Over $2 billion in added revenue

Conversion is a global CRO agency. We work with brands like Google, Tommy Hilfiger, Unicef, and Whirlpool to improve their websites – and businesses.

Some things you should know about us:

Conversion rate optimization is our core service.
We've run more than 20,000 a/b tests.
We've generated over $2 billion in added revenue for our clients.
We work with companies of all sizes. So long as you have enough traffic to run trustworthy a/b tests (~100k visitors/month), we can help.

Min project size
$10,000+
Hourly rate
Undisclosed
Employees
50 - 249
Locations
Vancouver, Canada
Year founded
Founded 2008
Languages

Service Lines

Conversion Optimization: 100%

Select Focus Area

Conversion Optimization Focus

Conversion Research Services: 50%
Performance Reporting Services: 50%

Industries

Arts, entertainment & music: 5%
Automotive: 5%
Business services: 5%
Consumer products & services: 5%
Education: 5%
Energy & natural resources: 5%
Financial services: 5%
Food & Beverage: 5%
Gaming: 5%
Information technology: 5%
Insurance: 5%
Manufacturing: 5%
Media: 5%
Non-profit: 5%
Other industries: 5%
Retail: 5%
Sports: 5%
Telecommunications: 5%
Utilities: 5%
eCommerce: 5%

Clients

Enterprise (>$1B): 60%
Midmarket ($10M - $1B): 40%

Pricing Snapshot

Min. project size $10,000+

Avg. hourly rate Undisclosed

Rating for cost 4.8 /5

What Clients Have Said

Clients appreciate Conversion's competitive pricing and strong value for cost, noting it fits within budgets. They provide comprehensive services including A/B testing and user research, with successful outcomes in conversion rates. The team is responsive and dedicated, enhancing client relationships over long-term engagements.

This summary is based on verified Clutch reviews.

Most Common Project Size

$200,000 - $999,999 based on 1 review

< $49,999 $50,000 - $199,999 $200,000 - $999,999 > $1,000,000

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Conversion Review Insights

Overall Review Rating

5.0

Quality 5.0
Schedule 5.0
Cost 4.8
Willing to Refer 5.0

Top Mentions

Review Highlights

Effective Conversion Optimization

Clients report significant increases in website conversion rates thanks to Conversion's optimization strategies. Their expertise in A/B testing and user research has helped clients achieve measurable improvements and reach their business goals.
Cultural Fit and Values Alignment

Clients often choose Conversion due to a strong cultural fit and alignment of company values. This alignment fosters effective collaboration and successful project outcomes.
Strong Project Management

Clients praise Conversion's project management skills, noting that deliverables are consistently on time. The team is responsive to client needs and maintains excellent communication through regular meetings and updates.
High Client Satisfaction

Clients express high levels of satisfaction with Conversion's services. They highlight the team's dedication, adaptability, and the personal investment they show in each project, often feeling like an extension of the client's own team.
Areas for Improvement in Directness

Clients suggest that Conversion could improve by being more direct and honest when they disagree with client ideas. This would help ensure that the best decisions are made for project success, rather than just maintaining client happiness.
Impressive Knowledge and Expertise

Conversion is recognized for their deep knowledge base and experience in conversion rate optimization. Clients appreciate the diverse talent at the company and the ability to apply past learnings to current projects.

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Conversion Reviews

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Conversion Optimization UX/UI Design Web Design
Conversion Rate Auditing Services
+1
Confidential
Jan. 2020 - Dec. 2023

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Responses were always quick and communication was excellent."

Oct 4, 2024

VP, Brand Management, The Stow Company

Mike Wolf

Manufacturing
Holland, Michigan
501-1,000 Employees
Online Review
Verified

A closet manufacturer hired Conversion to increase their website conversion rates. The team conducted heuristic evaluations on the client's web pages and provided feedback for design and development.

Conversion successfully increased the client's website conversion rates, which led to a measurable increase in leads generated and e-commerce revenue. The team communicated via weekly calls and emails, and their responses were always quick. They were also knowledgeable and experienced.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the VP, Brand Management of The Stow Company

Describe what your company does in a single sentence.

Leading manufacturer of closet and home organization products, sold through 10+ national brands across the United States.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Conversion to accomplish?

Drive a higher website conversion rate for a DTC lead generation brand.
Drive a higher website conversion rate for a DTC e-commerce brand.
Perform several heuristic evaluations on web pages to give our creative team feedback during the design and development process.

SOLUTION

How did you find Conversion?

Marketing Conference

Why did you select Conversion over others?

High ratings
Great culture fit
Good value for cost
Company values aligned

How many teammates from Conversion were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

For this engagement, we were looking for a specialized experimentation partner that could support a full scope experimentation program including goal orientation, strategy, road mapping, project management, design, development, results analysis of experiments, etc., to deliver
continuous experimentation and optimization.

