The Branx

BACKGROUND

Please describe your company and your position there.

I'm the owner of Evolve to Binary and we're a research lab focused on the intersection of AI and biology.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Branx, and what were your goals?

We hired The Branx for a complete branding and website project. This included everything from logo development, to color schemes, fonts, themes, etc.

SOLUTION

How did you select this vendor and what were the deciding factors?

We called and interviewed 5 different branding agencies. The three main deciding factors for going with the Branx were:

1. the feeling i got when speaking with the team. i also knew that the people i met were the actual people that would be working on the project.
2. the portfolio of work on their website. they matched our brand's style very well.
3. price. for the quality of product, the branx was clearly the winner here.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

First was the development of the logo. This included several steps of meetings and iteration. Then, we began to develop a theme for the website including the color scheme. Webflow was used for the website, which allowed great flexibility for design iteration.

How many people from the vendor's team worked with you, and what were their positions?

The WHOLE team worked on the project. this is what i loved. they are a small team of 4-5 people (from my understanding) and they are all personally involved to ensure the success of the project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It's still too early to have objective measures of outcome. But i can tell you that subjectively, the response to the logo and website has been overwhelmingly positive. Our entire team resonates with the finished product and we feel The Branx represented our brand perfectly!

Describe their project management style, including communication tools and timeliness.

They are very professional, timely, and prepared. They met all deliverables in a timely fashion and managed the entire project incredibly well. E-mail and video meetings were the primary ways that we communicated.

What did you find most impressive or unique about this company?

The most impressive thing for us was how they could take what we used to describe our company and capture it so beautifully in images. They really are artistic geniuses!

Are there any areas for improvement or something they could have done differently?

Nothing really comes to mind immediately.

BACKGROUND

Introduce your business and what you do there.

I'm the founder and CEO of Co-Pilot the Travel Brand, and we make sustainable and minimalistic travel products for backpackers. Our very first product is a travel supplement. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Branx?

Our product is quite unique, and we didn't have any brand to look up to for inspiration. We needed help with our branding. 

SOLUTION

What was the scope of their involvement?

The Branx created my company's branding. I gave them my preferred shape for the letters, and after that, they made the whole tin outline for me. Additionally, instead of packaging my product in wasteful boxes, I decided to wrap them in bandanas. The Branx had also created the branding for the bandana. 

I'd been working on my product's branding for months and with various vendors, but nothing went the way I wanted to. When I hired The Branx, they asked me if they could expedite the process for me. Instead of going through several months of branding development, they would give me three fully completed concepts. 

I agreed, and they delivered quickly. However, I didn't like any of their designs, and we had to restart from scratch. Despite the situation, they were super cool about it and didn't make me pay extra. We decided to take the regular branding process in the end.

I lived in Central America, and they were based in Spain — all our interactions were done remotely. 

What is the team composition?

I worked with Ines (Branding & Strategy), Damian (UI & UX Design), Jesus (CEO), and one other person.

How did you come to work with The Branx?

I found them through Google. I had meetings with other branding companies, and I found some that gave me good offers. However, I ultimately went with The Branx because I loved their energy — they were all young and liked to travel. 

I saw myself and my brand in their company, and I felt someone who lived the brand would understand the project better than other agencies. Additionally, I felt they wanted me to succeed, unlike those other agencies who only wanted to add me to their portfolio. 

How much have you invested with them?

I spent under $3,000. 

What is the status of this engagement?

Our engagement lasted from March–July 2021.  

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I haven't launched the product yet, so I can't provide any quantitative metric. That said, when I showed the tin and bandana to backpackers — who are my target market — they were amazed by the product, and they gave positive feedback. 

How did The Branx perform from a project management standpoint?

The Branx was excellent at project management. I'd been a little bit needy and very opinionated throughout the process, and I emailed them almost every day. Even though we were eight hours apart, they were quick to respond and always gave me updates. They've been great at communication. 

What did you find most impressive about them?

The Branx was very talented and quick at the same time. They created my bandana's design in just two days, yet it came out beautifully. 

Are there any areas they could improve?

I can't think of anything. 

Do you have any advice for potential customers?

