the same with Google. We used Google Ads to target users who were searching for relevant keywords. Content: Once we saw the effect of our mobile ads, we started working with copywriters from Dzeya to create some additional content. Some of this content was then also used in our social campaigns.

Copywriters created a blog post that was used as a landing page for the app. It was a general overview of the app and an explanation of what we were trying to do. Copywriters created a series of blog posts about the various features of the app. We had a lot of discussions about the tone of the content. We didn’t want to sound like a salesperson, but we also wanted to be confident in what we were selling.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with one account manager, one designer, a copywriter, and one PPC specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were able to achieve a significant app install base and reach our targeted KPIs. Thanks to guys from Dzeya work, the company gained a better understanding of how to approach and communicate with people. My team developed a strategy around that, which was something that was sorely lacking before Dzeya joined.

How effective was the workflow between your team and theirs?

All communication was on Slack with weekly follow-up calls.

What did you find most impressive or unique about this company?

When it was necessary to make changes to the work, everything was done very quickly and efficiently without long responses.

Are there any areas for improvement or something they could have done differently?

The scope of work has been completed. We tested all the hypotheses in the Ukrainian region and determined development plans.

BACKGROUND

Please describe your company and your position there.

I'm a CMO Metarun is the world's first P2E multiplayer mobile runner game with NFT assets. Built on Unreal Engine 5, empowered by the BNB chain. Utilizing Unreal Engine 5 technology, Metarun’s stunning graphics and storyline bring together the best of the traditional gaming experience and blend it seamlessly with state-of-the-art crypto technology. The game's internal economic system runs on its native token $MRUN, and the virtual currency OPAL and allows users to play to earn, and purchase in-game items and characters skins as NFTs via the native cross-chain marketplace.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Dzeya?

Create an analytics system to measure and evaluate the effectiveness of launching advertising campaigns and PR campaigns; Promo campaign; Launch closed beta campaign; Launch PVE campaign; Implement and set up a marketing automation system. Launch platforms: Web, iOS (Apple Store), Android (Google Play) Main channels for UA: Meta (ex. Facebook), Google Ads, Coinzilla, Bitmedia, TikTok

SOLUTION

How did you select this vendor and what were the deciding factors?

I heard about Dzeya from some of my previous colleagues and invited them for an interview. After having a discussion we took a decision to work with Dzeya.

Describe the project in detail and walk through the stages of the project.

1. Create an analytics system to measure and evaluate the effectiveness of launching advertising campaigns and PR campaigns:
   • Develop a comprehensive analytics system to track and analyze the effectiveness of advertising and PR campaigns.
   • Identify key metrics and KPIs that will be measured, such as cost per lead, impressions, clicks, etc.
   • Establish a baseline of current performance, then set targets for improvement.
   • Utilize analytics tools such as Google Analytics, and other tracking software to measure success.
   • Create reports and dashboards to provide easy access to key performance indicators.
2. Promo campaign:
   • Develop a plan to promote the product or service, including strategies for engaging the target audience.
   • Design promotional materials such as flyers, posters, and banners.
   • Utilize digital marketing channels such as email, social media, and pay-per-click advertising.
   • Track the success of the campaign and make adjustments as needed.
   • Monitor the budget and adjust spending as needed.
3. Launch closed beta campaign:
   • Develop an overall strategy for launching a closed beta.
   • Identify the target audience for the beta and create a list of potential participants.
   • Design promotional materials

How many resources from the vendor's team worked with you, and what were their positions?

We worked with two specialists who solved issues related to questions on paid ad launches, analytics, and marketing automation.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

At the start of the work, the main task was to create an analytics system with the definition of key events that would allow us to determine the effectiveness of various channels and collect remarketing audiences. The team from Dzeya created a traffic map with key events. Google Tag Manager was implemented on the site with all trackers and custom events, which were later used to optimize advertising campaigns and build funnels. An important stage was the work on brand awareness.

For these purposes, advertising video campaigns were launched on YouTube and Meta Ads. We've reached 750,000 views and 14,000 subscribers on the YouTube channel. During the brand awareness campaign, we create a UTM tag system, which we can use for the following PR campaigns. Because of this, we can simply detect the best source where we can buy some sponsored content.

Also, it’s here that we collect data for the following campaigns. To attract users to focus groups, ambassadorship and press releases, we developed a solution for building a flow with a set of landing pages for different traffic sources. This made it possible to evaluate the effectiveness of different channels and determine the most effective channels for scaling them. The data was collected through paid sources such as Meta Ads, Google Ads, Coinzilla, Bitmedia and from articles posted on thematic portals.

For creating and working with their own database, we’ve implemented HubSpot. It’ll help us deeply understand the users, re-engage them and automate many marketing workflows. During the soft launch, we tested build stability, in-game engagement and monetization. We achieved 18.5 K pre-registrations in Google Play. Cost per pre-registrations: 0.31 USD.

How effective was the workflow between your team and theirs?

Overall, the workflow between our team and theirs was quite effective. We were able to communicate regularly through Telegram and Google Meet, and our weekly calls were helpful in ensuring that all updates and tasks were completed in a timely manner. We were also able to collaborate and discuss tasks efficiently, allowing us to complete projects quickly and effectively.

What did you find most impressive or unique about this company?

Metarun found Dzeya to be most impressive for its comprehensive suite of digital marketing solutions, from HubSpot and Facebook Ads to TikTok Ads and Google Analytics. The team at Dzeya quickly identified Metarun’s target market and developed an individual approach to create a campaign that achieved impressive results. Dzeya’s expertise in understanding the nuances of each platform and their ability to stay up-to-date on the latest trends in digital marketing was also highly praised.

Are there any areas for improvement or something they could have done differently?

Dzeya could expand their services to include SEO, influencer marketing and other traditional marketing strategies. This could have allowed them to provide a more comprehensive service to their clients and build a more comprehensive online presence for their clients.

BACKGROUND

Please describe your company and your position there.

Coinchange is a consumer Fintech company that generates yield for customers through blockchain-based financial instruments.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Dzeya, and what were your goals?

In the oct 21 we've prepared to launch our mobile apps and start to thing about go to market strategy and UA in stores and other channels. Our goal was to collect auditory and provide our solution in fintech field.

SOLUTION

How did you select this vendor and what were the deciding factors?

1. Previous cases;
2. Format of work (the guys seemed nice after meeting)
3. The guys were recommended to us by colleagues we trust.
4. Price

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They collected information about our competitors. The guys suggested the list of ads channels We've created web-to-app strategy We've set up all the analytics tools for future work We start with minimal budget in every channel to test the pipeline

How many resources from the vendor's team worked with you, and what were their positions?

We worked with one account manager, one designer and one growth specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We had 13$ from Facebook for the install. It's so cheap for fintech apps. We collected more then 10 000+ emails for our hubspot and sale department We onboard more then 30 000+ clients in our app.

How effective was the workflow between your team and theirs?

We had weekly meeting with people from our side (our marketing manager) and guys.

What did you find most impressive or unique about this company?

They reacted very quickly to changes in the market and offered new creatives that worked out effectively.

Are there any areas for improvement or something they could have done differently?

I hope that the guys will grow a staff and they will hire a lot of people who can close other marketing activities and generally do all the marketing in house. After all, it was a pleasure to work with them.