Compose.ly

BACKGROUND

Introduce your business and what you do there.

I’m the CMO of Zencare, a platform that connects individuals with vetted therapists through detailed profiles and videos. We also provide therapists with practice management tools and visibility to grow their practices.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Compose.ly?

We had a significant decrease in organic traffic that we couldn’t diagnose ourselves. Once we found out through Compose.ly exactly what we were up against, we realized we had significant indexing issues, technical and on-page foundation issues, and a need to consolidate our blog subdomain with our main website and increase our AI visibility.

SOLUTION

What was the scope of their involvement?

Compose.ly has fixed our indexing issues by implementing noindex tags and canonical rules across faceted navigation and parameter-based URLs. This prevents Google from crawling and indexing low-value directory filter combinations. Combined with robots.txt updates and Search Console parameter configuration, this redirects crawl budget toward high-value pages and signals to Google that the domain’s indexed content is intentional, relevant, and authoritative.

They’ve also fixed our technical and on-page foundation issues by optimizing metadata and headings for core pages, oversized images, and generic alt image text, as well as adding and optimizing schema markup. These issues directly impact how Google and AI tools index and understand the site, and they’re fixable with a full technical audit. 

Moreover, Compose.ly has consolidated our blog subdomain with our main domain, which is one of the highest-impact fixes available. Finally, they’ve improved our AI visibility by fixing our trust fundamentals, which has strong content but many signals are currently buried or missing, leaving AI tools and bots unable to read or cite. Combined with adding conversational queries throughout core pages, FAQ sections sitewide, surfacing contact information, and improving image alt text, these fixes push us from 84% to 95%+ AI readiness.

What is the team composition?

We work with 2–5 teammates from Compose.ly.

How did you come to work with Compose.ly?

We found them through our CMO Slack network. We chose them over other content providers because of their 1:1 outreach that addressed my concerns.

What is the status of this engagement?

We started working together in May 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen great progress on the technical work. We’re also seeing some really encouraging early results from the indexation cleanup, including around 90% of submitted sitemap pages now indexed. We’ll continue further into SEO work around supporting copy, metadata, and schema improvements. We havr seen strong early efficiency gains in our paid search. 

We’ll start incorporating AI search visibility more intentionally into our SEO measurement and strategy. When we began this engagement, Google Search Console had discovered millions of URLs that weren’t being indexed, with the vast majority of low-value pages with little to no search demand. 

This was consuming crawl budget that should’ve been directed toward legitimate pages, diluting the domain’s overall quality signals, and preventing valid pages from getting indexed. As of September 2024, we have a 90% indexation rate. This tells us Google is responding to our work and redirecting crawl budget toward the pages that matter.

How did Compose.ly perform from a project management standpoint?

Compose.ly’s project management is unparalleled and expert-level. Their communication is on point; they care so much about our business and priorities. They make things easy to understand. 

The Compose.ly team works seamlessly with our development, production, and engineering teams. They bring a wealth of knowledge and their recommendations are accurate. We communicate through mainly virtual meetings and emails or messaging apps, and their leadership team came to visit in person so we could do business planning. They have surpassed every expectation.

What did you find most impressive about them?

They deliver results, first and foremost. They are a pleasure to work with, have a fantastic work ethic, and are skilled on many fronts, including technical SEO, paid search, and content.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

BACKGROUND

Please describe your company and position.

 I am the Marketing Manager of a real estate investment firm.

Describe what your company does in a single sentence.

We're a real estate investment firm established in 2006 for people who value luxury vacations. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Compose.ly to accomplish?

• SEO Optimization
• Blog Content
• Social Media Content

SOLUTION

How did you find Compose.ly?

Online Search

Why did you select Compose.ly over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Compose.ly were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Compose.ly has been a valuable partner in strengthening our digital marketing efforts. Since working together, we've seen improvements in organic search rankings, increased website traffic, and meaningful support throughout our brand refresh and new website launch. Their team has provided strategic SEO guidance, including audits, metadata optimization, and ongoing recommendations that continue to improve our online presence. Beyond SEO, Compose.ly has also supported our social media strategy, helping to increase engagement while managing our content calendar and publishing across Meta and LinkedIn. Perhaps most importantly, their account management team has been consistently responsive, thoughtful, and proactive. They have taken the time to understand our brand, adapt to evolving priorities, and provide strategic guidance every step of the way. Overall, our partnership with Compose.ly has delivered measurable value, and we look forward to continuing to work together.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved organic ranking, increased site traffic, and support through a brand refresh and new website launch, with SEO audits, meta descriptions, and more. They have supported improvements in our social media engagement as well as the management of our social media calendar and posts across Meta and LinkedIn. Account management is responsive, productive, and thoughtful in support of our brand, our strategy development, pivots and more. Overall, we have benefited very well through our partnership with Compose.ly and are excited to continue our relationship.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Overall, Compose.ly has become an extension of our marketing team, delivering measurable value while providing the flexibility and strategic support we've needed through periods of growth and change. We look forward to continuing our partnership.

