Connection Incorporated

BACKGROUND

Introduce your business and what you do there

I am a mortgage broker and self-employed contractor.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Connection Incorporated?

I’m trying to gain online exposure and rank well for search engine optimization organically, as well as Google local maps, etc. I have worked with other providers before, but I was not seeing the results I wanted.

SOLUTION

What was the scope of their involvement?

My goal is to get a greater internet presence, and our industry is incredibly competitive. Connection Incorporated has gone after keywords for me. In terms of the Google local searches, I am ranking well. As for organic searches, I’m still on page three for things like Edmonton mortgage broker as a keyword. Overall, I’m satisfied with how it’s going so far. They send me regular updates on some of the keywords where I do rank on the first page, even though they are not necessarily for the most obvious keywords.

They also contribute content to my website. They provide the information for my blog every month. They also set up all sorts of directory registration, etc.

How did you come to work with Connection Incorporated?

Chris Johnstone, the owner of the company, used to be a mortgage broker and does a lot of marketing related work for mortgage brokers. I’m aware of the other options out there because I want to know that the provider I’m working with is doing the best possible job. That said, I haven’ t moved.  

How much have you invested with them?

I invest about $1,000 every month.

What is the status of this engagement?

I started working with them in November 2015 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’m ranking really well on the local searches. I get a significant amount of business from my Google reviews, and so that is an avenue that I will likely continue to pursue.

How did Connection Incorporated perform from a project management standpoint?

They’re pretty good. There’s one particular person assigned to my account and she sends me regular updates. If I have questions or requests, she responds right away. We communicate primarily via email.

What did you find most impressive about them?

I only ever worked with one other company. In terms of communication and actually delivering results, I think they are leaps and bounds ahead of the other company I worked with.

Are there any areas they could improve?

There is always room for improvement. At the end of the day, everything is results-driven. My goal is to continue increasing the keyword rankings, which will ultimately be the measure of success.