Chronos Agency

BACKGROUND

Please describe your company and position.

I am the Management Associate of Marketing of PRISM+

Describe what your company does in a single sentence.

Leader in providing quality and value-for-money consumer electronics in Singapore

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Chronos Agency to accomplish?

• Conduct our email campaigns and set up flows to help drive revenue

SOLUTION

How did you find Chronos Agency?

Unsure

Why did you select Chronos Agency over others?

Was not the one that onboarded them

How many teammates from Chronos Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Chronos helps with:

• Setting up and designing flows + campaigns to promote sales and new launches, etc - assists from copywriting to designing and scheduling
• Helps conduct A/B tests to better understand the responses from our audience 
• Advice on exploring new advertising methods - WhatsApp experimentation and setup. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

High revenue from emails! Learning more about CRM best practices from them. Taking the initiative to set up new flows for us and ideating what other outreach we can have with our customers. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they always deliver on time or communicate in advance to make adjustments. Given the nature of ecommerce being very fast paced, I greatly appreciate Chronos' team's adaptability in the face of rushed changes or last minute additions into the email materials. This definitely has a big impact on the efficiency of our email marketing materials. They are able to answer all of our questions thoughtfully and able to clarify when things are uncertain which helps bring more clarity in our collaboration. 

What was your primary form of communication with Chronos Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I think that they're able to adapt fast and take initiative without being asked. When they are asked, I can feel that the answers are thoughtfully crafted with a genuine interest in solving our needs. 

Are there any areas for improvement or something Chronos Agency could have done differently?

No, I think that this is a collaborative effort between Chronos and PRISM+ for PRISM+ to give a sense of direction. So far, whenever we have communicated any needs or requests, Chronos has been able to deliver. Chronos also puts in effort to discover new ways to make things better or more efficient.

BACKGROUND

Please describe your company and position.

I'm a Director at TILLIV

Describe what your company does in a single sentence.

TILLIV offers innovative, space-saving vacuum compression bags and packing solutions that help travelers maximize luggage space, stay organized, and enjoy hassle-free journeys with durable, eco-friendly products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Chronos Agency to accomplish?

• Set up EDM

SOLUTION

How did you find Chronos Agency?

Referral

Why did you select Chronos Agency over others?

Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work centers on providing comprehensive email marketing strategy and execution services for TILLIV. This includes all aspects of campaign setup, management, execution, and optimization in line with best practices for email and SMS marketing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased email and SMS campaign engagement rates, reflected in improved open rates and click-through rates and enhanced conversion rates and sales attributed to the executed campaigns.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management throughout our engagement was truly reassuring. The team remained proactive in keeping us informed every step of the way. They listened attentively to our needs and responded promptly with thoughtful solutions, making collaboration smooth and positive. Their dedication and reliability gave us great confidence and helped ensure the success of our campaigns.

What was your primary form of communication with Chronos Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most impressively about Chronos is their deep commitment to understanding and aligning with their client’s unique needs, coupled with a seamless blend of strategic insight and execution excellence. Their proactive communication and collaborative approach foster trust and confidence, while their attention to detail and data-driven optimization consistently drive tangible results. This thoughtful combination of professionalism, responsiveness, and genuine partnership truly sets them apart.

Are there any areas for improvement or something Chronos Agency could have done differently?

-

BACKGROUND

Please describe your company and position.

I am the CEO & Co-founder of Yummy Bros by Gym Bros Pte Ltd

Describe what your company does in a single sentence.

Yummy Bros is Singapore's leading meal prep brand.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Chronos Agency to accomplish?

• Increase Customer Retention
• Increase Revenue
• Attract New Customers

SOLUTION

How did you find Chronos Agency?

