BRND® Consulting

BACKGROUND

Introduce your business and what you do there.

I am the general manager at an architecture, interior design, and construction business group called Design Group Latin America. 

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Brand Consulting?

We needed branding for all of the firms that we work with.

SOLUTION

What was the scope of their involvement?

They consulted on naming, logos, manuals, and even uniforms and promotions in some cases. They also gave us commercial strategy advice.

What is the team composition?

We have always worked directly with the managers and owners, including a project manager. Additional resource commitment depends on the project in question.

How did you come to work with Brand Consulting?

They are very well-known in our city as the best in their field. They were referred by a friend when we first contacted them and we were looking for a branding agency to collaborate with.

How much have you invested in them?

We’ve spent $100,000–$150,000.

What is the status of this engagement?

We started working with them in October 2012 and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve definitely made a positive impact. For the food and beverage business, they have helped us make the right investments and make the spaces look formal and stand out. As for the services related business, they have helped us with our image and helped to graphically represent what we do.

How did Brand Consulting perform from a project management standpoint?

They had their own project management tool and we communicated through WhatsApp, calls, and email. We always had a project manager who followed up with us, scheduled meetings, and provided any information we needed.

What did you find most impressive about them?

Their two managers complement each other professionally in a great way. One of them is an amazing creative and the other has great commercial and business experience. They’ve put together the most important qualities that a branding agency needs. 

Are there any areas they could improve?

No, I’m completely satisfied.

BACKGROUND

Introduce your business and what you do there. 

I’m the general manager and owner of a restaurant franchise that has been in the market since 2014.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Brnd Consulting?

When I founded the company, I hired Brnd Consulting to provide brand services.

SOLUTION

What was the scope of their involvement?

I went to Brnd Consulting with the concept for our brand, and they developed it. They did branding on our social networks, including Instagram and Facebook. They also did some design work and created our marketing strategies.

What is the team composition?

We worked with six team members.

How did you come to work with Brnd Consulting? 

I found them through a friend’s reference, then checked on their work and the projects they had developed for other very important brands in the country. Based on the success they’d had with these other brands, I realized we needed to work with them.

How much have you invested in them?

My company spent around $18,000.

What is the status of this engagement?

We started in January 2014, and by July, they completed the first project. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

At the time, their branding concept was very innovative for our market sector. The way they presented the concept allowed us to have even greater success than we expected, and we opened a second restaurant in very little time.  

How did Brnd Consulting perform from a project management standpoint?

I don’t have any complaints. Brnd Consulting met all deadlines. We achieved everything we expected, and the work flowed without any setbacks.

What did you find most impressive about them?

From the start, they were able to understand the concept we were striving to achieve. Their proposal surpassed even my expectations, as it was very innovative and had a top-level design.

Are there any areas they could improve?

Perhaps the work could’ve been faster, but honestly, they took the time necessary to complete a project of this kind.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Oh My Salsa, a food truck festival for Latin food.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Brnd Consulting?

I initially contacted Brnd Consulting to just get some information about branding, but they’ve delivered so much more. 

SOLUTION

What was the scope of their involvement?

Brnd Consulting helped us with several aspects of our branding concept and strategy. They developed our corporate identity, designed our uniforms, designed collateral for our social and packaging, and even implemented geomarketing strategies using their own software.

What is the team composition?

We’ve worked with around 13 people.

How did you come to work with Brnd Consulting? 

I originally contacted them to help my liquor store in Venezuela position higher in the market. From that point, our relationship evolved, and we moved to doing projects in the US. That’s how they started consulting us for this project.

How much have you invested in them?

We’ve spent about $18,000.

What is the status of this engagement?

The food festival project started in June 2019 and is ongoing. They’ve sent us everything we’ve asked for, but we still go back to them for additional things.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The results have been outstanding. We have started off great and have seen the impact of this project on our business.

How did Brnd Consulting perform from a project management standpoint?

I’ve learned a lot from them. The way they communicate and manage their time is just great. 

What did you find most impressive about them?

Their creativity and communication are impressive.

Are there any areas they could improve?

I really don’t have any complaints. Everything has worked out great for us.

BACKGROUND

Introduce your business and what you do there.

I work at an ice cream franchise founded in 2012.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Brnd Consulting?

I initially contacted them to help me with our branding strategy.

SOLUTION

What was the scope of their involvement?

At first, it was more of a consulting service. I talked to them about my idea and they made a proposal to us. Back then, we had only one shop. Their marketing strategy and our product were very successful, so we ended up opening three more units. They managed all our social networks, promotion strategies, and more.

What is the team composition?

In total, we have worked with about 20 different people.

How did you come to work with Brnd Consulting? 

