Content Rewired

BACKGROUND

Please describe your company and your position there.

We are a SaaS company serving financial institutions in the digital lending and account opening space.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Content Rewired?

We wanted to create content for our outbound marketing efforts and needed the additional help of an outside firm given our internal team's bandwidth. Content Rewired provided strategic consulting on topics and delivers quality content.

SOLUTION

How did you select this vendor and what were the deciding factors?

We spoke with several content agencies and selected the vendor based on experience in our market, quality of writing, and reasonable pricing.

Describe the project in detail and walk through the stages of the project.

We work together to determine content needs and rely on them to deliver a specific number of articles per month.

How many resources from the vendor's team worked with you, and what were their positions?

We have one point of contact at the organization and know she coordinates with a broader team to ensure our deliverables are created on time.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

With the organization, we are able to maintain a steady flow of content creation (blogs, eBooks, etc.) that lead to increased time on site, and increased traffic to our site.

How effective was the workflow between your team and theirs?

The workflow is seamless and easy.

What did you find most impressive or unique about this company?

They deliver quality content and meet deadlines.

Are there any areas for improvement or something they could have done differently?

When sourcing industry assertions, we have to get pretty specific. Once we identified this need and pointed the team in the direction of places we can cite, we saw improvement in citing trusted industry sources when talking about market trends.

BACKGROUND

Please describe your company and your position there.

I'm the VP of Marketing at a small technology agency located in Kansas City. We work in financial, education, shopping, and other verticals.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Content Rewired?

We wanted to create weekly high quality content for our inbound marketing and lead generation efforts. Our team is very small, and we currently do not have any content strategists or writers. It was a perfect opportunity for us to augment our team with an external partner.

SOLUTION

How did you select this vendor and what were the deciding factors?

We interviewed several external partners and companies. Overall, Content Rewired had the highest quality of content at a reasonable price. Their experience in FinTech also aligned with our content needs directly.

Describe the project in detail and walk through the stages of the project.

The entire process was very easy for us, and Content Rewired handles the bulk of the "work" making it easy on me and my team. We had an initial kickoff where we discussed our overall strategy/plan, and narrowed in on some initial topic areas for them to cover.

From there, they took ownership of the entire content strategy and content creation process. They work very independently and require little guidance. They understand our objectives and come up with great content every week.

How many resources from the vendor's team worked with you, and what were their positions?

We have primarily been working with Ashley Poynter (Chief Storyteller) and Jaji Hammer (Project Coordinator).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The organic growth we've seen from the regular content postings has been fantastic. We went from essentially zero organic traffic to having organic be one of our primary lead generation sources. The feedback we've gotten from the community has been very positive as well. They seem to really enjoy the articles.

How effective was the workflow between your team and theirs?

As I mentioned above, it has been one of the easiest workflows of my career. Content Rewired is able to operate independently very effectively. We essentially approve the content - they handle the rest.

What did you find most impressive or unique about this company?

The quality of the content really stood out above the others we were considering. And, we haven't been disappointed yet.

Are there any areas for improvement or something they could have done differently?

Nothing comes to mind, to be honest. They have been nothing but professional and delivered high quality to date.

BACKGROUND

Please describe your company and your position there.

I am the CEO of RooksDM. RooksDM is a technology consulting firm that helps small to medium size businesses save time and money by using technology that helps streamline their processes and cut down on inefficiencies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Content Rewired?

We needed to create web content for our clients/prospective clients in the Financial industry. Predominantly, content speaking to financial advisors.

SOLUTION

How did you select Content Rewired and what were the deciding factors?

The vendor came highly recommended through word of mouth.

Describe the project in detail and walk through the stages of the project.

After the kickoff meeting, the team quickly helped us identify what content to write and what information they needed from us. They provided a clear timeline for deliverables and adhered to it with precision and utmost professionalism.

How many resources from the Content Rewired team worked with you, and what were their positions?

We worked primarily with Ashley Poynter, the chief storyteller. Ashley and everyone on her team were fantastic to work with.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The content they produced was of exceptionally high quality. The delivery was quick and on time. My expectations were not only met but exceeded.

How effective was the workflow between your team and theirs?

It was very effective. They were able to decipher exactly what kind of content we needed, who we were targeting and what kind of content would speak to our target audience in a compelling way.

What did you find most impressive or unique about this company?

The team's professionalism, high-quality content, and expertise were impressive. The team was very knowledgable in the jargon and world of the financial industry and was able to deliver content that really resonated with the audience we were trying to reach.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

I'm the VP of Sales and Marketing

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Content Rewired?

We were starting with a brand new website, little to no traffic, and almost no brand authority.

SOLUTION

How did you select this vendor and what were the deciding factors?

Ashley built out a grounds up SEO strategy and began comfortably executing on it independently. We launched our blog from scratch and not only saw a month over month growth in organic traffic, we really began to look and feel the part of a health insurance company.

Describe the project in detail and walk through the stages of the project.

1. Initial planning - there was a ton of time and energy put into persona development, keyword research, and a content backlog.
2. Week over week execution - Ashley would write the articles, work with internal resources to get the necessary corresponding assets created, and load / post them within our CMS system along with creating the necessary social media pushes on relevant platforms.

