Content Collision

BACKGROUND

Please describe your company and position.

 I am the Business Development head of a streaming platform.

Describe what your company does in a single sentence.
A global streaming platform for high-quality short-form K-dramas.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Content Collision to accomplish?

• We engaged Content Collision to secure media coverage and strengthen brand awareness in Indonesia & Singapore, with a focus on publicizing the partnership and enhancing our local credibility.

SOLUTION

How did you find Content Collision?

Online Search

Why did you select Content Collision over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Content Collision were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of WorkContent Collision was engaged to support the PR campaign for the partnership, with the primary objective of building brand awareness and credibility in Southeast Asia, especially Indonesia and Singapore. Key Deliverables Drafting, localizing, and distributing the official press release. Media pitching and securing coverage in target outlets. Coordinating with journalists and following up to ensure publication. Monitoring and reporting published coverage with analysis of reach and impact. KPIs Minimum of 4 media coverages in Indonesia. Minimum of 4 media coverages in Singapore. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Outcomes

• The campaign (Sept 22–29, 2025) secured a total of 14 media coverages across Indonesia and Singapore.
• Coverage appeared in tier-1 outlets such as Tech in Asia, DealStreetAsia, Antara, Tribunnews, and Viva, among others.
• The results exceeded the original KPI of 4 coverages in Indonesia and 4 in Singapore, demonstrating strong traction and media interest.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Content Collision demonstrated strong project management throughout the campaign. They delivered all agreed items on time, from press release drafting and localization to media pitching and reporting. Communication was clear and responsive — they were quick to adjust to our needs, provide updates, and ensure alignment with our objectives. Their proactive follow-ups with media also helped secure timely coverage, making the collaboration smooth and reliable.

What was your primary form of communication with Content Collision?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What we found most impressive about Content Collision was their strong media network and ability to secure coverage in tier-1 outlets within a short timeframe. Their responsiveness and adaptability stood out, as they quickly aligned with our goals and tailored their approach to maximize visibility for us. 

Are there any areas for improvement or something Content Collision could have done differently?

The collaboration met all agreed objectives, and we were very satisfied with the outcomes. For future projects, it could be valuable to explore additional service options such as more detailed engagement metrics or media sentiment analysis, which would provide even deeper insights alongside the coverage reports.

BACKGROUND

Please describe your company and position.

I am the Director of Limbro

Describe what your company does in a single sentence.

Multi-brand Retail Company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Content Collision to accomplish?

• PR Campaign
• Marketing Campaign

SOLUTION

How did you find Content Collision?

Referral

Why did you select Content Collision over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Content Collision were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project involved strengthening the company’s brand presence and visibility across multiple channels. The scope of work included: Brand Messaging: Development and delivery of brand messages to the public through both mainstream media and social media platforms. Brand Introduction & Launches: Execution of brand introduction campaigns and product/service launches across mainstream and digital media. Public Relations & Content Development: Comprehensive PR activities and high-quality content creation, ensuring timely and effective delivery.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Project were delivered ahead of time, well executed. Key outcomes were delivered above and beyond our targetted or desired outcome. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they respond promptly and very qucikly. Loved working with everyone involved at C2 Media, they care beyond just the project but into the details of what we as the client wants, and pushes the boundaries to do more and deliver more. We love their commitment and hard work.

What was your primary form of communication with Content Collision?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team communication, attention to details and well execution from beginning to end. The team delivered beyond and above, cared about our project outcome and we absolutely will work with them again. 

Are there any areas for improvement or something Content Collision could have done differently?

Not that we think so. Loved the entire team of C2 that not only delivers the outcome exceptionally well, but also how their dedication and attention to details to commit on delivering our project. Content Collision is one of the few companies remains that have a touch of human connections, one that cares and listens to us deeply and carefully. It is a privilege to collaborate with Content Collision. Keep up the great work!

BACKGROUND

Please describe your company and position.

I am the Centre Director of an education company 

Describe what your company does in a single sentence.