• Referral
• Other

Why did you select Chronos Agency over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Chronos Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The strategies recommended for our automated flows were very specific, detailed, and precise. The concepts were well structured and documented. That's what helped us come up with the new flows very quickly. However, the strategies recommended for our campaigns were more of guidelines. So, we had to think it through on our own, rationalise, and come up with our own concepts of campaign emails. That took a quite a bit of time and effort to do. It would be great if Chronos could provide a blueprint or framework that we could use to create campaigns by simply inputting our own proprietary content.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• May, June, & July saw all-time revenue and orders records
• New customers per month increased by ~35%
• Email open rates increased by ~15 percentage points
• Email click rates increase by ~2-3x

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive and detailed in their approach. They've never missed out on any question or concern that I've brought up.

What was your primary form of communication with Chronos Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The amount of care that they have about my business. They take real ownership of their consultation and are invested in seeing results for my company.

Are there any areas for improvement or something Chronos Agency could have done differently?

The strategies recommended for our automated flows were very specific, detailed, and precise. The concepts were well structured and documented. That's what helped us come up with the new flows very quickly. However, the strategies recommended for our campaigns were more of guidelines. So, we had to think it through on our own, rationalise, and come up with our own concepts of campaign emails. That took a quite a bit of time and effort to do. It would be great if Chronos could provide a blueprint or framework that we could use to create campaigns by simply inputting our own proprietary content.

BACKGROUND

Please describe your company and position.

I am an executive for Kiyoko Beauty

Describe what your company does in a single sentence.

Retails Asian Beauty products online.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Chronos Agency to accomplish?

• To increase email revenue

SOLUTION

How did you find Chronos Agency?

Referral

Why did you select Chronos Agency over others?

Referred to me

How many teammates from Chronos Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

  Phase 1
Setting up of flows (5) with a total of 10 emails (2 emails converted from 6 SMS) and lead capture forms (copywriting, content, email design, and creatives)
Creation of a Monthly Master Plan (content calendar) with a total of 11 emails + retargets + 2 free emails
Phase 2
Campaigns A/B test (maximum of 1 hypothesis per month)
Email Performance Report
Bi-weekly 45-minute performance review/strategy call
Creation of a Monthly Master Plan (content calendar) with a total of 11 emails + retargets 
Up to 2 change requests in the Monthly Master Plan (e.g. changes in the scheduled campaign) Change request must be given at least 5 business days.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

343% increase in owned revenue vs. BFCM 2023
120% increase in owned revenue vs previous period
Email Accounted for 43.31% of total store revenue during the BFCM window (Nov 4–30, 2024)
Campaigns made up 71.6% of Klaviyo revenue
Flows generated made up 28.4% of Klaviyo revenue
Total store revenue during increased 240% YoY
Optimized mobile and desktop pop-ups for BFCM acquisition: Desktop (4.8%) and Mobile (4.1%).

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes Chronos always delivers on time and is flexible to our needs. When given feeback they take it seriously to rectify

What was your primary form of communication with Chronos Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

High expertise. They're very knowledgeable, segment, and do A/B testing without my direction.

Are there any areas for improvement or something Chronos Agency could have done differently?

At first we struggled to get on the same page design wise, but after a few months it calibrated. Suggest spending more time in the beginning to onboard more smoothly and more quickly

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Windflower

Describe what your company does in a single sentence.

At Windflower, we pride ourselves on our unique selling point: free and guaranteed on-time delivery for all orders.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Chronos Agency to accomplish?

• Achieve our goal of increasing 30% YOY revenue
• Improvise our flows

SOLUTION

How did you find Chronos Agency?

Referral

Why did you select Chronos Agency over others?

Referred to me

How many teammates from Chronos Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work includes managing project timeline, ensuring timely delivery of all tasks according to the agreed schedule. It also involves strategy planning to align with Windflower Florist’s goals, followed by the execution of deliverables based on the discussed preferences and guidelines. 
Phase 1 Key Deliverables include improvising our customer acquisition form, existing flows and content calendar planning. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Email revenue and expansion of the email list.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Cathy has been responsive to all inquiries. Timely updates on the status were provided on deliverables as well.

What was your primary form of communication with Chronos Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Proactive communication and commitment to providing timely updates on deliverables have made the entire process smooth and efficient. 

Are there any areas for improvement or something Chronos Agency could have done differently?

