creativecue

BACKGROUND

Please describe your company and position.

I am the Head of Digital & E-Commerce of Melrose Health

Describe what your company does in a single sentence.

Melrose Health is an Australian-owned wellness company committed to providing natural, high-quality health products designed to support holistic wellbeing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire creativecue to accomplish?

• Design & create a new website for Best of the Bone

SOLUTION

How did you find creativecue?

Referral

Why did you select creativecue over others?

• Pricing fit our budget
• Referred to me

How many teammates from creativecue were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with CreativeCue to completely redesign our Best of the Bone website, focusing on enhancing overall user experience, brand consistency, and online performance.

Key Deliverables:

UX/UI Design:

Created responsive designs that are seamless on desktop, tablet, and mobile and aimed at driving online conversion. 
Developed easy-to-use navigation, making sure customers can easily browse products and checkout.

Creative & Brand Direction:

Deeply immersed themselves in our brand guidelines, but also added fresh, creative touches to make us stand out online and showcase our unique brand story.

Enhanced our storytelling and highlighting functional benefits by clearly showcasing our products, quality, and brand values.

Designed custom graphics, banners, and icons that truly capture the personality of Best of the Bone.

Content Integration:

Strategically placed content and clear calls-to-action to increase engagement and encourage conversion. 
Optimised product pages to effectively highlight key product features, ingredients, and customer reviews.

In addition to the above, they also provided ongoing design support throughout the build and launch phases, ensuring quality at every step.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Successfully produced a highly intuitive and polished website design that beautifully showcases our brand and products.
• Significantly improved overall customer experience, making shopping smoother and easier, leading directly to increased sales and conversions. 
• Achieved significant growth in online customer subscriptions, driven by the enhanced user experience, tailored to drive conversion and a streamlined checkout process. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent, they were always flexible, responsive to our needs, and consistently delivered all items on time and within budget.

What was your primary form of communication with creativecue?

Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their genuine ability to immerse themselves in our brand, really understanding who we are and then pushing creative boundaries to bring our vision to life online. Their combination of creativity, flexibility, and attention to detail truly set them apart and the finished result speaks for itself! 

Are there any areas for improvement or something creativecue could have done differently?

Honestly, there aren't any major areas for improvement, Creativecue did a fantastic job. If anything, we'd love even more proactive suggestions around features we could consider for future projects.

BACKGROUND

Please describe your company and position.

I am the Former Marketing Manager of an e-commerce retailer. 

Describe what your company does in a single sentence.

We are an ecommerce retailer with a variety of private label brands. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire creativecue to accomplish?

• website design
• email design
• graphic design

SOLUTION

How did you find creativecue?

Online Search

Why did you select creativecue over others?

• Pricing fit our budget
• Good value for cost

How many teammates from creativecue were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We utilized Creative Cue for a variety of projects while doing an initial brand build-out on two of our brands. They were tasked with website design, email flow graphic design, and a misc. other small graphic design projects. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We successfully designed and launched two websites, online listings and email flows for brand new products.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We were in constant communication throughout the projects timelines. If there was a deliverable that took longer than initial expectation, we were able to work through that together to come to a good outcome. 

What was your primary form of communication with creativecue?

Email or Messaging App

What did you find most impressive or unique about this company?

They are very responsive, and in areas where we were not initially aligned, they were able to pivot quickly in order to stay on timeline and make sure that we had the outcome needed.

Are there any areas for improvement or something creativecue could have done differently?

None.

BACKGROUND

Please describe your company and position.

 I am the Head of Retention Marketing of a beauty & cosmetics company 

Describe what your company does in a single sentence.

Our mission is to empower every individual with the effortless luxury of salon-quality nails in the comfort of their own home.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire creativecue to accomplish?

• Conversion Oriented Email Designs

SOLUTION

How did you find creativecue?

Online Search

Why did you select creativecue over others?

• Pricing fit our budget
• Good value for cost

How many teammates from creativecue were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• - 40-50 monthly email design requests 
• - Dedicated Designer 
• - Unlimited revisions 
• - Backup Designer

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Email KPIs: CVR, CTR

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Designer met all our deliverables in a timely manner

What was your primary form of communication with creativecue?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive aspect was the communication, we were always able to sync regarding ongoing projects, and as well as their ability to grasp our project requirements swiftly made collaboration seamless.

Are there any areas for improvement or something creativecue could have done differently?

N/A