Cyfrow solutions

BACKGROUND

Please describe your company and position.

I am the Chief Executive Officer (CEO) of Iceland Travel

Describe what your company does in a single sentence.

Iceland Travel is Iceland’s leading travel company, offering guided tours, self drive trips, group travel, luxury experiences, and destination management services to help visitors explore Iceland seamlessly.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cyfrow solutions to accomplish?

• We brought in Cyfrow Solutions to transform our digital presence refreshing our website with a sleek, user focused design, strengthening our SEO to reach more global travelers, and refining the UX/UI to ensure every visitor enjoys a seamless journey from browsing to booking

SOLUTION

How did you find Cyfrow solutions?

Referral

Why did you select Cyfrow solutions over others?

• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Cyfrow solutions were assigned to this project?

12

Describe the scope of work in detail. Please include a summary of key deliverables.

Cyfrow Solutions managed an entire digital transformation of our platform. Their work involved a redesign of the entire website with a minimalist, contemporary design, simplified navigation, and a mobile-first approach. They put in place an aggressive SEO plan to make our pages more SEO friendly to high VM related terms, expand organic reach, and deliver targeted traffic. Apart from that, they optimized the overall UX/UI by simplifying the booking process, ensuring faster access and loading, and a more immersive experience for the end-user. Their major deliverables consisted of a new-looking website, SEO-improved content and metatags, UX/UI enhancements, and performance reports illustrating measurable deliverables.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered measurable improvements, including a significant increase in website traffic from organic search, higher rankings for key travel related keywords, faster site performance, and a noticeable boost in user engagement and booking conversions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was handled by Cyfrow Solutions in a most efficient and professional manner. Each milestone was delivered without delay, kept communication clear and straightforward, and was extremely reactive to our needs and feedback, making changes promptly to ensure the end result was well above expectations.

What was your primary form of communication with Cyfrow solutions?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The project was handled by Cyfrow Solutions in a most efficient and professional manner. Each milestone was delivered right on schedule, kept the communication brief and to the point, and was exceptionally reactive to our needs and feedback, making changes promptly to ensure the outcome was well above expectations.

Are there any areas for improvement or something Cyfrow solutions could have done differently?

So far, Cyfrow Solutions has been outstanding in every aspect, and while there’s always room for growth in any partnership, we’ve found their commitment to refining and improving along the way to be one of their real strengths.

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of FCS Finland

Describe what your company does in a single sentence.

FCS Finland develops advanced aircraft cooling and airflow management systems that drastically reduce engine maintenance time and improve operational efficiency for the aviation industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cyfrow solutions to accomplish?

• We hired Cyfrow Solutions to boost our online visibility through SEO, targeted content, and analytics, helping us connect with the right clients in the aviation industry.

SOLUTION

How did you find Cyfrow solutions?

Referral

Why did you select Cyfrow solutions over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Cyfrow solutions were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work & Key Deliverables

Cyfrow Solutions collaborated with us to elevate our digital visibility and improve how our brand is experienced online. They began with comprehensive SEO and content research, identifying the most relevant aviation related topics and keywords to ensure our services reached airlines, MROs, and other high-value clients.

Alongside this, they conducted a full UI/UX reset of our digital platforms, making navigation more intuitive and ensuring that technical content such as our aircraft cooling and airflow management solutions was presented in a clear, professional, and engaging way.

They also helped us refine our brand positioning and messaging, while implementing analytics and reporting tools that continue to guide our growth strategy.

Key Deliverables included:

1. SEO audit and targeted keyword/content research
2. UI/UX reset for improved usability and engagement
3. Content optimization and aviation-focused case studies
4. Digital brand positioning strategy
5. Analytics setup with regular performance insights

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Outcomes

Our partnership with Cyfrow Solutions delivered measurable progress across several areas. Following their SEO and unique content research, our website began attracting a higher volume of aviation-specific traffic, with improved rankings for industry relevant keywords. The addition of fresh, well-crafted articles and case studies positioned us as a thought leader while making our services easier to discover by airlines, airports, and MROs.

The UI/UX reset noticeably improved user engagement visitors now spend more time on our site, explore multiple pages, and interact more with our technical materials. Lead inquiries increased, reflecting stronger interest from qualified prospects.