We play a pivotal role in advancing innovation and entrepreneurship. It actively promotes entrepreneurship and cultivates global mind-sets and talents through the synergies of experiential entrepreneurial education, active industry partnerships, holistic entrepreneurship support and catalytic entrepreneurship outreach.

Its initiatives and global connections support a range of entrepreneurial journeys and foster ecosystem building in new markets. These initiatives augment and complement the University’s academic programmes and act as a unique bridge to industry well beyond Singapore’s shores.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Content Collision to accomplish?

Establish and strengthen our reputation as one of Indonesia’s top innovation hubs and incubators.

SOLUTION

How did you find Content Collision?

Referral

Why did you select Content Collision over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Content Collision were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Content Collision (C2) partnered with us - one of the nation’s top innovation hubs to strengthen their reputation in Indonesia. Via performance-based PR campaigns, C2 worked closely with us to tailor strategies that resonate with their objectives. Throughout the campaign, C2 suggested relevant story angles, developed press releases, and obtained media coverage in targeted outlets.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Total number of relevant media coverages obtained.
• Effective storytelling to highlight our USPs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Throughout the campaign, C2 suggested relevant story angles, developed press releases, and obtained media coverage in targeted outlets.

What was your primary form of communication with Content Collision?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Content Collision's ability to tailor PR strategies that resonated with our objectives and effectively enhanced our reputation through targeted media coverage.

Are there any areas for improvement or something Content Collision could have done differently?

Content Collision excelled in obtaining media coverage and crafting compelling press releases. However, one area for improvement could be the inclusion of more interactive and multimedia content, such as video interviews.

BACKGROUND

Please describe your company and position.

I am the CMO of Lifepal

Describe what your company does in a single sentence.

Established in 2018, Lifepal is one of the largest insurance marketplaces in Indonesia with a mission to provide access to personal finance information and insurance protection for everyone.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Content Collision to accomplish?

• Secure media coverage from targeted Indonesian outlets.
• Assist in obtaining backlinks from these media engagements when feasible.

SOLUTION

How did you find Content Collision?

Referral

Why did you select Content Collision over others?

• High ratings
• Close to my geographic location
• Pricing fits our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Content Collision were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Lifepal's in-house team needed help securing media coverage from notable outlets, which we typically find challenging to access. We decided to work with Content Collision to help solve this for us. After identifying the target media outlets, the Content Collision team was able to secure around 80% coverage from the media list. Some of them also gave us backlinks. We were very happy with this result as it helps both our PR and digital marketing initiatives.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The quantity of media coverage from the targeted media list. The number of backlinks obtained through this campaign. The accuracy of the narratives presented by the media.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Overall, they were very helpful. In the discovery call, we discussed not only the campaign goals but also the broader perspective of how these goals could contribute to Lifepal's overall company growth. We also liked the fact that they were offering performance-based campaigns, which provides a solid approach for ensuring ROI for my company. During the campaign execution, they were prompt in responding and accurate in delivering ideas and outcomes. 
Everything was completed on time and without any issues. Most importantly, it felt like we were collaborating with a partner who genuinely cared about our company.

What was your primary form of communication with Content Collision?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Performance-based campaigns. 
• The team was knowledgeable about the tech startup industry.
• Smooth campaign execution.

Are there any areas for improvement or something Content Collision could have done differently?

Nothing at the moment.

BACKGROUND

Please describe your company and position.

 I am the Project Manager of a consulting company 

Describe what your company does in a single sentence.

An intensive coaching program by which scouts Indonesian early stage startups to be connected with local best resources and global ecosystem. We aim to help early-stage startup founder on achieving their product market fit.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Content Collision to accomplish?

• Communicate message and program uniqueness to public
• Create a strong presence among target audience
• Make SSI to be the top of mind of startup accelerator in Indonesia

SOLUTION

How did you find Content Collision?

Referral

Why did you select Content Collision over others?

