At Datomni, we specialize in analytics and data-driven marketing. We're passionate about helping companies grow. Our team has experience at companies such as Aviva, RTB House (the second biggest remarketing company in the world), Leroy Merlin, and others. We've already shipped over 50 projects in data-driven marketing, martech, and deep analytics (details on our website). Our total ad budget under management exceeds 4 million euro. Our Berlin-based community on data-driven marketing & analytics ("10X - Data-driven marketing") has over 1300 members, and we have over 40 meetups under out belt.
We can help you with 3 things.
1. improving campaign & funnel performance
We help you sell more and increase customer profitability. Three areas we have the most experience in:
► Facebook Ads, Google Ads and LinkedIn Ads campaign optimisation
► custom audience maximisation: building custom audiences out of e-mail addresses, telephone numbers or other ID's
2. increasing efficiency of marketing operations Some things we're the most experienced in this area:
► building marketing technology stacks (mainly using Zapier as well as custom integrations through API's and webhooks) including reporting in Data Studio
► lead data cleaning validation & enrichment modules
► custom lead scoring models
3. ensuring high quality marketing data and building better data capabilities Since online marketing feeds on data, "you are what you eat" mantra applies to it too! Bad data is a like a glass ceiling to your marketing performance - you'll never go past through certain level unless you take care of the data. That's why we've built a few very specific areas of expertise:
► configuration of Google Analytics and Google Tag Manager (including event tracking, goal conversions, segments, custom definitions, user ID, basic and enhanced e-commerce etc.)
Datomni offers competitive pricing with a focus on value, evidenced by clients reporting significant lead generation improvements and reduced marketing costs (20-50%). They are praised for their adaptability and knowledge sharing, making them a strong choice for tailored digital marketing solutions.
The company is noted for its creative and strategic thinking. Clients value their ability to quickly understand project requirements and offer innovative solutions that align with business objectives.
Effective Workflow and Communication
Clients consistently report smooth and effective collaboration with Datomni. The team's ability to maintain a seamless workflow and clear communication contributes to successful project execution.
Successful Lead Generation Strategies
Datomni has successfully developed and implemented lead generation strategies, resulting in valuable leads and improved customer acquisition processes for clients across various industries.
Proactive and Adaptive Approach
Datomni is recognized for their adaptability to client needs and proactive approach. They are willing to go beyond the agreed scope to ensure client success, demonstrating a strong commitment to achieving project goals.
Specialized Industry Knowledge
Datomni is praised for their specialized knowledge in digital marketing, particularly in niche areas like IT and consumer services. Clients appreciate their ability to tailor strategies to specific industry needs, enhancing brand recognition and lead generation.
Room for Increased Proactivity
While generally satisfied, some clients suggest that greater proactivity and faster implementation could enhance the collaboration. This feedback indicates potential areas for improvement in project execution speed.
MarTech & Strategy Development for Education Company
BI & Big Data Consulting & SI
Less than $10,000
Jan. 2021 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They don’t just talk about using data for marketing, they actually do it."
Jun 11, 2021
Operative & Creative Director, Alfa Lingua
Anonymous
Education
Warsaw, Poland
11-50 Employees
Online Review
An education company hired Datomni to develop a MarTech stack for scaling and streamlining operations as well as create a growth strategy that will turn into a tracking plan.
Thanks to the contributions of the Datomni team, the company is finally getting the most out of their customer data and are crafting a strong growth strategy. The company was most impressed by the subject matter knowledge that the team displayed throughout their partnership.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Operative and Creative Director in the education company
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Datomni?
We also asked Datomni for a high-level help with growth strategy, and then turning the strategy into a strong tracking plan. We also asked them to create a bulletproof MarTech stack that will prepare us for scale, streamline our operations and help get the most out of our customer data.
We sell mainly to B2B’s, which means that a proper tracking of the user activities and using data to the fullest is a must.
