Bray & Co Review Insights

Overall Review Rating

5.0

Quality 5.0
Schedule 5.0
Cost 5.0
Willing to Refer 5.0

Top Mentions

Review Highlights

Creative and Lasting Campaigns

Bray & Co's ability to create innovative campaigns that stand the test of time was highlighted as a key strength, with initiatives like #ReBoxingDay becoming lasting traditions for clients.
Effective Brand Awareness Strategies

Bray & Co successfully enhanced brand awareness for clients through strategic campaigns, leading to increased community engagement and improved perception metrics. Their ability to develop campaigns that resonate with client missions was highly praised.
High-Quality Project Management

Bray & Co demonstrated strong project management skills, maintaining responsiveness and providing clear explanations during delays. Their collaborative approach facilitated successful project execution.
Strong Mission Alignment

Clients appreciated Bray & Co's ability to align their creative ideas with the client's mission, ensuring campaigns were not only impactful but also deeply connected to the brand's values and goals.
Comprehensive Digital Marketing Services

Bray & Co provided extensive digital marketing services, including creative campaign development, social media management, and paid advertising, which successfully targeted key audiences and enhanced online presence.

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Advertising Branding Content Marketing
Broadcast video advertising Connected TV advertising Other advertising Over The Top (OTT) Advertising Out of home advertising Print advertising Programmatic advertising
Confidential
Oct. 2024 - Sep. 2026

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They are truly a creative engine and consistently find new, compelling ways to bring our brand to life."

Sep 25, 2026

Sr Director, Marketing, Fidium

Peter Sternberg

Telecommunications
Mattoon, Illinois
1,001-5,000 Employees
Online Review

Bray & Co provided branding and creative services for a fiber internet provider. The team developed a comprehensive consumer brand strategy and created a visual identity, brand voice, and messaging.

Bray & Co's work resulted in double-digit growth in brand awareness and familiarity, increased site visitation, and improved click-through rates. They delivered on time, were highly responsive, and integrated themselves with the client's team. The team's creativity and business insight stood out.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Sr Director, Marketing of Fidium

Describe what your company does in a single sentence.

Fidium is America’s fastest-growing fiber internet provider, delivering cutting-edge fiber technology and network services to consumers, small businesses, and local communities in the U.S.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bray & Co to accomplish?

Build a differentiated consumer brand and communications strategy that clearly defines Fidium’s position, value proposition, and voice.
Translate the brand strategy into compelling creative and storytelling that helps Fidium stand out and differentiate in a highly competitive category.
Deliver integrated, high-performing creative across channels that drives customer acquisition and measurable business results.

SOLUTION

How did you find Bray & Co?

RFP with Mercer Island Group

Why did you select Bray & Co over others?

Great culture fit
Good value for cost
Company values aligned
Strategic thinking

How many teammates from Bray & Co were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Bray & Co.’s scope began with developing a comprehensive consumer brand strategy grounded in deep customer, community, category, and competitive insights. The work established a differentiated positioning, brand voice, visual identity, and communications approach designed to help Fidium stand out in an aggressively competitive category.

From there, Bray translated the strategy into a creative platform that balanced brand storytelling with compelling product and offer messaging—critical for both building the brand and driving performance in a growth-focused business. The work has continued to evolve alongside the competitive landscape while remaining anchored in a consistent brand strategy and voice.