• Great culture fit
• Company values aligned

How many teammates from Content Collision were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Weekly coordination regarding the implementation of communication activities agreed upon within the specified period. 
2.  ⁠A total of 100 media publications (Newspapers, Magazines, or Online Media) during the 10-month contract period. 
3. ⁠Creating the main message related to the program to be applied across all promotional media channels.
4. ⁠Planning a press conference once, with detailed tasks. 
5. Creating and distributing 10 Press Releases related to the implementation, achievements, and topics of to target media, with detailed tasks. 
6. Generating a media publication report, including copies of articles, PR Value, and coverage impressions (tone of coverage).

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Copies of articles, PR Value, and coverage impressions (tone of coverage).

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always came up with interesting angle for news article and always meet project KPI

What was your primary form of communication with Content Collision?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

This company is reliable, always on-call, and has clear communication.

Are there any areas for improvement or something Content Collision could have done differently?

New initiative beyond article and media roundtable to do the PR event

BACKGROUND

Please describe your company and position.

 I am the Corporate Communications of a financial services company 

Describe what your company does in a single sentence.

corporate venture capital.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire to accomplish?

• raising our brand exposure and unique values among other CVC's
• supporting our core business by activating thought leadership strategy
• consistently activate our PR campaign trough several digital and media activations

SOLUTION

How did you find ?

Referral

Why did you select over others?

• Company values aligned
• capabilities and network

Describe the scope of work in detail. Please include a summary of key deliverables.

• White Paper/Report creation 
• Social Media management 
• Hard news coverages 
• Media Distribution 
• Thought Leadership (Media Interview) 
• Speakership outreach 
• 1 whitepapers @ 6 months (concepting, creation in writing) 
• 72 contents @ 6 months (3/weeks) 
• End-to-end IG & LinkedIn mgmt. 
• 6 Announcements, updates, and other news coverages
• English (12) and local (24) media outreach and comms 2 content pitches and interviews + media distribution 
• 2 Guest Appearances Arrangement

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Media Coverage Metrics: Quantify the number and quality of media placements in targeted publications. 
• Social Media Engagement: Track increases in followers, likes, shares, and comments on platforms like LinkedIn and Instagram. 
• Brand Awareness Surveys: Conduct pre- and post-campaign surveys to assess changes in brand recognition and perception among target audiences. 
• Key Message Penetration: Analyze how effectively the campaign's key messages are being communicated and received by the target audience, possibly through media analysis or audience surveys. 
• Stakeholder Feedback: Gather and quantify feedback from key stakeholders, including partners, investors, and industry influencers, to gauge their perception of MDI Ventures post-campaign.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Overall we can say that C2 has delivered well-executed campaign program from our last project

What was your primary form of communication with ?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were pleased with their ideation, trend relevance, and expertise in the industry.

Are there any areas for improvement or something Content Collision could have done differently?

Adding some personalization to deliver campaign messages would be an additional advantages

BACKGROUND

Please describe your company and position.

I am the CEO of Mimin

Describe what your company does in a single sentence.

We create conversational journey for our businesses utilizing Generative-AI

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Content Collision to accomplish?

• Public Relations
• Media Coverage

SOLUTION

How did you find Content Collision?

Referral

Why did you select Content Collision over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Referred to me
• Good for Tech Companies

How many teammates from Content Collision were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

At first, we asked Content Collission to get us media coverage for the purposes of targeting investors. The key deliverables were a minimum of 5 media coverage, but they end up getting us more than we wanted. We almost got coverage from a media that was our top priority, but we ended up not getting it but through reasons that weren't CC's fault (it was our own decision at the end not to go with that media). But at least, they were able to get it for us. 

Then towards the end of the year, we wanted to get more coverage and update for our company to shift the media focus more towards our key value driver: AI. They were able to do that again by delivering to the relevant media that we requested. At the same time, this helped boost our SEO in search engines as well.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Number of Media Coverage 
2. Number of PR value

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They set up a Whatsapp Group between our team and their team. They were very pro-active in following up with any enquiries the media made, and to ask us for different materials to ensure a higher chance of media coverage. All in all - very good service!

