Convertivity

BACKGROUND

Please describe your company and position.

I am a department director for Extreme Networks

Describe what your company does in a single sentence.

Extreme pushes boundaries of networking technology, driven by a vision of making it simpler, faster, more agile and secure. We help customers connect beyond the network, strengthening their relationships with those they serve and finding new ways to drive better outcomes across their organization.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Convertivity to accomplish?

• Conversion Optimization
• Conversion Dashboards
• A/B Testing

SOLUTION

How did you find Convertivity?

Online Search

Why did you select Convertivity over others?

Good value for cost

How many teammates from Convertivity were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We contacted Convertivity for our performance marketing campaigns analysis and prepare a long-term CRO plan for our demand-gen department. Our main idea was to analyze the current performance of campaigns, landing pages and top of the funnel performance. Some key deliverables were:

1. CRO dashboards and reporting
2. Experimentation
3. Tools consultation for personalization and A/B testing

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Some measurable outcomes we were expecting for this project were;

1. A clear visibility of our conversions, conversion rates, revenues, campaign performance and A/b testing
2. Forecasting of the campaigns performance and predictions
3. Increased conversion rate for existing landing pages and performance marketing campaigns

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, everything went really since the first meeting we had till today, they are very well versed and proficient in their communication, dedication, and timelines.

What was your primary form of communication with Convertivity?

Virtual Meeting

What did you find most impressive or unique about this company?

The impressive thing about Convertivity is they are very innovative in testing, experimentation, and new marketing strategies.

Are there any areas for improvement or something Convertivity could have done differently?

I think their headcount needs to increase to handle big projects.

BACKGROUND

Please describe your company and position.

I am the Chief Product Officer of Hexalyze LLC

Describe what your company does in a single sentence.

Hexalyze is a software services and technology solution provider based in Middle East with their regional offices in UAE, Qatar, Saudi Arabia, Singapore and Pakistan. We are leading technology partner for Microsoft, Odoo, Cisco, Huawei and Salesforce.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Convertivity to accomplish?

• CRO Team augmentation
• CRO roadmap and planning
• Revenue optimization

SOLUTION

How did you find Convertivity?

Online Search

Why did you select Convertivity over others?

• Close to my geographic location
• Good value for cost

How many teammates from Convertivity were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed a complete conversion optimization services partner for our clientele based in Middle East, mainly from hospitality, manpower, real estate, and fintech industries. This partnership required long-term committment to work on incoming and existing clients, not just for the CRO, but also for the Sales funnel optimization, revenue optimization, strategies and roadmaps.

Key deliverables:

1. CRO process roadmap for clients
2. CRO dashboards creation on Power BI
3. Tagging and integration for reporting
4. A/B Testing
5. Revenue optimization

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since it was for multiple clients, but we had some common KPIs as a measurable outcome for this partnership, which are listed;

1. Increased overall engagement in our owned media and paid media
2. Increased sessions in app and web traffic
3. Increased revenues / requests / submissions of leads on the website and landing pages
4. Increase in overall conversion graphs over the period of 3-months, 6-months and 12-months

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They managed multiple projects from us without hassle. They were always up for the meetings and they're consistently ready to answer with current stats and project reports.

What was your primary form of communication with Convertivity?

In-Person Meeting

What did you find most impressive or unique about this company?

They might be the only CRO services agency in the UAE so far, physically present, and have some serious experience in working with really big names, this is truly unique about them.

Are there any areas for improvement or something Convertivity could have done differently?

They may need some good presence on social media, that's it.