Cyfrow also implemented a data driven analytics system that continues to provide clear insights into visitor behavior, helping us refine our strategy for sustained visibility and growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project Management

Cyfrow Solutions demonstrated excellent project management throughout our collaboration. From the start, they provided a clear roadmap with defined milestones, ensuring the project moved forward smoothly and without delays. Every deliverable was completed on time, often earlier than expected, and executed with impressive attention to detail.

Their communication style set them apart updates were consistent, feedback loops were efficient, and they made sure we always understood the progress being made. Whenever adjustments were needed, they were quick to act, offering solutions that were not only practical but also aligned with our long-term objectives.

Overall, their ability to balance structured planning with flexibility created a seamless experience that gave us confidence at every stage of the project.

What was your primary form of communication with Cyfrow solutions?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive about this company is their commitment to delivering tailored solutions that truly align with a client’s needs. They combine technical expertise with a clear understanding of business goals, which ensures that every project isn’t just completed, but actually adds measurable value. Additionally, their proactive communication and willingness to go the extra mile to ensure satisfaction sets them apart from others in the industry.

Are there any areas for improvement or something Cyfrow solutions could have done differently?

Cyfrow solutions delivered exceptional work from start to finish. The project exceeded expectations, and their professionalism, expertise, and support were flawless.

BACKGROUND

Please describe your company and position.

I am the CEO and Founder of KnowledgeRiver GmbH

Describe what your company does in a single sentence.

we KnowledgeRiver, helps organizations optimize and simplify their IT services by using advanced analytics and automation to improve transparency, compliance, and business decision making.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cyfrow solutions to accomplish?

• We hired Cyfrow Solution to completely redesign our company website with the goal of creating a modern, professional, and user-friendly platform that better reflects our brand and services. Specifically, we wanted a cleaner design, improved navigation, and a site optimized for both performance and SEO so that our online presence could support our business growth and client engagement.

SOLUTION

How did you find Cyfrow solutions?

Referral

Why did you select Cyfrow solutions over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Cyfrow solutions were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work involved a full redesign of our corporate website from the ground up. Cyfrow Solution started with a detailed consultation to understand our goals, then moved into creating a fresh, modern design that aligned with our brand identity. Key deliverables included a fully responsive website, improved navigation structure, SEO optimized pages which they did for free, faster loading speeds, and integration of key features to support client engagement. They also handled content migration, design enhancements, and ensured the site was technically sound and easy to update going forward.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Outcomes from the Project:

• Amazing website loading speeds
• More intuitive navigation for users
• Increased user engagement and longer session durations
• Higher number of inquiries through contact forms
• Improved search engine visibility thanks to their SEO optimization
• Stronger brand image and enhanced online presence using HD graphics

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Cyfrow Solution managed the project exceptionally well, delivering every milestone on time while maintaining clear and proactive communication. They were quick to respond to our questions, incorporated feedback seamlessly, and adapted to any changes in requirements, ensuring the website redesign stayed on track and met all our objectives. they  also offered additional advice and free assistance which we appreciated.

What was your primary form of communication with Cyfrow solutions?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Cyfrow Solution was their ability to combine technical expertise with a creative, client-focused approach. They didn’t just execute the redesign they took the time to understand our vision, provided valuable insights, and even offered free advice and additional recommendations that went above and beyond, demonstrating just how generous and committed they are to their clients’ success.

Are there any areas for improvement or something Cyfrow solutions could have done differently?

Expertise paired with generosity, what more can we ask for?

BACKGROUND

Please describe your company and position.

I am the Co-Founder and CEO of Frontier Innovations

Describe what your company does in a single sentence.

Frontier Innovations provides advanced IT consulting and custom digital solutions that empower businesses with intelligent mobility, smart city technologies, and data driven decision making.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cyfrow solutions to accomplish?

• Our main objective in hiring Cyfrow Solution was to elevate our digital presence with a strategy built specifically for us. We wanted to go beyond just ranking on search engines—our focus was on creating a stronger online footprint, optimizing website performance, and attracting the kind of traffic that converts into meaningful business opportunities.

