Purpose-Driven Branding and Digital Marketing Agency
A leader in brand performance marketing for national brands, DBA specializes in multi-location chains, franchise marketing, e-retail, products, healthcare, hospitals, food and finance with a special expertise in hyperlocal community and purpose-driven brands – including Chick-fil-A-fil-A, Papa Johns, Disney, Henry Ford Health System, U of M Health, Valley Children's Healthcare, Citizens Bank and Rocket Mortgage.
As a Lead Advertising Agency and Brand Consultant, DBA provides research, innovative brand strategy, media, platforms and creative content for emotional connections and measurement at every touchpoint of the consumer journey.
From fast food franchise chains and community banks to sustainable household products, wellness goods and hospitals, DBA brings industry specific consulting combined with specialized cross training from a wide range of leading e-retail brands for best practices.
DBA TURNS CUSTOMERS INTO CO-CREATORS OF BRANDS
DBA built a model around the central idea that the best way to lead a category is to create it. It starts with making more than marketing. We create branded movements. DBA brand strategy is founded on the concept that the future will be built by passion brands and the social movements that share their cause.
DBA quantifies emotional brand equity to understand the impact of digitally connected customers who become brand crusaders. Bringing in-house design, video and interactive productions, DBA creates award-winning advertising campaigns and social media content.
The DBA influencer engagement strategy accelerates client media budgets by engaging “raving fans” who will pay a premium and co-create the brand message – as irrational advocates for the brand.
Clients appreciated the hands-on involvement of DBA’s leadership. Dan and Matt were highlighted for their direct engagement and creative direction.
Client-Centered Approach
DBA’s genuine interest in client success was highlighted. They invested time to understand client values and goals, fostering a partnership based on mutual respect and trust.
Forward-Thinking Team
The healthcare system client described DBA as forward thinkers. This quality contributed to innovative and effective branding campaigns.
Effective Communication
Clients praised DBA's consistent and effective communication. The team was noted for their availability and responsiveness, ensuring smooth workflows and project management.
Strong Brand Development
DBA's efforts were praised for enhancing brand presence and preference. The healthcare system saw a significant lift in brand preference, and Hungry Howie’s benefited from effective brand campaigns.
Daniel Brian Advertising provided branding services for a healthcare company. The team created and implemented a branding campaign to enhance the company's market presence.
The engagement helped bolster the client's brand presence, meeting the expectations of the internal team. Daniel Brian Advertising provides consistent communication to ensure an effective partnership. The team is hard-working and driven.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the Director of Marketing and Brand Management of a $6.5 Billion health care system.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Daniel Brian Advertising?
Brand Campaign
What were your goals for this project?
To enhance the health system brand in market
SOLUTION
How did you select this vendor?
through an RFP process
Describe the scope of their work in detail.
Develop a multi-channel brand campaign
What was the team composition?
Worked with the owner and president of the agency along with senior staff team members
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Working with this agency we have seen a significant lift in our brand preference.
How effective was the workflow between your team and theirs?
workflow was very effective. The agency team was available whenever we called on them.
What did you find most impressive about this company?
They're a team of forward thinkers!
Are there any areas for improvement?
none
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Advertising & Marketing for Roofing Company
Advertising
$50,000 to $199,999
Mar. 2021 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"DBA is very involved in our company and truly cares about the outcome of the project."
Jul 27, 2022
Owner, Schoenherr Roofing
Ross Schoenherr
Verified
Other industries
Romeo, Michigan
11-50 Employees
Online Review
Verified
Daniel Brian Advertising was hired by a roofing company to handle their advertising campaigns. They're trasked with running ads and setting up a social media publishing calendar.
Daniel Brian Advertising's support has resulted in a 3x increase in the client's sales and a massive ROI, meeting the client's goals. The team is quick to attend to questions and concerns. Their genuine interest in the client's success is reflected in their dedication and hands-on approach.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
As the founder of Schoenherr Roofing, I have been building the business since 1995. Our business is built on quality service. Our roofs are guaranteed for the life of the owner and life of the second owner. We have been in business for 26 years, serving the good people of Macomb and Oakland Counties.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Daniel Brian Advertising?