There are some minor careless mistakes from the new acquisition form after going live that our customers pointed out. Fault is also on our end for overlooking but maybe we can go through more thorough checks in future. 

BACKGROUND

Please describe your company and position.

I am the CEO of Austral Herbs

Describe what your company does in a single sentence.

Import dried botanicals

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Chronos Agency to accomplish?

• Increase revenue from email marketing
• Increase number of subscribers
• Increase engagement

SOLUTION

How did you find Chronos Agency?

Referral

Why did you select Chronos Agency over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Chronos Agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Integration of all marketing tools necessary for email and SMS marketing ● Setting up of flows and campaigns with a total of 10 emails, 1 lead capture form (desktop & mobile), & 4 SMS (copywriting, content, email design, and creatives) + Creation of a Monthly Master Plan (content calendar) ● Setting up of flows and campaigns with a total of 10 emails and 4 SMS ● Campaigns A/B test (1 hypothesis per month) ● Email and SMS Performance Report ● 1x 45-minute performance review/strategy call ● Up to 2 change requests in the Monthly Master Plan (e.g. changes in the scheduled campaign). Change requests must be given at least 5 business days.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Grow sales through email and SMS strategies ● Improve customer relationships ● Increase email and SMS revenue ● Increase customer retention and lifetime value

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes and yes. The communication is 5 star

What was your primary form of communication with Chronos Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

their structure, planning and communication. They are clearly experts in this field.

Are there any areas for improvement or something Chronos Agency could have done differently?

no i dont think so.

BACKGROUND

Please describe your company and position.

 I am the Head of Community of an At-Home Health Platform

Describe what your company does in a single sentence.

We are an at-home health platform that offers health and wellness testing and food/supplement recommendations for consumers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Chronos Agency to accomplish?

• Set up and send out email/SMS campaigns

SOLUTION

How did you find Chronos Agency?

Referral

Why did you select Chronos Agency over others?

Referred to me

How many teammates from Chronos Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

John provides ongoing essential assistance for us by taking the design of all emails from Figma and creating them within Klaviyo, testing, arranging or suggesting the best customer list/exclusion lists for the send, and scheduling the sends. This is done as well with SMS content as needed. He helps us with all campaign and information emails sent out on a weekly basis. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

With the volume of emails that we send out, I would say the success is all emails getting out in a timely manner, but also the success of response on the emails and SMS, especially when he offers best practice advice.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Chronos Agency delivers everything on time and responds nearly instantly to any requests we have. He is easy to reach via Slack and others are reachable if he is not. 

What was your primary form of communication with Chronos Agency?

Email or Messaging App

What did you find most impressive or unique about this company?

They all know the best practices about email and SMS marketing, and can jump in to any situation and start helping out a company to make decisions and create assets

Are there any areas for improvement or something Chronos Agency could have done differently?

The time difference is a little rough, with many people being in Hong Kong, but that is incidental and John always works on our schedule for the most part.

BACKGROUND

Please describe your company and position.

I am an Executive of PRISM+

Describe what your company does in a single sentence.

Smart home appliances E-commerce

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Chronos Agency to accomplish?

• Increase email revenue
• Improve customer relationship through email marketing
• Grow subscriber list
• Increase customer retention and lifetime value

SOLUTION

How did you find Chronos Agency?

Referral

Why did you select Chronos Agency over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Chronos Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Chronos has been instrumental in various aspects of our email marketing efforts, including strategy development, design, content creation, list management, automation, personalization, and performance optimization. Thanks to Chronos, we now boast a well-rounded email marketing strategy finely tuned to PRISM+'s goals. Our email templates, crafted for maximum visual appeal and responsiveness, maintain consistency with our brand identity. 

Additionally, with their expertise, we've implemented automated and personalized workflows tailored to different points in the customer journey. As a result of our collaboration with Chronos, we've seen significant growth in our subscriber base, which now stands at 470K. Moreover, our monthly revenue consistently exceeds the 1 million mark, reflecting the effectiveness of our revamped email marketing approach.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improve in customer engagement and email revenue

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Chronos demonstrated solid project management skills. They consistently delivered items on time, meeting agreed-upon deadlines for email campaigns, content creation, and automation setups. Additionally, their responsiveness to our needs was commendable, as they promptly addressed inquiries, requests, and feedback throughout the project. 

