Convincify

BACKGROUND

Please describe your company and position.

I am the Head of Product of Barstool Sports

Describe what your company does in a single sentence.

Digital media, entertainment, and e-commerce company. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Convincify to accomplish?

• Run A/B testing and optimization for the e-commerce stores

SOLUTION

How did you find Convincify?

Referral

Why did you select Convincify over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from Convincify were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Convincify team has been running A/B testing across our e-commerce stores since 2019. In this time we've executed 100s of tests resulting in gains across key metrics: Average Revenue Per User, Add to Cart, AOV, and Conversion Rate. With each test the Convincify team provides:

• feedback and guidance on test strategy rooted in real world experience
• development support if we're short on engineering bandwidth, going through QA with our design team to ensure test designs are pixel perfect
• test setup including event tracking and ongoing monitoring
• robust reporting in a digestable format
• guidance on next steps or follow on testing if needed based on the outcome
• the team will also bring test ideas to the table based on what they're seeing in the space and what's been successful with other, similar clients

In terms of outcomes, we've had some standout successes over the years:

• +18.5% lift in Average Revenue per User (ARPU) for a cart upsells redesign
• +9.7% lift in ARPU for an in-line cart test
• +9.1% lift in ARPU for updated PDP recommendations
• +8.1% lift in ARPU for a navigation redesign
• +7.9% lift in ARPU for a homepage redesign

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A few highlights from our testing over the years, all reporting on Average Revenue per User (ARPU), which is our headline metric:

• Cart Upsells Redesign: +18.5% increase in ARPU
• In-line Cart Test: +9.7% ARPU
• Updated PDP Recommendations: +9.1% ARPU
• New Navigation Styling: +8.1% ARPU
• Homepage Redesign: +7.9% ARPU

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team consistently meets deadlines and adapts to our timelines. They go above and beyond on reporting and data diligence. They've never turned down a request and always make themselves available to troubleshoot or resolve problems. Having working with many different agencies across different domains, this is by far the best experience in customer service.

What was your primary form of communication with Convincify?

Virtual Meeting

What did you find most impressive or unique about this company?

• They were extremely responsive with communication and problem-solving
• Well versed in statistical analysis and data analytics
• Very willing to get into the weeds with data

Are there any areas for improvement or something Convincify could have done differently?

No notes. This is a very well run agnecy with high output.