Key deliverables have included brand positioning and messaging, an updated company tagline, creative strategy and campaign platforms, visual design systems, and a comprehensive suite of integrated campaign assets spanning broadcast and streaming video, paid social, performance marketing, digital and programmatic display, out-of-home, direct mail, email, web and landing-page creative, and other customer touchpoints. Bray has also provided ongoing creative development, testing, optimization, and campaign evolution to continually find new ways for Fidium to break through competitive noise while supporting measurable business results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The work has delivered strong, measurable results for the Fidium brand. For two consecutive years, we’ve seen double-digit growth in overall brand awareness and familiarity. At the onset of our latest campaign, click-through rates were approximately 2x our previous campaigns, with improvement across all measured brand-lift metrics in channels including display and video. We also saw increased site visitation from streaming radio. Most importantly, the work has contributed to positive business results. While I can’t share specific performance metrics, we’ve seen increases in onboarding revenue and overall fiber penetration, along with significant year-over-year growth in fiber internet sales.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Bray consistently delivers on time and is highly responsive to our needs, but what stands out most is how integrated they are with our team. From Peter through our day-to-day contacts, they truly operate as an extension of our marketing organization. They are receptive to feedback, quick to adjust when priorities change, and have developed a strong understanding of our business objectives, ownership and accountability structure, and the highly competitive environment we operate in. That understanding is particularly important in an industry where we are often competing against providers with significantly larger marketing budgets. The project management fundamentals are consistently strong, but the partnership goes well beyond simply delivering work on time.

What was your primary form of communication with Bray & Co?

In-Person Meeting
Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most was their creativity, and that was evident from the very beginning. Their initial RFP presentation was smart, engaging and genuinely unique. It demonstrated not only exceptional creative thinking, but a deep level of thought about our business, our customers and how we could stand out in a highly competitive category. They had us from the start—it was difficult to keep a straight face during the presentation and not give away just how much they had impressed us. We had some outstanding agencies competing for the work, but Bray made the decision remarkably easy. That creativity has continued throughout our partnership. They are truly a creative engine and consistently find new, compelling ways to bring our brand to life.

Are there any areas for improvement or something Bray & Co could have done differently?

Like any strong partnership, there are always opportunities to continue evolving. The area we’ve challenged Bray the most is speed, simply because our business moves incredibly fast and priorities can change frequently. At the same time, we value the role they play in protecting the integrity of our brand and strategy while helping us make smart, calculated decisions. They have consistently delivered against our timelines and adapted to the pace of our organization, even as those timelines and priorities shift. Continuing to find ways to move even faster together will always be important given the nature of our business.

RATINGS

5.0

Branding Graphic Design Marketing Strategy
Confidential
Oct. - Dec. 2022

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"What impressed us most about Bray & Co is their ability to develop creative ideas."

Oct 28, 2026

CEO, Retold Recycling

Anonymous

eCommerce
Los Angeles, California
1-10 Employees
Online Review
Verified

Bray & Co developed a campaign for a textile recycling company. The team created an ongoing movement that supports brand awareness and a mission-driven community.

Bray & Co delivered a successful campaign that has grown into a lasting tradition for the client's community. The team was responsive to the client's needs and collaborative in their approach. They developed creative ideas deeply connected to the client's mission.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the CEO of Retold Recycling

Describe what your company does in a single sentence.

Retold Recycling is a sustainable textile recycling company that makes it easy for people to responsibly recycle clothing and other household textiles that can’t be donated or reused. Through convenient mail-in recycling bags, Retold helps keep textiles out of landfills and gives unwanted items a more sustainable new life.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bray & Co to accomplish?

Brand Awareness
Mission Driving

SOLUTION

How did you find Bray & Co?

Network

Why did you select Bray & Co over others?

Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Bray & Co partnered with Retold Recycling to develop an ongoing movement that supports brand awareness and a mission-driven community.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Working with Bray & Co has been an incredible partnership for us at Retold Recycling.

Back in 2022, they pitched us an idea: #ReBoxingDay, a movement that celebrates the power of giving clothing a second life and rethinking textile waste, and a sustainable twist on Boxing Day. This December, we’re getting ready to celebrate our fifth iteration, and it’s been incredible to see how their idea has grown into a lasting tradition for our community.

