CueForGood

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Bell Lane Coffee Ltd

Describe what your company does in a single sentence.

We roast coffee with precision, source with intention, and share with purpose.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CueForGood to accomplish?

Website Redesign

SOLUTION

How did you find CueForGood?

LinkedIn

Why did you select CueForGood over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from CueForGood were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our initial goal was to redesign our website to bring it in line with our brand guidelines and optimise for e-commerce on Shopify. 

1. Redesign phase using Figma (4 weeks)
2. Collaborative website (4 weeks) 
3. Pre-launch (4 weeks)
4. Launch 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Improved conversion rate on site.
• Improved checkout flow.
• Upsell integration.
• Increased time on site.
• Streamlined journeys.
• Improved SEO rankings.
• Faster page loads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes. The team were incredible. We used Basecamp as our means of collaboration and the team set up individual threads for each task. As we are a small team, this helped keep communication clear, searchable, and easy to manage on our end.

From CueForGood's side, the depth of skills and expertise was fantastic. They have specialists in a variety of different disciplines, meaning any ask is referred to someone with a depth of knowledge in that field.

They were always very quick to respons, were brilliant at clarifying anything that needed clarification, and completed tasks to an incredibly high level in a short space of time.

For us to do what CueForGood did would not only would have taken us so infinitely longer, it would have led to mistakes as we don't have the skillsets to deliver. With CueForGood you will really be working with a deep bench of experts.

What was your primary form of communication with CueForGood?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The mix of project management skills and the team's mentality and aspiration to get things done correctly and quickly. 

They were also incredibly patient with us. An unforeseen scenario arose on our end around the pricing of our actual product that took us time to figure out with our Sales Team internally.

They're patience and commitment to the final product was really incredible. They were a proper partner on this journey, not just a company for hire.

Are there any areas for improvement or something CueForGood could have done differently?

Honestly, it's difficult to find anything. They really exceeded our expectations immeasurably.

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of BlueBath.com

Describe what your company does in a single sentence.

Retail E-commerce & B2B Wholesale Distribution of high end decorative plumbing fixtures for the kitchen and bath.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CueBlocks to accomplish?

• Create and Launch our e-commerce site on Magento
• Create and Launch our B2B site on Magento
• SEO Services

SOLUTION

How did you find CueBlocks?

Referral

Why did you select CueBlocks over others?

• Pricing fit our budget
• Referred to me

How many teammates from CueBlocks were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I fire hired CueBlocks in 2014 as my web developer to build out two websites for me in Magento. One for my retail e-commerce company BlueBath.com and one for my B2B wholesale distribution company AlfiTrade.com. 

They did the web design and development to launch these sites and then continue supporting them for the past decade including version updates and improvements. I also hired them this year to design and develop a wordpress site for my new business ZulaDen.com. Over the years they have also done other services for me like SEO, conversation rate optimization etc

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

sites were launched on time and have been doing well

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The main thing that has kept me continue coming back to CueBlocks for my web dev needs year after year is their consistant track record of quick and efficient customer service and tech support. It's nice knowing that I have a quality team overseas to handle any issue that comes up and usually when I submit a new ticket for support they solve the issue over night and the next morning I get their confirmation that its done.

What was your primary form of communication with CueBlocks?

Email or Messaging App

What did you find most impressive or unique about this company?

I really appreciate value they have added to my companies. I always felt that they provide great value for the level of service they provide and the prices they charge

Are there any areas for improvement or something CueBlocks could have done differently?

Not really

BACKGROUND

Please describe your company and position.

I am the General Manager of RYDA

Describe what your company does in a single sentence.

Online Electronics Retailer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CueBlocks to accomplish?

• Magento Enterprise Build
• Magento Enterprise Maintenance & Development
• SEO & SEM Services

SOLUTION

How did you find CueBlocks?

Referral

Why did you select CueBlocks over others?

• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from CueBlocks were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

CueBlocks’ engagement with us dates back to 2014 when we first hired them to assist with developing our Magento 1 store. Since then CueBlocks has worked on different areas of digital marketing and Conversion Rate Optimisation based re-design, along with a significant upgrade to Magento 2. We were looking for a solid team in Magento who understood the different aspects of an online business and could efficiently work on an enterprise-level store like ours.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The most significant outcome is that we have a new, improved, faster store than before. Our customers have appreciated the new design and the ease of interaction.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The turnaround with them has been quick, the project management has been super smooth with Basecamp, and they have a great hold on the eCommerce domain, which enables them to add value to our business. They are reliable, honest and a solid team to work with.

