Botpresso

BACKGROUND

Please describe your company and position.

I am the Senior Digital Marketing Associate of Kraftshala School of Business

Describe what your company does in a single sentence.

Kraftshala School of Business offers job-linked programs in AI-led marketing, sales and business.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Botpresso to accomplish?

• Build brand's visibility on AI platforms
• Increase organic traffic from Google
• Increase conversions from organic search and AI

SOLUTION

How did you find Botpresso?

Referral

Why did you select Botpresso over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Botpresso were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with Botpresso from Jan 2025 to March 2026. The main goal was to improve Kraftshala’s visibility in Google Search and AI-driven search (GEO) like ChatGPT, Perplexity and Google AI Overviews, and bring more relevant traffic and leads to our programs. They worked closely with our in-house SEO and dev teams.

Key deliverables:
GEO (AI search) & SEO: an overall plan for improving Kraftshala’s visibility in Google Search and AI-driven search, with priorities set by program and by funnel stage.

Content cluster revamps: restructured our blog topic clusters and refreshed existing articles so they could rank on Google and be cited by AI search tools.

Content briefs and quality reviews: briefs for new and refreshed articles, plus quality reviews of drafts before they were published.

Program content strategy: content plans for Marketing Launchpad and our other programs to support program pages and bring more relevant traffic to them.

Location landing pages: strategy and optimisation for our city-level digital marketing course pages, built to bring in both traffic and leads.

Comparison pages: planning and content for Kraftshala-vs-competitor pages, aimed at people comparing course options.

SEO/GEO audits and technical SEO: site audits, with technical fixes prioritised and carried out with our dev team.

GEO focused Off-page and digital PR: off-page strategy, outreach and digital PR to build links and brand mentions on relevant third-party sites.

Weekly reporting: weekly reports on rankings, organic traffic, AI search visibility and work completed, along with the priorities for the following week.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

AI search (GEO) became a tracked lead channel: leads from ChatGPT and Perplexity were tracked separately for the first time, and 12.5% of them enrolled, about 3x the overall rate.AI search traffic stayed steady (+2%).

Lead-to-enrollment rate nearly doubled: the share of organic and AI search leads who went on to enroll rose from 2.3% in the first half of the engagement to 4.3% in the second half, an 87% improvement.

Location landing pages grew: traffic to the city-level course pages grew 208%, and leads from these pages grew 82% between the two halves of the engagement.

Comparison pages launched: the Kraftshala-vs-competitor pages went live and started bringing in traffic from people comparing courses. They also gave Kraftshala more visibility in AI search at the bottom of the funnel, for “which course should I choose” type questions in tools like ChatGPT and Perplexity.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was very organised throughout the project. We got weekly reports covering what was done that week, how our rankings and visibility were moving, and what was planned for the next week. This kept us on the same page and we always knew where things stood.

Most deliverables like content briefs, content reviews, audits and page recommendations came on time. Whenever our priorities changed in between, they adjusted quickly without much back and forth. 

They were open to feedback and coordinated well with our content and dev teams, which made implementation easier on our side. Communication was quick and clear. They also took time to train our content team on best GEO and SEO practices in writing.

What was your primary form of communication with Botpresso?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out the most for us was the clarity in their strategies. Whenever they brought in a new plan, whether it was a content cluster revamp, location pages or AI search visibility, it was clear what we were doing, why we were doing it and what we expected to get out of it.

The second thing was how well they took feedback on the strategy. We often had inputs based on our programs, our audience and what our counselling team was seeing on the ground. They did not just note it down. They actually changed the plan based on it, and that made the strategy more relevant for Kraftshala.

We could also discuss every strategy in depth with them before execution. Before anything went live we had detailed conversations on the approach, the priorities and the trade-offs, and they were always open to questions and pushback. Because of this we were fully aligned before execution started, and there were very few surprises later.

Finally, the deliverables came on time. Briefs, reviews, audits and recommendations were delivered as planned, which made it easy for our content and dev teams to plan their work around them.

Are there any areas for improvement or something Botpresso could have done differently?

None that I can think of.

BACKGROUND

Please describe your company and position.

I am the Director of Alippo

Describe what your company does in a single sentence.

Alippo - growth platform for solopreneurs to start & grow their business.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Botpresso to accomplish?

• SEO for Alippo courses

SOLUTION

How did you find Botpresso?

Referral

Why did you select Botpresso over others?

Great culture fit

How many teammates from Botpresso were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project was focused on improving SEO and creating a solid content strategy to help Alippo grow with SEO. The main tasks include:

• SEO Basics: Making sure the website was easy for search engines and users to navigate. This included improving meta tags, adding schema markup, and organizing landing page content better.
• Technical SEO: Setting up strategies to ensure proper indexing and internal linking. This involved improving accessibility, page performance, and other technical aspects.
• Content Strategy: Scaled content with blogs that supported growth for the long term.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Organic traffic increased by 35% within six months.
• CTR improved by 15% after SEO optimizations.
• Bounce rate reduced by 20% due to better content structure.
• Core Web Vitals scores improved by 25%, enhancing user experience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was very professional. Their team consistently delivered on time, communicated clearly, and quickly responded to our needs, ensuring the project stayed on track.

What was your primary form of communication with Botpresso?

Virtual Meeting

What did you find most impressive or unique about this company?

Their structured approach was most impressive. They had a clear plan, executed it systematically, and adapted strategies based on results, ensuring measurable progress.

Are there any areas for improvement or something Botpresso could have done differently?

Not really. Their work was thorough and met all expectations.

BACKGROUND

Please describe your company and position.

I am the Founder of Dawaai

Describe what your company does in a single sentence.

Pakistan's largest digital pharma and healthcare platform.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Botpresso to accomplish?

• Organic users

SOLUTION

How did you find Botpresso?

Referral

Why did you select Botpresso over others?

Company values aligned

How many teammates from Botpresso were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Their data-driven SEO approach played a huge role in making us the #1 healthcare brand in our country.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Botpresso represents a rare combination of accountability and excellence.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

As committed 

What was your primary form of communication with Botpresso?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Diligent and excellent customer service

Are there any areas for improvement or something Botpresso could have done differently?

No