Bop Design

BACKGROUND

Please describe your company and your position there.

I am the Marketing Manager for a technology company. We are located in San Diego, CA and have 70 employes. I’m responsible for the strategic direction four all aspects of our marketing and advertising.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bop Design?

Improve SEO rankings and online leads.

What were your goals for this project?

We wanted help to research the best keywords for our various product pages, optimize each webpage, and increase our SEO rankings with the goal of increasing our online leads.

SOLUTION

How did you select this vendor?

We previously used BOP Design to help redesign our website. They were great to work with, so we partnered with them again.

Describe the project in detail.

The path we decided to implement includes; SEO keyword research, on-page rework, improved advertising strategy, AdWords campaign, regular content generation and monthly newsletter and blogging to increase web traffic and increase leads.

What was the team composition?

I usually go through the Content Marketing Director, but I also work with the owner for various tasks. Each person on the team is friendly, professional and always willing to share their knowledge to help me grow.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Within the last few weeks, we've seen our SEO rankings improve, our web traffic increase and we've received over 20 new website leads. Our Sales team is also vey happy with the quality of the leads.

How effective was the workflow between your team and theirs?

BOP’s team is great to work with. They always respond right away, keep me involved in every decision, and help keep me on schedule with each deliverable. They are always available and willing to help when I need them.

What did you find most impressive about this company?

Aside from the increased results, which have been great, they’re a great team to work with. The due-diligence they put in at the beginning of the project and their follow-through since have made all the difference.

Are there any areas for improvement?

None at this time.

BACKGROUND

Introduce your business and what you do there.

We’re a B2B employment screening organization. We work with HR professionals to run background checks on their new-hire employees. My role is the digital marketing and operations manager.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bop Design?

We did a rebrand as well as a new website. This year we implemented a new brand and new brand guidelines. With that, we wanted to improve our website to align with the guidelines. We also wanted to expand content on our site.  

SOLUTION

What was the scope of their involvement?

They developed a custom WordPress site and built the entire thing from scratch. They rewrote all the content, and ensured that the look and feel of the site matched our guidelines.

What is the team composition?

There were a couple of point of contact. There was a copywriter, a developer, and a project manager.

How did you come to work with Bop Design?

I did a lot of online research, specifically looking for B2B and WordPress experts. I looked at quite a few reviews sites, including Clutch. Their samples were great, and they were located nearby, so they could come on site to get things kicked off.

How much have you invested with them?

It was between $25,000–$50,000.

What is the status of this engagement?

The project lasted from November 2019–April 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

 Overall, feedback has been positive, especially form employees. We’ve seen a huge improvement in the UX and how people are contacting us. We’ve also seen an uptick in traffic. We’re doing some feature evaluation, but in general, the addition of new content has helped our rankings for certain keywords.

How did Bop Design perform from a project management standpoint?

There was a lot of email communication, and they were pretty responsive. They’re good at communicating upfront about what the steps are and what’s happening to the provided timeline. As things changed, they let us know when there were issues and how it impacted deadlines.

What did you find most impressive about them?

They’re very organized, and from the beginning, everything has been very clear. They tell me what’s going to happen and when. All of their information helped us understand what this project will look like over time. Whereas some of the other providers we talked to gave us general information, they gave us project schedules and walked us through what the process was like.

Are there any areas they could improve?

They could be a little more proactive on setting up calls to review things. Check-in calls, and having built-in conversations could be helpful.

Do you have any advice for potential customers?

The biggest thing is following the timeline and putting in effort to making sure that it’s a partnership. You have to make sure you give them all the information to do the job.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of a firm that provides consulting and executive search services for accounting and finance talent.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bop Design?

I was trying to increase our opportunities in the market as well as improve our branding. We wanted to increase lead generation and needed help with our digital strategies.

SOLUTION

What was the scope of their involvement?

Bop Design created a fully functioning website with SEO capabilities. They did the design, the development, and the content. Their team also created several different marketing pieces for us such as brochures, a salary guide, and other print collateral. They create blog content to get backlinks to our website. Their team manages email and other advertising campaigns. I’ve been expanding the scope of their services because we’ve been impressed with the products.

What is the team composition?

The size of the team depends on the project. Overall, we’ve probably worked with 5–7 different people from their team. We've had a project manager for each project.

How did you come to work with Bop Design?

I saw a company’s product and asked about their service provider. The company sang Bop Design’s praises. Their team’s past work and the customer journey were impressive. They were direct, upfront, and honest, so they won trust and credibility with me right away. Their team led with value as opposed to trying to sell to me.

How much have you invested with them?

We’ve spent around $40,000 on their services.

What is the status of this engagement?

