DAIS

BACKGROUND

Please describe your company and your position there.

I am the Marketing Director of a global Risk Management and Consulting business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire DAIS | Identity & Ideas, and what were your goals?

Our area of the business has only recently entered the Australian market and we were needing helping with our go-to-market solution and to answer the questions "what do we want to be famous for".

SOLUTION

How did you select this vendor?

We looked at 5 different companies ranging from global agencies to local ones. DAIS has exceptional reviews and were locally based so they made the list. After we had out first meeting with them which was just to better understand the project, we knew we had to work with Jack and his team. We immediately notified the other companies in the list and said we had found out partner.

Describe the scope of their work in detail, including any steps and the final deliverables.

The interviewed key members of our leadership team and did their own research around the market opportunity. Being a global brand they were very respectful of our larger brand assets and equity, and took that into account at every step. They presented us with not just one solution, but essentially three streams of solution that all tied together to answer the questions "what do we want to be famous for". They were able to better connect the dots of our business than even we were able to at times. We walked away with a new brand for a product and some subsequent solutions to support it.

How many people from the vendor's team worked with you, and what were their positions?

We worked with four key people in their team: Jack, Jodie Karen and Harriet, but I knew the whole group would have been supporting this project behind the scenes due to how thorough and well executed it was.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have now taken the concept that was given to us by DAIS and will be pushing it forward as our key go-to-market solution. What DAIS did for us what not just a client facing solution, but a language and structure that would also double as a way to unify our team internally as well.

Describe their project management style, including communication tools and timeliness.

Constant and consistent communication, presentations and follow-ups. We never felt like we were in the dark and we never felt like the project was not moving fast enough. They were very accommodating to our timelines and international challenges.

What did you find most impressive or unique about this company?

They took the time to really understand our business, our challenges and our opportunities. This felt so personal and like they were part of our business.

Are there any areas for improvement or something they could have done differently?

They were fantastic from the first meeting til the final one. We wouldn't change a thing

BACKGROUND

Please describe your company and your position there.

AVCAIR Pty Ltd is a General Aviation company based at Brisbane Airport. Over the last 12 months AVCAIR has diversified its service offering to extend from Flight Operations (private charter and aeromedical) through to Ground Services, Lounge Services, and Trip Support for all operators. As Chief Operating Officer, I oversee this diversification and growth strategy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire DAIS | Identity & Ideas, and what were your goals?

As AVCAIRS growth strategy saw the AVCAIR Pty Ltd business grow to an AVCAIR Group, with 4 additional incorporated companies (i.e. Avcair Services Pty Ltd/Avcair Commercial Pty Ltd), DAIS were consulted to ensure that governance and control existed. This included a focus on legal entity management and branding consistencies and development to support such growth and change in the business.

SOLUTION

How did you select this vendor?

DAIS came well recommended by other companies AVCAIR work closely with.

Describe the scope of their work in detail, including any steps and the final deliverables.

The consultation with DAIS included a top to bottom holistic and detailed review of all 'present state' branding, marketing material, website design, collateral, services rendered, and company structure. AVCAIR then worked closely with DAIS to establish a 'future state' identity, with these same key areas re-established and redesigned. Post agreement of this future state redesign, DAIS have supported AVCAIR to launch.

How many people from the vendor's team worked with you, and what were their positions?

Approx. 5. CEO, Director of BD, Director Brand Implementation, Website and Social Media designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The progress of this project has created some monumental and significant work that AVCAIR has found incredibly beneficial to maturing and re-engaging the business with its industry, customers and employees alike. This has allowed AVCAIR to reconnect with its brand and thus strategy. The benefit of which being a full comprehensive sense of clarity on our AVCAIR Group identity and brand awareness.

Describe their project management style, including communication tools and timeliness.

Very well delivered and incredibly well managed. Consultative and with a strong sense of 'listening' and 'understanding' of the clients needs. Nothing has been too small or too big for the DAIS team to support and assist with. Comms is clear, planning is clear and updates are regular. Great Team.

What did you find most impressive or unique about this company?

Their sense of adventure and spirit, tightly controlled by strong knowledge and experience. Thus allowing AVCAIR to imagine and indeed execute our next phase of company branding.

