Commly

BACKGROUND

Introduce your business and what you do there.

AYLA.care is a premium pet care brand creating high quality freeze-dried nutrition for dogs and cats. We build products for pet parents who care deeply about quality, transparency, and the long-term wellbeing of their animals. As COO, I am responsible for operations, business development, partnerships, and supporting the company’s strategic growth together with the founding team.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Coly?

We wanted to strengthen AYLA.care’s visibility and credibility through professional PR. Our challenge was to communicate the story behind the brand in a way that would be clear, trustworthy, and interesting for the media. AYLA.care had several years of work, product development, values, and market experience behind it, but we needed a partner who could organize that story, identify the strongest media angles, and translate it into a credible PR narrative. We were looking for support that would go beyond standard publicity. We wanted strategic communication that could help position AYLA.care as a serious, high quality brand in the pet care market.

SOLUTION

What was the scope of their involvement?

Commly handled the full PR process for AYLA.care. Their involvement started with a detailed brand briefing, where they took the time to understand our business, products, values, founder perspective, and market experience, which resulted in strong coverage across business, startup, trade, and lifestyle media.

They then helped us define the communication direction, identify strong media angles, prepare key messages and PR materials, and manage outreach to relevant journalists and media outlets. 

A very important part of their work was translating several years of AYLA.care’s story into a clear, credible, and professional narrative. They also coordinated the review process with us, adjusted the materials when needed, and provided a summary of the media coverage after the campaign.

What is the team composition?

We worked mainly with Janek and Damian, who led the project on Commly’s side and were directly involved in strategy, briefing, PR narrative, materials, media outreach, and ongoing communication with us. 

There were also two additional team members supporting the project, so the full team consisted of around four people. What was important for us was that the project was led by senior, highly professional people who were very hands-on and engaged throughout the cooperation. We felt that we were working directly with experienced partners, not only with an execution team.

How did you come to work with Coly?

We came to work with Commly through a referral. They were recommended to us by someone we trusted, and from the first conversation we felt there was a strong culture fit. What convinced us was not only their PR experience, but also the way they listened, understood our business, and quickly connected with the story behind AYLA.care. We felt they could become a real partner in shaping our communication, not just a service provider executing standard PR activities.

What is the status of this engagement?

The engagement has ended. The project started in May 2026 and finished in July 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The strongest evidence of the impact was the media coverage Commly secured for AYLA.care. The campaign resulted in publications across business, startup, trade, and lifestyle media, including Rzeczpospolita in both print and online, PAP, PAP Biznes, MyCompany Polska, MamStartup, MamBiznes, Brief.pl, Wiadomości Handlowe, AIN, Echo Media, Zwierciadło, Strona Kobiet, I.pl, and Super Express online. 

For us, the value of this PR work went beyond the number of publications. PR does not always create benefits that are immediately measurable or easy to attribute, but a few months after the campaign we could clearly see its business impact. After the publications, we noticed increased visibility around AYLA.care. 

This included more private messages, more conversations initiated by people who had seen or heard about the coverage, and stronger activity on LinkedIn. The media presence gave us a stronger external context and made the brand easier to explain, understand, and trust. The most important impact was visible in our business conversations. 

The credibility created by this PR work strengthened our position in discussions with external partners and investors. In particular, we believe that without the visibility and independent media context built through Commly’s work, we would not have been able to move forward with our new investor in the same way. So the evidence of impact was both visible and strategic: strong media coverage, increased brand recognition, more organic interest around AYLA.care, and a real contribution to important business conversations.

How did Coly perform from a project management standpoint?

Commly performed very well from a project management standpoint. The process was clear, transparent, and well organized from the beginning. They started with a detailed briefing session, which was recorded and transcribed, so they could work precisely with the information we shared without repeatedly coming back to us for the same details. 

This was very helpful because, as founders, we were handling many business topics at the same time. They guided us through each stage of the project - from the initial briefing and preparation of materials to the review process, media outreach, and final coverage summary. We always knew what the next steps were, what they needed from us, and how the work was progressing. 

Their project management had a very practical impact: it saved our time, reduced unnecessary back-and-forth, and helped us move from a broad, complex brand story to ready-to-use PR materials and media outreach very efficiently. Feedback rounds were focused and productive, and they were able to quickly turn our comments into improved materials. 

