Claneo GmbH

BACKGROUND

Introduce your business and what you do there.

I'm the head of content at PVcase, an end-to-end solar development platform that streamlines site selection, PV design, and yield estimation. We help solar professionals accelerate and optimize solar project development worldwide.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Claneo?

We needed someone to help us with basic guidelines for website structure, internal linking, and on-page SEO production. We also needed help with the technical SEO improvement of our website.

SOLUTION

What was the scope of their involvement?

Claneo has been an important partner in determining the areas of improvement of our website regarding SEO. The team has also helped us write briefs and the actual copy for our website and blogs. Claneo focuses on the technical improvements and the mapping of our keyword strategy against our target keywords and pages. The team has also helped us improve our homepage SEO, our most important pages on the website, and our blogs.

What is the team composition?

We work with 2–5 teammates from Claneo.

How did you come to work with Claneo?

We found them through a referral. We chose them because they were close to our geographic location, and their pricing fit our budget.

How much have you invested with them?

We've spent an amount confidential with Claneo.

What is the status of this engagement?

We started working with them in February 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to Claneo's work, we've managed to keep our consistent growth in organic search. We've also managed to keep our growth despite the latest trends where many websites in our market have seen a drop in organic traffic due to AI tools. Our organic website has improved qualitatively and quantitatively. We're ranking better and more relevant in keywords. In 2026, we've improved our organic source traffic by about 7%–8%. Our organic and direct traffic are the sources of traffic to our website that convert best for us.

How did Claneo perform from a project management standpoint?

Claneo's project management is consistent and reliable. The team is also flexible and open to answering messages on the spot. They're available to be part of our team.

What did you find most impressive about them?

Our best part of Claneo is our relationship with our account manager. She's intelligent, smart, and has business experience and sensitivity. Overall, she's very easy to work with.

Are there any areas they could improve?

There are moments where we need to be less SEO-centered, as SEO is just one of the methodologies and techniques we apply. However, we've had a very good experience with Claneo.

BACKGROUND

Introduce your business and what you do there.

I’m the SEO manager at a company that develops innovative software solutions that manage the entire building lifecycle, helping engineering and construction companies complete projects efficiently, sustainably, and within budget.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Claneo to accomplish for RIB Software?

We hired them to support our SEO strategy and overall management.

SOLUTION

What was the scope of their involvement?

Claneo provides excellent SEO consulting services. The team holds weekly calls with our SEO lead, where we review key challenges across the company and benefit from their expertise and guidance. They also run mentoring sessions on topics such as issue management, data tracking, GEO, and more. Their input has been crucial in helping us make smart, agile decisions around our SEO strategy.

What is the team composition?

We work with one teammate from Claneo.

How did you come to work with Claneo?

Someone referred them to me. I chose them because they were close to my geographic location, had a great culture fit, offered good value for the cost, and had company values that aligned with ours.

What is the status of this engagement?

We started working with them in August 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Claneo’s support with SEO consulting has been key in making agile and smart decisions regarding our SEO projects. The team has helped us find the reasons behind some performance losses and has offered practical next steps to switch our strategies to match today's SEO/GEO environment. 

How did Claneo perform from a project management standpoint?

They always deliver on time. The team has the best attitude; they’re really patient and always willing to assist in any situation. They’re always on time for meetings, and their input is always appreciated.

What did you find most impressive about them?

Claneo’s extensive and up-to-date SEO experience is impressive.

Are there any areas they could improve?

No, there aren’t any.

BACKGROUND

Please describe your company and position.

I am the CEO of Tinkattoo

Describe what your company does in a single sentence.

Digital Platform for Tattoo Industry

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Claneo to accomplish?

• Increase Organic Visibility:
• Optimize Conversion Rate
• Technical SEO Optimization

SOLUTION

How did you find Claneo?

Referral

Why did you select Claneo over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO Audit and Analysis: Conduct a comprehensive SEO audit of the Tinkattoo website. Identify technical issues, on-page optimization opportunities, and areas for improvement in content and keyword strategy. Analyze competitor websites to benchmark performance and identify gaps.

eyword Research and Strategy: Perform extensive keyword research to identify high-potential keywords relevant to Tinkattoo’s products and services. Develop a keyword strategy that aligns with Tinkattoo’s business goals and target audience. Create a content calendar based on the identified keywords to guide future content creation efforts.

On-Page Optimization: Optimize website content, meta tags, headers, and images for target keywords. Implement internal linking strategies to enhance the website’s navigation and user experience. Ensure that all on-page elements adhere to SEO best practices.

Technical SEO Improvements: Address technical issues identified in the SEO audit, such as broken links, duplicate content, and slow page load times. Optimize the website for mobile devices to ensure a seamless user experience across all platforms. Implement schema markup to improve the website’s visibility in search engine results.

Link Building and Outreach: Develop a link-building strategy to acquire high-quality backlinks from reputable sources.Conduct outreach to industry influencers, bloggers, and websites to secure guest posts and mentions. Monitor and analyze the backlink profile to ensure the health and growth of the link portfolio.