What makes Bray & Co such a great partner is their ability to come up with ideas that feel specific to our brand, mission, and future. They understand who we are and what we’re trying to accomplish, and they bring ideas that can grow as we do. We at Retold highly recommend Bray & Co to any brand looking for a creative partner who understands their vision and can help bring it to life, and create lasting impact.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Throughout our partnership, they have been responsive to our needs and collaborative in their approach, helping us bring meaningful ideas to life. The continued growth of #ReBoxingDay over the past several years speaks to the strength of their work and their ability to create campaigns that stand the test of time.

What was your primary form of communication with Bray & Co?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most about Bray & Co is their ability to develop creative ideas that feel deeply connected to a brand’s mission!

Are there any areas for improvement or something Bray & Co could have done differently?

Our experience working with Bray & Co has been very positive.

RATINGS

5.0

Pay Per Click Social Media Marketing
Facebook Advertising Instagram Advertising Pinterest Advertising
Confidential
Sep. 2020 - July 2023

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Bray & Co's senior-level attention and strategic thinking were impressive."

Sep 8, 2026

Marketing Director, Sustainable Seafood Company

Anonymous

Food & Beverage
Greenfield, Massachusetts
201-500 Employees
Online Review
Verified

Bray & Co provided digital marketing services for a sustainable seafood company. The team created a digital marketing strategy and managed paid ads on Google, Meta, Pinterest, YouTube, and Instacart.

Bray & Co's work improved the client's brand and product awareness, website traffic, and store locator usage. The team built a dashboard and was responsive throughout the engagement. Bray & Co's strategic thinking and ability to provide high-quality services at a low cost were commendable.

BACKGROUND

Introduce your business and what you do there.

I was the marketing director of a leading producer of premium barramundi. Our company offers a range of product brands and is known for pioneering climate-smart ocean farming practices.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bray & Co?

We needed support with brand awareness and consideration through paid media.

SOLUTION

What was the scope of their involvement?

Bray & Co was our agency of record. They provided a digital marketing strategy, creative campaign development and execution, social media management, and paid advertising on Google Ads, Meta, Pinterest, YouTube, Instacart, and programmatic platforms. The team also created ads, planned photoshoots for creative assets, and developed an overarching marketing and messaging strategy to target specific key audiences online.

What is the team composition?

We worked with 2–5 teammates from Bray & Co.

How did you come to work with Bray & Co?

Peter Bray reached out directly. We chose them over other options because they were a great culture fit and offered good value for the cost.

How much have you invested with them?

We spent around $100,000–$499,999.

What is the status of this engagement?

We worked together from September 2020 to July 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Bray & Co's work improved our brand awareness and perception metrics, website traffic, and store locator usage. The team provided a custom dashboard, and we also used a brand tracker tool for a while.

How did Bray & Co perform from a project management standpoint?

Bray & Co's project management was pretty good. If there was a delay, they gave us a good explanation of why they had to spend more time. We communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Bray & Co's senior-level attention and strategic thinking were impressive. It felt like hiring a big global agency at a small startup cost.

Are there any areas they could improve?

There's nothing they could have improved.

RATINGS

5.0

Advertising Performance Marketing Social Media Marketing
Other advertising Influencer Marketing
Confidential
July 2025 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They were a true partner in bringing our message to new audiences."

Oct 27, 2026

Executive, DarkSky International

Anonymous

Non-profit
Tucson, Arizona
11-50 Employees
Online Review

Bray & Co developed and executed a comprehensive marketing campaign for a dark sky conservation organization. The campaign included the launch of a fictitious vehicle, the DarkSky One, designed to reduce glare.

The campaign was widely covered across automotive, tech, and mainstream outlets, helping the client reach new audiences. Bray & Co demonstrated a deep understanding of the client's mission and needs. They were organized, reliable, and responsive. Their creative passion was evident in all deliverables.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Executive of DarkSky International

Describe what your company does in a single sentence.

Founded in 1988 as the International Dark-Sky Association, DarkSky is the global authority on quality lighting and dark sky conservation. Through bold programs and proven policy initiatives, DarkSky works to protect the nighttime environment and reduce light pollution worldwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bray & Co to accomplish?

