Clarke

BACKGROUND

Please describe your company and your position there.

I am the VP and Group Publisher and work closely with my team and our clients to develop creative marketing campaigns to promote content that we've developed to meet strategic goals and objectives.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Clarke ?

We engaged Clarke on this project as we needed a first class design agency to help us develop a campaign that would engage our audience, which would include a series of eBlasts, web pop-up banners, and social media graphics and copy.

SOLUTION

How did you select this vendor and what were the deciding factors?

Based on Clarke's recommendations and seamless communication with both my team and our client, hiring Clarke to do this work was a no brainer.

Describe the project in detail and walk through the stages of the project.

After a few initial meetings with my team and our client to fully understand the scope of the project, the kind of content we'd developed and who the target audience would be; the Clarke team prepared three separate themes for consideration.

During their presentation they took great care to reiterate the clients goals and objectives as they shared strengths of each theme, which was greatly appreciated. Once a final decision was made, Clarke went to work and quickly produced the creative that would be used in this campaign.

How many resources from the vendor's team worked with you, and what were their positions?

Working with the Clarke team was pleasant and refreshing. They were always prepared and ready to answer any questions we had. In total we worked closely with three members of the team, which included the Founder, Michael C., and two of his designers who were very accessible as we managed the client's internal review process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The program included a series of five email blasts and pop-up banners to reach a targeted sub-group of our audience, based on the type of content. To be specific, some of the creative was designed to engage healthcare executives, while other pieces were designed to engage the physicians and related support staff. At the end of the campaign, we were able to deliver a healthy list of interested healthcare professional who'd engaged with the content on one or more occasions.

How effective was the workflow between your team and theirs?

The Clarke team managed every aspect of this project. More importantly, they created the kind of trust that I look for in a partner. The kind that doesn't worry me when they speaking directly or communicating directly with my clients.

What did you find most impressive or unique about this company?

The Clarke team is nimble and as a result they are able to quickly pivot as goals and objectives sometimes change on a moments notice, particularly in our business. My team loves to work with Clarke because they know they can count on them to deliver great insight and high quality designs and finished products that we can be proud of delivering to our clients.

Are there any areas for improvement or something they could have done differently?

Not much to add here, as we were very happy and have since used Clarke for a number of other projects, including some of our own internal projects.