CUT THRU is a multi-award-winning branding agency with offices in Sydney and Brooklyn, New York. Boutique Branding Agency of the Year at the Netty Awards in 2023 and 2024, and a multi-category standout again in 2025.
Most agencies sell you a logo and a mood board. We sell you market share.
We took the guesswork out of branding. While others bet everything on one "genius" idea, we build multiple brand and website versions, then split test them in the real world, on the channels you will actually launch on. You go live on evidence, not opinion. The method is conversion-centered, grounded in the 3Cs (Customer, Company, Competitor) and double-blind testing.
Results:
Blossom: $0 to $1.6B in funds under management in under five years.
Talent Recap: built to over 15 million YouTube subscribers, one of the largest channels in the world.
Pacific Legal Foundation: repositioned a public-interest law firm holding more US Supreme Court wins than any other (22).
Quillette: grew its YouTube audience past 100,000 subscribers.
Paperform: a 25% drop in bounce rate and 22% lift in conversion, plus Best Abstract Logo Design at the Netty Awards.
Industries: finance and fintech, legal, media and publishing, SaaS and enterprise software, real estate, professional services, health.
Services: brand strategy and positioning, naming and messaging, visual identity and logo design, product-market fit testing, conversion-focused websites and landing pages, campaign rollout and lead-gen assets.
Recognition: Boutique Branding Agency of the Year, Netty Awards (2023, 2024); multi-category standout (2025); #1 branding agency in Sydney and top 5 in New York (Clutch); Top Branding Company Globally (DesignRush, 2022).
Pretty is easy. Performance is the job.
See case studies and before-and-afters at www.cutthru.com
CUT THRU Branding Agency offers competitive pricing with projects ranging from under $10,000 to over $50,000, providing good value for cost. Clients appreciate their tailored approach and thorough research, leading to effective brand strategies and positive outcomes.
The agency is praised for its deep immersion into clients' businesses, taking time to understand industry nuances and client ambitions. This thorough understanding translates into strategic and thoughtful creative work, making clients feel like CUT THRU is an extension of their team.
Excellent Project Management
Clients commend CUT THRU for their project management skills, including timely deliveries, responsiveness, and the ability to adapt to client needs. Regular communication and proactive management ensure projects stay on track, even when clients face internal delays.
Data-Driven and Strategic Approach
CUT THRU is recognized for its data-driven approach to branding, utilizing research and analysis to inform strategic decisions. This method ensures that brand strategies are evidence-based and aligned with client objectives.
High Client Satisfaction and Loyalty
Many clients express high satisfaction with CUT THRU's services, often returning for additional projects or recommending the agency to others. The agency's dedication to client success fosters long-term relationships and brand loyalty.
Innovative and Creative Solutions
Clients highlight CUT THRU's creativity and out-of-the-box thinking in developing unique brand identities and strategic solutions. Their ability to innovate and adapt to market trends helps clients stand out in crowded industries.
"Their ability to build a strong relationship with our company and our employees was impressive."
Jun 23, 2021
Co-Founder, Like Family
Mathieu Bertrand
Verified
Other industries
Sydney, Australia
11-50 Employees
Online Review
Verified
CUT THRU provided a full rebrand for a social network company. The team was responsible for user research, design, collateral, brand persona, and more.
The client was extremely happy with the end deliverable. CUT THRU provided the perfect business name and brand for them. The product received plenty of great feedback. Overall, the team was proactive, collaborative, and communicative.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the co-founder of Like Family. Like Family specializes in supporting people experiencing loneliness or social isolation for reasons like disability, illness, or ageing, by building lasting friendships, participate in the community and work towards their independence. It is an NDIS-approved platform that provides social support and non-medical support services through hand-picked Support Workers.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire CUT THRU, and what were your goals?
We needed to complete a full rebrand. This was a difficult challenge because we needed to find a name that resonated with the services we offer, something that could be scalable as we expand our services nationally and internationally.
SOLUTION
How did you select this vendor?
The agency was recommended by another business who had previously engaged with Cut Thru.