Increase exposure to the DarkSky Mission.

SOLUTION

How did you find Bray & Co?

Referral

Why did you select Bray & Co over others?

Great culture fit
Referred to me
Company values aligned

How many teammates from Bray & Co were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To make light pollution feel like a real loss, Bray and Co designed DarkSky One, the first car designed first and foremost to be driven at night. The core insight of the project is “Darkness helps you see better,” since true darkness improves contrast, cuts glare, and sharpens vision. The goal shifted from reducing light to restoring darkness. To bring that idea to life, DarkSky became DarkSky Motors and created the DarkSky One, “the first car designed for darkness.” Its whole design reduced glare and was built around how humans actually see. It launched like a real vehicle: leaked images to auto bloggers, then a debut at the Detroit Auto Show. Only afterward was it revealed as a catalyst for conversation, with a 360 campaign tying it back to DarkSky’s mission. The car was covered as a real vehicle across automotive, tech, and mainstream media, taking the issue beyond environmental audiences. The conversation moved from “too much light” to the value of darkness.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered impressive results. The DarkSky One was widely covered across automotive, tech, and mainstream outlets, carrying light pollution well beyond its usual audience and into mainstream conversation. It reframed how people talk about the issue, moving from an abstract complaint about "too much light" to a relatable conversation about glare, visibility, and the value of darkness.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were responsive to our needs and took the time to understand our mission. They grasped early on that light pollution doesn’t register as a loss for most people, and they built the whole strategy around changing that. Beyond the organization and reliability, they brought an impressive creative passion to the project. Transforming DarkSky International into DarkSky Motors and launching a real-world car was a bold idea, and their enthusiasm and commitment to getting every detail right showed throughout. They were a true partner in bringing our message to new audiences.

What was your primary form of communication with Bray & Co?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their creative passion and their willingness to think far beyond a typical campaign. Most agencies would have tackled light pollution with awareness ads or educational content. They went somewhere bolder: they turned our organization into a car company and built a real vehicle around a single insight, that darkness helps you see better. That commitment to the idea was unique. They didn't treat the DarkSky One as a gimmick. They held it to the standards of the automotive industry, with real design language, real engineering logic and a launch that followed the playbook of an actual vehicle reveal. Their passion showed in every detail, from partnering with a world-leading Japanese design firm to debuting the car at the Detroit Auto Show.

Are there any areas for improvement or something Bray & Co could have done differently?

Honestly, no, there's nothing we would change. Bray and Co. understood our mission from the start and delivered a campaign that went beyond what we thought was possible. Their strategy was sharp, their creative work was bold, and their execution was flawless, all delivered on time and with genuine passion for the cause. We couldn't have asked for a better partner, and we'd work with them again without hesitation.

RATINGS

5.0

Showing 1-4 of 4 Reviews

Our Story

Just named Agency of the Year by Chief Marketer Magazine, we’re Bray & Co, a full‑service creative and media agency solving marketing and advertising challenges. Our creatives, designers, strategists, media buyers and producers combine brand strategy, creative campaigns and measurable execution across a broad portfolio.

We’ve earned client trust through showcased work and testimonials, proven capabilities and a track record of success for our clients

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595 Broadway, Floor 3 New York, NY, United States 10012

41 - 49

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Fidium Fiber

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Peter Sternberg

Bray & Co

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Bray & Co Review Insights

Overall Review Rating

Top Mentions

Review Highlights

Creative and Lasting Campaigns

Effective Brand Awareness Strategies

High-Quality Project Management

Strong Mission Alignment

Comprehensive Digital Marketing Services

Reviews mentioning:

Bray & Co Reviews

Branding & Creative Services for Fiber Internet Provider

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Marketing Strategy for Textile Recycling Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

PPC & Social Media Marketing for Sustainable Seafood Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Advertising & SMM for Non-profit Organization

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OPPORTUNITY / CHALLENGE

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Fidium Fiber