Chronos proved adaptable and flexible, effectively handling changes in project scope and requirements. While maintaining timely delivery, they ensured the quality of deliverables met our standards, ultimately contributing to our satisfaction with their services and fostering a positive working relationship.

What was your primary form of communication with Chronos Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They consistently demonstrate a deep understanding of our brand and target market, translating it into compelling campaigns that resonated with our customers. Moreover, their agility in adapting to evolving market dynamics and willingness to go the extra mile to ensure our satisfaction truly set them apart.

Are there any areas for improvement or something Chronos Agency could have done differently?

While Chronos excelled in many aspects, one area for potential improvement could be in providing more detailed and transparent reporting. While they delivered regular performance reports, I felt that providing deeper insights into campaign metrics and more context around the data could have been beneficial.

BACKGROUND

Please describe your company and your position there.

Im the owner of an eCommerce business in the pet industry. Selling dog beds and related products

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Chronos Agency, and what were your goals?

We needed a fully serviced email agency to take lead on our email marketing. Design, copywriting and management were all needed as we didn't have the in house capacity

SOLUTION

How did you select this vendor and what were the deciding factors?

We were recommended through word of mouth and others having highly regarded them.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Onboarding calls to understand myself and the business were the first point of call, then assets from our end supplied along with brand books. We would then regularly catch up to discuss what i wanted to push from a sales or education point of view. Chronos would then come back to me with the monthly plan on their email campaigns and the work they would be doing. They also broke down and created all our email flows from scratch, not an easy feat with a large sku base.

How many resources from the vendor's team worked with you, and what were their positions?

I have had 1 -2 team leads in 3 years, all very qualified and knowledgable. They become the brands POC and manage the chronos team from their end.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

As a whole the relationship couldn't have gone better, the level of work is constantly improving and they take critical or constructive feedback very seriously. When a metric is not working or we are not happy with certain results there is always a push to make changes and improve each element of our email marketing.

How effective was the workflow between your team and theirs?

Very effective, weekly catch ups and monthly reviews. Open line of communication through slack at any time of the day. I've never been left wanting or needing answers

What did you find most impressive or unique about this company?

Their ability to deliver on the timelines they set, the speed at which they work and the clear communication. They have an unmatched understanding of the email ecosystem and how to set up flows.

Are there any areas for improvement or something they could have done differently?

No, not really. Maybe more industry news or learnings from other clients that they can share with so much data in their agency now. It would be good to compare or use wins from their other clients and have them share our own.

BACKGROUND

Please describe your company and your position there.

I'm an executive of a consumer electronics company. We offer innovative and high-power charging accessories for your mobile devices.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Chronos Agency?

As a small team, we didn't have the in-house expertise to run effective email marketing. We wanted Chronos to run our email marketing with best practices to increase our sales

SOLUTION

How did you select this vendor?

We went with Chronos because of their great reputation

Describe the scope of their work in detail.

They came in and cleaned up our existing email lists. Spoke with us to understand our brand and came up with a email startegy. The team currently handles all our email marketing

What was the team composition?

We communicate with the individuals assigned to handle our account who in turn work with their copywriters and graphic desginers to create the emails

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've seen a consistent increase in our sales and growth in our customer database since working with Chronos which we're pleased to see

How effective was the workflow between your team and theirs?

We have monthly meetings with the project managers to go over the previous month's results. Additionally we communicate over slack daily where they give regular updates as well as respond very quickly to my queries or tasks i need completed. For each emailout they ask for feedback and make adjustments quickly.

What did you find most impressive about this company?

My project managers are great to work with and i feel they truly want to help us reach our goals. They're easy to work with and very responsive

Is there any area for improvement or anything that could have been done differently?

None.