How many resources from the vendor's team worked with you, and what were their positions?

I worked directly with Ashley for the duration of the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We saw a 500% increase in organic traffic throughout the duration of the project. We built our blog out from nothing to a couple hundred posts, and we saw the average time spent on our site double.

How effective was the workflow between your team and theirs?

It was amazing. After a while I would just check in with Ashley sporadically every other week. I could trust the work could get done from conception to launch at a very high quality without any intervention. At a start up you have a million things to do at a given moment, it was a great relief to know and trust that Ashley could handle our content needs independently.

What did you find most impressive or unique about this company?

The ease and simplicity of the arrangement. I'd wake up a few times a week and see that we had an awesome blog post out and that we were getting great engagement on our social media - all without me really having to do anything. Honestly such a relief.

Are there any areas for improvement or something they could have done differently?

It would have been nice to include some additional reporting so that I could spend some more time bragging about the project's impact to the rest of the company but I never had any trouble producing that myself when I needed to.

BACKGROUND

Please describe your company and your position there.

I am the Director of Marketing for a recruiting company that services the Payments & Fintech industries, and we''re based in Allen, TX.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Content Rewired?

We hired Content Rewired to generate content for our blog page.

What were your goals for this project?

Our goals for this project were to have search engine optimized content that would increase our visibility on the internet and put our company and its services in front of new audiences.

SOLUTION

How did you select this vendor?

We selected Content Rewired for this project based on writing samples we'd received, and felt confident moving forward.

Describe the scope of their work in detail.

After several discussions, topics for blog pieces were decided upon and Content Rewired set about writing pieces based on our requests. The blogs were current and topical, and were optimized for search engines, prompting more site traffic.

What was the team composition?

We worked primarily with Ashley Poynter, Chief Storyteller at Content Rewired.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our site saw an overall 24% increase in traffic on the days we published Content Rewired's content, which was significantly greater than previously experienced. We were very pleased with the results.

How effective was the workflow between your team and theirs?

Workflow between our team and Content Rewired was seamless. Communication was excellent.

What did you find most impressive about this company?

What I found most impressive was the quality of the content we were able to post, which surpassed anything we'd blogged to date. There was no need for editing on our end, and we were literally able to post the content directly to our site after receiving it. This was quite a change from other vendors, whose work required proofing and wordsmithing prior to posting.

Are there any areas for improvement?

None that I can think of!

BACKGROUND

Please describe your company and your position there.

Global Payments Integrated is an American company providing financial technology services via payment processing integration. Headquartered in Lindon, Utah, Global Payments Integrated is a subsidiary of Global Payments whose stock is a component of the S&P 500 stock market index.

The business development marketing specialist focuses on account based marketing, vertical specific research, influencer marketing and trade shows.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Content Rewired?

Global Payments Integrated was looking to add additional writers for our blog content and gain article placements on prominent industry specific websites. We also wanted our content shared on content rewired's CEO Ashley Poynter's social media platforms including LinkedIn & Twitter.

What were your goals for this project?

Our goals were to gain foot traffic to our blog, get article placements on prominent industry specific websites, have new perspectives for our products/services showcased through social media/blogs & to generate leads.

SOLUTION

How did you select this vendor?

We researched top influencers in the payment/technology industry and reached out to the top 50 that fit our criteria best via email. From there, we set up initial phone calls to further decide which influencer could provide the services we were looking for. After speaking with Content Rewired's Ashley Poynter, we decided she would be a great fit for the company's goals.

Describe the scope of their work in detail.

After selecting our vendor, we agreed upon the content creation portion being: 2 blog posts, 2 guest post articles, 1 case study. and the influencer application portion being: each newly published article would be shared on both content rewired's social and Ashley Poynter's social.

What was the team composition?

Content Rewired's CEO Ashley Poynter was in charge of all the content creation, influencer amplification & was our main point of contact for meetings.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We received article placements on industry specific websites, gained social media followers & added content for our blog.

How effective was the workflow between your team and theirs?

The workflow was very effective. Both our teams were remote so we handled everything over email and video conference. Anytime we needed anything from Ashley, she was very helpful and easy to get in contact with.

What did you find most impressive about this company?

It was very impressive how well Ashley understood our industry and what we wanted to accomplish, as it is a very niche market.

Are there any areas for improvement?

None that come to mind.

BACKGROUND

Please describe your company and your position there.

RobertJacobi.com is a practice specializing in executive management, solutions evangelism, and sales consulting.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Content Rewired?

We needed to expand our social reach with unique content and curated media.

What were your goals for this project?

Our goals were to increase industry awareness as well as advocating for Robert Jacobi as an industry thought leader.

SOLUTION

How did you select this vendor?

Our team selected Content Rewired based on a trusted recommendation and follow up with excellent references.

Describe the scope of their work in detail.

The scope of work includes creating unique monthly articles, industry leadership interviews, and on-going social/content management.

What was the team composition?

We work directly with the founder of the firm.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After a ramp up period of approximately three months we saw our web traffic and social media acquisition double in the following three months. On an on-going basis we are consistently increases our visibility by 10% per month due to the content marketing provided.