SOLUTION

How did you find Cyfrow solutions?

Online Search

Why did you select Cyfrow solutions over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Cyfrow solutions were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work and Key Deliverables:

• Conducted a comprehensive website audit to identify performance and SEO opportunities.
• Performed in depth keyword research tailored to our business and target audience.
• Developed a customized SEO strategy and roadmap to improve search rankings.
• Optimized website structure, on-page content, and meta-data for better performance.
• Created SEO-friendly landing pages and content to attract relevant traffic.
• Implemented link-building campaigns and enhanced our digital presence.
• Provided regular performance reports with actionable insights.
• Delivered measurable growth in organic traffic and higher quality leads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The engagement with Cyfrow Solution has already delivered measurable results and continues to drive progress, including:

1. Steady growth in organic traffic, with key pages gradually climbing in search rankings.
2. Ongoing improvement in search visibility, as targeted keywords continue to move up.
3. Increasing website engagement, with users spending more time on relevant pages.
4. Consistent generation of quality leads, bringing in new business opportunities.
5. Continuous optimization of website performance, ensuring faster load times and a smoother user experience.
6. where is also a quick loading response which make it easy for our clients to intract seemlessly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

they managed the project very professionally. They kept everything organized, set clear timelines, and delivered all key items on schedule. Communication was excellent they responded promptly to our questions and requests, often through email and Zoom meetings, and made sure we understood each step of the process. Their approach made the entire project smooth and easy to follow.

What was your primary form of communication with Cyfrow solutions?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Cyfrow Solution was their rare ability to blend deep technical expertise with a genuinely customized approach. Rather than delivering standard solutions, they immersed themselves in our business, designed strategies that aligned perfectly with our goals, and broke down complex ideas into clear, actionable steps. Their dedication to achieving results, maintaining honesty, transparency, and collaborating closely throughout the process truly sets them apart in the industry.

Are there any areas for improvement or something Cyfrow solutions could have done differently?

They could offer more on demand training or documentation, but otherwise their work and communication are outstanding.

BACKGROUND

Please describe your company and position.

I am the CEO of SLK Japan, Inc.

Describe what your company does in a single sentence.

We deliver high performing PVC-U windows and doors, partnering up with VEKA, a global leader in the PVC-U profiles and window systems.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cyfrow solutions to accomplish?

• We collaborated with Cyfrow Solution to grow our digital footprint in the PVC-U windows and doors market. With their support, we increased our online visibility, built greater trust in our brand, and connected with more homeowners and businesses seeking for reliable, high performing solutions.

SOLUTION

How did you find Cyfrow solutions?

• Online Search
• Referral

Why did you select Cyfrow solutions over others?

• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Cyfrow solutions were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The work began with a full assessment of our website to identify key opportunities and challenges. Cyfrow Solution then carried out a detailed SEO audit and implemented on-page optimization, including improvements to meta descriptions, content structure, and technical elements. As part of the process, they also supported us with a website redesign to ensure better performance, usability, and search visibility.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since implementing the SEO audit, on-page optimization, and website redesign, we have recorded a steady increase in organic traffic, with several targeted keywords now ranking on the first page of Google. User engagement has also improved, with visitors spending more time on the site and bounce rates showing a downward trend. While these results are encouraging, the project is still ongoing, and we see clear opportunities to build on this progress and achieve even stronger performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We found Cyfrow Solution to be highly professional in managing our project. Their team delivered every milestone on time and kept us regularly informed about progress. They were always accessible and responsive to our questions, ensuring we felt confident and comfortable with the flow of the campaign.

What was your primary form of communication with Cyfrow solutions?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

the team where not limited to applying standard SEO practices, but developed a strategy tailored to the PVC-U windows and doors industry. This included taking into account industry specific requirements as well as customer behavior. I'm particularly impressed by their ability to maintain a consistent brand image while delivering high-value content that highlighted the strength of our brand.

Are there any areas for improvement or something Cyfrow solutions could have done differently?

with the result am getting non currently.

BACKGROUND

Please describe your company and position.

I am the CEO & Founder of TACWRK

Describe what your company does in a single sentence.