What was your primary form of communication with Compose.ly?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Overall, Compose.ly has become an extension of our marketing team, delivering measurable value while providing the flexibility and strategic support we've needed through periods of growth and change. We look forward to continuing our partnership.

Are there any areas for improvement or something Compose.ly could have done differently?

N/A

BACKGROUND

Introduce your business and what you do there.

Cleverly is a digital marketing organization that specializes in LinkedIn lead generation. I’m chief of staff and I also handle support and a lot of HR projects, while Nick is the co-founder of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Compose.ly?

We had no SEO presence and didn’t rank for any keywords, so we approached Compose.ly to start a blog.

SOLUTION

What was the scope of their involvement?

Compose.ly writes around 5,000 words or anywhere between 2–6 blog posts per month. We come up with the SEO strategy on our side and research keywords as well as blog topics. We then communicate that to Compose.ly who then writes the blog posts, submits them to us for feedback, and makes the necessary revisions and finalizations. We then publish those blogs on our website. 

What is the team composition?

We work with two members of their team. The account manager makes sure that we’re happy as a client and that our strategy is working, while the content manager makes sure that we get in all of our topics on time so that they could write blog posts for them. 

How did you come to work with Compose.ly?

We searched for content writing agencies on Google and chose Compose.ly because of their affordable monthly price. We also liked that they would assign a dedicated, US-based account manager that we could talk to. 

How much have you invested with them?

We’ve spent around $15,000.

What is the status of this engagement?

We started working together in September 2020, and we are still using their services to this day. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

As far as results, a handful of the posts that Compose.ly has written have helped us rank on Google and have brought in traffic and qualified leads. Their writers are very good. Though their pieces require edits, it is not an overwhelming amount. When they sometimes swap out writers, there is a change in the quality of a blog post. However, they’ve been quick to fix that or swap in a better writer. 

How did Compose.ly perform from a project management standpoint?

They’re very fast to reply; we can email them any time and get a response within the day. They’re also always on time when submitting, revising, or finishing blog posts.

We use Google Docs and emails to communicate and manage the project. We also use Google Sheets to fill them in on our brand guidelines. There, we post our research for each blog topic, the number of worlds we think a certain post should have, and other details that their team might need in order to write a good blog post. 

What did you find most impressive about them?

I’m impressed with Compose.ly’s process for cranking out good, consistent blog posts on time. They hold us accountable to finishing our research so that they could, in turn, create blog posts quickly. It’s just a very clean process that doesn’t require a lot of back and forth. 

Are there any areas they could improve?

Sometimes, their writers are not up to standard.

Do you have any advice for potential customers?

You need to provide a lot of supporting documentation for each blog post to make sure that their writers are informed enough to produce good, detailed content.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing at Share Your Genius, a podcast production company that helps brands create impactful shows to build engagement, grow audiences, and support marketing and business goals.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Compose.ly?

We needed help showing up in front of our ideal customer profile (ICP) more frequently.

SOLUTION

What was the scope of their involvement?

Compose.ly partners with us on maximizing the content we produce to ensure it reaches all necessary channels and verticals. For example, they help us turn events into full marketing campaigns.

What is the team composition?

We work with 2–5 teammates from Compose.ly.

How did you come to work with Compose.ly?

Compose.ly was a client of Share Your Genius who became a partner. We chose them to partner with us as marketing thought leaders because of their expertise in SEO, AEO, and AI search results.

What is the status of this engagement?

We started working with them in January 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to Compose.ly's work, we've increased our customers and improved our content engagement.

How did Compose.ly perform from a project management standpoint?

They deliver on time. We communicate via virtual meetings.

What did you find most impressive about them?

Compose.ly's human connection is impressive.

Are there any areas they could improve?

No, there aren't any.