What was your primary form of communication with CueBlocks?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We have been working with CueBlocks for over 8 years now. Our confidence in their capability has grown with each passing year. They genuinely take a keen interest in our business, which can be seen in everybody's involvement, even the co-founders.

Are there any areas for improvement or something CueBlocks could have done differently?

Nearly ten years later, we are still working together. Sure, we all come across challenges. The difference with Cue Blocks is they always listen to our requirements and are capable of changing direction if need be quickly. In the past, I have not been able to get that from the larger Magento developers. 

Finally, it is important to me that our developers are gracious in defeat especially as Australia has a commanding lead in the ICC World Cricket Test Final (2023). Cue Blocks is a great team of people, with strong leadership. A lot of the success of my business can be attributed to their people and strive to always do better. Enough said.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing and Ecommerce of Rapids & Affiliates

Describe what your company does in a single sentence.

Rapids provides commercial foodservice equipment, supplies and design to healthcare, educational, institutional, multi-unit, and independent restaurant and bar owners within the United States with concentration in the Midwest.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CueBlocks to accomplish?

• Ecommerce website migration and ongoing maintenance

SOLUTION

How did you find CueBlocks?

• Online Search
• Referral

Why did you select CueBlocks over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from CueBlocks were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Cueblocks has been a long time partner with Rapids originally starting with website development assistance on the Magento platform and extending to complete re-platforming.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our ecommerce platform has shown substantial growth in revenue and traffic since our first engagement with Cueblocks. We have very healthy track record of stability, security and growth over time.

What was your primary form of communication with CueBlocks?

Email or Messaging App

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Cueblocks has been a long time partner with Rapids originally starting with website development assistance on the Magento platform. In the 8 years of our partnership, Cueblocks has provided us with exceptional service. We can count on Cueblocks and the team to execute at the highest degree on projects as large as a re-platform and as small as a minor UX tweak. 

Communications through Basecamp or email has been fantastic. They are prompt to address any concern, and more importantly quick to provide suggestions and solutions based on their expertise, familiarity with our company goals, and recent trends in the online retail space.

What did you find most impressive or unique about this company?

Their flexibility helps us execute our vision and familiarity with our codebase to quickly adapt to our changing needs. On many occasions, Cueblocks has identified, researched, and presented us with suggestions for improvements on our platforms, from UX to security and more.

Are there any areas for improvement or something CueBlocks could have done differently?

None. They are a pleasure to work with.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Goatswhey Inc. We sell protein powder to the sports, fitness, and wellness market.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CueBlocks?

We needed to build an e-commerce website that would visually appeal to our customers and enable us to process shipments and online transactions seamlessly.

SOLUTION

What was the scope of their involvement?

CueBlocks built us an e-commerce website from scratch. Initially, they took a look at our previous website to get a clearer idea of what exactly we were looking for. After that, they proceeded with the development process and implemented all the features we requested. The website was built using Shopify.

Their team also helped us with SEO.

What is the team composition?

We worked with 5–10 people from their company.

How did you come to work with CueBlocks?

We found CueBlocks through an online search, and they were also recommended to us by someone who had worked with them before. We decided to work with their team based on their communication skills and ability to deliver on time.

How much have you invested with them?

We spent around $10,000.

What is the status of this engagement?

We worked together on this project from January–April 2022, but CueBlocks actually completed the website within 60 days.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The website is still relatively new, so it’s too early to share any specific metrics. However, we’ve been getting orders and are fulfilling them 3x faster than before.

How did CueBlocks perform from a project management standpoint?

They did a great job from a project management standpoint. They were able to deliver the project earlier than we expected. Moreover, they always sent us weekly updates regarding the progress of each task. 

What did you find most impressive about them?

We were most impressed with CueBlocks’s speed of service — they really get the job done quickly. Their communication was also impressive.

Are there any areas they could improve?

I don’t think that there's anything that they could’ve improved on.