Schoenherr roofing hired Daniel Brian Advertising to grow our roof replacement business. DBA introduced a platform called PostMonster which we used to launch an advertising campaign and track all our analytics and data as well as improve the quality and frequency of our social postings.
We came in with aggressive expansion goals – to hit southeast Michigan and get massive return on investment. Those goals were all achieved within one year.
SOLUTION
How did you select this vendor?
DBA’s mission statement of ‘Better Brands for a Better Human Condition’ really stood out to us because it showed that they were going to put in the time and effort it took to create a better brand for our company. You could tell that DBA actually cared about our company and wanted to help us expand our brand and our mission to our customers.
Describe the scope of their work in detail.
We started by meeting with the DBA team to establish our values and the goals we wanted to achieve in the upcoming year. DBA created a plan in order for us to achieve those goals, which included a platform named PostMonster.
On PostMonster the team set us up with our own exclusive package that fit all our marketing needs which included :
PostMonster Social Media Publishing Calendar
SEO Listing Sync | Pro with Yext
Ad Campaign with Advanced Reporting Dashboard
ActiveCampaign CRM Database
Strategic & Creative Consulting
After this was done our ads started running and we started seeing results within the first couple of months.
What was the team composition?
We had an account executive who walked us through all the steps to set up our account and made sure our project was running smoothly. The creative team supported us with advertising concepts and executions. We also had a digital media buyer and tech expert who assisted with the setup and activation of all our products and accounts.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
We were able to triple sales last year, associating more than a 20:1 Return on Ad Spend in 2021. We finally have a Cost Per Acquisition model for growth. We meet multiple times a month with the DBA team to discuss where we are at as a company and what we can improve and change.
How effective was the workflow between your team and theirs?
Working with DBA has been very effective, any time we have questions the team is willing to meet and answer or talk through any problems we might be having. We had a designated account executive who handled the workflow and distributed it accordingly.
What did you find most impressive about this company?
DBA is very involved in our company and truly cares about the outcome of the project. In the initial meeting stages DBA set up consistent meetings with us to learn about our values and how we operate as a company and wanted to learn about us as people and not just a business.
Is there any area for improvement or anything that could have been done differently?
Not at this point.
RATINGS
5.0
Quality
5.0
Service & Deliverables
"The Quality of DBA’s work was great. They also have cool and cutting edge ideas that will resonate with us and our customers."
Schedule
5.0
On time / deadlines
"If we ever needed to schedule a meeting we would reach out to our designated account executive who would then set it up. It is always very easy to get"
Cost
5.0
Value / within estimates
"DBA always is upfront and transparent with the cost of their work which is very reasonably priced."
Willing to Refer
5.0
NPS
"I am extremely likely to refer DBA to a friend. They allowed our company to aggressively expand and hit our goals. Their team was driven and really ca
Advertising & Marketing for Regional Pizza Chain
Advertising
Confidential
Oct. 2009 - Apr. 2017
4.5
Quality
4.5
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
“DBA does a great job building brands that result in increased sales.”
Jul 30, 2020
EVP Marketing, Hungry Howie’s Pizza
Robert Elliott
Verified
Other industries
Madison Heights, Michigan
51-200 Employees
Phone Interview
Verified
Daniel Brian Advertising served as a pizza chain’s agency of record, handling traditional and digital advertising as well as logo design. Deliverables included digital, print, and broadcast materials.
Daniel Brian Advertising’s efforts were tied to increased sales and high advertising ratings in areas like awareness and persuasion. The qualified, trustworthy, and creative team proved capable of leading high-stakes campaigns and maximizing results. The hands-on ownership added value.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
The organization is Hungry Howie’s Pizza, a regional pizza chain. We operate in 21 states and 565 stores. I’m the EVP of marketing, with oversight of all facets of our marketing and advertising.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Daniel Brian Advertising?
