DBA Studio

BACKGROUND

Please describe your company and position.

I am the CEO of Flow Ninja

Describe what your company does in a single sentence.

We are an embedded WebOps team that builds, runs, and grows websites for enterprise and scale-up marketing teams.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DBA Studio to accomplish?

• Reposition Flow Ninja from a price-compared Webflow dev shop to a strategic enterprise partner, with a clear category, buyer, and messaging to support upmarket pricing.
• Define one target buyer, the marketing Champion, and a messaging framework that de-risks their decision at every funnel stage.
• Create a Brand Bible (purpose, voice, messaging) that our team and design partner could build the rebrand on

SOLUTION

How did you find DBA Studio?

Referral

Why did you select DBA Studio over others?

• Great culture fit
• Company values aligned

How many teammates from DBA Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

DBA Studio led the strategy side of our repositioning. The work was a series of working sessions with me and my leadership team, where Laura challenged how we described ourselves and helped us move away from being compared on price as a Webflow development shop toward being seen as a strategic enterprise partner.

Key deliverables:

•  A brand strategy deck setting out the positioning direction and the reasoning behind it 
• A defined target buyer, the marketing Champion inside enterprise companies, and what that person needs to hear to feel safe choosing us 
• A messaging framework built around de-risking the decision for that buyer
• A company purpose statement and brand voice guidelines
• A Brand Bible pulling all of this together into one document the whole team could review and work from

Also worked alongside our visual design partner, so the strategy fed directly into the visual rebrand rather than sitting in a separate document nobody used.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Help boost confidence in enterprise minimums for projects ongoing retainers. (Please confirm) Closed a $130K deal after the rebrand work.

Created short list for naming change, which let to usage for an umbrella entity called New Web (Group)

WebOps is now the lead positioning across our brand, website, and events.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Laura was highly responsive throughout the project and easy to work with. She listened carefully, adapted quickly when we gave feedback, and was never afraid to push back when she believed something could be sharper, which is exactly what you want from a strategy partner. Communication was open and personal, and she was always available to work through ideas with us. 

What was your primary form of communication with DBA Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Laura brings real strategic depth and an honest outside perspective. She went deep into our business, meeting with our clients, partners, and team before forming a view, and she wasn’t afraid to challenge how we saw ourselves. 

Are there any areas for improvement or something DBA Studio could have done differently?

Our only real note was on timeline communication, and Laura handled it really well: she took the feedback seriously, acted on it fast, and added capacity to her team to speed up the process.

BACKGROUND

Introduce your business and what you do there.

I’m the head of growth and marketing at Savi Security. We develop advanced digital safety tools to protect users from scams, starting with text messages and phone calls. We aim to extend protection across all digital channels as threats evolve.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with DBA Studio?

We needed help bringing our initial offering to life across our website and supporting our go-to-market launch.

SOLUTION

What was the scope of their involvement?

DBA Studio designed our website and delivered iterations. The team also created app store assets for iOS and Android and campaign creatives. DBA Studio was responsible for design QA and feedback. The team handed off the designs to our developers.

What is the team composition?

We worked with 2–5 teammates from DBA Studio.

How did you come to work with DBA Studio?

I knew Laura (Owner) from working with her in the past. We chose DBA Studio because their pricing fit our budget, they were a great culture fit, and their company values aligned with ours.

What is the status of this engagement?

We worked together from March 2026–August 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen an increase in inbound partnership requests and app conversions. Our goal was to get the app live, so the initial growth has been steady. The site’s usability was good, and we received good feedback on the professional polish.

How did DBA Studio perform from a project management standpoint?

We communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

DBA Studio was easy to work with. They really dug in to understand our space and users/audience.

Are there any areas they could improve?

The timelines were a little tight toward the end. I had to push a couple of times on the timing.