Codeless

BACKGROUND

Introduce your business and what you do there.

I’m the COO of a financial services company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Codeless?

We were an early-stage startup with limited budget and bandwidth, but we understood the importance of creating awareness and building a top funnel to our brand and website. We needed support to create relevant content that would drive traffic to our website and hopefully convert that traffic into new users on the early bird platform.

SOLUTION

What was the scope of their involvement?

We started with a crawl/walk/run approach. We partnered with Codeless on monthly content, and they delivered long-form blog articles for our website and an overall strategy around SEO for that content. It was planned out over multiple months and quarters. We initially did four articles per month. Since then, we’ve scaled that to eight articles per month.

Also, we’ve collaborated on keyword research. In the beginning, we brought some ideas and worked together based off data to identify the ones that we wanted to target first. They didn’t write content around the rest of the website; they were primarily focused on blog content and the SEO and keywords related there. Additionally, they did an early analysis on the broader website, but it came back with almost everything looking good.

What is the team composition?

We’ve primarily worked with three main points of contact. Also, we’ve had between 2–4 writers, some account strategists, an account manager, and a project manager.

How did you come to work with Codeless?

A fellow founder referred them to us. We liked the interaction we had with the account strategist, his thoughtfulness, and the strategic approach he took to understand our business and needs.

How much have you invested with them?

We spend between $4,000–$6,000 per month.

What is the status of this engagement?

We started working together in October 2020, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The overall quality has been outstanding, and it continues to iterate, evolve, and get better as we input more feedback loops into the process. We’ve seen a non-ranking, non-existent website move from zero domain authority to upwards of 50. Also, we’ve gone from a couple of hundred website visitors to close to 70,000 monthly with a large portion of that coming from blog traffic. Overall, the traffic stays and reads the content they put together, which speaks to their quality.

We’re in the midst of figuring out how to convert the traffic better, but that isn’t their responsibility.

How did Codeless perform from a project management standpoint?

They’re very timely — they’re usually ahead of schedule. Codeless uses Asana and email to communicate with us.

What did you find most impressive about them?

They’re willing to take feedback and grow with the business. The team evolves their strategy based on where we’re at. Moreover, they’re analytical from a data perspective, do actual research, engage with their writers, and create processes to create quality content. They hold their writers accountable for producing good quality. If they aren’t, they swap them out or work with them and the company to create a more refined style guide to produce better content.

Are there any areas they could improve?

If they could expand additional offerings, that’d be good. However, Codeless knows what they’re good at, and they execute there.

Do you have any advice for potential customers?

Do your research. Set your internal expectations and goals around what you want to achieve.

BACKGROUND

Introduce your business and what you do there.

I am the CMO at a company that provides financial support for college students. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Codeless?

We needed help with our SEO efforts. 

SOLUTION

What was the scope of their involvement?

Codeless plans and executes our SEO strategy; they also work on content marketing. They identify keywords to target and then create and write site content and articles to utilize them. Each article is published on our blog sites. 

What is the team composition?

We work with 2–3 teammates, including James (VP of Growth), Brad (Founder and CEO), and an account manager. 

How did you come to work with Codeless?

I enjoyed working with Codeless at my last job, so I wanted to bring them on this project when I started this job. I believe I was initially referred to them by a friend. 

How much have you invested with them?

We invested around $10,000 a month with Codeless. 

What is the status of this engagement?

Our engagement with Codeless began in June 2021, and it's ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We've been focusing on increasing traffic and our ranking for organic keywords, but I don't have any specific metrics. Next, we'll measure Codeless' effectiveness by the number of accounts created on our platform. 

How did Codeless perform from a project management standpoint?

Codeless has amazing project management. We use ClickUp and coordinate discussions via emails. 

What did you find most impressive about them?

Codeless goes above and beyond for us — they answer our questions at any time to ensure we're getting what we need. They care about their work and are essentially an extension of our team. They have excellent attention to detail and are fantastic to work with. 

Are there any areas they could improve?

I can't think of anything for Codeless to improve. 

Do you have any advice for potential customers?

I'd advise customers to ask Codeless a lot of questions about the project — customers can use Codeless as an opportunity to help their internal team learn more about SEO. 

BACKGROUND

Please describe your company and position.

I am the SEO Content Manager of a software company

Describe what your company does in a single sentence.

We are an online workspace for innovation that enables distributed teams of any size to build the next big thing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Codeless to accomplish?

Contribute to scaling top of funnel traffic with high-quality, authoritative content offering

SOLUTION

How did you find Codeless?

Referral

Why did you select Codeless over others?

• High ratings
• Great culture fit

How many teammates from Codeless were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Delivered high-quality, authoritative blog posts and articles (10-20 per month) and custom images.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved rankings and increase in organic traffic from blog posts and content optimization work

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Codeless integrated with our project management tools for a smooth workflow. They delivered outlines and drafts on time and incorporated our feedback seamlessly.

What was your primary form of communication with Codeless?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Skilled and dedicated writers, adaptable to our needs, provided well-researched content and demonstrated a strong understanding of our unique angle and audience.

Are there any areas for improvement or something Codeless could have done differently?

We had several different points of contact during our partnership; while they were always able to get up to speed quickly, this did require having to "reintroduce" certain concepts and ways of working.

BACKGROUND

Please describe your company and your position there.

I'm the owner of an SEO and link building agency serving venture backed startups looking to scale organic growth.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Codeless?

We needed a full-scale content team that was more reliable than sourcing freelancers. A team of niche vertical experts that could deliver top-quality content marketing pieces on a consistent basis.

SOLUTION

How did you select this vendor and what were the deciding factors?

Their experience in the space and dedication to quality writing, style guides, and more.

Describe the project in detail and walk through the stages of the project.

Our project has been ongoing for years because we've found the content to be unmatched compared to other vendors or freelancers.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with account managers, senior writers, and even directly with their VP of growth.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've been able to get high quality content for our own projects as well as website and client work, significantly improving organic traffic.

How effective was the workflow between your team and theirs?

They are fantastic at reporting and keeping you in the loop via Slack, email, and our own preferred PM tool

What did you find most impressive or unique about this company?

They don't just write content. They produce content marketing assets complete with video, custom images, etc. They make more than just blog posts.

Are there any areas for improvement or something they could have done differently?

None!

BACKGROUND

Please describe your company and your position there.

owner

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Codeless, and what were your goals?

SEO services.

SOLUTION

How did you select this vendor and what were the deciding factors?

referral

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Used codeless for some high end link building for some authority assets.

How many people from the vendor's team worked with you, and what were their positions?

4

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Placed some excellent links

Describe their project management style, including communication tools and timeliness.

solid

What did you find most impressive or unique about this company?

They did a good job.

Are there any areas for improvement or something they could have done differently?

no