How effective was the workflow between your team and theirs?

Their workflow, is simple, fast, and consistent. There's nothing more that we could ask for.

What did you find most impressive about this company?

One word, flexible. With occasional shifting content needs, Content Rewired has been able to immediately bring their attention to our needs and fulfill the updated requirements.

Are there any areas for improvement?

None.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing and Sales of EBM Software

Describe what your company does in a single sentence.

EBM is a data technology company that empowers M&A professionals, finance departments, and organizations with fast, accurate, and reliable business intelligence. Our suite of next-gen business analytics tools transforms raw data into actionable insights, making it easier to manage, interpret, and scale.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Content Rewired to accomplish?

• Refine target personas
• Content planning and calendar
• Website Content Review and Development

SOLUTION

How did you find Content Rewired?

Referral

Why did you select Content Rewired over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Quality of Services

How many teammates from Content Rewired were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Identify and develop target personas. Develop a content calendar and recurring quarterly campaigns, including posts, email blasts, sales emails, infographics, ebooks, and more.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website traffic, opening rates, click rates, inbound leads and SEO performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Deliverables were on time and of excellent quality, demanding minor or no reviews before sending them to design and execution.

What was your primary form of communication with Content Rewired?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The agency's level of dedication and involvement during brief sessions and the creative development process. Their proactive effort to make suggestions and go the extra mile to guarantee the content exceeded our expectations and performed well. The quality of writing and research put into every content piece was outstanding.

Are there any areas for improvement or something Content Rewired could have done differently?

No suggestions. I highly recommend the company.

BACKGROUND

Introduce your business and what you do there.

I’m a self-employed financial services professional and part of different associations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Content Rewired?

On very short notice, I needed a fintech writer to create a customer-facing summary for an upcoming fintech-related conference. I was looking for a particular writing style that could take technical topics and make them understandable, relatable, interesting, and engaging for various audiences.

SOLUTION

What was the scope of their involvement?

Content Rewired created 10 summary descriptions for me. Initially, I provided them with an overview briefing over the phone and a draft. Each summary was about 250 characters long, which was the conference’s requirement. 

What is the team composition?

I worked with Ashely (Chief Storyteller).

How did you come to work with Content Rewired?

I reviewed about 20 options for fintech writers and searched several websites that said they specialized in fintech writing. However, none of those was a good match because the writers were either too much on the banking or tech sides. 

Then, I saw a sample of Ashley’s writing during my search, and her style was exactly what I was looking for. Her name had already stood out to me on a list before, and her bio and background were also a great match because she had experience with financial services, a great understanding of the tech side, and storytelling skills. I submitted a request online and was impressed with Content Rewind’s quick and professional response. 

How much have you invested with them?

I spent under $600. 

What is the status of this engagement?

We worked together in May 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Thanks to Content Rewired, I was able to make the conference's deadline. Their efficiency exceeded my expectations — they produced the ten summaries within four hours after the briefing call. This was a last-minute rush project, so I appreciated that they took it on such short notice and got it done quickly. Their pricing was also very reasonable. Moreover, they were great to work with. Overall, my experience as a customer was phenomenal, and I'm definitely keeping them in mind for future projects.

How did Content Rewired perform from a project management standpoint?

I would give them the highest score for project management. They were able to start immediately and get the work done quickly and correctly. We communicated through phone calls and email. 

What did you find most impressive about them?

I'm very selective, and as soon as I saw Ashely's work, I knew it was what I was looking for. She translated a complicated topic into something regular people can understand while positioning it in a relatable and interesting way. Her writing is next level — she's a storyteller. 

Are there any areas they could improve?

No, everything exceeded my expectations. 

Do you have any advice for potential customers?

I'd suggest you have a briefing call with Content Rewired at the beginning to explain the project's scope and the desired outcome. My briefing call was helpful because they knew in advance that I was under a tight deadline, which helped speed up the process. I also explained what I was looking for and what the final product should look like, and they worked towards it.

BACKGROUND

Please describe your company and your position there.

Arrow Payments is a leading payment solution consulting firm in the healthcare, higher education, and government sectors. I am the vice president of client success.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Content Rewired?

We wanted to engage with a content expert that knew our industry and could help us write content that would be important and helpful to our clients.

What were your goals for this project?

The goal was to create new content every week.

SOLUTION

How did you select this vendor?

Content Rewired is well known within the financial services industry here in Chicago.

Describe the scope of their work in detail.

Content Rewired creates weekly content that engages our client base with helpful industry information and insights. They take topics that we provide and conduct research to write thorough content.

What was the team composition?

We’ve worked with multiple members of the Content Rewired team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Engagement with our content has increased, including more opens and clicks on our informational newsletter.

How effective was the workflow between your team and theirs?

We use a Trello board to add topic ideas and background information. The Content Rewired team takes those Trello cards and creates the content accordingly.

What did you find most impressive about this company?

The quality of the content is very impressive, and the team works with incredible speed. Also, I appreciate their approach to communication. Each person from Content Rewired is remarkable in their own right.

Are there any areas for improvement?

None.