Do you have any advice for future clients of theirs?

Give CueBlocks the information they need to build your website. The faster you give it, the faster they’ll deliver.

BACKGROUND

Please describe your company and your position there.

We are an online fashion company. I am a Co-Founder.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire CueBlocks, and what were your goals?

We hired CueBlocks for the design and development of our online store, for designing our packaging, and for digital marketing consulting. Our goal was to create a well designed mobile-optimized web store, beautiful packaging for our products and to reach INR 10m in revenue with help from Cue Blocks digital marketing services.

SOLUTION

How did you select this vendor and what were the deciding factors?

We came to know about the vendor through our network. We were impressed with the work that they had already delivered for their other clients and decided to go ahead with Cue Blocks.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

There were three major areas of engagement with Cue Blocks: (i) design and development of our online store; (ii) design of our packaging; and (iii) digital marketing of our site and products. As a startup, our headline goals were to have: (i) a fast, mobile optimized, aesthetically pleasing website; (ii) beautiful packaging that resonates with our premium target audience; and (iii) reach INR 10m in revenue by the end of the financial year (31MAR22).

How many people from the vendor's team worked with you, and what were their positions?

Various people from the Cue Blocks team worked with us at different stages. Three designers spent a lot of time with us to understand our goals, products, target audience, etc. and also helped us with ad creatives. Two website developers produced multiple iterations of the site before we went live, and helped adapt after launch as well. Two digital marketing experts worked with us to help manage Facebook and Google ads. A number of these people continue to engage with us on an ongoing basis now as well.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

1. We have received great feedback from our customers about our website and packaging design.
2. We've experienced negligible downtime on our website.
3. We overshot our revenue expectations by 70% by the end of the financial year.

Describe their project management style, including communication tools and timeliness.

We feel that our engagement was managed with high standards of professionalism by Cue Blocks. Cue Blocks made a lot of effort to understand our expectations clearly, especially the kind of 'brand vibe' we wanted to create. We had weekly catch ups with agendas shared well in advance, and the Cue Blocks team always came prepared. Delays were rare, if any, and bottlenecks were always communicated with possible solutions that we could go with.

What did you find most impressive or unique about this company?

Cue Block is able to understand precisely what was needed, and then they deliver with high standards of excellence. The team made a lot of effort to understand our expectations across all aspects of our engagement, and then delivered extremely well for us.

Are there any areas for improvement or something they could have done differently?

Honestly, not much comes to mind!

BACKGROUND

Please describe your company and your position there.

I am the owner of a parts supplier for electronic goods. We sell Apple and Samsung parts for cellphones, tablets and computers

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire CueBlocks, and what were your goals?

I had created my own website on shopify, but it was very simple and clunky. I hired Cue Blocks to work through usability and design of the site.

SOLUTION

How did you select this vendor and what were the deciding factors?

I searched online to find web designers and also looked up through Shopify's site to look at companies they recommended. I came across Cue Blocks who were reasonably priced and had great reviews

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a meeting to discuss what I wanted and we decided to go through the website in stages. We started with the homepage and then to product page and then collection page. I was able to describe what I wanted and we used figma and basecamp to share designs and discuss changes

How many people from the vendor's team worked with you, and what were their positions?

My main contact was Pancham who is the manager. He would discuss the plan with me and then get the right team members to work. There was designers who would take my idea and show me what it would like, then there is the team that implements it on the site and tests and debugs

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Due to budgeting, I took time to develop the site over a year working on specific sections. While its impossible to accurately pinpoint how much these changes have affected our performance due to other aspects we've also implemented, Our traffic has had an increase of over 20% and our conversion rate has increased by 5-10% which I would attribute to our site visual and usability

Describe their project management style, including communication tools and timeliness.

While I think there would be a huge benefit in having a project manager to have direct contact with (in the pipeline now), using basecamp has been excellent for setting up steps of the project and being able to have detailed conversations around that specific step. This has made communication very easy

What did you find most impressive or unique about this company?

The teams that were working on the project were very skilled. I have have used other companies before and have never felt like the workers possess the ability that the teams at Cue Blocks do. I can think something up, explain it to them and they will work out a way to do it.

