Dahlquist E-handelskonsulter AB

BACKGROUND

Please describe your company and position.

I am the Head of Business and Purchase Control of Åhléns AB

Describe what your company does in a single sentence.

At Åhléns, we work with people's dreams, challenges and needs. It starts with the creation of the products, and then follows them from the department stores and homes to someone's life. We are the department store that carefully selects products and solutions for everyday life, in a simple, inspiring and accessible way for our customers. And because people are constantly on the move towards something new, so are we as a company. We hope you will join us on our journey.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dahlquist E-handelskonsulter AB to accomplish?

• We engaged Dahlquist to diagnose and improve sagging conversion rates on our Åhléns AB. Our goal was to understand where users dropped off, eliminate friction, and increase completed purchases without the need for huge traffic campaigns.

SOLUTION

How did you find Dahlquist E-handelskonsulter AB?

• Online Search
• Clutch Site

Why did you select Dahlquist E-handelskonsulter AB over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Dahlquist E-handelskonsulter AB were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Dahlquist analyzed our user journeys, redesigned key page flows, optimized product details and checkout processes, and delivered prioritized recommendations for ongoing improvement. They didn’t just point out issues — they helped implement fixes.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Abandoned carts dropped, key product pages saw deeper engagement, and conversion stabilized at a stronger baseline than before.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Regular check-ins, clear timelines, and thoughtful documentation made the process smooth. 

What was your primary form of communication with Dahlquist E-handelskonsulter AB?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Feedback was taken on board quickly and effectively.

Are there any areas for improvement or something Dahlquist E-handelskonsulter AB could have done differently?

None we encountered.