Premium tactical gear & professional apparel, shipped globally with flexible returns.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cyfrow solutions to accomplish?

• Redesign current website. Develop specific messaging for specialized audience.

SOLUTION

How did you find Cyfrow solutions?

Referral

Why did you select Cyfrow solutions over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Cyfrow solutions were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Revamp the existing website to deliver a more intuitive and seamless navigation experience, modernize its visual design for a cleaner and more professional look, refresh and refine the content to reflect specialized expertise, and tailor messaging to effectively engage a clearly defined target audience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Clear and direct messaging.
• Good visual appeal.
  Excellent and positive customer feedback.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Each meeting was focused on reviewing specific materials without unnecessary delays. They were consistently held on schedule and aligned with the appropriate stage of development, and the team was highly responsive to feedback and any requested changes.

What was your primary form of communication with Cyfrow solutions?

Virtual Meeting

What did you find most impressive or unique about this company?

They skillfully transformed broad ideas into precise concepts that we struggled to articulate ourselves, demonstrating excellent ability to bring concepts to life and follow through effectively

Are there any areas for improvement or something Cyfrow solutions could have done differently?

We had no issues at all; our experience was truly outstanding from start to finish. Everything went smoothly, and we were thoroughly impressed with the professionalism and quality throughout the entire process.

BACKGROUND

Please describe your company and position.

I am the Director & CEO of Perks

Describe what your company does in a single sentence.

At Perks, we believe in a world where people & private businesses can grow & prosper.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CYFROW SOLUTIONS to accomplish?

• We engaged CYFROW SOLUTIONS to improve our organic visibility, increase qualified lead generation, and address several technical SEO issues that were holding us back from ranking in competitive categories.

SOLUTION

How did you find CYFROW SOLUTIONS?

Clutch Site

Why did you select CYFROW SOLUTIONS over others?

Pricing fit our budget

How many teammates from CYFROW SOLUTIONS were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

CYFROW SOLUTIONS started with a comprehensive SEO audit and provided a roadmap that included technical fixes (like improving site speed, mobile responsiveness, and crawlability), optimizing our content structure, and implementing schema markup. They also led our backlink acquisition efforts through white-hat strategies and helped restructure our blog and landing pages around targeted keywords.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within 5–6 months, we saw a 95% increase in organic traffic, a 3.5x rise in demo requests from SEO-driven traffic, and first-page rankings for over 20 high-intent keywords in our niche. Our domain authority also improved by 12 points during the engagement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

CYFROW SOLUTIONS was incredibly professional and proactive in communication. They provided bi-weekly performance reports, maintained a shared dashboard, and were always responsive to feedback or requests. Their ability to prioritize tasks based on business impact made the collaboration smooth and results-driven.

What was your primary form of communication with CYFROW SOLUTIONS?

Virtual Meeting

What did you find most impressive or unique about this company?

Their deep technical SEO knowledge, combined with a business-focused mindset, made them more than just a typical SEO vendor. They were invested in understanding our product, ICP, and conversion funnel, which translated into more strategic decision-making.

Are there any areas for improvement or something CYFROW SOLUTIONS could have done differently?

Honestly, nothing significant comes to mind. They exceeded expectations, and we’re already discussing a new engagement focused on content strategy and international SEO.

BACKGROUND

Please describe your company and position.

I am the Founder, of Joe & Bella

Describe what your company does in a single sentence.

Dress easy with Joe & Bella adaptive apparel!

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cyfrow solutions to accomplish?

• We hired Cyfrow solutions to improve our organic search visibility and help more people discover our adaptive products while researching solutions that support independence and ease of daily living.

SOLUTION

How did you find Cyfrow solutions?

Online Search

Why did you select Cyfrow solutions over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Cyfrow solutions were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Cyfrow solutions managed a comprehensive SEO initiative that included technical site reviews, keyword research aligned with adaptive apparel searches, optimization of product and category pages, internal linking improvements, and content recommendations. They also provided audits and strategic guidance to help position our site more effectively within search results during the engagement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over the course of the engagement, organic traffic to our website increased steadily as more users discovered our product and category pages through search. The improvements Cyfrow solutions  implemented helped drive higher volumes of relevant visitors, resulting in more consistent visibility and engagement from people actively looking for adaptive clothing solutions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Cyfrow solutions approached the project with a clear plan and steady communication. Milestones were met as expected, updates were easy to follow, and their team remained responsive whenever questions or adjustments came up.