Are there any areas for improvement or something they could have done differently?

I cannot think of any areas with a need for improvement .....if anything, it was the AVCAIR team trying to keep up!

BACKGROUND

Please describe your company and your position there.

I am the co-founder of Sarz Sanctuary, a charitable organisation helping guide those who suffer traumatic grief, PTSD & secondary trauma.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire DAIS | Identity & Ideas, and what were your goals?

Sarz Sanctuary was established in 2018, in honour of our daughter, Sara Zelenak, aged 21 years, who was murdered in the London Bridge Borough Markets terror attack, 2017. Sarz Sanctuary needed to re-structure to reach a digital global market and the branding needed to reflect this change.

SOLUTION

How did you select this vendor?

DAIS was an easy choice to trust with our re-branding project. We had learned of DAIS and its capabilities through many presentations by the owner and principal Jack Perlinski.

Describe the scope of their work in detail, including any steps and the final deliverables.

DAIS has a very professional & well tuned process, from initial discovery & listening of our vision & mission, identifying the key personalities of us personally & how this relates to our brand, and the specific market that our services & products are developed for.

The initial discovery session (4 hours) blew us away, the system and challenging questions of 'who are we', and 'what do we do' gave DAIS the knowledge and incite to deliver back to us the best brand image, strategy and communications. DAIS were confident that they would be able to deliver exactly what we needed from this initial discovery session, and they did. They nailed it!

How many people from the vendor's team worked with you, and what were their positions?

Our direct contact through the re-brand were a team of 4, though behind the scenes the entire team of DAIS built the project. Jack, CEO & Director, Brand Strategy Jodie, Director Business Development Sarah, Art Director Mataya, Account Manager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

From completion of the re-brand project, we have re-launched Sarz Sanctuary & created a new trading entity Sarz Spirit Foundation. This has enable us to support our not-for-profit vision through commercialisation of branded products sold into retail, connecting us with our target client base and generating cashflow to fund our mission.

Describe their project management style, including communication tools and timeliness.

From our initial discovering meeting (4hrs), DAIS took approx 6 weeks to develop their first draft proposal back to us. The entire process was well communicated verbally, through agreed documents, 1:1 meetings, email & phone. The communication from each DAIS team member was consistent, timely and accurately recorded. Their communication is second to none.

What did you find most impressive or unique about this company?

The DAIS team was truly a step above the pack of brand and identity specialists. This is truly reflective in how they carry their own brand, through their detailed systems & communication, each and every touch point delivers on their brand promise.

Are there any areas for improvement or something they could have done differently?

NO!, DAIS truly are incredible!

BACKGROUND

Please describe your company and your position there.

We are a Financial Services and Business Advisory company delivering services from Personal Wealth through to Business Advisory and Accounting work. I am the Chief Executive Officer at Cosca.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire DAIS | Identity & Ideas, and what were your goals?

Our business had recently expanded from NQ to Statewide and as a result encompassed a portfolio of 4 brands with no clear messaging. We engaged DAIS to generate a strategy on how to clearly define our position in the market and bring together each of those brands within our portfolio.

SOLUTION

How did you select this vendor?

We interviewed 4 different branding agencies however DAIS presented a Strategy that was clearly defined and driven with purpose not just change for the sake of change.

Describe the scope of their work in detail, including any steps and the final deliverables.

DAIS begun by interviewing our Senior Leadership team about what vision we had for our group of Companies and how we had arrived at where we were at that stage. They then interviewed a number of key staff and key clients to ensure we were aligned in our thinking and what value we delivered to our clients. In the midst of this, we were also looking to establish a Foundation to better serve the communities that had given us the opportunities to do business in their area.

This had to form part of the Rebrand as well. We were then presented with the key messaging and frameworks of the Brand and the creative side that form part of this. Once that was established, DAIS were then also involved in the brand delivery internally, with key presentations in each of the areas we operated in delivered by Jack Parlinski. Followed by a full brand rollout in terms of Collateral, Office Signage designs, etc..

How many people from the vendor's team worked with you, and what were their positions?