They delivered everything on time and were very responsive throughout the cooperation. What we especially appreciated was that they combined speed with quality. The work moved forward efficiently, but it never felt rushed or superficial. They also understood the reality of working with a startup. Many topics were handled directly by the founders, priorities sometimes shifted, and decisions required flexibility. Commly approached this with patience, professionalism, and a partner-like attitude, while still keeping the project on track.

What did you find most impressive about them?

What impressed us most was how quickly Commly turned a broad and complex brand story into a clear PR narrative that journalists could understand and use. AYLA.care has several years of product development, quality standards, founder experience, market education, and emotional context behind it. Commly was able to organize all of that into communication that was simple, credible, and media-relevant. A very specific example was their briefing process. 

After one detailed conversation, supported by a recording and transcription, they were able to capture the essence of our brand with surprising accuracy. They did not need endless explanations from us, and they quickly understood what made AYLA.care different: the quality of our products, our values, our founder perspective, and the trust we are building in the pet care market. We were also impressed by their ability to choose the right angles for different types of media. 

The story was not presented in one generic way. They adapted the narrative so it could work for business, startup, trade, and lifestyle outlets. This helped us secure coverage in places such as Rzeczpospolita, including the printed edition, PAP, MyCompany Polska, MamStartup, MamBiznes, Wiadomości Handlowe, Zwierciadło, and others. 

Another thing that stood out was their balance between creativity and credibility. They saw opportunities we would not have identified ourselves, but they never pushed the story into exaggeration or empty PR language. The communication remained factual, trustworthy, and aligned with our brand. For us, this was the most impressive part: Commly did not just create PR materials or contact journalists. They helped translate the real value of AYLA.care into a narrative that made the brand easier to understand, easier to trust, and more visible to the right audiences.

Are there any areas they could improve?

There were no major areas we would point to as a real issue. The cooperation was professional, transparent, and effective, and overall we were very satisfied with both the process and the results. If we had to suggest one area for future improvement, it would be more structured post-campaign analytics and impact reporting. 

Commly provided us with a helpful summary of the publications, but for future projects it could be valuable to also include more detailed insights around media reach, mentions, engagement, and the longer-term business impact of the campaign. 

PR results are not always immediately measurable, so a more detailed final impact summary would help founders and management teams better understand, present, and use the value created by the campaign internally. That said, this is more of a suggestion than a criticism. Commly’s work was on a very high level, especially compared with other PR collaborations we had experienced before.

Do you have any advice for potential customers?

Our advice would be to treat Commly as a strategic partner, not just as an external PR supplier. Give them the full context of your business, your goals, your challenges, and the story behind the brand, because they are very good at turning complex input into a clear and credible media narrative. It is also worth being open and honest during the briefing process. 

The more they understand the company from the inside, the better they can identify strong media angles and opportunities that founders or internal teams may not see themselves. For startups especially, we would say: do not wait until everything is perfectly organized before starting PR. Commly understands the dynamics of startup life, works well with founders, and can help bring structure, clarity, and credibility to the communication process. The tough life of startup founders is simply a bit easier with them.

BACKGROUND

I am the CEO of ZEME Sp. z o.o.

Climate-tech company providing digital waste management solutions that streamline recycling and sustainability operations for industrial enterprises and retail chains.

OPPORTUNITY / CHALLENGE

• Increase ZEME’s visibility and credibility in business and industry media.
• Build ZEME’s expert positioning around waste management, circular economy, logistics and regulatory changes.
• Support the communication of key company milestones, partnerships and market developments through earned media.

SOLUTION

Referral

• Great culture fit
• Good value for cost
• Company values aligned

2-5 Employees

Commly supports ZEME as an external PR and communications partner. Their work includes communications planning, media relations, preparation of press materials, expert commentary and thought-leadership content, as well as identifying topics that can position ZEME in wider market discussions.

The team helps us turn company developments, operational data, partnerships and regulatory changes into stories that are relevant for business and industry media. They also proactively identify newsjacking opportunities, pitch journalists, coordinate interviews and support the communication of reports, case studies and other strategic initiatives.

