Digiactus Marketing and Analytics Pvt Ltd

BACKGROUND

Introduce your business and what you do there.

I’m the CMO of Romantic Squeeze, a social media community for matching partners interested in dating.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digiactus Marketing and Analytics Pvt Ltd?

We needed help with market research and targeting a suitable audience to monetize our social channels and make the business profitable.

SOLUTION

What was the scope of their involvement?

Digiactus Marketing and Analytics Pvt Ltd helped us with customer persona development, customer journey mapping, finding the right target audience and geography, finding content gaps, conducting extensive competitive analysis, analyzing paid media campaigns (both PPC and Meta ads), and finding the product market fit. The team developed 3–5 detailed personas representing key customer segments. Each persona included demographics, psychographics, buying behaviors, and digital touchpoints. Digiactus Marketing and Analytics Pvt Ltd presented the personas in a visualized profile format for easy reference by marketing and sales teams.

What is the team composition?

We worked with three teammates from Digiactus Marketing and Analytics Pvt Ltd.

How did you come to work with Digiactus Marketing and Analytics Pvt Ltd?

We found them through a referral from a business partner/vendor. Digiactus Marketing and Analytics Pvt Ltd had a good strategy and a committed team that was available whenever needed and knew the intricacies of their work. The team had a clear project scope and a strong recommendation from our vendor, for whom they had executed an outstanding job. Their business proposal blended creativity, storytelling, and data-driven insights to craft strategies aligned with our goals.

How much have you invested with them?

We spent around $10,000.

What is the status of this engagement?

We worked together from January–February 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Digiactus Marketing and Analytics Pvt Ltd's work improved our targeting accuracy, leading to 30% higher engagement rates on campaigns due to refined messaging. The team's focus on top-performing geographies delivered 15–20% better ROI on ad spend through reduced waste. Digiactus Marketing and Analytics Pvt Ltd also delivered clear validation of product-market fit with at least 2–3 actionable pivots/positioning improvements identified to drive stronger resonance with target customers. We also saw a 15% reduction in CPA (cost per acquisition) and a 25% improvement in CTR through creative/testing refinements. Overall, the team enhanced ROAS by 200% with better targeting and budget allocation.

How did Digiactus Marketing and Analytics Pvt Ltd perform from a project management standpoint?

Digiactus Marketing and Analytics Pvt Ltd's project management was extremely professional, and they executed all jobs on time. We communicated via email and Google Meet/Zoom.

What did you find most impressive about them?

Digiactus Marketing and Analytics Pvt Ltd's professional management, skilled work, and data-driven approach were impressive. The team delivered measurable deliverables and honest reporting. Digiactus Marketing and Analytics Pvt Ltd had good solutions whenever any new problem came up. Overall, they had an innovative approach.

Are there any areas they could improve?

I didn't think there was anything they could improve on.