DARREN D. WALKER MARKETING INC.

BACKGROUND

Please describe your company and your position there.

We are an advisory firm tailored operational management solutions to clients across financial services and telecom. I am a Managing Partner

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Darren D. Walker Marketing Inc.?

Our previous website didn’t fully reflect who we were. It was disjointed, messaging was not clear and the colour schema came across as outdated.

SOLUTION

How did you select this vendor and what were the deciding factors?

We undertook a rigorous due diligence process seeking out agencies that had experience of our geographical market place, thus understood the cultural nuances and we also wanted an agency that did things differently. Was innovative in approach

Describe the project in detail and walk through the stages of the project.

• Understanding of the company’s core values.
• Ideation on website wireframe.
• Understanding on messaging and what was key to be conveyed.
• Initial templates shared for discussion.
• Beta versus on for review and editing.
• Working frame for final review.
• Launch.

How many resources from the vendor's team worked with you, and what were their positions?

One person. Chief designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Website was a vast improvement on previous website and general feedback has been positive.

How effective was the workflow between your team and theirs?

Easy communication and regular weekly progress calls.

What did you find most impressive or unique about this company?

I was impressed with their innovative approach. Understanding if the messaging, understanding of the the target market and geography.

Are there any areas for improvement or something they could have done differently?

Initial communication as to alignment.

BACKGROUND

Please describe your company and position.

I am the Founding Director of McLean & McLean Limited

Describe what your company does in a single sentence.

I work with individuals, teams, and organisations to maximise potential.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DARREN D. WALKER MARKETING INC. to accomplish?

• Establish brand
• Channel considerations
• Launch website

SOLUTION

How did you find DARREN D. WALKER MARKETING INC.?

Other

Why did you select DARREN D. WALKER MARKETING INC. over others?

• Great culture fit
• Good value for cost
• Company values aligned
• Other

Describe the scope of work in detail. Please include a summary of key deliverables.

• Design of McLean & McLean branding and website.
• Creation of pitch handbook and ppt.
• Launch of website.
• Securing of Mclean & McLean LinkedIn page.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Company branding
• Pitch materials
• Website

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Darren is an outstanding and consummate professional. No task too big or too small, and if it was, he'd respectfully, and objectively, challenge the status quo.

What was your primary form of communication with DARREN D. WALKER MARKETING INC.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Darren's ability to help me articulate my own thinking...

Are there any areas for improvement or something DARREN D. WALKER MARKETING INC. could have done differently?

Nil