Branding Idiots

BACKGROUND

Please describe your company and your position there.

I am the Co-Founder & Director at the Utazzo.com. Utazzo is a travel platform For Smart Travellers and provides hassle-free Holidays right from the time you book your holiday to the time you reach home. Today Utazzo.com has served tens of thousands of customers, catering to 200 airlines and 322 hotel chains in more than a hundred countries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Branding Idiots, and what were your goals?

We wanted to rebrand ourselves in the market. At that time we had four other business subsidiaries with various other names catering to corporate and leisure travel. We wanted to club them together and put them under one umbrella brand, Utazzo, which went on to be our new brand name.

SOLUTION

How did you select this vendor?

We found them online. We put out the requirement on several Facebook groups that I am part of on startups & entrepreneurship. I recall a few of the members speaking highly of them. We reached out to all the agencies that people recommended but found BrandingIdiots style of working the best. Their prices were also very reasonable. They customize their offerings based on their client's budget & expectations. I don't know how they do that, but that's pretty impressive.

Describe the scope of their work in detail, including any steps and the final deliverables.

They basically did everything. From planning the rebranding to successfully executing it to bring all the sister concerns under one umbrella brand Utazzo. They helped us in conceptualizing the entire strategy for the brand Utazzo to relaunch it and created brand awareness in the market. They targeted an integrated marketing approach and tapped every possible channel that matched our target audiences. They designed the visuals and reworked the entire Brand Story.

Everyone (the customers as well as the employees) wanted to hear from us why we rebranded ourselves - so we had to think of a way which was interesting yet simple to understand. Their expert team of graphics pitched in and went that extra mile to bring on board some of the best visuals. This really scaled up the process and turned it into a breeze.

How many people from the vendor's team worked with you, and what were their positions?

The company is a startup and I worked directly with the owner mostly. We had regular sprint meetings to discuss the project and I worked with their Marketing & Strategy heads, the Lead designer, copywriter, and development head. Their team is quite young and they do not hesitate to share their ideas and are very receptive to feedback.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

By the end of all this, Utazzo had developed a much stronger identity which automatically got converted into better sales. The transition from ‘Make You Travel’ to ‘Utazzo’ was a huge success. They built fresh social media handles for the new brand Utazzo. The brand reach and awareness was tremendous and we gained a lot of traction. Our existing clients as well as those who got connected with us after the rebranding welcomed the changes.

Describe their project management style, including communication tools and timeliness.

We had regular meetings to discuss the strategy and action points. Besides this, we regularly communicated over email and on WhatsApp. They made sure to reply back asap even on weekends via WhatsApp. They used to present results biweekly and took our feedback and approvals before any strategy execution.

What did you find most impressive or unique about this company?

They are committed to learning. Even if there's something that they have not done previously, they learn, do their part of the research, and get back with the best of ideas. I like their dedication. Not all agencies are like that. Most of them just take up the project and do what's asked. But with BrandingIdiots we felt like they really want to help us grow our business. They cared. Plus they often seek feedback and suggestions from the client and work in that direction. Talking & co-ordinating with them has always been hassle-free - just like our travel bookings - hassle-free.

Are there any areas for improvement or something they could have done differently?

Not that I can think of. We continue to work with