Key deliverables have included press releases and media pitches, expert articles and op-eds, media briefings, messaging development and ongoing press-office support. 

RESULTS & FEEDBACK

The cooperation resulted in regular earned-media coverage for ZEME, including publications in leading Polish business and industry media such as Puls Biznesu and Rzeczpospolita.

Commly also helped us build a more consistent external communications process. We are able to react faster to regulatory and market developments, regularly provide expert commentary and communicate company milestones in a way that is relevant to journalists rather than purely promotional.

During the cooperation, we achieved more than 80 publications and increased ZEME’s visibility around key topics such as the deposit return system, waste logistics and circular economy.

An important result for us is that ZEME is increasingly approached and positioned as an expert source rather than only appearing in the media when the company has corporate news to announce. 

The cooperation is very hands-on and responsive. We have direct contact with the team, regular status calls and ongoing communication between meetings, which makes it easy to move quickly when a media opportunity appears.

• Virtual Meeting
• Email or Messaging App

What stands out is their ability to understand the business behind the communication. They do not approach PR as simply writing a press release and distributing it to a media list.

The team spends time understanding our business model, industry and commercial priorities, and then looks for angles that can genuinely interest journalists. This is especially valuable in areas such as waste management and regulation, where topics can easily become too technical or corporate. 

No

BACKGROUND

I am the Cofounder / COO of Agro Contracts

Agro Contracts is an AgTech company providing automated traceability and workflow solutions for the fresh produce supply chain.

OPPORTUNITY / CHALLENGE

• Build a strong brand and communication strategy for Agro Contracts.
• Support our international growth through content, media exposure and communication around key industry events.

SOLUTION

Referral

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

2-5 Employees

Commly supported us with our overall PR and communication activities. Their work included developing our communication strategy, preparing press materials and other content, media outreach, and building relationships with relevant journalists and industry publications. They also supported our communication around product launches, partnerships, fundraising activities, and key industry events. The team helped us identify relevant media opportunities, prepare messaging and materials, and coordinate communication with journalists.

RESULTS & FEEDBACK

The cooperation resulted in regular media coverage for Agro Contracts in relevant agricultural, technology and business publications. Commly helped us secure interviews, articles and mentions, while also building direct relationships with journalists and industry media. This significantly increased our media presence compared to before the cooperation and gave us a much stronger foundation for ongoing PR activities, including international communication.

We worked mainly with Damian and Jan, and the cooperation was very well organized from the beginning. Communication was direct and efficient, and we always knew what was happening, what was being worked on, and what the next steps were. They were very responsive and easy to reach whenever we needed them. This was particularly important for us because, as a startup, our communication priorities can change quickly. Sometimes we needed to react to a new partnership, an event, a media opportunity, or another development with very little notice. Damian and Jan were flexible in those situations and were able to adjust priorities without making the process complicated. They consistently delivered materials on time and were also very good at following up on ongoing activities. What we particularly appreciated was that we did not have to manage them closely. They took ownership of their work, kept things moving, and proactively reminded us when something was needed from our side. Another strong point was their proactive approach. They did not simply wait for us to tell them what to do. They regularly came to us with ideas, potential communication angles, relevant media opportunities, and suggestions on how we could use what was happening in the company from a PR perspective. That made them feel much more like an extension of our internal team than an external agency.

• Virtual Meeting
• Email or Messaging App

What impressed us most was how personally involved Damian and Jan were in our business. They took the time to really understand Agro Contracts, our technology, the agricultural market, and what we were trying to achieve as a company. After some time, we did not need to explain every topic from scratch — they understood the context and could identify themselves what could become a good story or communication opportunity. Damian and Jan were also genuinely proactive. They were not the kind of agency team that waits for a brief, prepares a piece of content, and considers the job done. They regularly came back with their own ideas, media opportunities, angles for stories, and suggestions about how we could communicate important developments in the company. We also really valued the relationship we built with them. Communication was very direct and informal when it needed to be, and we felt comfortable calling them when something important happened and we needed to react quickly. Over time, they became people we could discuss communication decisions with rather than simply external contractors executing tasks.