Describe the scope of their work in detail, including any steps and the final deliverables.
Cut Thru helped us from beginning to end. Firstly, they empathised with our difficult challenge of rebranding. They took it on, and made the project as seamless and engaging as they could. They owned;
user research
design
collateral
colour recommendations
brand persona
copyright
How many people from the vendor's team worked with you, and what were their positions?
We mainly worked with Jonathan, and his designers.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
We landed with a rebrand that we love! There were times where we thought, we would never find the right business name. Since the rebrand, we have received great feedback about our new name and brand, we are very happy!
Describe their project management style, including communication tools and timeliness.
Jonathan and his team are very proactive and collaborative. As a founder, we never worried about not knowing the status of the project. They were always including us in comms and gave us a roadmap to give us visibility on deliverables.
What did you find most impressive or unique about this company?
Their ability to forge a strong relationship with our company and our employees.
Are there any areas for improvement or something they could have done differently?
No, honestly we have engaged many agencies in the past and this was a great experience.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding Services for SEO & PPC Agency
Branding
$10,000 to $49,999
Apr. - July 2021
5.0
Quality
5.0
Schedule
4.0
Cost
5.0
Willing to Refer
5.0
"My client and I loved the brand direction they came up with based on the research that was completed."
Jun 18, 2021
CEO, Bananas Marketing Agency
Andrew Peluso
Verified
Advertising & marketing
Sacramento, California
1-10 Employees
Online Review
Verified
An SEO agency hired CUT THRU to refresh an end client's branding. The team conducted a competitive analysis and established the end client's brand guidelines and messaging based on the results of the research.
The project resulted in a more consistent look and feel for the end client's brand. The rebranding also allowed the end client to stand out from their competitors and resonate more with their target market. CUT THRU's holistic knowledge and data-driven approach were key to the project's success.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the CEO of a search engine optimization and PPC agency for small businesses.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire CUT THRU, and what were your goals?
Our agency needed a branding partner for a B2B client of ours. We hired them to do a complete brand revamp. Our client was in a sea of sameness, so we wanted to identify where the opportunity was in the market to stand out.
SOLUTION
How did you select this vendor?
We found four companies who were all referred to us and went through multiple rounds of vetting before choosing to work with Cut Thru.
Describe the scope of their work in detail, including any steps and the final deliverables.
To start, they did a competitive analysis to identify where our client and everyone else was positioned in the market. They interviewed internal employees and management to understand the culture. Then they interviewed our client’s customers to identify our client’s strengths and weaknesses, their biggest competitors, and the priorities of the customers. All of this research was presented to us and then used to inform the brand guidelines and brand messaging.
How many people from the vendor's team worked with you, and what were their positions?
I worked directly with their owner.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Because of the project, we were able to create a consistent look and feel across all marketing assets from the website to ad creative. More importantly, we could feel confident in that look and feel as giving us a unique position in the market that would stand out and resonate with our target market.
Describe their project management style, including communication tools and timeliness.
We had milestone meetings over Zoom video calls, and most in between communication took place via email.
What did you find most impressive or unique about this company?
Their holistic knowledge of marketing and their data driven approach to creating a brand.
Are there any areas for improvement or something they could have done differently?
There was a tiny bit of disorganization that was mostly felt at the beginning of the engagement, but it did not take away from our overall satisfaction with the project.
RATINGS
5.0
"We loved our experience working with Cut Thru. I am very excited to have found them as our exclusive branding partner."
Quality
5.0
Service & Deliverables
"My client and I loved the brand direction they came up with based on the research that was completed."
Schedule
4.0
On time / deadlines
"Being a US company, it was a little tougher to schedule meetings with Cut Thru based in Australia."
Cost
5.0
Value / within estimates
"Excellent value. By the end, it felt like a steal."
Willing to Refer
5.0
NPS
"I have already recommended them to a number of colleagues and clients.
Branding Services for Consumer Products & Services Co
“CUT THRU Branding Agency has completely unique ideas.”