I'm also very impressed with how much they can do. They have teams for design, implementation, graphic design, email, advertising. Everything I've needed, they've had someone for

Are there any areas for improvement or something they could have done differently?

I had discussed with them that it would be great to have a project manager to be the point of contact that would rope in the different teams needed to complete the projects. I would like to develop a relationship with the project manager so they would have a sense with what I like and don't like over time which would mean each project doesn't feel like I'm starting again with descriptions and explanations. They have taken this onboard and are going to implement this in our next project

BACKGROUND

Introduce your business and what you do there.

I’m the director of a manufacturing company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CueBlocks?

We hired CueBlocks to perform the technical side of web development.

SOLUTION

What was the scope of their involvement?

CueBlocks is providing web development services to our company. For the general web development issues, they assign one person to deal with them. Then, when we’re faced with server-related issues and other complex things, they assign specialists.

What is the team composition?

There are a number of managers I can contact depending on what we’re doing.

How did you come to work with CueBlocks?

I think I did a search, and we spoke to 2–3 companies. However, I couldn’t remember exactly how we hired Cueblocks because it was a long time ago.

How much have you invested in them?

We’ve spent in the region of $25,000.

What is the status of this engagement?

Our ongoing partnership began in July 2014, and we’ve been working with them for about seven years.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

CueBlocks quickly get things done. If they’re tacking small things, I appreciate that they finish within 24 hours as compared to the previous people I’ve worked with where I’d be waiting a week for their deliverables.

Their team has a professional approach, and they have specialists in various areas. Overall, the project has rolled along quite nicely, which allowed us to have a long-term relationship.

How did CueBlocks perform from a project management standpoint?

Their project management process has been great, and we communicate through Basecamp.

What did you find most impressive about them?

They’re a very efficient organization.

Are there any areas they could improve?

I don’t think I can really answer that question because they’ve been doing a great job.

Do you have any advice for potential customers?

As with any project, have a clear idea of what you need. Normally, CueBlocks charge by the hour, but they’re also open to providing project quotes. They quickly respond, so you have to be prepared to keep up with them.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a bicycle shop in Minneapolis, Minnesota. We’re a single-storefront business selling bikes and bicycle accessories.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CueBlocks?

The first issue I had was trying to transition from an older platform to Magento. I’d tried to work with a few different companies, and it wasn’t getting done.

SOLUTION

What was the scope of their involvement?

After initially help me fix an extension I was trying to install, they launched my Magento site. They handled both design and development, as well as a later transfer to Magento 2. Post-launch of the first Magento site, they offered us SEO and Google Shopping services, and we’ve been working on that together since 2019. Through the last couple of years, they’ve given me monthly updates as to what they’re doing.

What is the team composition?

I work with nine people regularly, though I have a single point of contact I start projects through. That person is Sumit (Magento Developer), but it’s changed throughout my time with them. One of the owners, Pancham (Co-Founder) is very involved as well.

How did you come to work with CueBlocks?

The first time I worked with them, I was trying to fix an extension I was trying to install. My vendor at the time was struggling, and CueBlocks name was on the support list for that extension. It was very smooth and easy, and I asked them right away if they could help with the Magento transition project. They were easy to work with and very responsive to my needs. It was clear I was going to succeed in launching Magento if I started working with them.

How much have you invested with them?

When it was basic upkeep, feature additions, and changes, we spent $8,000–$10,000 per year. Now, we’re more at $15,000 annually with the addition of SEO. In 2020, we spent over $20,000 with them because of a Magento 1 to Magento 2 transfer.

What is the status of this engagement?

We’ve been working together since March 2017. Their SEO services kicked in in early 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They had me extremely well-positioned when the pandemic hit, and I realize that’s a weird thing to say. A lot of bike shops don’t see a lot of value in their website; they don’t necessarily list their products online like we do because the majority of business happens when people walk in the door. Cycling has become very popular during the pandemic, and in-person shopping has dropped significantly, so we were in a great place with our website. It was amazing to watch. I was actually a bit nervous because our ability to fulfill orders was a bit limited, but it was very fun.

Metrics have increased across the board including organic sessions (up by 53%), new users (up 67%), and organic revenue (up by 156%). Focusing on Google Shopping, we’ve seen a 600% increase in revenue, a nearly 1,000% increase in transactions, and a one-fourth reduction in CPC.

