Crowe PR

BACKGROUND

Please describe your company and position.

I am the General Manager of 106 Jefferson, Curio by Hilton

Describe what your company does in a single sentence.

We are a lifestyle, boutique designed hotel property, with multiple F&B outlets and event space.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Crowe PR to accomplish?

• Hospitality Thought Leadership
• F&B exposure and crafted experiences
• Overall Visibility

SOLUTION

How did you find Crowe PR?

Referral

Why did you select Crowe PR over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Crowe PR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

CrowePR was responsible for soliciting outbound and vetting any inbound leads to showcase the project as it relates to hospitality expertise. They were a sounding board for any experience-driven packages and resources. They assisted in "branding" conversations and thought leadership.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

This past year, Crowe, generated 70 articles, 11.4B UVM, 24 national placements, 28 though leadership placements, 3 broadcast placements and 28 local/regional placements.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were always on time, always responsive, and worked within our preferred communication cadence and time frames. They were excellent.

What was your primary form of communication with Crowe PR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

One word.... partnership. They were honest, forthright, and always professional and accommodating.

Are there any areas for improvement or something Crowe PR could have done differently?

no improvements needed.

BACKGROUND

Please describe your company and position.

I am the Director of Sales and Marketing of Central Station Hotel

Describe what your company does in a single sentence.

Hotel

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Crowe PR to accomplish?

• PR

SOLUTION

How did you find Crowe PR?

Other

Why did you select Crowe PR over others?

Pricing fit our budget

How many teammates from Crowe PR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I worked with CrowePR for several years at a lifestyle Hilton brand. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The team was absolutely terrific and brilliant! Ten out of ten would recommend the team at Crowe PR!

What was your primary form of communication with Crowe PR?

Virtual Meeting

Are there any areas for improvement or something Crowe PR could have done differently?

n/a

BACKGROUND

Please describe your company and your position there.

I am a Director of Sales & Marketing responsible for the successful launch and branding within the community of our new hotel property.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Crowe PR?

We were looking to create an identity in the marketplace for a lifestyle property which was new to our city. We wanted to tap into Crowe's knowledge of trade publications, influencers, journalists to expand our reach and footprint quicker and wider than we could do on our own.

SOLUTION

How did you select this vendor?

Working for a hospitality management Company who has utilized Crowe PR for many of our locations throughout the United State, working they had knowledge of how our Company thought and how to help us solidify targets both pre and post opening.

Describe the scope of their work in detail.

After beginning a series of meetings unearthing key visions and objectives, the team assigned to our property came to our city to see the hotel while under construction, embrace the charm of the destination to provide a 360 vantage point from which to partner with us. Monthly calls were set up with key objectives as well as a detailed 90 day action plan established.

What was the team composition?

The core team assigned to our property is lead by one core member, however, the entire team specializes in different facets of the business each offering their skills where most impactful.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We successfully opened the property one year ago and chose to pause for a few months Crowe PR's involvement to save budget monies. During this time we did not receive trade publication attention and missed the synergy that we had with Crowe.

How effective was the workflow between your team and theirs?

The workflow between the team and ours is flawless. We have regularly scheduled conference calls, action plans yet anytime a "hot" topic or opportunity comes up we are able to contact the team at Crowe for their feedback and support.

What did you find most impressive about this company?

It is hard to name just one impressive this about this Company. Their passion for what they do shines bright in every interaction and care they put into their work. I was impressed that the Owner of Crowe PR took time out of her schedule to come to our town to tour the property along with her team prior to our opening, that says volumes about supporting not only your client but your internal client, your employees!

Is there any area for improvement or anything that could have been done differently?

None that I can think of.

BACKGROUND

Please describe your company and your position there.

I am the executive director of #HalfTheStory a non-profit on a mission to empower the next generation's relationship with technology.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Crowe PR, and what were your goals?

As a non-profit fundraising is critical, and media drives the engagement and interest of brands. I hired Crowe PR to drive the publicity surrounding our program launches and key holidays.

SOLUTION

How did you select this vendor?

I met Anna on a Podcast and the pricing and quality of Crowe's work was right in line with what we needed.

Describe the scope of their work in detail, including any steps and the final deliverables.

The PR team was responsible for driving traditional media strategy across podcasts, television, and digital media for the Global Day of Unplugging.

How many people from the vendor's team worked with you, and what were their positions?

I worked with the account managers associates and CEO.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They delivered a Good Morning America Segment and KTLA segment on one day! This is exemplary for a PR firm. We raised over 200K and I would say press played a critical role in this.

Describe their project management style, including communication tools and timeliness.

We have monthly recap meetings and detailed focused meetings when needed. I appreciate their focus on "doing the work" and sending weekly updates. Time is valuable, and I like Crowe's approach to spending less time in meetings and more time strategizing.

What did you find most impressive or unique about this company?

Their commitment and care! I didn't feel like a cog in the wheel.

Are there any areas for improvement or something they could have done differently?

No!

BACKGROUND

Please describe your company and your position there.

Director of Fashion Week San Diego

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Crowe PR, and what were your goals?

Many challenges in recent times/ years in the event landscape and Crowe PR has been able to help us maintain our branding and legacy despite challenges. They have been a critical part of our marketing PR support for years.

SOLUTION

How did you select this vendor?

We were fortunate to be one of the original clients when the firm launched and had been wanting to work with the CEO Anna Crowe for years.

Describe the scope of their work in detail, including any steps and the final deliverables.

Ever year they help us keep on brand with full campaigns targeting and promoting our signature events.

How many people from the vendor's team worked with you, and what were their positions?

We have a dedicated client rep and access to the whole team as needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Sine working with them we have never dropped under $94mil media impressions in local market.

Describe their project management style, including communication tools and timeliness.

Crowe PR despite their impressive client roster makes even smaller clients such as our company feel special, communicated with and still a priority.

What did you find most impressive or unique about this company?

The communication, education, and true dedication to the craft of storytelling.

Are there any areas for improvement or something they could have done differently?

None

BACKGROUND

Please describe your company and your position there.

I am the General Manager of The Harpeth Hotel in Franklin, TN.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Crowe PR, and what were your goals?

We utilize CrowePR for all of our public relations management and strategies.

SOLUTION

How did you select this vendor?

Through professional referrals and recommendations.

Describe the scope of their work in detail, including any steps and the final deliverables.

The CrowePR team took a very detailed approach in getting to fully understand the property (Type, Uniqueness, the team, etc). They develop quarterly plans and work closely with the hotel team on a monthly, even weekly basis to ensure the hotel's success.

How many people from the vendor's team worked with you, and what were their positions?

We have worked with multiple team members that support our dedicated property manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since working with CrowePR the property has been covered in multiple publications and they have created a sense of awareness we couldn't have done alone.

Describe their project management style, including communication tools and timeliness.

Monthly calls, Quarterly Plans, Calls, Teams meetings, etc

What did you find most impressive or unique about this company?

Their responsiveness is incredible. Especially being in a time zone 2 hours behind the property. We also feel like they are part of our extended team. Not sure another vendor.

Are there any areas for improvement or something they could have done differently?

Honestly just continue to push the property. We oftentimes get caught up in the daily operation of the hotel and our response time is lacking. But that is on us at the property.