We started working together around April 2019 and their work’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They created a website that put us in a strong place in our market. Our team’s excited about the website’s new look and feel. Our new approach feels modern and matches the level of our firm, which empowered and engaged our team. I’ve heard feedback about the website, which mentioned how it looks professional and caters to our clientele. Everyone said that it’s crisp, clean, and professional looking.

How did Bop Design perform from a project management standpoint?

We’ve split our contact between verbal communication and digital communication, usually via email. Their team’s been good about being communicative. They delivered everything that they said they would deliver on time.

What did you find most impressive about them?

The visuals and the content that they’ve created are impressive. Bop Design’s the first company that performed above our expectations.  They’re flexible with our firm and are firm centric. Their team’s concerned about our accomplishments. They’ve been able to make major pivots to accommodate us. Bop Design’s a partner more than a vendor.

Are there any areas they could improve?

No, I’m stuck on coming up with anything to mention.

Do you have any advice for potential customers?

Understand what you want and be able to communicate that. Their team helped me to articulate what I wanted to achieve but it would’ve been easier if I were able to better communicate that.

BACKGROUND

Introduce your business and what you do there.

I’m the website product owner for a tech company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bop Design?

We went with Bop Design because we needed a website redesign. It was a nightmare to work with our CMS. It was impossible to make any updates and we were looking to optimize that experience to provide people with a better website experience.

SOLUTION

What was the scope of their involvement?

Bop Design provided guidance in terms of design elements. Their team designed pages and built templates for us to have a great CMS experience. They also gave us writers to support the content that we needed for SEO initiatives. Additionally, their team provided development support and have helped with a number of other projects.

What is the team composition?

We’ve worked with 6–8 people including account and development project managers.

How did you come to work with Bop Design?

I came on board after the company hired Bop Design. I believe that our company evaluated several agencies and made a decision based on a cost-benefit analysis and what each agency could provide.

How much have you invested with them?

The website redesign cost about $40,000.

What is the status of this engagement?

The redesign project kicked off in June 2019 and we still collaborate with Bop Design on different initiatives.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

There’s been a huge improvement in our ability to make updates on our own. The website’s really user-friendly on the back end. It was built in a robust way on their end to easy for non-technical people to use. 

We restructured the site to be more SEO friendly overall. We reduced the average site speed but there’s still room to minimize the code and compress images so we’re working on that.

How did Bop Design perform from a project management standpoint?

We’re in different locations, so our method of communication was digital. We had Zoom calls that involved the entire team. Towards the end, we had a lot of back and forth and I made Zoom calls more prominent to make sure that we could answer everyone’s questions for efficiency purposes. We used Basecamp to track the projects as well as a tool to upload and review content.

We met our final deadline but there were deadlines that weren’t met in the process. It was easy to communicate with them. I’m a huge fan of their web development team’s project manager. She’s organized and detailed. We had good notes.

What did you find most impressive about them?

They’re personable, so I haven’t felt like one of a thousand clients. Additionally, it’s easy to communicate with them to accomplish our goals.

Are there any areas they could improve?

There’s room for improvement on their end. For example, some of the feedback that we sent back seemed to be a little repetitive. They’re taking on a lot of work, but they could improve by giving the same priority to everyone. That’ll also help with meeting all deadlines.

Do you have any advice for potential customers?

Have a holistic view of all of the project requirements built out with specific deadlines so that they’re staggered. Make sure that there’s alignment internally so there’s not a lot of back and forth with the Bop Design team, which makes their work more difficult.

BACKGROUND

Introduce your business and what you do there.

I’m a marketing director at Agile Velocity. We provide business coaching and training services to Fortune 1000 companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bop Design?

We asked Bop Design to revamp our logo. Our website had a ton of content that we patched together over the last 7–8 years. Our blogs generated traffic but didn't turn into leads. We thought that it was partially because people didn’t understand our business.

SOLUTION

What was the scope of their involvement?

Bop Design helped us to rebrand. Their team transformed the logo and gave it a much more modern look and feel. They kept certain elements that our founders wanted to keep but produced 5–6 different options. We picked one that their team then tweaked. They also softened our colors while keeping our basic look. 

Bop Design also built our WordPress site with a custom theme, streamlining the product to reflect our services. Their team built a new site architecture with us. We fed them content from our site that we thought was the right fit. And then, they copyedited the pieces.

What is the team composition?

We worked with probably five different people on the project. We worked with a lead, a creative lead, and a content editor.

How did you come to work with Bop Design?

I worked with them in the past, so I decided to bring them on board at my new company.

How much have you invested with them?

We spent about $35,000 so far.

What is the status of this engagement?

We closed the statement of work in December 2019 and kicked off this project in January 2020. We’re still working together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We got great feedback on the site and the rebrand. We launched the platform during a big event. Our team loves the site and the rebrand but it’s still too early to see the total impact of the site. 

