Digiactus Marketing and Analytics Pvt Ltd

BACKGROUND

Introduce your business and what you do there.

I’m the CMO of Romantic Squeeze, a social media community for matching partners interested in dating.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digiactus Marketing and Analytics Pvt Ltd?

We needed help with market research and targeting a suitable audience to monetize our social channels and make the business profitable.

SOLUTION

What was the scope of their involvement?

Digiactus Marketing and Analytics Pvt Ltd provided us with customer persona development, customer journey mapping, and target audience and geography research. They also found our content gaps, performed an extensive competitive analysis, analyzed our paid media campaigns (PPC and Meta ads), and found our product-market fit.

Regarding the customer persona development, Digiactus Marketing and Analytics Pvt Ltd delivered 3–5 detailed personas representing key customer segments. Each persona included demographics, psychographics, buying behaviors, and digital touchpoints. The team presented the personas in a visualized profile format for easy reference by marketing and sales teams.

What is the team composition?

We worked with three teammates from Digiactus Marketing and Analytics Pvt Ltd.

How did you come to work with Digiactus Marketing and Analytics Pvt Ltd?

We found them through a referral from a business partner/vendor. Digiactus Marketing and Analytics Pvt Ltd had a good strategy and a committed team that was available whenever we needed them and knew the intricacies of their work. The team had a clear project scope and a strong recommendation from our vendor, for whom they had executed an outstanding job. Moreover, their business proposal blended creativity, storytelling, and data-driven insights to craft strategies aligned with our goals.

How much have you invested with them?

We spent $1,250 on this project.

What is the status of this engagement?

We worked together from May to July 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Digiactus Marketing and Analytics Pvt Ltd's work improved our targeting accuracy, leading to 30% higher engagement rates on campaigns due to refined messaging. Their focus on top-performing geographies delivered a 15–20% better ROI on ad spend through reduced waste.

The team also delivered a clear validation of our product-market fit with at least 2–3 actionable pivots/positioning improvements identified to drive stronger resonance with target customers. Overall, we saw a 15% reduction in cost per lead (CPL) and a 25% CTR improvement through creative/testing refinements. We also enhanced our ROAS by 200% with better targeting and budget allocation.

Digiactus Marketing and Analytics Pvt Ltd's strategies included a balanced content mix of promotional, educational, and engaging content to keep our audience hooked. The team also created a coherent brand narrative by organizing posts across multiple platforms, making our brand message consistent and timely, enhancing overall engagement and growth.

Moreover, Digiactus Marketing and Analytics Pvt Ltd's strategic storytelling through regular, high-quality content updates kept our audience informed and engaged, building a loyal community around our brand.

How did Digiactus Marketing and Analytics Pvt Ltd perform from a project management standpoint?

Digiactus Marketing and Analytics Pvt Ltd's project management was extremely professional, and they delivered on time. We communicated via email and Google Meet/Zoom.

What did you find most impressive about them?

Digiactus Marketing and Analytics Pvt Ltd's professional management, skilled work, and data-driven approach were impressive. The team had measurable deliverables and honest reporting. Moreover, they had good solutions whenever any new problem came up.  They recently executed a comprehensive marketing strategy project for us. From the start, the Digiactus team demonstrated a rare balance of creativity and data-driven precision.

Are there any areas they could improve?

I can't think of anything for Digiactus Marketing and Analytics Pvt Ltd to improve.