Disruptive Marketing

BACKGROUND

Please describe your company and your position there.

Business development executive at the #1 E-learning platform in India.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Marketing?

We hired Disruptive Marketing to implement an efficient content marketing strategy for our website. The goals that we wanted to attain were to generate high quality leads which would in turn affect the conversion rates in a positive manner and focus on optimizing our content as well.

SOLUTION

How did you select this vendor and what were the deciding factors?

We discussed with a marketing consultant and we even went on to take suggestions from some of our business associates and one of them recommended Disruptive Marketing. We scheduled a meeting with the team at Disruptive Marketing to learn whether their services would suit our business requirements or not. After a couple of to and fro emails, we were ready to proceed further with them. The main deciding factor apart from their portfolio, was how their prices fit our budget that we had initially planned on.

Describe the project in detail and walk through the stages of the project.

Our expectations from this project was having the right and effective content marketing strategy that would help us achieve an increased number of leads. When it came to optimizing our content in accordance with what our business was about and keeping in mind that we wanted to contribute in order to reach out to our target audience, the vendor team worked on our SEO by associating the right keywords, adding meta as well as title tags and adding the relevant links. Having met all of our requirements, the key deliverables were met appropriately

How many resources from the vendor's team worked with you, and what were their positions?

We worked with the project manager alongside lead content writer and SEO specialist. The project manager mediated the communication between our team and the vendor team and supervised the workflow from the start till the end of the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The content marketing was customized to our needs and we could see the significant changes made to our website in terms of great optimized content. The number of customers being directed towards our business began to increase, which was the lead generation we had set our sights on. We were happy to have worked with Disruptive Marketing since the team was highly skilled and had vast knowledge in this line of work.

How effective was the workflow between your team and theirs?

The workflow was seamless. The project was handled and completed in time and their team met targets every day. We scheduled calls on a daily basis to discuss the growth of the project and to discuss any feedback we had regarding various aspects of the work or if we wanted their team to make changes or add new elements. We mostly used JIRA for project management and had our formal conversations over email.

What did you find most impressive or unique about this company?

Having worked with various companies in the past, the relationship we shared with the team at Disruptive Marketing was easy going. They were trustworthy from the beginning and always wanted to provide us with the best solutions. These are the things that we found most impressive about their company.

Are there any areas for improvement or something they could have done differently?

No, everything was perfectly done, so there are no areas for improvement.

BACKGROUND

Please describe your company and your position there.

I am the marketing head of a digital and branding agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Marketing?

We decided to hire Disruptive Marketing to help us put forth a sound content marketing strategy for one of our client’s clothing retail business. The goals that needed to be achieved were to generate high quality leads and increase the conversion rate and in the process, to raise brand awareness.

SOLUTION

How did you select this vendor and what were the deciding factors?

We used Google Search to look up various content marketing companies and we had listed down a few which we thought would work for our requirements. Disruptive Marketing seemed like the best choice because we were impressed with their previous work, as well as their extensive portfolio. They priced their services in a decent range as well.

Describe the project in detail and walk through the stages of the project.

The focus of this project was coming up with an efficient content marketing strategy that would allow us to gain a good amount of leads and then increase the conversion rate and the team ensured that our requirements were met effectively. They continued to monitor the functions even after coming up with a good content marketing strategy and made changes or including value additions whenever necessary. The key deliverables were met appropriately.

How many resources from the vendor's team worked with you, and what were their positions?

There was a project manager as well as a content marketing specialist who overlooked the entirety of the project and were very easy to work with.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The content strategy they composed was of great value and looking at the content they created for our business, it was unique and engaging. Our audience was impressed with the new look and feel of our business and we were able to see an increase in lead generation by 10%. Disruptive Marketing as a content marketing service provider knew what they were doing because they are extremely knowledgeable in this field and are up to speed with the trends in the market and they helped our business achieve the growth we were targeting.

How effective was the workflow between your team and theirs?

Their team handled the project very well from the beginning, by proposing their own work schedule and how they would meet the requirements by keeping targets to meet on a daily basis. They always made sure to keep our team informed about the work being done and the progress along with the results on a daily basis. There were no delays in the progress of the project and communication was smooth. We used emails for most part of our communication and Google Meet to have in-depth discussions regarding the work.

What did you find most impressive or unique about this company?

They impressed us with how they took the time to understand our business and needs and created content based on that.

BACKGROUND

Please describe your company and your position there.

I work as a content strategist in a digital and branding agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Marketing?