SOLUTION
How did you select this vendor and what were the deciding factors?
Their experience, which became obvious after first talking to them.
Describe the project in detail and walk through the stages of the project.
Datomni conceptualized and implemented low-level tracking tools such as GA4, Segment, as well as an entire marketing strategy stack, that helped us automate a lion’s share of our daily marketing operations and helped us get the most out of the customer data.
Their strategy was done in an omnichannel fashion, meaning they helped us understand which channel to use in order to address a specific part of the customer journey and funnel. Finally, Datomni helped us merge sales and marketing by implementing ActiveCampaign and plugging it Facebook Custom Audiences.
They also implemented a custom scoring engine, which helped us communicate with our customers in all stages of the customer journey.
How many resources from the vendor's team worked with you, and what were their positions?
3 people from the vendor team worked with us.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
We finally started getting the most out of the customer data, and created a strong growth strategy.
How effective was the workflow between your team and theirs?
It was smooth and productive.
What did you find most impressive or unique about this company?
They don’t just talk about using data for marketing, they actually do it. They also have a very impressive knowledge about analytics and building growth strategies.
Are there any areas for improvement or something they could have done differently?
They can be a bit more proactive when it comes to showing additional ways to speed up growth, because I’m sure they know it.
RATINGS
5.0
"Great data-driven growth partner"
Quality
5.0
Service & Deliverables
"Impressive and future-oriented"
Schedule
5.0
On time / deadlines
"Clear and quick"
Cost
5.0
Value / within estimates
"All good"
Willing to Refer
5.0
NPS
"Very likely
Digital Marketing for IT Company
Other Digital Marketing
$10,000 to $49,999
Aug. 2019 - Feb. 2020
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"I really liked how Datomni willingly shared their extensive knowledge of digital marketing."
Jan 10, 2021
People & Culture Leader, IT Company
Anonymous
Verified
Other industries
Warsaw, Poland
51-200 Employees
Online Review
Verified
Datomni provided digital marketing assistance for an IT company. The team created a lead generation strategy. The client wanted to acquire potential clients interested in their services.
The delivered outcome targeted the needs of potential customers and the company began to acquire valuable leads. Datomni's communication was generally seamless. The team worked according to the plan.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
In 2019, I was the leader of the People & Culture team in an IT company, which, in addition to HR, was also responsible for marketing activities supported by Datomni.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Datomni?
Preparation of a lead campaign strategy for the R&D team.
What were your goals for this project?
Acquiring potential clients interested in implementing an AI project in Poland and abroad.
SOLUTION
How did you select Datomni?
We were looking for a small, boutique digital marketing company specializing in activities for the IT industry. We got to know Datomni thanks to the recommendation. They demonstrated extensive knowledge in the field of generating leads and building brand recognition based on high-quality content.
Describe the scope of their work in detail.
As an introduction to the project, we had a series of meetings aimed at getting to know each other's needs and expectations. On their basis, a lead generation strategy for one of our teams was created. Thanks to the Datomni guidelines, we have prepared an expert case study on the basis of which we started to source leads.
What was the team composition?
We worked mainly with the owner of Datomni. On our side, the project involved 4 people from the marketing, R&D, sales team and a collaborating graphic designer.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
The part of the project that deserves recognition was the development of a digital marketing strategy for the R&D team, thanks to which we could respond to the real needs of potential customers. Over time, in a very difficult area, we started to acquire valuable leads.
How effective was the workflow between your team and theirs?
The cooperation was generally smooth. All agreed activities were carried out according to the plan.
What did you find most impressive about this company?
I really liked how Datomni willingly shared their extensive knowledge of digital marketing. As a result, as a company, we raised our competences in this area.
Are there any areas for improvement?
I think that if this knowledge and experience were to be combined with a bit more proactivity and pace of implementation, our cooperation would be even better.
RATINGS
5.0
Quality
5.0
Service & Deliverables
"The strategic part of the project was implemented at a really high level."