You might think you have a great idea, but you're hiring The Branx for a reason — you need to trust them. Tell them exactly what your company's vision is. You don't need to provide them with 50 different sketches of what you think your company should look like. 

BACKGROUND

Please describe your company and your position there.

I am the CEO of JoinMyTrip. We are a travel platform connecting our more than 140.000 users.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Branx?

Redesign of our main brand - JoinMyTrip. Moreover, The Branx managed our product after the redesign happend and got implemented.

SOLUTION

How did you select this vendor and what were the deciding factors?

We got in contact with at least 10 different agencies and had a very lengthy selection process. Skill/talent and personal fit were the underlying factors that we broke down into 20 different sub-factors.

Describe the project in detail and walk through the stages of the project.

The Branx started with a rebranding, from Travelsation to JoinMyTrip. They had interviews with all important stakeholders, management, marketing and product team. They helped us find our brand values and vision, which then transformed into what is today JoinMyTrip’s brand. After the rebranding they created social media guidelines and a design system for our tech and product team.

How many resources from the vendor's team worked with you, and what were their positions?

We worked very closely with Jesus (CEO) for the strategic part, and Damian (UX) & Dani (creative designer) for more detailed design work.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The resulting brand and new website were quickly adopted by existing and new users. User behavior metrics actually improved. Their design system also helped our tech team to develop and deploy new features much faster.

How effective was the workflow between your team and theirs?

The Branx was very focused and efficient in everything they do. At the same time they are great fun to work with. Personally, I believed great results would not be possible without the amazing combination of talent and personality of the team.

What did you find most impressive or unique about this company?

The combination of professionalism, creativity, efficiency and great personalities is really hard - if not impossible - to find.

Are there any areas for improvement or something they could have done differently?

Sometimes communication could be more direct.

BACKGROUND

Please describe your company and your position there.

I am the Co-Founder of a company called Screenloop. We are an Interview Intelligence Platform that removes unconscious bias from interviews whilst providing teams with data and facts to make better hiring decisions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Branx?

We are a brand new business so brought The Branx in to help bring our ideas to life. This included our brand, website, explainer video + more!

SOLUTION

How did you select this vendor and what were the deciding factors?

We know the team from a previous project and they come highly recommended to me.

Describe the project in detail and walk through the stages of the project.

Meetings to discuss our vision with example brands presented to us. Brands narrowed down and presented with back-story and detail for each. Brand selected. Website consultations begin. Lots of help and guidance from the team. Some back and forth to make sure our ideas were aligned. Website designed and built, content added and amended. Explainer video (similar process to above) Additional pages and tweaks to the website. Sign off.

How many resources from the vendor's team worked with you, and what were their positions?

We worked directly with 3 members of the Branx team but others were involved in various stages (eg the explainer video).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The website screenloop.com looks great, the explainer video gets lots of praise from people that come to the site and watch it.

How effective was the workflow between your team and theirs?

The entire team was always on hand to help and even though I was probably really annoying at times, no task was too big or small to tackle and always with a smile.

What did you find most impressive or unique about this company?

They became part of our team, it wasn't like working with a typical design agency where it takes forever to get feedback or complaints when asked to do 1 extra change or edit here and there. They did everything possible to make sure we were taken care of.

Are there any areas for improvement or something they could have done differently?

Everything was perfect and I've already recommended them to several companies

BACKGROUND

Introduce your business and what you do there.

I’m the demand generation manager at Causaly. We provide an AI-powered platform that accelerates drug discovery and development by enabling life science organizations to efficiently find, analyze, and apply research data for critical decision-making.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Branx?

We needed help with our website and branding.

SOLUTION

What was the scope of their involvement?

We hired The Branx to create a new website and update our brand logo, style, look, and feel. The team also worked on additional design work, web pages, videos, and other creative tasks. The Branx has been helping us with launch collaterals for product launches, including newly designed web pages, new creative graphics for social media, ads, slides, and animated product videos.

What is the team composition?

We work with 3–4 teammates from The Branx.

How did you come to work with The Branx?

We found The Branx through a referral. We felt they could deliver the work we needed based on their capabilities as an agency. Additionally, they could deliver the project in the tight timelines we had.

