Chronicle Cinema

BACKGROUND

Please describe your company and position.

I am the Marketing Director of Mercer Transportation

Describe what your company does in a single sentence.

Trucking transportation/shipping

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Chronicle Cinema to accomplish?

• Create Mercer Transportation's first national television commercial in the company's 47-year history — a cinematic brand film honoring the truckers who keep America moving — to air on FS1 during the NASCAR Craftsman Truck Series race at North Wilkesboro, which Mercer presented.

SOLUTION

How did you find Chronicle Cinema?

Referral

Why did you select Chronicle Cinema over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Chronicle Cinema were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They wrote, filmed and produced an amazing commercial for us. It was our first time airing a nationally televised commercial on a major network and we were admittedly out of our comfort zone. The Chronicle team not only made a great commercial for us but also helped us navigate the processes and procedures that must be completed in order for our commercial to be vetted and approved for broadcast. They absolutely are the best production team we have ever worked with!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Delivered on schedule for national broadcast on FS1 during NASCAR race weekend — Mercer's first-ever national ad. Shot 865 miles across 5 states in 3 days with a 14-person crew, 7 cameras, and 2 drones.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They met every deadline we had as well as do additional work that was not in scope in order to help us meet the requiremets with Fox Sports 1 to allow our spot to be aired. We had many obstacles from short window of time to weather issues during the shoot - they never flinched and overcame any obstacles that stood in the way. GREAT WORK!

What was your primary form of communication with Chronicle Cinema?

Email or Messaging App

What did you find most impressive or unique about this company?

The amount of professionalism in their job performance while still being laid back and easy going throught the process. they use fantastic equipment and have amazing talent working the cameras. 

Are there any areas for improvement or something Chronicle Cinema could have done differently?

absoulutely not. 100% satisfied from start to finish.