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Digital Strategy & Analytics for Private Equity Firm
BI & Big Data Consulting & SI
$10,000 to $49,999
Jan. 2019 - Ongoing
5.0
Quality
5.0
Schedule
4.5
Cost
5.0
Willing to Refer
5.0
"They adapt quickly to our business needs because they know our economics, customer acquisition methods, and processes."
Dec 17, 2020
Partner, Equitin Partners
Piotr Kulikowski
Verified
Other industries
Warsaw, Poland
201-500 Employees
Online Review
Verified
A private equity firm hires Datomni to analyze the company's digital strategies and efforts in order to produce a vigorous customer acquisition strategy. The task involves implementing analytics and CRM tools.
Because of Datomni's expertise, the stakeholders have seen a major improvement in their performance. The new CRM system implemented by the vendor helps the clients boost their effectiveness and productivity. The team showcases its superb professionalism, expertise, and responsiveness on the project.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am a person responsible for portfolio management in a small cap private equity company. In this function I'm also leading some of the strategic and development efforts in 2 companies in cunsumer services space (kindergarten network and network of specialized beauty services provider).
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Datomni?
Analyze both companies' digital strategy and efforts to create a robust ccustomer acquisition strategy and tools to analyze their performance in this area. That also involved choosing and implementing of new tools incl. CRM, tracking and analytics tools, as well as setting up and running some digitial marketing efforts.
What were your goals for this project?
create a strategy and tools to monitor performance
implement tools helping marketing department to get new leads and track acquisition and conversion
get a large number of quality leads at reasonable price
SOLUTION
How did you select Datomni?
One of our associates met them at one of the conferences. She was impressed by their adapability to clients' business characteristics and needs. They gave us a pitch for one company and we decided to hire them for our specialized beautty services provider. While they did a good job in one company I've decided to hire them for the kindergarten network with broader scope of work.
Describe the project in detail.
For beauty services business:
analyze the current actions and tools
create dashboards and improve the toolset for marketing dept (tracking, analytics, landing pages, etc.)
analyze the performance and recommend new actions and improvements
lead some of the digital campaigns in google and FB For kindergarten network:
create an ideal chart flow of communication with potential leads and design the process especially for our business
analyze the current actions and tools
choose and implement CRM system
help with creating a new website design to get more leads
create dashboards and improve the toolset for marketing dept (tracking, analytics, landing pages, etc.)
analyze the performance and recommend new actions and improvements
lead some of the digital campaigns in google and FB
What was the team composition?
Maciej as the Founder of Datomni was our main contact and he delegated task to other people or got our marketing people to cooperate with his specialized associates directly with specific tasks.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
For beauty services business:
quickly adapted our tools to get new clients and track our performance
increased the number of new leads while substantially reduced costs of online marketing (20-50% depending on the channel and season)
dashboards saved 50% of time spend on internal& external reporting For kindergarten network:
new process for online customer acquisition was set up quickly
quickly adapted our tools to get new clients and track our performance
CRM system implemented with trainings in 3 months from the start
new website, landing pages and campaigns increased number of interested leads by at least 100%
dashboards saved 50% of time spend on internal& external reporting
increased the time spent on our webpage and customer satisfaction during the process
How effective was the workflow between your team and theirs?
Maciej from Datomni was easily accessible and good to cooperate always willing to help even if it was a bit outside the agreed scope of work. He also recommeneded other individuals who could help in areas outside of his expertise.
What did you find most impressive about this company?
They adapt quickly to our business needs because they know our economics, customer acquisition methods, and processes. They are working with you so that you achieve the success rather than make you spend the most of your budget.
Are there any areas for improvement?
They need to expand scope of their offer so I could involve them or outsource even more to them.
RATINGS
5.0
"They represent a great mix of partnership approach, good understanding of your needs and understanding of the digital space especially in the field of"
Quality
5.0
Service & Deliverables
"very hollistic approach based on sound analysis of your business and vast experience of Datomni in many industries."