Oct 28, 2026
Executive, Playground 21
Anonymous
Consumer products & services
Perth, Australia
1-10 Employees
Online Review
CUT THRU Branding Agency is hired by a consumer products and services company to provide branding services for a card game. The team has created the logo, theme, and tone of voice, among other deliverables.
CUT THRU Branding Agency has delivered the project, and the client has received positive feedback on the designs and name. The team is professional, responsive, and efficient. Moreover, they have unique ideas and are up-to-date with the best marketing practices.
BACKGROUND
Introduce your business and what you do there.
I’m an executive of Playground 21, a consumer products and services company. We create meaningful offline connections and fun for couples and their friends.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with CUT THRU Branding Agency?
We needed help creating cohesive branding for a card game, including designing physical cards and a theme.
SOLUTION
What was the scope of their involvement?
CUT THRU Branding Agency has been responsible for naming the game, cards, box design, logo, and game elements. They’ve also created the tone of voice, essence, and personality of the brand.
What is the team composition?
We’ve worked with 2–5 teammates from CUT THRU Branding Agency.
How did you come to work with CUT THRU Branding Agency?
We found them through an online search. We chose them over other options because they had high ratings, a great culture fit, and were responsive and innovative in their approach.
What is the status of this engagement?
We started working together in June 2025 and the engagement is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
CUT THRU Branding Agency has delivered the product, messaging, personality, and naming. We’ve received positive informal feedback on the naming and card designs. One person said, “Really cool box design. I love the name; it’s a very quirky, eye-catching chicken.”
How did CUT THRU Branding Agency perform from a project management standpoint?
CUT THRU Branding Agency delivers on time and is very professional. We communicate via virtual meetings, emails, and messaging apps.
What did you find most impressive about them?
CUT THRU Branding Agency has completely unique ideas. They’re responsive to feedback and up-to-date with the best marketing practices. The team is also very efficient and knowledgeable in using AI. Jono is smart, highly organised, motivated, energetic, and worldly. He had his finger on the pulse.
Are there any areas they could improve?
Our branding needs were quite unique and at times this meant we needed to communicate and clarify points. At times this could have been done earlier.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding for IT Company
Branding
Brand messagingBrand strategyProduct branding
Less than $10,000
Sep. 2025 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Their availability is impressive."
Jan 22, 2026
Founder & CEO, Riggle
Sofiane Zeghoud
Verified
Information technology
Berlin, Germany
1-10 Employees
Online Review
Verified
CUT THRU Branding Agency provides branding services for an IT company. The team has also suggested product recommendations after learning about the client's business.
CUT THRU Branding Agency's efforts have yielded improved branding for the client. The team has offered thoughtful recommendations during the project that demonstrate their experience in working with startups. CUT THRU Branding Agency delivers on time and communicates via virtual meetings.
BACKGROUND
Introduce your business and what you do there.
I’m the founder and CEO of Riggle, an IT company. We automate website copy creation and A/B testing, helping businesses optimize their sites efficiently while saving time.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with CUT THRU Branding Agency?
We needed help with branding.
SOLUTION
What was the scope of their involvement?
CUT THRU Branding Agency has walked us through our product and suggested different things. Their main deliverables have been product recommendations.
What is the team composition?
We’ve worked with one teammate from CUT THRU Branding Agency.
How did you come to work with CUT THRU Branding Agency?
We found them on Clutch. We chose them because they were a great culture fit and their company values aligned with ours.
How much have you invested with them?
We’ve spent less than $10,000.
What is the status of this engagement?
We started working together in September 2025, and the engagement is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
CUT THRU Branding Agency has delivered better branding.
How did CUT THRU Branding Agency perform from a project management standpoint?
CUT THRU Branding Agency delivers on time. We communicate via virtual meetings.
What did you find most impressive about them?
Their availability is impressive. CUT THRU Branding Agency took the time to truly understand our IT business and delivered sharp branding and copywriting that actually fit. Their product recommendations were thoughtful, strategic, and clearly informed by deep experience working with tech startups. Easily one of the best branding agencies we’ve worked with, especially for tech startups in Europe.