The Conversion team gained a deeper understanding of our brands' audience – their behaviors and motivators – by leveraging their proven methodology of qualitative research and statistically valid experimentation.

Furthermore, they helped us put more rigor around the experimentation process through the implementation of proven and repeatable frameworks, processes, and methodologies for an effective experimentation strategy. Throughout the engagement, the Conversion team provided experimentation education and knowledge transfer to our internal team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in website conversion rates with measurable impact on leads generated and e-commerce revenue driven.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had weekly calls with the Conversion team along with lots of back-and-forth communication via email and their project management software during the week. Responses were always quick and communication was excellent.

What was your primary form of communication with Conversion?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

Conversion had years worth of experimentation history and learnings that they brought to our business. We were direct beneficiaries of those learnings as they could apply them to our experiments as we scoped our various tests each month.

Are there any areas for improvement or something Conversion could have done differently?

We often had internal delays implementing the winning experiements and would have had stronger velocity if the Conversion teamy would have supported web development.

RATINGS

5.0

Conversion Optimization UX/UI Design Web Development
Conversion Rate Auditing Services
+7
$200,000 to $999,999
Aug. 2021 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 4.0

Willing to Refer: 5.0

"I am very impressed by their knowledge base and how many employees have worked at Conversion for a long time."

Oct 29, 2024

Manager of Digital Sales, Direct Energy Canada

Marc Miller

Utilities
Calgary, Alberta
51-200 Employees
Online Review
Verified

Conversion provides conversion rate optimization services for an energy retailer. The team is responsible for optimizing the client's website, building and running A/B tests, and providing UX/UI insights.

Thanks to Conversion's efforts, the client has achieved improved conversion rates. The team delivers on time, responds to needs, and exhibits dedication and adaptability, communicating via virtual meetings, emails, and messages. Their deep knowledge base and talent have impressed the client.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Manager of Digital Sales of Direct Energy Canada

Describe what your company does in a single sentence.

Energy retailer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Conversion to accomplish?

Improve conversion rate
Build and run AB tests
Provide UX and UI insights

SOLUTION

How did you find Conversion?

Referral
Other

Why did you select Conversion over others?

High ratings
Pricing fit our budget
Referred to me

How many teammates from Conversion were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Conversion provides website optimization through AB testing, user research and heuristic analysis. The amount of each of these deliverables is dependent on the contract and business needs. We primarily use Conversion for AB tests. This means they are ideating, designing, building, running, and reporting on AB tests.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Number one goal is improved conversion rate, which is hopefully achieved through successful AB tests. This has been achieved through successful AB tests, but also through Conversion's expertise in the CRO realm in general. We have been working with Conversion for over 3 years, which is a huge sign of success.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We have a dedicated account manager at Conversion who solely works on our account. She is prompt, punctual, and responsive. Everything is on time, always. They are usually waiting for us. They easily adapt to fit our needs by going above and beyond the scope of our relationship to keep us happy and our site going strong.

What was your primary form of communication with Conversion?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

The amount of talent and knowledge at the company. They employ so many different types of people in different roles, which all add up to make them successful. I am very impressed by their knowledge base and how many employees have worked at Conversion for a long time.

Are there any areas for improvement or something Conversion could have done differently?

More winning tests (haha), but that is easier said than done. One small thing is that they could be more honest and direct when they do not like our ideas or opinion. Keeping the client happy is important, but doing what's best is probably more important.

RATINGS

5.0

Conversion Optimization
Conversion Rate Auditing Services
+3
Confidential
Dec. 2015 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"The people who work at Conversion care about their work."

Oct 24, 2024

Digital Marketing Senior Director, Nonprofit Organization

Maegan Clark

Other industries
Little Rock, Arkansas
501-1,000 Employees
Online Review
Verified

Conversion provides conversion optimization services for a nonprofit organization. The team is responsible for website testing, understanding audiences, and flexible user research.

Thanks to Conversion's efforts, the client has seen an increase in conversions, revenue, and audience engagement. The team has also helped the client work more efficiently. Conversion delivers high-quality work on time and is invested in the client's success. They are also easy to work with.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Senior Director of Digital Marketing of a nonprofit organization.

Describe what your company does in a single sentence.

A global nonprofit working to end hunger and poverty while caring for the Earth.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Conversion to accomplish?

Conversion Optimization
Website Testing
Understanding of Audiences

SOLUTION

How did you find Conversion?

Referral

Why did you select Conversion over others?