We wanted to launch our business website which was completely designed with required tabs and key services. However, we did not have the expertise to add content on our service and blog pages. Since ranking is affected by the keywords and relevancy of content, we decided to hire a professional content marketing agency.

SOLUTION

How did you select this vendor and what were the deciding factors?

It was recommended to us by a colleague. They have a very sleek website with a well curated portfolio. After knowing more about their services and clientele we decided to schedule a meeting to see if they could help us. Their previous work experience with commendable clients is what made us choose Disruptive marketing.

Describe the project in detail and walk through the stages of the project.

Our entire site was written and edited by Disruptive marketing, from service page to blogs. In the initial steps we scheduled several calls to talk about the services of our business. Based on the data they did a competitive analysis. Every month a list of topics were created that would either go on a website blog or as guest posts. The SEO team helped in creating blogs that featured relevant keywords to stay ahead of the competitors. They used different resources like grammarly, coschedule to verify the quality of the content.

How many resources from the vendor's team worked with you, and what were their positions?

We had been working with one project leader, head of content marketing, and a content writer. All of them together worked in coordination to complete the project step by step.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The content writing team was well picked and delivered creative results. The meta descriptions were kept simple and easy to understand. This made our business page easily visible. The clients found content on our blog page to be informative. We also got a lot of inquiries based on what we were sharing on third party websites. The overall search engine ranking took a pace as we used relevant keywords on the service page.

How effective was the workflow between your team and theirs?

It was a 3 step process. In the first step we scheduled meetings on Google meet and discussed various strategies. Next we jumped to creating an editorial calendar and spreadsheet for content writing. It included a list of topics and data format of the service page. The last step was walking us through all the additions made in a month and how well they were performing. The team and our company scheduled a call once every week where all the elements of content were discussed. All of them are very energetic and punctual in delivering the tasks.

What did you find most impressive or unique about this company?

Impressive ideas and expertise reflected in the content creation. They had a creative itch which made blogs on our website informative yet easy to understand.

Are there any areas for improvement or something they could have done differently?

No, they delivered what had been promised.

BACKGROUND

Please describe your company and your position there.

Sr. Executive at Delhivery - #1 logistics chain.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Marketing, and what were your goals?

We wanted to work with Disruptive Marketing for our SEO requirements as well as our paid advertising for our brand. We also wanted their expertise in terms of consultation for all of our digital campaigns. The primary goals were to increase the audience engagement on the paid advertisements, work towards optimizing our website and to get a higher rank while being searched organically.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had listed out many digital marketing agencies, out of which Disruptive Marketing was chosen. We connected with them, shared with them our expectations and understood their offerings. We chose them as they were quite enthusiastic about our project. The main deciding factors were their extensive portfolio and the clientele they had previously worked with.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

For the purpose of SEO, the vendor team ensured to create content for the website which included creating copy for our service pages and website blogs. The team helped in managing the e-commerce tracking on our website, when a customer decides to enroll for the service. The paid social advertising as well as paid search campaigns were created and implemented as well. The team was extremely helpful and consistently shared new ideas and recommendations, whenever opportunities were presented.

How many resources from the vendor's team worked with you, and what were their positions?

There was a senior SEO specialist, a Paid Social Specialist and a project manager who helped overlook all the processes and made sure the work was done with no difficulties.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were able to see an increase in the number of customers enrolling in our gym services, there was a decrease in our cost per click and the amount of traffic being directed to the website was immense and it was also due to the organic sources.

How effective was the workflow between your team and theirs?

The project was managed super professionally. The communication was held on a daily basis, as the team kept us informed and updated with the targets they met every day and regarding the progress of the workflow. We used either emails or Skype to converse with each other regarding any kind of feedback or opinion either of the teams had to share with each other.

What did you find most impressive or unique about this company?

From the beginning of the project, the team was enthusiastic about working with us and bringing success to our project, which our team was highly impressive because it takes a dedicated bunch of individuals to aim for the same kind of growth and success as you, and we were highly impressed with the way Disruptive Marketing provided their services for our requirements. Their immense knowledge about the industry also left us feeling amazed and like we were in the right hands.

Are there any areas for improvement or something they could have done differently?

We only have positive feedback for the team at Disruptive Marketing so, there does not seem to be an area of improvement, and everything was done according to a plan and with perfection.

BACKGROUND

Please describe your company and your position there.

I work as a Sr. Manager of strategy at a global brand with a vision to provide patient-centric healthcare services throughout the journey from disease to health.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Marketing, and what were your goals?

Our company decided to hire Disruptive Marketing to help with the implementation of an efficient digital marketing plan for our healthcare products. We required a fresh perspective in terms of coming up with a suitable digital marketing strategy and the main goal was to increase the number of conversions and drastically see an improvement in our organic reach.