Schedule
4.5
On time / deadlines
"In general all good but they are quite busy so you need to push them a little."
Cost
5.0
Value / within estimates
"Very reasonable given their efforts and value you get out of it."
Willing to Refer
5.0
NPS
"I did it already few times:)
Marketing Dashboards for Marketing Agency
BI & Big Data Consulting & SI
Less than $10,000
Oct. 2019 - Nov. 2020
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They are experts in the specific field of data-driven marketing."
Dec 11, 2020
E-commerce Growth Manager, MediaCom
Kacper Gilarowski
Advertising & marketing
Warsaw, Poland
10,001+ Employees
Online Review
Datomni created a marketing dashboard for a marketing agency. The goal is to provide comprehensive materials regarding the dashboard in Google Data Studio.
Datomni delivered the project successfully. The materials they provided were highly successful and useful for the internal staff. Their workflow is simple but effective. The communication and sharing of files were both done using emails.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
MediaCom is a worldwide marketing agency, in this company as E-commerce Growth Manager I'm responsible for providing growth in the area of E-commerce and Performance Marketing for our clients.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Datomni?
Consulting in the domain of creating marketing and analytics dashboards in Google Data Studio tool.
What were your goals for this project?
Providing comprehensive materials regarding dashboards in Google Data Studio.
SOLUTION
How did you select Datomni?
I participated in several projects with Datomni before joining Mediacom, my current company. From my experience Datomni is one of the few agencies in Poland that provides truly data-driven marketing solutions.
Describe the project in detail.
The project aimed to create set of materials and dashboards in Google Data Studio that I would further show in the company for the educational purposes. The goal was to educated marketers on how to create marketing dashboards for the clients and partners.
What was the team composition?
The project was lead by the founder of Datomni, my first and only point of contact during the project.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Project success was measured by the survey that was shared with the marketers. The survey indicated that the materials were highly successful (4.5/5 rate) and useful for the staff.
How effective was the workflow between your team and theirs?
Simple but effective mail contact with sharing files and giving feedback to provided materials.
What did you find most impressive about this company?
I know Datomni from the inside and the best part of this organization is that they are experts in the specific field of data-driven marketing. Their offer is highly specialized which actually stands outs from the crowdy marketing industry.
Are there any areas for improvement?
Didn't spot any. The cooperation was rather smooth.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
SMM Services for Social Commerce Platform
Other Digital Marketing
Less than $10,000
June 2021
5.0
Quality
5.0
Schedule
4.0
Cost
5.0
Willing to Refer
5.0
"They're very good."
Jun 1, 2021
CEO & Founder, Social Commerce Platform
Anonymous
Verified
Other industries
London, England
1-10 Employees
Online Review
Verified
Datomni provides digital marketing services for a social commerce platform. The goal is to boost existing content through paid social media ads.
While the work is still ongoing, the client has been pleased with the collaboration thus far. Datomni continues to ensure a smooth engagement through an effective workflow. They are highly creative thinkers with a deep understanding of the project.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I'm the CEO of Unali. We are a social commerce platform.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Datomni, and what were your goals?
We are looking for ways to boost our content using paid social media.
SOLUTION
How did you select this vendor and what were the deciding factors?
They were among the few to be a pure player in the space (vs a generalist digital agency).
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
First we went through a discovery phase. Then the team made its recommendation. We then discussed implementation and next steps.
How many resources from the vendor's team worked with you, and what were their positions?
We worked with one of the founders
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Not at this stage
How effective was the workflow between your team and theirs?
Very effective.
What did you find most impressive or unique about this company?
Strong ability to quickly understand what we were looking for and think about it creatively.
Are there any areas for improvement or something they could have done differently?
They are very good.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
4.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 1-5 of
5 Reviews
Locations (1)
Al. Jana Chrystiana Szucha 8Warszawa, Poland00-582
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