DarkMode

BACKGROUND

Please describe your company and position.

I am the CEO / Co-founder of Advert Software

Describe what your company does in a single sentence.

Advert Software helps advertisers with automatization of paid ads promotion

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DarkMode to accomplish?

• Educatiing users — we struggled to explain the product clearly without dumping a 20-slide deck on new users.
• Activation bottlenecks — too many trial users never became paid customers
• Feature adoption gaps — customers were sticking to the same basic workflows and ignoring our more complex tools.

SOLUTION

How did you find DarkMode?

Referral

Why did you select DarkMode over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from DarkMode were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our tool is powerful, but complex — which meant a lot of prospects couldn’t see the value quickly enough, and trial users often stalled before integrating their ad accounts. We needed a partner who could bridge the gap between a steep learning curve and fast results.

Darkmode's team did a few main things for us:

1. Built segmented onboarding sequences tailored to different user profiles — UA managers got tactical tips, while execs got ROI-focused messaging.
2.  Designed trigger-based activation emails tied to in-app events, nudging users to complete key setup steps and rewarding them with quick wins.
3. Launched a “pro tips” series that showcased advanced features with short GIFs and real campaign data, driving curiosity and adoption.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

- Trial-to-paid conversion rate jumped 38% in the first quarter.

- Activation (first automation rule created) went from 12% to 41%.

- Users finally started building more complex workflows. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Kick-off was as smooth as possible, even though we didn't have a lot of things requiered for launch. Their analytics and development teams helped us out with everything, and the rest of the team used that time to prepare first campaigns for launch, so they weren't idling while we were sorting things out. In terms of deliverables — they constantly outperformed and overdelivered. They were a little but passed deadlines on some things, but in most cases I'd say the blockers were on our side, not theirs. 

What was your primary form of communication with DarkMode?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They took the time to understand our product, our users, and our sales funnel. The emails felt like they came from inside our team — clear, relevant, and actionable. More importantly they architected the whole journey from signup to power user, and did it better than we ever could. 
Can recommend them without a single doubt on their competence.

Are there any areas for improvement or something DarkMode could have done differently?

Nothing comes to mind. 

BACKGROUND

Please describe your company and position.

I am the CEO of Opami LLC

Describe what your company does in a single sentence.

We are building PawPlate — a pet health startup that provides personalized feeding plans for cats and dogs based on science-backed nutrition.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DarkMode to accomplish?

• Build a high-converting email onboarding and retention system from scratch
• Increase revenue share from email marketing to at least 5%(during warm-up)
• Set up scalable lifecycle flows (welcome, abandoned cart, reactivation)

SOLUTION

How did you find DarkMode?

Referral

Why did you select DarkMode over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from DarkMode were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We brought Dark Mode on board to design, build, and optimize our entire email marketing engine using Customer.io. The project scope covered:

1. Full setup of Customer.io from scratch
2. Strategic mapping of onboarding, winback, abandoned cart, and reactivation flows
3. Writing and testing all email copy (both plain text and designed templates)
4. Building a segmentation system based on quiz responses and pet profiles
5. Implementing custom event tracking and conditional logic for better targeting
6. Creating performance dashboards and running regular optimization sprints
7. They handled strategy, copy, implementation, and analytics — acting as an extension of our internal team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Email marketing now drives 5% of total monthly revenue, up from 0% before
2. Abandoned cart flow converts at 9%
3. Welcome email open rate improved to 58%
4. Average email CTR increased by 32%
5. Over 20 automated flows launched in under 3 months

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Dark Mode was highly organized and responsive throughout the entire engagement. They used shared boards to track deliverables and timelines, and proactively communicated updates via messengers. Most assets were delivered ahead of schedule, and they were flexible when priorities shifted. Whenever we had last-minute requests or needed strategic input, they responded quickly and thoughtfully. Their project management felt seamless — like working with an in-house team.

What was your primary form of communication with DarkMode?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was how deeply their values aligned with ours — they genuinely care about ethical marketing, long-term growth, and audience respect. On top of that, their sharp expertise in lifecycle marketing is unmatched. They’ve clearly done this before, and it shows in every asset they deliver.

Are there any areas for improvement or something DarkMode could have done differently?

So far, there’s nothing we’d change — everything has been smooth and effective.