SOLUTION

How did you select this Disruptive Marketing and what were the deciding factors?

We researched many digital marketing agencies and ended up contacting some of the companies and realized that Disruptive Marketing was the right choice for our requirements. Their industry experience, portfolio and clientele were impressive and on the basis of these factors, we decided to hire them.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Our team had a brief call with Disruptive Marketing, letting them know what the scope of our project was to be like and our expected results. They further went on to analyze the competitive environment, our previous campaigns and the audience we were aiming to target. Once the detailed study was completed, they informed us about the road map they would execute.

The first aspect they focused on was SEO, before they decided to work on the PPC and other forms of marketing. They optimized the paid ad campaigns so that we would reap maximum results and this in turn significantly improved our website’s search engine rankings.

How many resources from the Disruptive Marketing team worked with you, and what were their positions?

Our project was headed by a digital marketing strategist, SEO specialist and an expert in paid ad campaigns. They worked in sync with each other and made sure to keep us updated through the processes.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Disruptive Marketing was successful in helping us minimize our ad spend costs by 30% without hurting the results we were expecting to see. A couple of improved marketing channels were introduced by their team so that we could direct our focus on getting our results without maximizing investments.

The team was fully aware of their decisions for our project and we knew we were going to see excellent results.

How effective was the workflow between your team and theirs?

The project was managed very well and communication between our teams was quick and timely. We received daily reports of work and they summarized all the results we were beginning to see with respect to ROI and increase in conversions. We mostly used emails to connect and provide feedback and we also used Google Meet.

What did you find most impressive or unique about this company?

We're highly impressed by the amount of professionalism they have showcased and genuinely cared the project's success. The fact that they took time to understand our needs and delivered results we were seeking to achieve.

Are there any areas for improvement or something they could have done differently?

NA

BACKGROUND

Please describe your company and your position there.

I work at a global financial service provider.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Marketing, and what were your goals?

We thought of hiring Disruptive Marketing to help put forward a well-organized digital marketing plan for our website. We were in need of a fresh standpoint with regards to a newly revised digital marketing strategy and the main goal was to see an improvement in the number of conversions and significantly see a development in our business’ organic reach.

SOLUTION

How did you select this vendor and what were the deciding factors?

It took us a while to compile a list of digital marketing agencies that were best suited for our business requirement and we even contacted a few of them, after briefly going through their websites and understanding the different services they specialized in, we settled onto Disruptive Marketing as they were capable enough to meet our business’ needs. It was on the basis of their industry experience, portfolio and clientele that we knew their agency was the right match.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

A call was held between us to make both our teams aware of the scope of the project regarding what it was to be like and the results we were hoping to achieve. The vendor team began to examine our competition as well as what the consumers would prefer to see, along with the campaigns we had done in the past. The plan that would be implemented was discussed, after their team had conducted the detailed study.

They went on to work on our website’s SEO and other sorts of marketing. They made sure that our paid ad campaigns were optimized to get the best results, which resulted in a big improvement in our website's search engine rankings.

How many resources from the vendor's team worked with you, and what were their positions?

We worked closely with the digital marketing strategist and the SEO specialist. Their team ensured the running of the project in an easy manner.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were satisfied with the work done by Disruptive Marketing. The team’s work was effective as we were able to notice a difference in our PPC reports while looking for new prospects and we saw a good ROI. We were able to get the exact results we were aiming to attain and this was possible because of Disruptive Marketing’s expertise in this field.

How effective was the workflow between your team and theirs?

In terms of understanding how the project was being handled and how it was progressing, we hopped on calls every other day to make sure everything was going as per the plan. We mostly chose to communicate over emails and either over Google Meet or Zoom.

What did you find most impressive or unique about this company?

It was the way the team at Disruptive Marketing genuinely cared about the success of our project that left us feeling impressed because they wanted to make sure that we were extremely happy with the results and that we would reap the benefits as well. They comprehended our requirements and worked accordingly in order to be able to produce the precise work for our project.

Are there any areas for improvement or something they could have done differently?

No, there is no requirement for improvement in any area. The team produced quality work, and we will definitely choose to collaborate with them again in the future.

BACKGROUND

Please describe your company and your position there.

I head the marketing department of India’s most popular e-learning platform.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Marketing, and what were your goals?

Our company decided to hire Disruptive Marketing to help us with website redesign and marketing. Our primary goals were to revamp our website in terms of its aesthetics and create new copy for the landing page and the blog section, produce and post new content on our social media platforms and help create a mobile friendly version of our website.