To my knowledge at least 5/6 staff were involved directly with our team to deliver the brand rollout.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Because of our project, we now have clear messaging and one central brand that we can take to market with clarity and confidence. We've also increased staff engagement across the different divisions and locations we operate in. We're still in the early stages on what the Brand will truly deliver to us but we're very pleased with the framework that we'll also be able to implement as part of any future acquisitions.

Describe their project management style, including communication tools and timeliness.

Mataya and the team communicated well throughout the delivery of the project and implemented a very structured go-to market plan.

What did you find most impressive or unique about this company?

DAIS | Identity & Ideas really understands our company — what we stand for and who we want to become. This really showed from the initial discussions and project meetings all the way through to delivery.

Are there any areas for improvement or something they could have done differently?

The only thing I would suggest is making the online project map available via a link (or alike) so that we could also maintain clarity over what needs to be done and when. DAIS has a robust system in place already but having that added layer of transparency could have helped keep me and my team more accountable.

BACKGROUND

Please describe your company and your position there.

I am the Founder and CEO of a professional Consultancy firm that has been providing clients strategic advice for over 30 years. Our clients are located throughout Australia and internationally in USA, SE Asia and Europe.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire DAIS | Identity & Ideas, and what were your goals?

I recommended DAIS to provide Branding design and consulting services for Spitwater Australia. The objective was to take a brand with significant market presence built over almost 40 years and while respecting its legacy pedigree transform it to a new modern Brand with presence and meaning.

SOLUTION

How did you select this vendor?

I have known the founders for over 30 years and consider them to be leaders in their field as international class exceptional brand designers and strategists.

Describe the scope of their work in detail, including any steps and the final deliverables.

Under Jack's guidance the team engaged with the Spitwater stakeholders and invested their time in understanding the business, its complicated structure and of most importance its 39 year history and family legacy identity. The design process was exceptional in its form, structure and engagement of all stakeholders. The design was outstanding and due to its respect for the legacy and the anticipated future as part of a business transformation enable degrees of freedom from the owners to really suggest an exciting rebranding opportunity.

How many people from the vendor's team worked with you, and what were their positions?

The project was lead by the founder Jack Perlinksi but the entire DAIS team contributed to the key steps in the branding design, implementation planning and the complex execution of the project with 6 business entities and their interests. The team extended to working collaboratively with the Website design team and also a single source procurement partner for everything from stationery, uniforms, promotional materials, building and vehicle signage/livery and PR.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

An exceptional brand redesign and project execution that has captured the imagination and passion of all stakeholders from staff, customers and partners in the national distribution network of dealers.

Describe their project management style, including communication tools and timeliness.

They have been collaborative, detailed, disciplined, and responsive. They demonstrate acute anticipation of our needs and potential pitfalls. DAIS has become a trusted strategic partner to the Spitwater business team and will be engaged for all branding strategy and opportunities as we move forward for years to come.

What did you find most impressive or unique about this company?

The talent of its Leadership team, designers and the professional way every team member demonstrated the passion for what they do, respect for the role they have in creating pathways to the future and the human elements that enable or create road blocks to success.

Are there any areas for improvement or something they could have done differently?

In a non covid world I am sure they would have been able to improve the execution timelines but given the challenges they did an exceptional, professional and personally engaging job beyond our expectations and perhaps our dreams

BACKGROUND

Please describe your company and position.

I am the Owner of Humero

Describe what your company does in a single sentence.

Supply recruitment services across permanent and temporary staff

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DAIS to accomplish?

• Brand Creation
• Brand Identity
• Logo and colour pallette

SOLUTION

How did you find DAIS?

Referral

Why did you select DAIS over others?

High ratings

How many teammates from DAIS were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brand creation Logo creation Colour pallette  Brand identity

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Agreed on brand logo, identity, colours, brand promise, go to market strategy

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Prompt, professional, responsive, creative.

What was your primary form of communication with DAIS?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They understood our needs and key points of differentiation and momentum for our go to market strategy

Are there any areas for improvement or something DAIS could have done differently?

none

BACKGROUND

Please describe your company and position.

I am a Lead at Prudentia Engineering

Describe what your company does in a single sentence.

Engineering Consulting

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DAIS to accomplish?