What was your primary form of communication with Content Collision?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

That they care about our company, our goals, and what we were trying to achieve. So it didn't feel like a one-size-fits-all type of service; they provided a bespoke and personalized service.

Are there any areas for improvement or something Content Collision could have done differently?

None at the moment

BACKGROUND

Introduce your business and what you do there.

I’m the COO of Ravenry, a Singapore-based market research company. We provide localized market insights in Southeast Asia, helping organizations assess competitiveness and pursue new market and growth opportunities.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Content Collision?

We needed help getting our research publications out to the market and covered by high-quality news.

SOLUTION

What was the scope of their involvement?

Content Collision provided consultation and implementation services. The team was responsible for media placements.

What is the team composition?

We worked with 2-3 teammates from Content Collision.

How did you come to work with Content Collision?

Someone referred Content Collision to me. I chose them because they were a great culture fit, and their company values aligned with ours.

What is the status of this engagement?

We worked together from August 2025–January 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Content Collision's work resulted in media coverage.

How did Content Collision perform from a project management standpoint?

Content Collision delivered on time and had good communication. We communicated via virtual meetings, email, and messaging apps.

What did you find most impressive about them?

Content Collision's personal approach was impressive.

Are there any areas they could improve?

Having the ability to quantify output more thoroughly.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of a facial studio.

Describe what your company does in a single sentence.

Our studio provides practical, non-invasive facial treatments that make regular skincare easier, more accessible, and convenient.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Content Collision to accomplish?

• To increase brand awareness and strengthen our visibility among our target audience through consistent, relevant media exposure.

SOLUTION

How did you find Content Collision?

Other

Why did you select Content Collision over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from Content Collision were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Content Collision supported our brand awareness through media outreach and editorial exposure. The scope included developing relevant story angles, pitching to media, content requirements, securing placements, and providing regular updates on outreach progress and published coverage.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

the project achieved the targeted number of media placements across relevant news desks, including business and lifestyle, with coverage secured in national media outlets.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were highly proactive throughout the project and consistently delivered items on time. Their team conducted in-depth research, quickly understood our brand and tone of voice, and responded well to our feedback and evolving needs. Even when challenges arose, they were able to resolve them with practical solutions, giving us confidence that the overall project was well managed.

What was your primary form of communication with Content Collision?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most was their ability to work across various industries while still developing a strong understanding of each brand and its market landscape. They were able to identify a unique positioning and turn it into relevant, newsworthy messaging that added real value.

Are there any areas for improvement or something Content Collision could have done differently?

I did not identify any significant areas for improvement. The team managed the project well and consistently met our expectations throughout the collaboration.

BACKGROUND

Introduce your business and what you do there.

I’m a marketing executive at SleekFlow, an AI suite platform that unifies messaging channels and automates sales workflows. We help businesses manage customer conversations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Content Collision to accomplish for SleekFlow?

We’ve been partnering with Content Collision to boost our online presence through strategic PR publications. The team has been helping us populate our name in the news with some of the top-notch mainstream media in Indonesia.

SOLUTION

Can you describe the scope of work Content Collision handled for this project?

Content Collision has been helping us with PR publications. The team has been creating written PR content for mainstream media such as Detik and Kompas.

What is the team composition?

We’ve been working with 2 teammates from Content Collision.

How did you come to work with Content Collision?

Someone referred Content Collision to me. I chose them because they offered good value for the cost.

How much have you invested with them?

We’ve spent less than $10,000.

What is the status of this engagement?

We started working with Content Collision somewhere 2023, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Content Collision’s work has resulted in an increase in impressions and media coverage, ranging from five to 20 media outlets per project. We’ve also seen a notable increase in our website traffic.

How did Content Collision perform from a project management standpoint?

Content Collision always delivers on time. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Content Collision is always helpful, open to feedback, and gives us full visibility into the project process.

Are there any areas they could improve?

All good for now