SOLUTION

How did you select this vendor and what were the deciding factors?

Disruptive Marketing was recommended by one of our friends. We went through their LinkedIn profile and read some of their testimonials. After thorough comprehension of their services as well as their different work resources, we decided to go with them for our digital marketing requirements.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The work that Disruptive Marketing did consist of helping us bring fresh and engaging content for our website and its blog section and they also helped create a few ad campaigns for our brand so that we could bring in new customers and gain a good amount of traffic for the website. The vendor team first proceeded to study the website’s performance before we reached out to them, and then they went on to make notes about the various changes they would help make to the interface of the website, followed by a plan for the mobile version of our website. Delivery of consistent results was made as soon as the project had come to an end.

How many resources from the vendor's team worked with you, and what were their positions?

The digital marketing head was responsible for overseeing the project along with campaigns for our social media platforms. He also coordinated the operations from other departments who dealt with the content, design and SEO aspects of the project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Disruptive Marketing succeeded in creating a newly revised website, and we also noticed that we were receiving positive feedback from our users. The users were mostly satisfied with our mobile-friendly version of the site and we began to see an increase in the traffic for our website as well.

How effective was the workflow between your team and theirs?

The project was managed in an outstanding way by the vendor team. The communication was always on time and prompt. The team was extremely motivated and showed enthusiasm in getting the work done in an efficient manner. Using emails and Microsoft Teams were our two most common communication tools.

What did you find most impressive or unique about this company?

The team’s problem-solving skills and dedication to the services they provide were highly impressive for our team. The understanding between our team and theirs allowed us to communicate with them effectively and they were always willing to listen to our feedback without any biases.

Are there any areas for improvement or something they could have done differently?

There is no requirement for improvement in any area. The work done by the team was excellent, and they brought home the results we expected.

BACKGROUND

Please describe your company and your position there.

I work at a giant BPO company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Marketing?

As an outsourcing business it was essential to have a website that projected our services effectively. We wanted to boost that presence on search engines and also share relevant blogs to readers. The vision was to create content that made people aware about the kinds of service we provide. In the blogs the reader would get to know about the relevant market trends, tips & tricks, and more. The aim was to integrate everything from strategy to content creation with minimal efforts.

SOLUTION

How did you select this vendor and what were the deciding factors?

We went through a couple of agencies by collecting suggestio from clutch and our business consultant. After hearing the pitch from every agency, we settled on Disruptive Marketing. The agency excels in providing niche content services which was our main goal. Moreover, the agency has mapped a cost-effective strategy which impressed us.

Describe the project in detail and walk through the stages of the project.

The work was divided into stages, first the entire website was analysed. Disruptive Marketing came up with suggestions for existing website blogs and backlinks. The competitors are also reviewed for keeping a track of relevant topics.To decide what topics should go next, the agency spoke to the heads of our various departments. Based on their suggestions a month-long calendar was prepared. We had weekly blog posts and 3 backlinks that used relevant keywords. The creation and proofreading of content was handled by the agency. We reviewed the articles and blogs before they went live.

How many resources from the vendor's team worked with you, and what were their positions?

We were working with the creative and content marketing head who was responsible for creating the strategy. With the help of SEO experts and senior writers, the agency helped us find relevant topics. The visual elements of the website were handled by the team of designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After adding more blogs to the website, our company felt completely power-packed. The new section of blogs filled with trending topics and service pages increased the credibility of the website. Backlinks played a huge role in increasing the website traffic. The optimized landing page was a strong addition to increase conversion rate. Implementation of different types of writing styles like whitepaper, case study, and Press release, improved our business reach. SEO-friendly content plays a huge role in increasing the organic search result.

How effective was the workflow between your team and theirs?

The communication took place every day depending on the short and long term objectives. The discussion took place on Skype with the content marketing head and the project leader. They were the link of communication between the backend employees and our company. On rare occasions, designers and SEO experts were called during the meeting to resolve any confusion or rectify any non-performing activity. The entire report of the content marketing campaign was submitted on a spreadsheet. Every meeting began with a follow-up of existing strategy, post which new ideas were discussed.

What did you find most impressive or unique about this company?

They had a niche in content strategy due to which the agency was able to generate market relevant ideas. Disruptive Marketing followed a pre-planned schedule which allowed them to timely complete the task. The entire team was very proactive. They also kept the communication plain and simple, avoiding any technical terms or jargons.

Are there any areas for improvement or something they could have done differently?

No, we enjoyed working with the team of Disruptive Marketing.