There is nothing specific that we would say Commly did poorly. AgTech is a relatively niche and specialized industry, so naturally there was a learning curve at the beginning of the cooperation. Some topics related to agriculture, our technology, and the way the fresh produce industry operates required additional context from our side. Whenever that happened, Damian and Jan simply asked the right questions and, when necessary, we scheduled additional calls to go deeper into a particular topic. We actually appreciated this approach because they preferred to understand the subject properly rather than make assumptions. Over time, their understanding of our industry became much stronger, and we needed to provide less and less background information. So rather than an area where they did something wrong, this was simply a natural part of working together on a fairly unusual and specialized project.

BACKGROUND

Introduce your business and what you do there.

I’m the recruitment manager and co-founder of HR Contact, a company that provides global recruitment and HR solutions. We specialize in sourcing top talent for FinTech, digital/e-commerce, IT, and engineering sectors while optimizing time and cost for businesses.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Commly?

We needed help building stronger market visibility and credibility, specifically within the FinTech and tech recruitment space in Poland and the CEE region. Our main objectives were thought leadership positioning, differentiation from generalist competitors, and agency brand consistency.

SOLUTION

What was the scope of their involvement?

Commly ensures that our external communications, including press mentions and interviews, reinforce the same brand voice and expertise we project through our content channels, such as our blog and LinkedIn. They’ve also developed a communications plan aligned with our positioning as a sector-specialist recruiter. Moreover, they’ve built relationships with journalists and industry publications covering FinTech, tech, and HR/recruitment topics. The team also provides ad hoc counsel on how to communicate sensitive topics.

What is the team composition?

We work with 2–5 teammates from Commly.

How did you come to work with Commly?

We found them through a referral. We chose them because they were close to our geographic location, had a great culture fit, and offered good value for the cost.

What is the status of this engagement?

We started working with them in July 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Commly has secured a series of expert commentary placements in leading Polish business and tech media. Thanks to their work, we’ve increased our visibility with the right audience by 30%, our consistent voice in the market by 50%, and our anecdotal recognition by 40%. We’ve measured the increase in visibility through website traffic. We have Google Analytics on our website and LinkedIn’s native analytics for our company page.

How did Commly perform from a project management standpoint?

Commly’s project management is reliable and well-organized. They consistently deliver on the agreed timelines. The team’s pitches, placements, and expert commentary pieces come through when promised, so we don’t have to chase them for updates. We communicate in person.

What did you find most impressive about them?

What stands out most about Commly is their speed and partnership-driven approach to communication. They feel less like an external vendor and more like an extension of our team. Equally important is their flexibility. They adapt their approach to fit our specific needs and priorities as a niche recruitment agency rather than applying a one-size-fits-all strategy.

Are there any areas they could improve?

There’s nothing they need to improve.

BACKGROUND

Please describe your company and position.

I am the CEO of eGabinet

Describe what your company does in a single sentence.

Modern software for doctors and clinics

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Commly to accomplish?

• Enhancing the eGabinet brand image

SOLUTION

How did you find Commly?

Linkedin

Why did you select Commly over others?

• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Commly were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Commly PR agency has been involved in supporting the development of your project, egabinet.pl. They have helped in building the project's brand image, creating effective communication strategies, and enhancing its visibility in the target market. Their efforts likely focused on media relations, crafting press releases, and managing social media presence to increase awareness and engagement for egabinet.pl.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Following the announcement of the investment round, interest in the eGabinet brand has noticeably increased among potential customers. After 6 months of collaboration Commly generated about 80 publications

Describe their project management. Did they deliver items on time? How did they respond to your needs?

In terms of project management, Commly demonstrated a structured and organized approach. They ensured clear communication throughout the project, setting realistic timelines and managing deliverables efficiently. Yes, they delivered the elements on time, adhering to the agreed-upon schedule. 

Whenever new needs or adjustments arose, they were responsive and adapted quickly to ensure the project stayed on track. Their flexibility and proactive problem-solving helped address any challenges, ensuring that my expectations were met effectively.

What was your primary form of communication with Commly?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about Commly was their deep understanding of our target audience and how quickly they grasped the core vision of egabinet.pl. Their ability to craft tailored communication strategies that resonated with the market was exceptional. Additionally, their proactive approach to problem-solving and responsiveness to feedback made working with them seamless. Their attention to detail and commitment to delivering high-quality results truly set them apart from other agencies.