Performance Monitoring and Reporting: Set up and configure SEO tools to track the performance of the website.Provide regular reports on key SEO metrics, including organic traffic, keyword rankings, and conversion rates. Offer actionable insights and recommendations based on data analysis to continuously improve SEO efforts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased Organic Traffic: After the Project: The organic traffic increased to over 200% growth.
• Key target keywords, moved to the first page, with several ranking in the top 3 positions.
• The conversion rate increased to 3.5%, translating to a significant rise in the number of leads and sales.
• The website's technical health score improved to 95%, with faster load times, no broken links, and a fully optimized mobile experience.
• The average session duration increased to 3 minutes, and the bounce rate decreased to 40%, indicating higher user engagement and satisfaction
•  Optimized content received significantly more engagement, with a 150% increase in social shares and a 100% increase in comments and interactions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Claneo's project management was highly effective and professional, characterized by:

• On-Time Delivery: Consistently met deadlines, adhering to the project schedule.
• Regular Updates: Conducted weekly progress meetings and provided bi-weekly progress reports.
• Client-Centric Approach: Thoroughly understood client needs and maintained open communication.
• Flexibility: Adapted to changes in project scope and effectively resolved unexpected issues.
• Attention to Detail: Conducted thorough audits and implemented rigorous quality control measures.
• Continuous Improvement: Actively sought feedback and made data-driven adjustments to enhance outcomes.

Overall, Claneo demonstrated timely delivery, responsive communication, and a commitment to quality, contributing significantly to the project's success.

What was your primary form of communication with Claneo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Claneo's team, led by Matthäus exhibited extensive knowledge of the latest SEO trends, techniques, and best practices, ensuring high-quality and effective strategies.  Claneo provided personalized solutions that were specifically designed to meet our unique needs and goals, rather than relying on generic, one-size-fits-all strategies. Their proactive and transparent communication style ensured that we were always informed and involved in the project’s progress. 

Matthäus and his team went above and beyond, exceeding expectations and delivering outstanding results. Their extra efforts and dedication to the project's success were truly impressive

Are there any areas for improvement or something Claneo could have done differently?

While Claneo's performance was highly impressive, there are always areas for improvement or aspects that could be refined for even greater success. More detailed documentation and guidelines on SEO strategies and implementations could be beneficial for future reference. However, to be fair, at the conclusion of the project, we weren't entirely sure which documentation we would actually need later on.

BACKGROUND

Please describe your company and position.

I am the Co-Founder and CEO of a software company 

Describe what your company does in a single sentence.

AI-based B2B Search Engine for Supplier Sourcing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Claneo to accomplish?

• Increase Visibility on our Website
• Increase Authority
• Optimize Content

SOLUTION

How did you find Claneo?

Referral

Why did you select Claneo over others?

Referred to me

How many teammates from Claneo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have been working with Claneo and Matthäus on our website for some time now. They are a great ally for us when it comes to SEO. In particular, we tackle strategic issues, define roadmaps and increase the performance of our search engine through targeted optimisation. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

With Claneo we have already doubled our visibility and have a much higher number of indexed pages. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All agreements were fulfilled within the specified time. It responds to our enquiries and concerns in less than 24 hours. We are completely satisfied. 

What was your primary form of communication with Claneo?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Claneo is super practice-orientated. Here you are not told SEO theory, but explained directly on your own website. You notice Claneo's experience gained from hundreds of projects from the first discussions. 

Are there any areas for improvement or something Claneo could have done differently?

None. 

BACKGROUND

Please describe your company and position.

I am the CEO of Jacasa GmbH

Describe what your company does in a single sentence.

Marketplace for real estate.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Claneo to accomplish?

• Achieving significant keyword rankings across Germany, totaling over 80,000.
• Securing more than 25,000 top-10 search result placements.
• Dominating rankings for "real estate agent + city" search terms.
• Sustaining month-over-month traffic growth.

SOLUTION

How did you find Claneo?

Online Search

Why did you select Claneo over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from Claneo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work for the SEO project was methodical, starting with the development of an extensive SEO strategy, engaging in workshops to discuss project details with the team, and offering monthly consultancy on SEO-related questions. 
Key deliverables included a restructured website for better user experience and navigation, improved content optimization for search engines, and consistent growth in site traffic and keyword rankings, indicating a successful implementation of the SEO practices.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project's success is evidenced by the achievement of over 80,000 keyword rankings in Germany, including more than 25,000 in the top 10 search results, particularly strong rankings for "real estate agent + city" keyword combinations, and a consistent increase in traffic month over month since the collaboration began.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Claneo's project management is exemplary; they consistently deliver on time while remaining flexible to client needs. Their proactive communication and structured approach ensure that all projects stay on track and align with strategic goals.

What was your primary form of communication with Claneo?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive aspect of Claneo is their dedication to a strong company culture, emphasizing transparency, quality, and partnership, which fuels their comprehensive expertise in search experience marketing.

Are there any areas for improvement or something Claneo could have done differently?

No.