deepsense.ai

BACKGROUND

Please describe your company and position.

I am the Head of IT & Data of a food company

Describe what your company does in a single sentence.

Global food company with a mission to bring health through food to as many people as possible, operating across dairy and plant-based products, waters, and specialized nutrition.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire deepsense.ai to accomplish?

• Knowledge Transfer to the Organization – to embed a deep understanding of MMM principles, models, and use cases within commercial and analytics teams.
• Building In-House Capabilities – to develop internal expertise and reduce long-term dependency on external vendors by training cross-functional teams to run and interpret MMM independently.
• Creating a Scalable MMM System – to design and implement a repeatable, modular, and data-driven process that enables consistent MMM deployment across multiple brands and markets.

SOLUTION

How did you find deepsense.ai?

Online Search

Why did you select deepsense.ai over others?

• High ratings
• Close to my geographic location

How many teammates from deepsense.ai were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of the project focused on designing, piloting, and enabling a Marketing Mix Modeling (MMM) capability within our commercial organization. The initiative was led by the Data & Analytics team in collaboration with business stakeholders across marketing, finance, and sales.

Key Deliverables:

End-to-end MMM model for the pilot brand
Executive-level recommendations based on data-driven ROI analysis
Blueprint for scalable MMM deployment

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration gave us a solid foundation to better understand and apply Marketing Mix Modeling. We successfully transferred key knowledge into the organization and now feel equipped to further build, test, and evolve our MMM approach in a way that fits our business needs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team demonstrated a very structured and collaborative approach to project management. They were responsive, flexible, and consistently open to feedback, adapting quickly to our evolving needs. Despite the complexity of the topic and cross-functional nature of the work, key deliverables were provided on time and with high quality. Communication was clear and proactive, which made the whole experience smooth and productive.

What was your primary form of communication with deepsense.ai?

Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their ability to combine deep technical expertise with a practical, business-first mindset. They didn’t just build a model—they made sure we understood it, could use it, and could scale it on our own. The clarity of communication, openness to feedback, and genuine commitment to transferring knowledge stood out throughout the entire collaboration.

Are there any areas for improvement or something deepsense.ai could have done differently?

While the overall collaboration was very positive, there is always room to strengthen alignment on expectations at the start of the project—especially when it comes to the level of detail or business context needed to move quickly. In future engagements, an even deeper immersion into our internal processes and decision-making dynamics could help accelerate delivery and enhance impact from day one.