Are there any areas they could improve?
There’s nothing they need to improve.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding & UX/UI Design for English Language School
BrandingUX/UI Design
Less than $10,000
Apr. - June 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"We appreciated their great knowledge of marketing."
Aug 13, 2025
CEO, Lingvomania
Marina Khalachshuk
Education
Kazakhstan
51-200 Employees
Online Review
CUT THRU created a landing page design for an English language school. They also helped the client analyze their company from a marketing perspective and helped with their naming efforts.
CUT THRU successfully completed the project on time, meeting the client's expectations. The team demonstrated excellent marketing knowledge and was highly responsive. Communication was efficient via email and a messaging app.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CEO of Lingvomania
Describe what your company does in a single sentence.
English language school
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire CUT THRU to accomplish?
To create a landing page
To analyze ourselves from marketing perspective
To help with naming
SOLUTION
How did you find CUT THRU?
Clutch Site
Why did you select CUT THRU over others?
High ratings
Pricing fit our budget
Great culture fit
How many teammates from CUT THRU were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
creating a framework
creating landing page design
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Did not launch a website yet, but soon we will
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Yes, everything was delivered on time
What was your primary form of communication with CUT THRU?
Email or Messaging App
What did you find most impressive or unique about this company?
We appreciated their great knowledge of marketing
Prompt with answers and help
Exceptional responsiveness
Are there any areas for improvement or something CUT THRU could have done differently?
No
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
"Sure!
Branding & Website Redesign for Consumer Services Firm
BrandingWeb Design
$10,000 to $49,999
Feb. 2024 - Feb. 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They made complex ideas easy to understand and turned strategy into confidence."
May 5, 2025
CEO, The Entourage
Jack Dalosa
Consumer products & services
Sydney, Australia
51-200 Employees
Online Review
CUT THRU led a consumer services firm's rebranding effort. They ran a brand audit, redesigned the client's site with new messaging and visuals, and created a cohesive system across sales and digital assets.
CUT THRU's efforts helped the client increase leads by 40%. The team simplified complex ideas and transformed strategy into confident action. They also delivered on time and communicated through email, messaging apps, and online meetings. Overall, the client would highly recommend them.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CEO of The Entourage
Describe what your company does in a single sentence.
We specialise on consumer services
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire CUT THRU to accomplish?
CUT THRU completely transformed our brand
SOLUTION
How did you find CUT THRU?
Online Search
Clutch Site
Why did you select CUT THRU over others?
High ratings
Pricing fit our budget
Great culture fit
Good value for cost
How many teammates from CUT THRU were assigned to this project?
6-10 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
As a professional services firm in Sydney, we struggled to clearly communicate our value. Their team ran a deep-dive brand audit, redesigned our website with new messaging and visuals, and gave us a cohesive system we now use across sales, proposals, and digital.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
They made complex ideas easy to understand and turned strategy into confidence. Our leads increased by 40%
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Their team ran a deep-dive brand audit, their team was impressive and they deliver on time
What was your primary form of communication with CUT THRU?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Highly recommend them to any service-based firm looking for expert branding.
Are there any areas for improvement or something CUT THRU could have done differently?
Nothing
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding Services for Hair Transplant Clinic
BrandingGraphic Design
Brand strategyCorporate identity
$10,000 to $49,999
Jan. 2024 - Jan. 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"From the first pitch to the end product creation, they worked and communicated with the same level of excitement."
Apr 30, 2025
Co-Owner, Hairline clinic
Marc Kinvig
Verified
Medical
Brisbane, Australia
11-50 Employees
Online Review
Verified
CUT THRU led the rebranding efforts of a hair transplant clinic. They established a brand story and created digital assets, including an updated logo, fonts, marketing collaterals, and website elements.
CUT THRU successfully refreshed the look and feel of the client's brand in the market and the visual assets around their clinic. The team delivered outputs on time and responded promptly to feedback and change requests. They also communicated via email, messaging apps, and online meetings.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Co-Owner of Hairline clinic
Describe what your company does in a single sentence.
