Cybertron Ads

BACKGROUND

Please describe your company and position.

I am the Social Media Marketer of a sports company

Describe what your company does in a single sentence.

We're an innovative sports betting and lottery company. Our secure platform features a wide range of locally accepted quality products selected for our customers' entertainment and gaming pleasures. We provide a wide range of bet markets on 24/7 schedule of global sporting event fixtures. 

We rely on the assembled Management Team’s industry experience and in-depth understanding of local nuances to serve our customers the best markets, products and features for their gaming entertainment. Our customers are served through convenient web, mobile and retail multi-channels for all time access and uninterrupted delivery of services. We ensure the provision of a safe and secure environment for our customers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cybertron Ads to accomplish?

• Increase our brand's awareness
• Drive substantial traffic to our website, while also increasing registrations and deposits

SOLUTION

How did you find Cybertron Ads?

Referral

Why did you select Cybertron Ads over others?

• High ratings
• Referred to me

How many teammates from Cybertron Ads were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Entrusted with the task of running targeted ads on sports related websites to promote YangaSport, Cybertron was able to bring in over 13k impressions and 20k+ clicks during the duration of 1 month which the campaign ran.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Total number of registrations, deposits and withdrawals during the period of the campaign.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very professional with project management, especially regarding reporting and shared analytics.

What was your primary form of communication with Cybertron Ads?

Virtual Meeting

What did you find most impressive or unique about this company?

Their mode of operation

Are there any areas for improvement or something Cybertron Ads could have done differently?

We could have installed trackers to enable us track each user's journey from our end, but that was brought up towards the end of the campaign.

BACKGROUND

Introduce your business and what you do there.

I work as a key accounts manager for the advertising sector of Transsion, and we’re the makers of Tecno, Infinix, and itel — three of the most popular brands across Africa.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Cybertron Ads?

We engaged with Cybertron Ads for their online advertising services.

SOLUTION

What was the scope of their involvement?

Cybertron Ads provides us with online advertising services. To start, we send a brief along with the budget and the demographic we’re trying to target — this will depend on what the client wants. After Cybertron implements the ad, we’ll monitor the performance of the campaign and if it needs optimization, we’ll reach out to them for feedback.

At the end of the campaign, they’ll send us the report of the analytics in terms of impressions and engagement.

What is the team composition?

I mainly work with SaintGermain (Founder & CEO), and two other members of Cybertron Ads.

How did you come to work with Cybertron Ads?

We wanted Cybertron Ads to work on this project with us because of their effectiveness and attention to detail. 

How much have you invested with them?

We’ve spent somewhere between $5,000–$10,000 USD.

What is the status of this engagement?

Our ongoing partnership started in February 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

To give an example of the success we’ve had with Cybertron Ads, we’ve had more than 5 million impressions and about 26,000 clicks on our initial Valentine’s campaign. Additionally, we’ve garnered over 6 million impressions and 25,000 clicks on our joint campaign.

The feedback from clients has also been positive, as Cybertron Ads is able to provide them with their ROI. 

How did Cybertron Ads perform from a project management standpoint?

They perform excellently from a project management standpoint, as they’re always able to meet deadlines.

What did you find most impressive about them?

We like that they’re fairly well-grounded in optimizing campaigns to provide immediate results. We’re also impressed with their programming skills and the quality of their deliverables.

Are there any areas they could improve?

I would suggest they diversify their services and inventory, so they can cater to more clients in different industries, such as the crypto-currency space.

Do you have any advice for potential customers?

I would go ahead and recommend Cybertron Ads for their ability to listen and provide vital advice regarding advertising. They have a good team that can help improve your company’s performance.