What is the status of this engagement?

We started working with them in November 2024, and our collaboration is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The speed at which The Branx completes work is impressive, as is the quality of that work. The Branx has delivered finished work as requested, despite the timeline pressure. The feedback has been almost all positive. Our internal team really likes the brand styles and creative work developed by The Branx. The team has a fantastic sense of our brand, style, and preferences to keep a level of cohesion across design and branded collateral.

How did The Branx perform from a project management standpoint?

The Branx’s project management is excellent. Carla (Project Manager) is diligent, organized, and responsive throughout each project. We use email for key updates and new project requests.

What did you find most impressive about them?

The quality of The Branx’s work for such short windows to complete design work is impressive.

Are there any areas they could improve?

There’s very little they could improve from my perspective. The Branx has worked hard to deliver the best work they could based on our requests and briefs within the allocated time.

BACKGROUND

Please describe your company and position.

I am the CEO of GuideMeCity2.0 SL

Describe what your company does in a single sentence.

GuideMe

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Branx to accomplish?

• UX/UI
• Brand
• Variations of mascote

SOLUTION

How did you find The Branx?

Referral

Why did you select The Branx over others?

Referred to me

How many teammates from The Branx were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Rebrand GuideMe

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The brand + UX/UI + Mascots

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes. They successfully met all requirements, which fully aligned with expectations.

What was your primary form of communication with The Branx?

Virtual Meeting

What did you find most impressive or unique about this company?

Swift responsiveness and adaptability into actual results

Are there any areas for improvement or something The Branx could have done differently?

Price

BACKGROUND

Please describe your company and position.

I am the CEO of Disaster Tech

Describe what your company does in a single sentence.

Software as a Service for crisis management and disaster preparedness.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Branx to accomplish?

• Create a new brand for our product
• Create a new design guide for our company
• Create new user interface design components for our software

SOLUTION

How did you find The Branx?

• Referral

Why did you select The Branx over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from The Branx were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of work was to create the brand name and design for our product and assist with UI design for our product.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A brand name and design that was aligned to our company's mission, values, and goals as well as distinct for IP/TM protection.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they were on time and flexible.

What was your primary form of communication with The Branx?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Great team work, great listeners, takes feedback well and constructive to improve the end products.

Are there any areas for improvement or something The Branx could have done differently?

Better understanding of US based markets in our industry.

BACKGROUND

Please describe your company and position.

I am the Marketing Assistant of Enlitia

Describe what your company does in a single sentence.

Enlitia, is an innovative provider of data analytics solutions, empowering the renewable energy industry to thrive in the digital era.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Branx to accomplish?

• Brand Identity
• Website Development

SOLUTION

How did you find The Branx?

Online Search

Why did you select The Branx over others?

• High ratings
• Great culture fit
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

• Brand Strategy 
• Naming 
• Brand Identity 
• Website Development

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

An amazing brand created together and a beautiful and optimised website!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was delivered on time and they were always very helpful in assisting us with any unforeseen events!

What was your primary form of communication with The Branx?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Very straightforward team with excellent communication skills. They showed very strong technical knowledge. Flexible and comprehensive, providing aid in every step of the journey.

Are there any areas for improvement or something The Branx could have done differently?

I don't see anything they could do better.

BACKGROUND

Please describe your company and your position there.

Intelligent AI is an InsurTech specialising in the use of AI, Open Data and Satellite Image Analysis to monitor global commercial property risk for Insurers, Brokers and Property Owners.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Branx?

Brand design and website redesign

SOLUTION

How did you select this vendor and what were the deciding factors?

Recommendations from investors.

Describe the project in detail and walk through the stages of the project.

• Agree target audience, messaging and voice
• redesign logo and branding
• select content management system
• design and deliver new website

How many resources from the vendor's team worked with you, and what were their positions?

Not sure

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Excellent new website and logo

How effective was the workflow between your team and theirs?

Excellent working relationship

What did you find most impressive or unique about this company?

Their speed of new ideas and quality of design were most impressive.

Are there any areas for improvement or something they could have done differently?

No