What was your primary form of communication with Cyfrow solutions?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their ability to understand a niche, mission-driven brand and translate that understanding into a thoughtful SEO strategy. Cyfrow solutions focused on aligning search optimization with how customers actually search for adaptive solutions, which made their work feel purposeful and well considered.

Are there any areas for improvement or something Cyfrow solutions could have done differently?

There isn’t anything we would change. The engagement was handled professionally, and we appreciated the clarity, care, and attention  Cyfrow solutions brought to the project.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Empire Bakery Equipment

Describe what your company does in a single sentence.

Empire is a leading bakery equipment distributor in the United States!

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cyfrow solutions to accomplish?

• Increase our SEO presence, ranking and strategy

SOLUTION

How did you find Cyfrow solutions?

Clutch Site

Why did you select Cyfrow solutions over others?

• High ratings
• Pricing fit our budget

How many teammates from Cyfrow solutions were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Cyfrow solutions was brought on to increase our SEO presence and rank higher for relevant keywords in our industry. They have been able to increase the amount of keywords we have ranked for on the first page of Google which has helped increase our organic web traffic to the website. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We went from 26 first page keywords to a total of 2,600 this past month. Due to increases in SEO rankings our organic traffic has increase tremendously.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Abbey is our Account Manager. Our monthly video meetings are very informative and we are able to discuss the current strategy and how to continue success moving forward. She is also very responsive and helpful to questions have throughout the month via email.

What was your primary form of communication with Cyfrow solutions?

Virtual Meeting

What did you find most impressive or unique about this company?

Their ability to drive results and answer any question thrown their way.

Are there any areas for improvement or something Cyfrow solutions could have done differently?

Honestly no. They have been a pleasure to work with.

BACKGROUND

Please describe your company and position.

I am the Founder

Describe what your company does in a single sentence.

Marketing Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cyfrow solutions to accomplish?

• SEO Partner

SOLUTION

How did you find Cyfrow solutions?

Connected on social

Why did you select Cyfrow solutions over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Cyfrow solutions were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Outstanding SEO Partner – They Deliver Every Time

 Cyfrow solutions is hands down the best SEO company I've worked with. What sets them apart is their commitment to actually delivering on what they promise, sometimes that's honestly rare in this industry.

 The team consistently extends themselves to push through challenges and get results. I've worked with them to support my clients' needs, and they've been nothing short of amazing on all fronts. Their level of trust and reliability is exactly what you want in a strategic partner.

 If you're looking for an SEO company that won't just talk the talk but will actually deliver, Cyfrow solutions is it. Highly recommend them without reservation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Lead metric - What improved first (traffic, inquiries, engagement)

Revenue/conversion metric - The money outcome (pipeline, sales, conversion rate)

Efficiency metric - How you optimized (cost per acquisition, ROI, time saved)

Brand/awareness metric - Visibility gains (rankings, reach, brand searches)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Cyfrow solutions's project management was exceptional across the board. They consistently delivered on time – often ahead of schedule – which made planning and coordinating with my clients seamless.

Communication was proactive and clear. They provided regular updates without me having to chase them down, and they used organized systems to keep everyone aligned. I always knew where we stood in the project timeline and what was coming next.

What really impressed me was their responsiveness. When we had questions or needed adjustments, they turned things around quickly – usually within 24-48 hours. They didn't just respond fast; they actually solved problems and adapted to changing needs without making it feel like a burden.

Overall, working with their team felt like having an extension of my own – reliable, communicative, and genuinely committed to the success of the project.

What was your primary form of communication with Cyfrow solutions?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

In an industry where overpromising and underdelivering is common, Cyfrow solutions consistently extends themselves to get results. They don't just meet expectations; they push through challenges to exceed them. That level of reliability and follow-through is genuinely rare and what makes them stand out as a true partner, not just another vendor.

Are there any areas for improvement or something Cyfrow solutions could have done differently?

No