They were referred to me by the architect that was working with me on their project. I called them and they came right away. I really appreciated having their immediate attention. We started talking about the project and I realized he had the right tools and ideas for this project.

What is the status of this engagement?

We worked together from 2011–2013.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They created a jingle for us and it was a huge success. Even people in other cities talked about it. They understood our ideas and were able to perform them perfectly. We had very good results.

How did Brnd Consulting perform from a project management standpoint?

In general, they always delivered on time. However, I tend to be critical, and I sent back a couple of things to them when I wasn’t convinced. They never had any problem with that and worked on them again until I was happy.

What did you find most impressive about them?

They are always up to date. They know the market very well and know all its tendencies. It was easy to work with them and they were always available. If I had another project, I would work with them again. I would definitely recommend them.

Are there any areas they could improve?

I never had any bad experiences with them, so I couldn’t say anything.

BACKGROUND

Introduce your business and what you do there.

I’m the former head of Diverzone, a family entertainment center.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brnd Consulting?

We were looking for branding help.

SOLUTION

What was the scope of their involvement?

Brnd Consulting was involved in our strategic marketing. In addition to redefining our strategy in Venezuela, their team assisted with social media. At the beginning of our eight-year engagement, they also helped with sales problems we were having.

What is the team composition?

Our main points of contact were Gustavo (New Business Development Director, Brnd Consulting) and Carlos (Co-Founder & CEO, Brnd Consulting). We were assigned a client support assistant and two team members who worked with design and social media postings.

How did you come to work with Brnd Consulting?

Brnd Consulting was recommended to us by some friends who used them before. We’re based in a small town where their team had a good reputation, so we decided to give them a shot.

How much have you invested in them?

We spent between $35,000–$50,000.

What is the status of this engagement?

We engaged with Brnd Consulting from 2009–2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Brnd Consulting put together an excellent strategy for our business. Their team was extremely diligent, turning our company around by delivering effective strategies. I really enjoyed working with Brnd Consulting. Their team was accommodating and easy to work with.

How did Brnd Consulting perform from a project management standpoint?

I was satisfied with their project management approach. Their team provided plans and timetables to us while communicating strategies. I felt comfortable and confident in the relationship we had with Brnd Consulting.

What did you find most impressive about them?

Both Gustavo and Carlos have different thoughts but collaborate well to come up with strategies. They have a unique combination of people that have both marketing skills and savviness. I feel that one of their best assets is the way they present different ideas.

Are there any areas they could improve?

There is nothing that comes to mind.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of a small startup called Doginni.cz. We connect dog sitters and dog walkers with owners who need those services. It’s basically Airbnb for dogs or the equivalent of Rover.com, but with a focus on the Czech market.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brnd Consulting?

We needed help with the whole branding of the company. We started with a clean slate five years ago and engaged with Brnd Consulting to help us figure out the company name, the branding, the logo, and the type of language we should be using for our communications.

SOLUTION

What was the scope of their involvement?

Brnd Consulting helped us with the overall branding of the company. They proposed all the fonts and the coloring scheme of the website. All source files are in an Adobe format. I believe it was the main suite used for creating everything.

What is the team composition?

Our meetings with them were always with the two project leads. Based on our email exchanges, I know there were around four people from their side working on our project.

How did you come to work with Brnd Consulting?

We found Brnd Consulting through word of mouth. I knew someone they’d worked with in the past and looked at their portfolio. I really liked what I saw, so I didn’t investigate further. On top of that, their price point was a lot more competitive compared to what the local agencies were offering. 

How much have you invested with them?

We spent between $10,000–$15,000 on Brnd Consulting’s services.

What is the status of this engagement?

We started working with Brnd Consulting in February or March 2014, and we launched the new branding in August of that year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The brand is easily recognizable and we got positive feedback from our partners. Most of our traffic comes from organic searches because when customers search for us, they normally just type in “Doginni”. This means that Brnd Consulting did a good job of making the brand and name easy to remember. 

How did Brnd Consulting perform from a project management standpoint?

They did a solid job from what I can recall. We had a two-month deadline to get all the branding and company name in place, and they met their commitments. 

What did you find most impressive about them?

We iterated on several names, logo versions, and icons. On each iteration, Brnd Consulting actually managed to take in every single piece of feedback and explained what they did and did not incorporate. We landed on a version of the company logo and a color scheme that we really liked. 

Are there any areas they could improve?

Some of the naming options they provided simply didn’t click with us. Those were just the first ones, though, and it was all part of the process. They ran with our pitch and presented us with several options. 

BACKGROUND

Introduce your business and what you do there.

I’m the sales manager of an oil and gas company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brnd Consulting?

I needed someone to handle my website and branding efforts. 

SOLUTION

What was the scope of their involvement?

They developed the entire website. Their team also did our branding, handing all the logistics for our email.