How did CueBlocks perform from a project management standpoint?

We pretty much communicate solely through Basecamp. Yesterday, I wanted them to help sell some products that will do well this year, and I did so through a comment in Basecamp. Sumit translated that and created a task from it. Every once in a while, we’ll communicate through WhatsApp, especially if it’s off-hours, like on a Friday night. It’s rare that I have a phone call with anyone.

What did you find most impressive about them?

They under-promise and over-perform. They don’t glue jewels to anything, rather they speak plainly about how much time and money something will take. Then, they do it faster and better than I expect. It happens every time, and it’s unbelievable to me.

We have 10 people working in the shop and not one of them is an IT person. One nice aspect of working with CueBlocks is that Sumit will keep me up to speed if someone very technical comes onto the project. He helps us understand that language, which empowers me to make a smart decision.

Recently, we were having a problem with bots on the site and I needed to add some security. CueBlock’s security resource isn’t someone I work with frequently, and I wasn’t understanding what they were trying to communicate. Yet, I didn’t have to raise my hand and ask for clarification because Sumit stepped in and explained everything. He made sure I got the information I needed in a way I could understand so I could proceed with making a choice.

Are there any areas they could improve?

As a non-technical person, there are some things that are very exciting, like switching from our original platform to Magento 1, and then from Magento 1 to Magento 2. CueBlocks has a lot of balls in the air in these moments, and I could have used more communication about what they needed from me, or if they needed me at all. I’m excited to see the new website in these moments — and I know there’s a lot that can go wrong — and I feel like they’re missing an opportunity to be excited with me.

There are also times when I need advice, and I’m not 100% sure who to go to for it. Part of that is probably my misunderstanding of that relationship. Most of the business relationships I have involve feedback moving both ways; advice gets thrown around. I feel that I could be getting more advice from them on certain things. This isn’t much of a complaint though because they identified huge opportunities for SEO. Certain products are underserved, so people looking at those products can capitalize on them. Sumit pressed hard to get the SEO project running.

Do you have any advice for potential customers?

You have to understand what you’re asking of them. As long as it’s clear what you need, they’ll excel. Be prepared on your side and know what exactly you’re in need of.

BACKGROUND

Please describe your company and your position there.

We are an affiliate marketing company aimed at educating consumers in the diamond jewelry sector. I am the CEO of the company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire CueBlocks, and what were your goals?

We initially brought on Cueblocks to do a broad SEO audit of our website and to then give us page by page recommendations to improve our SEO and CTR. We have expanded our relationship to include technical help for our site (developing custom plugins, integrating other plugins, site maintenence etc).

SOLUTION

How did you select CueBlocks and what were the deciding factors?

I was recommended by some colleagues and was impressed with their communication skills.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Site Audit - was completed within a few weeks. There wasn't much from Cueblocks on this matter as our site was pretty strong by all general markers.

Page by page improvement - Cueblocks has been taking 10-20 pages on our site a month and providing us detailed worksheets for our writers and content creators to use to improve those pages (changing actual content, technical seo points, backlinking etc).

We have since covered every major page on our site. Cueblocks would also recommend additional topics that were related to our current content and would prepare similar worksheets. They have developed multiple plugins quickly and effiiciently. And worked on many wordpress related issues.

How many people from the vendor's team worked with you, and what were their positions?

We have ranged from 4 to 10 people working on various topics. I am not fully familiar with their titles but Deepanshu and Rajiv were consistently working on our SEO improvements and Girish was the main quarterback on technical issues. Avneet was our original point of contact and would jump in to manage issues when we needed something urgent.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have consistently jumped in rankings on most targeted keywords and improved our overall site authority. We have seen a 70% increase in traffic and an 80% improvement in CTR, resulting in a strong increase in business.

Describe their project management style, including communication tools and timelines.

They have been good overall with project management and have been quick to respond to, and deal with, any emergencies. We mainly communicate via email and basecamp with occasional whatsapp discussions.

What did you find most impressive or unique about this company?

They were the first company we have tried that did not over-promise and under-deliver. They were quick to grasp what we wanted and, on rare occasions they missed the mark, were able to quickly get back on track.

Are there any areas for improvement or something they could have done differently?

None.