• Brand Strategy
• Brand Implementation

SOLUTION

How did you find DAIS?

Referral

Why did you select DAIS over others?

• Close to my geographic location
• Great culture fit
• Referred to me

How many teammates from DAIS were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Foundational aspects from brand launch to market strategy development and website audit to re-design. Develop and deliver supporting collateral as well as social media launch plan. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Brand and website launch

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Clear project execution plan, regular meetings or check ins, extremely responsive to business needs and/or changes throughout the entire project. 

What was your primary form of communication with DAIS?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

We were impressed with the level of passion and enthusiasm of each team member; excited to be part of each project as they are all so unique. A resilient team who can adapt and respond to change without diminishing the level of effort, ethusiasm and quality in their work. 

Are there any areas for improvement or something DAIS could have done differently?

Nothing comes to mind. Perhaps a recycling initiative for the branded Smartie covers?

BACKGROUND

Please describe your company and position.

I am the Operations Manager of (a/an) Consumer Products

Describe what your company does in a single sentence.

Sell a simpler, smarter and stronger Tarping solution products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DAIS to accomplish?

• Be more professional with our look
• update our app
• Create a more professional training program

SOLUTION

How did you find DAIS?

Referral

Why did you select DAIS over others?

Close to my geographic location, Great culture fit, Referred to me

What was the size of DAIS’s team?

6-10 Employees

What was your primary form of communication with DAIS?

In-Person Meeting, Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work was a complete overhaul of our brand identity and website. This included creating a new logo that better represents our brand and designing streamlined identity system that can be applied across all our communications.

Key deliverables included: Brand Strategy, New logo design, Identity system guidelines, website design, launch plan.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Branding/ Logo
• Website
• Training PDF

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was good, always delivering items on time and responding quickly to any correspondence.

What did you find most impressive or unique about this company?

Their attention to detail with the little things, the smarties everytime we met in person. They made us feel like family.

Are there any areas for improvement or something {provider_name} could have done differently?

Maybe shared a project management document or app. With so many projects running at the same time, my inbox was very full.

BACKGROUND

Please describe your company and position.

I am the CEO of wowme

Describe what your company does in a single sentence.

e-Commerce gifting

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DAIS to accomplish?

• Establish brand
• Establish website

SOLUTION

How did you find DAIS?

Online Search

Why did you select DAIS over others?

• Great culture fit
• Other

What was the size of DAIS’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged DAIS to establish our brand with us from the outset, including brandname, brand values, brand value proposition, key messaging, product branding and website development.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Delivery of brand define document
• Delivery of website

Describe their project management. Did they deliver items on time? How did they respond to your needs?

DAIS were most diligent with deliverables and stayed engaged throughout the project duration. DAIS took time to understand our industry, competitive landscape and consumer.

What was your primary form of communication with DAIS?

• In-Person Meeting
• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

I have 100% confidence in DAIS's expertise and understanding of how to build strong brands. DAIS have demonstrated a partnership approach to our engagement from the outset, taking time to understand our business and also our future goals.

Are there any areas for improvement or something DAIS could have done differently?

No - DAIS have excelled every step of the way and run a very smooth operation. All DAIS team members I engaged with were passionate and committed to their client's success. I look forward to continuing a partnership with DAIS.

BACKGROUND

Please describe your company and your position there.

I'm the Commercial Director for Carbon Link. We offer carbon farming project development services to Australian agriculture

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire DAIS?

We needed a brand refresh, improved marketing material and updated website

SOLUTION

How did you select this vendor?

We approached several companies around Brisbane to quote on the project

Describe the scope of their work in detail.

Interviews to determine the current situation, approach, strategy and where we wanted to go. The scope encompassed strategy, positioning in the market and amongst competitors, company name, colour schemes, website, marketing material.

What was the team composition?

We worked the firm's owners and key staff

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Brand refresh, with more focussed messaging and a suite of "products" which can be rolled out to clients

How effective was the workflow between your team and theirs?

Engagement was pretty good

What did you find most impressive about this company?

Energy, genuine interest in what we are doing and the opportunity. They had experienced team leaders.

Is there any area for improvement or anything that could have been done differently?

nothing to mention here