Medical Hair transplants & hairloss solutions
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire CUT THRU to accomplish?
Clean up the branding
Have brand assets for marketing
Be different to our competitors
SOLUTION
How did you find CUT THRU?
Referral
Why did you select CUT THRU over others?
Company values aligned
How many teammates from CUT THRU were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Brand story, with digital assets that were unique and recognisable to our brand. Updated logo / fonts / assets to use for marketing and on our website
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Yes, very successful and changed the look and feel our brand in the market and visual assets around our clinic
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Everything was delivered on time, amazing communication and very responsive to feedback and tweaks
What was your primary form of communication with CUT THRU?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
The level of enthusiasm didn't change throughout the project. From the first pitch to the end product creation, they worked and communicated with the same level of excitement.
Are there any areas for improvement or something CUT THRU could have done differently?
Not really, for everything we wanted it was perfect
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding & Design for Haircare Products Manufacturer
BrandingGraphic DesignWeb Design
$50,000 to $199,999
Jan. 2024 - Aug. 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They delivered great quality premium work."
Mar 27, 2025
Shareholder, Haircare Products Manufacturer
Anonymous
Other industries
Sydney, Australia
1-10 Employees
Online Review
CUT THRU provided branding services for a hair care products manufacturer. The team helped the client develop their brand image and design, and assisted with website development.
CUT THRU successfully created the client's brand design and logo. The team delivered the website development on time and within the agreed timeframe. They responded promptly to the client's queries. Moreover, their unique designs and ideas impressed the client.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Shareholder of a beauty & cosmetics company
Describe what your company does in a single sentence.
hair care products manufacturing
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire CUT THRU to accomplish?
To create a brand image with design/logo
To create a design with a premium feel
SOLUTION
How did you find CUT THRU?
Online Search
Why did you select CUT THRU over others?
High ratings
Company values aligned
How many teammates from CUT THRU were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Cut thru helped develop brand image and design. Assisted with website development and design.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
success in creating a brand design/logo and website development
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Yes, in an adequate timeframe. Responded in a timely fashion to queries.
What was your primary form of communication with CUT THRU?
Virtual Meeting
What did you find most impressive or unique about this company?
Unique designs and ideas. They delivered great quality premium work.
Are there any areas for improvement or something CUT THRU could have done differently?
No improvements needed.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding Services for Support Company
BrandingDigital Strategy
$10,000 to $49,999
May - Aug. 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"CUT THRU led a comprehensive research and strategy process to understand our audience and market position."
Oct 22, 2024
Director, Cosmic Care
Jake Hadlow
Other industries
Australia
1-10 Employees
Online Review
CUT THRU provided branding services for a support company. The team conducted brand research, created a strategy and design, and provided messaging services.
CUT THRU delivered a brand identity that resonated with the client's customers, their families, and their professional network. The team had a thorough brand strategy, designed a beautiful and professional identity, and crafted messaging that resonated deeply with the client's customers.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Director of Cosmic Care
Describe what your company does in a single sentence.
Cosmic Care delivers direct support to people with a disability in NSW.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire CUT THRU to accomplish?
Develop brand identity
Marketing strategies
SOLUTION
How did you find CUT THRU?
Referral
Why did you select CUT THRU over others?
Referred to me
Company values aligned
How many teammates from CUT THRU were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
CUT THRU Branding Agency delivered brand research, strategy, design, and messaging services for my allied health services business that supports individuals with developmental disabilities. They helped create a brand identity that clearly communicates our compassionate care and expertise.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The new branding has resonated strongly with our clients, their families, and our professional network. Our messaging is clearer and more impactful, helping us attract new clients and further establish our reputation in the allied health sector. We couldn’t be happier with the outcome.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
CUT THRU Branding went above and beyond to bring our brand vision to life. Their team provided a thorough brand strategy, designed a beautiful and professional identity, and crafted messaging that resonates deeply with our clients and their families. Their understanding of our mission and the community we serve was outstanding. They worked closely with us, ensuring every aspect of the project aligned with our goals and values. The result is a brand that we’re incredibly proud of.