Daniel Brian Advertising (DBA) was our full-service advertising agency of record.
SOLUTION
What was the scope of their involvement?
They assisted us with traditional and digital advertising. They did a lot of brand work for us to help define the Hungry Howie’s brand. We’re known for flavored crust pizza, so they updated our logo to include Flavored Crust Pizza.
They developed a full host of broadcast support materials, print support materials, and then, prior to leaving, digital materials.
What is the team composition?
When we worked with DBA, it was a small–mid-sized agency. They probably had a staff of about 35 people within all of the various disciplines: account, creative, media, and strategic services.
How did you come to work with Daniel Brian Advertising?
I’ve been with my company for about nine-and-a-half years, so I inherited DBA when I joined as EVP of marketing. I’ll give them accolades because normally, when a new marketing person comes in, you change agencies. However, I did a full assessment of DBA, and I thought they were the right agency for our brand at that time. They were very capable and qualified.
What is the status of this engagement?
I believe the relationship began in 2009; it was kicked off with a campaign in the fourth quarter. Our work together ended in the second quarter of 2017.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Sales is the ultimate parameter when you operate in any retail business. DBA helped to contribute to many quarters of increased growth, and we saw increasing sales for the entire time that we worked with them.
We also look at key metrics through research; we use NPD CREST’s syndicated research to understand how we’re doing as compared to competitive sets. With DBA, we always did very well in most of the advertising measurements, such as awareness and persuasion. DBA does a great job building brands that result in increased sales.
How did Daniel Brian Advertising perform from a project management standpoint?
They were always on time and budget with sales-building ideas. Back then, our communication was mostly email, phone, and face-to-face because they were local in our trading area. I manage our agencies by being part of the process, and they were always open to that. It was easy to have meetings at either of our offices.
One of the great things about working with DBA is the hands-on ownership. Dan (Owner, CEO & Chief Strategy Officer) gets very involved with his clients, so we had a good working relationship with Dan and Matt (Principal, EVP & Creative Director). I enjoyed working with both of them tremendously; they’re gifted and talented. The relationship was one of mutual respect and trust.
What did you find most impressive about them?
There were many impressive things. I was always very impressed with their creativity. For example, they helped execute a promotion in conjunction with the National Breast Cancer Foundation that they named Love, Hope, & Pizza. That has stood the test of time; we still support that campaign 10 years later, and we’ve donated over $3.5 million to the organization. Any great brand has an association with a great cause, and DBA was responsible for that campaign.
Are there any areas they could improve?
They were always a partner, and they grew as we grew.
Any advice for potential customers?
Follow their creative instincts. Dan manages the agency to maximize sales results.
RATINGS
4.5
Quality
4.5
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Marketing Services & App Dev for E-Commerce Company
An e-commerce company hired Daniel Brian Advertising to establish their digital presence. The team came up with marketing strategies and developed the client's app.
Daniel Brian Advertising delivered great work, pleasing the client. The team had good project management skills, and their work was unique and helpful. Overall, the engagement was successful.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Marketing Manager of MS Oline Shop
Describe what your company does in a single sentence.
E-commerce
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Daniel Brian Advertising to accomplish?
Top 1 my business and need more leads
SOLUTION
How did you find Daniel Brian Advertising?
Referral
Why did you select Daniel Brian Advertising over others?
Referred to me
How many teammates from Daniel Brian Advertising were assigned to this project?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
They were hired by a financial services company for marketing services. They helped the client establish a strong digital presence through effective marketing strategies and even created the client's app.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
success
Describe their project management. Did they deliver items on time? How did they respond to your needs?
I'm satisfied with their work
What was your primary form of communication with Daniel Brian Advertising?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
They are very Unique and helpful
Are there any areas for improvement or something Daniel Brian Advertising could have done differently?
yes
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
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