What is the team composition? 

There were three branding professionals on their team.

How did you come to work with Brnd Consulting?

They were referred to me.

How much have you invested with them?

I’ve spent about $8,000 in total.

What is the status of this engagement?

We started working together in April 2016, and the project took 2-3 weeks to complete.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’m very happy with the website because it’s very simple and user-friendly. Many people have praised the new site.

How did Brnd Consulting perform from a project management standpoint?

They presented the project and everything went well.

What did you find most impressive about them?

Everything was perfect with them. If I ever take on a similar project, I plan on using them again.

Are there any areas they could improve?

No, there’s nothing I’d improve.

BACKGROUND

Introduce your business and what you do there.

I’m in charge of operations at DRR Advisors, a small consulting firm that specializes in enterprise diversity, strategy, planning, employee resource group optimization, and Latino management initiative.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brnd Consulting?

We needed help with branding and web development. We weren’t happy with our branding and needed a refresh.

SOLUTION

What was the scope of their involvement?

They performed a complete analysis of our competition in order to develop our branding. We were so happy with the results of our brand analysis and the changes to our branding that we decided to do our website with them. They are also helping us with our Instagram, Facebook, YouTube, and LinkedIn accounts. They did logo design.

What is the team composition?

There are three people.

How did you come to work with Brnd Consulting?

We picked them because they’re professional and knowledgeable.

How much have you invested with them?

We’ve spent $24,000 in total.

What is the status of this engagement?

We started working together in January 2019 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’re the best. The results they presented were amazing. They didn’t even have to make any changes to anything because it was impeccable.

How did Brnd Consulting perform from a project management standpoint?

They respond pretty quickly. We communicate via email and WhatsApp. We haven’t had any issues with them getting back to us.

What did you find most impressive about them?

We love our new logo and the new way our company is going to look. They’re very sharp and know this business well. All the options they present us make sense. They’re open to everything. It’s incredible that we didn’t need to make any changes because it was that good.

Are there any areas they could improve?

We haven’t had any issues. Communication is perfect.

BACKGROUND

Please describe your company and your position there.

I work with Strive Baseball. We're a non-profit organization, that helps kids to develop baseball skills within our organization. We have kids from 10–18 years olds. I am a co-owner. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brnd Consulting?

We hired Brnd Consulting to develop our graphics design, uniforms, merchandise, and website. 

What were your goals for this project?

We set up our goals with Brnd Consulting to create a better look on our web page and our design. we have had a lot good, positive comments from our clients since creation.

SOLUTION

How did you select this vendor?

We decided between three more designers, checked each of their design work. We decided to hire Brnd because of their previous jobs

Describe the project in detail.

Their task was to brainstorm with use, checked our needs, presented marketing, logos and other small detail needed to run our organization.

What was the team composition?

The manager of Brnd and his co-partner were in charge to help us, along with their designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

This project was handle by Brnd according to our needs. They gave us more additional details to be included and to smooth all process place in the web page.

How effective was the workflow between your team and theirs?

Easy to work with those guys. They got our ideas and everything was very smooth. No complaints at all with this company. 

What did you find most impressive about this company?

So committed to details. They threw ideas to us to decide which one to use. Easy to pick their details and ideas.

Are there any areas for improvement?

Not at this time.

BACKGROUND

Introduce your business and what you do there

I’m the owner of a barbershop.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Brnd® Consulting?

They helped us develop our brand, create the concept, image, naming, logo, designs, decoration, and the overall brand identity.

SOLUTION

What was the scope of their involvement?

We worked closely with them. After we contacted them, we had meetings to talk about mutual expectations, and they provided me with the first set of ideas. From then on, they worked on the naming, brand identity, and logo design, typography, etc.

What was the team composition?

I worked directly with two project managers, an architect, an interior designer, and other designers. Although, I honestly don’t know how big of a team they have.

How did you come to work with Brand® Consulting?

They were referred by a friend. I wasn’t completely clear about what I wanted, but after having the first meeting with them, I loved their proposal and decided to work with them.

How much have you invested in them?

We spent about $12,000 with them.

What is the status of this engagement?

We worked from January 2018—January 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’re avant-garde and always offer quality products. Working with them allowed us to focus on our specific target clients effectively.

How did ConsultingBrnd® Consulting perform from a project management standpoint?

We had in-person meetings, and they also sent me reports via email or WhatsApp with designs and specifications.

What did you find most impressive about them?

They always strive for excellence and are committed to the success of the project.

Are there any areas they could improve?

I don’t think there’s anything they can improve on — everything they did was excellent.

Do you have any advice for potential customers?

They’re very skilled and know how to work with many different kinds of businesses — if there’s a business that they are not very familiar with, they make sure they take the time to understand it and do a great job.