What was your primary form of communication with CUT THRU?
Virtual Meeting
What did you find most impressive or unique about this company?
CUT THRU led a comprehensive research and strategy process to understand our audience and market position. They created a cohesive visual identity, developed a powerful brand message, and ensured the overall branding reflected our values of care and support. The result is a brand that truly connects with those we serve.
Are there any areas for improvement or something CUT THRU could have done differently?
No. We are very happy with the outcomes.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
"CUT THRU Branding went above and beyond to bring our brand vision to life. Their team provided a thorough brand strategy, designed a beautiful and professional identity, and crafted messaging that resonates deeply with our clients and their families. Their understanding of our mission and the community we serve was outstanding. They worked closely with us, ensuring every aspect of the project aligned with our goals and values. The result is a brand that we’re incredibly proud of.
Brand Naming Services for Health & Wellness Company
BrandingMarketing Strategy
Less than $10,000
July - Sep. 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Jonathan and the rest of the team were fantastic to deal with."
Sep 5, 2024
CEO, Lyndi Cohen Pty Ltd
Les Cohen
Verified
Other industries
Sydney, Australia
1-10 Employees
Online Review
Verified
CUT THRU provided brand naming services for a health and wellness company. The team helped the client find a name for their new business. The client wanted the name to evoke a playful and premium feeling.
CUT THRU's guidance allowed the client to come up with a fitting name for their new business. The team's strong sense of professionalism made them easy to work with. Their agile approach and in-depth branding knowledge were truly commendable.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CEO of Lyndi Cohen Pty Ltd
Describe what your company does in a single sentence.
We help people be healthy without dieting.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire CUT THRU to accomplish?
Looking for a brand name for a new swimwear business
SOLUTION
How did you find CUT THRU?
Referral
Why did you select CUT THRU over others?
High ratings
Great culture fit
Referred to me
Company values aligned
How many teammates from CUT THRU were assigned to this project?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
We wanted to find a name that was evoked a playful yet premium offering for our new swimwear label suited for mid-size women.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Feedback about the name process and understanding the principles behind effective branding which was really helpful to guide us to our name.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Jonathan and the rest of the team were fantastic to deal with. Very knowledgable, professional and easy to engage with. Nothing was ever too much trouble.
What was your primary form of communication with CUT THRU?
Virtual Meeting
What did you find most impressive or unique about this company?
Agile team with a wealth of knowledge.
Are there any areas for improvement or something CUT THRU could have done differently?
None
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 31-40 of
67 Reviews
Our Story
CUT THRU started with a simple frustration: branding runs on guesswork, ego, and whoever shouts loudest in the room. We thought that was a daft way to spend a client's money. So we swapped opinion for evidence. We build multiple versions, split test them in the real world, and launch only what wins. The mission is brands that perform commercially, not just brands that collect design awards, though we collect plenty of those too. Cut through, or don't bother.
What Sets Us Apart
Conversion-Centered Design
We rebuilt Paperform's identity and bounce rate fell 25% while conversion climbed 22%. That is the job. We design against a number, not a mood board. If a logo, page, or line of copy does not move a buyer to act, it does not ship. Compliments are pleasant. Conversions get paid.
Product-Market Fit Testing
We test brands to product-market fit before you bet on them. We build multiple versions and split test them on real audiences who do not know they are being watched, on the channels you will launch on. For swimwear label Fearless, we tweaked until it hit fit: 27,000 pre-orders at launch.
$50B in Equity, Grown and De-Risked
Most agencies treat branding as a gamble. We treat it as managed risk. Simple Dose: click-through up 127%, cost per click down 61.9%. Psychology Fitness: a new category that let them charge 3x. Blossom: $14M in 14 weeks. Over $50B in brand equity grown and de-risked. Returns, not roulette.
Premier Verified means Clutch independently confirmed CUT THRU Branding Agency is a legally registered business, has had its financial risk status checked (Creditsafe: Moderate Risk), and is backed by 50 verified client reviews averaging 5.0 stars.
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