High ratings
Great culture fit
Referred to me
Company values aligned

How many teammates from Conversion were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Flexible user research (“Research”) unit which includes the following activities:

Flexible Research study options, including the following methodologies, each a unit (“Research Unit(s)”):

Moderated one on one interviews,
Usability Testing (moderated and unmoderated—as defined below),
Ad-hoc quantitative surveys, and
Heuristic lift analyses;

Research studies which include the following parameters, depending on selected Research Units:

Moderated and unmoderated research,
Moderated research,
Ad-hoc quantitative surveys;
Defining research objectives, target audiences, and research methodologies;
Audience recruitment and management of respondents and incentives;
Create a study design;
Conduct a study analysis (“Study Analysis); and
Provide and present the results from the Study Analysis

2. Experiment unit (“Experiment(s)” or “Experiment Unit(s)”), which includes the following activities:

Hypothesis ideation and prioritization;
Design of Experiments;
Wireframing;
User Experience (“UX”) / User Interface (UI”) design;
Web development and quality assurance; and
Results analysis.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have seen many measurable outcomes from our work with Conversion over the years. We've seen our website increase in conversions resulting in more revenue, we've seen our audiences feel more connected to our work through value-added content, and we've seen our teams work smarter together with more shared knowledge of testing and results to build a better backend.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I have always felt that the Conversion team delivered on time and above expectations. The amount of work that they do is tremendous, and I could not imagine working without them over the last few years. They bring a level of service that is excellent from organization to deliverables to communication to presenting results.

What was your primary form of communication with Conversion?

In-Person Meeting
Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

The people who work at Conversion care about their work. They become an extension of your own team because they are so invested in making it successful. It feels like there are just extra team members to help make the best product or solution possible.

Are there any areas for improvement or something Conversion could have done differently?

I only have positive feedback for Conversion. I wish I could spend more time with them because it's such a highlight to my week.

RATINGS

5.0

"It's a must for any organization who wants to be better for their audience."

Conversion Optimization
Landing Page Optimization Services
Confidential
Jan. 2016 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"We meet on a regular weekly cadence and prioritize updates based on data and needs."

Oct 29, 2024

PO & Marketing Lead on Fool.com, The Motley Fool

Anonymous

eCommerce
Alexandria, Virginia
201-500 Employees
Online Review
Verified

Conversion provides conversion optimization services for a financial news website. The team identifies test strategies to improve conversion on the client's site and develops and deploys tests.

Thanks to Conversion's efforts, the client has seen an increase in website conversions. The team meets with the client on a regular weekly cadence and prioritizes updates based on data and needs. Conversion's communication is excellent via virtual meetings.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the PO & Marketing Lead on Fool.com of The Motley Fool

Describe what your company does in a single sentence.

Helps millions of people attain financial freedom through our website, podcasts, books, newspaper column, radio show, and premium investing services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Conversion to accomplish?

Conversion Optimization

SOLUTION

How did you find Conversion?

Referral

Why did you select Conversion over others?

Great culture fit

How many teammates from Conversion were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Identify test strategies to help inprove conversion on our site.

Develop and deploy test in variaous A/B testing platform and provide test analysis and present results and findings.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase website conversions

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We meet on a regular weekly cadence and prioritize updates based on data and needs.

What was your primary form of communication with Conversion?

Virtual Meeting

What did you find most impressive or unique about this company?

Conversion Optimization and prioritization

Are there any areas for improvement or something Conversion could have done differently?

RATINGS

5.0

Showing 1-4 of 4 Reviews

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Verified Client Reviews: 4

Overall Review Rating: 5

Source: Clutch

Last Updated: October 29, 2024

Business Entity

Business Entity Name	Conversion Factor Ltd.
Source	Companies House
Jurisdiction of Formation	United Kingdom
Date of Formation	March 21, 2007
Status	Active
Last Updated	September 26, 2024
ID	06176814

Credit Report Results

International Credit Risk Assessment	Very Low Risk
Source	Creditsafe
Last Updated	September 26, 2024

Learn More About The Clutch Verification Process

Locations (2)

Suite 1480, 333 Seymour Street Vancouver, Canada V6B 5A7

41 - 49

Contact Conversion

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Conversion

Over $2 billion in added revenue

5 Languages that we service

2 Locations

Services

Focus

Industries

Clients

Pricing Snapshot

What Clients Have Said

Most Common Project Size

Select a service to see pricing information

Reviews

Conversion Review Insights

Overall Review Rating

Top Mentions

Review Highlights

Effective Conversion Optimization

Cultural Fit and Values Alignment

Strong Project Management

High Client Satisfaction

Areas for Improvement in Directness

Impressive Knowledge and Expertise

Reviews mentioning:

Conversion Reviews

Conversion Rate Optimization for Closet Manufacturer

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

CRO, UX/UI Design & Web Development for Energy Retailer

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Conversion Optimization for Nonprofit Organization

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Conversion Optimization for Financial News Website

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Portfolio & Awards

Verification

Business Entity

Credit Report Results

Location

Locations (2)

Contact

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