Are there any areas for improvement or something Commly could have done differently?

None.

BACKGROUND

Please describe your company and position.

I am the COO of ZNIKA

Describe what your company does in a single sentence.

Producing compostable personalized packaging for our clients.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Commly to accomplish?

• market visibility in Poland
• building founders' personal brand
• brand visibility among investors

SOLUTION

How did you find Commly?

Referral

Why did you select Commly over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Commly were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Commly collaborated with a biodegradable packaging solutions company, delivering comprehensive market research and public relations services. Commly identified key market segments, highlighted the client's product strengths, and pinpointed unique differentiation factors. Leveraging these insights, they crafted compelling press releases for targeted media publications, effectively elevating the client's visibility and positioning in the industry.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project achieved multiple publications within just one month, underscoring the quality and cost-effectiveness of Commly's services. This led to the acquisition of new client and the formation of valuable partnership, which have since developed into long-term collaboration.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The cooperation began with a meeting defining the goals and action schedule. Commly delivered the results within the predetermined schedule. Commly informing us about the progress of work during whole project All subneeds reported to commly have been addressed. 

What was your primary form of communication with Commly?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

It was a pleasure to communicate with the contractor at every stage of the project. The publications on the most important portals in Poland were also impressive. 

Are there any areas for improvement or something Commly could have done differently?

No 

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and co-founder of Zynt, a B2B sales signals detection tool.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Commly?

We needed help creating great visibility in the media.

SOLUTION

What was the scope of their involvement?

Commly provides copywriting, media relations, project management, and PR services for us.

What is the team composition?

We work with 2–5 teammates from Commly.

How did you come to work with Commly?

They were referred to me. I chose them over other options because they had high ratings, offered good value for the cost, and had company values that aligned with ours.

How much have you invested with them?

So far, we’ve spent less than $10,000.

What is the status of this engagement?

We started working together in April 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve had over 4 million views in the first two weeks of our campaign. We’ve also reached over 400,000 people and have been featured in over 30 media sources. In addition, we’ve had over 1,000 LinkedIn profile views and many meetings booked.

How did Commly perform from a project management standpoint?

They deliver on time. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

They have an agile approach.

Are there any areas they could improve?

No.

BACKGROUND

Please describe your company and position.

I am the CEO & Co-Founder of Readmio

Describe what your company does in a single sentence.

Readmio is a digital publisher of children's literature enhanced by a captivating audio experience.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Commly to accomplish?

• Enhance brand visibility

SOLUTION

How did you find Commly?

Referral

Why did you select Commly over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Commly were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Commly helped us successfully enter the Polish market with exceptional PR services. In a short amount of time, they managed to secure numerous articles in respected media outlets across the country. From crafting our messaging to managing execution and publication, they delivered exactly what we needed and exceeded our expectations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have achieved more than 11 publications, including in the most reputable media in Poland.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything went quickly, smoothly, and on time. All our needs were fulfilled.

What was your primary form of communication with Commly?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Great value for money, with a personalized approach and fast service.

Are there any areas for improvement or something Commly could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Founder, CEO of Besides Finance

Describe what your company does in a single sentence.

We provide tech-enabled accounting and financial controlling for startups, e-commerce and software companies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Commly to accomplish?

• Reach a few polish media publishers
• Promote Besides Finance among the ecosystem
• Build up first awareness among clients

SOLUTION

How did you find Commly?

Referral

Why did you select Commly over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Commly were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Together with Commly's team, we have brainstormed the key brand and product strengths. Thanks to that we came up with 3 most important factors to differentiate Besides Finance from other competitors. Later-on, the guys wrote down a couple of press communicates and then reached a couple of media provides to publish it. The feedback was good, totally.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project hit the target of 3 publications in 1 month. It was a quality and cost-effective service. I recommend Commly to anyone looking for PR service on the Polish market, especially!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Fast response, always in line with a schedule. Every little delays were heads-up'ed first.  

What was your primary form of communication with Commly?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

It's successful execution and easy-going style of work. 

Are there any areas for improvement or something Commly could have done differently?

No idea at the moment.