How did Bop Design perform from a project management standpoint?

We were on a short timeline and their team accommodated it. Their team came through on the deadlines and met our expectations. They were quick but also listened to all of our feedback.

What did you find most impressive about them?

They hold to their process and stick to the project plan, both of which are good qualities. Their team won’t start development until the creative and the content are 100% set. When those components aren’t ready for the development, a project drags and timelines extend because the plan changes.

Are there any areas they could improve?

At first, we didn’t have weekly meetings. Then, we asked for them and that changed everything.

Do you have any advice for potential customers?

I recommend weekly check-in meetings. As well, invest the time upfront to establish your goals and expectations. Do that across the stakeholders in your company.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Director of a Managed IT and Cybersecurity Company based in Los Angeles and I was tasked to do a re-brand as well as launch a new website for our company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bop Design?

We have worked with different web firms over the last couple of years, and realized that we were not getting the full potential out of our website and wanted to focus on a new direction, especially since our business works with other businesses and not direct to consumer.

What were your goals for this project?

Our goal was to be able to compete with other national and international companies in the IT world, showing our capabilities and professionalism all while being focused on our business ethics.

SOLUTION

How did you select this vendor?

I researched the top B2B web firms and after speaking with the BOP Design team I knew they understood what we were looking to do and how to accomplish it for us.

Describe the project in detail.

The scope was an entire rebrand of our website, truly starting from scratch with new ideas on design and concept. We wanted to make it seamless for our old and new customers to see what our offerings were without all the boring details they might not care to see. We also wanted to make it easy for anyone on our team to be able to edit the site as we saw fit later down the line, so they made it very seamless for us.

What was the team composition?

I worked with about 4 different team members depending on where we were in the project, which actually made it seamless. I knew who I would work with in design to content to technical and it was easy to work with everyone.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Within a week of our new site launching we already have a couple different potentially large sales leads that we have meetings with.

How effective was the workflow between your team and theirs?

Extremely effective! The tools they use for content editing and testing were fabulous and easy to use. No problems at all.

What did you find most impressive about this company?

I loved their professionalism, their creativity, and their thoughtfulness. We have a lot of people on our end with varying opinions, but they were able to work with us and really make everything come alive. They are also extremely fast in response time to any question we may have, which I really appreciated.

Are there any areas for improvement?

None.

BACKGROUND

Please describe your company and your position there.

I am the founder and CEO of SolusGuard. We provide wearable and software safety solutions to help companies keep their employees safe. I am also the founder and CEO of ORA, which is a personal wearable safety device company for consumers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bop Design?

At the time we were creating a new B2B company as a pivot from our B2C company. We needed assistance with creating a brand that was completely unique from our B2C company. This was harder than one would think, because we had been so focused on consumers and what they needed. It was imperative that we created a brand/logo/presence that was properly geared to the B2B market.

We didn't feel we would be objective enough nor creative enough to create a unique enough brand. After the initial brand and website design, we engaged Bop in digital marketing strategies. Although we had some success with our consumer company, we wanted a much deeper and more sophisticated approach to our B2B company than we could do ourselves.

What were your goals for this project?

Firstly the creation of a new, unique brand that clearly communicated our differentiation. Secondly, ongoing digital marketing support to close internal gaps.

SOLUTION

How did you select this vendor?

First we searched for B2B tech marketing companies. They came on top of Google results as #1. That was key for us. If a company wasn't ranked #1, how could we expect that they could get us to #1?! We narrowed our search to 3 companies 1 in the USA and 2 in Canada. From there we reviewed their products and services, the results they had with other companies, etc.

We selected BOP for a number of reasons, primarily because of their ability to clearly demonstrate successes they've had with other companies. Also because they specialized in this area.

Describe the scope of their work in detail.

Strategic, creative, media planning & buying, marketing execution, tracking, reporting, and more... such as:

• brand design
• website design
• digital advertising
• SEO, Ad Words, Ad re-targeting
• social media management 
• blogs

... and much more!

What was the team composition?

Over the past year we have had 9 people from BOP working with us, two of which are our primary contacts.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The results have exceeded all expectations!

How effective was the workflow between your team and theirs?

Excellent communication between teams.

What did you find most impressive about this company?

Bop is the complete package! They are able to do everything we need them to do in all areas. We don't need to go to any other company to help us meet our needs in this space.

Are there any areas for improvement?

None that I can think of.

BACKGROUND

Introduce your business and what you do there.

I’m one of the co-founders of Quertle. We’re a search engine for the biomedical field that has operated for nine years. We use AI to direct people towards published information immediately. We employ visualizations to help people understand and an exploratory feature.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bop Design?

The website was my attempt to learn WordPress, so it wasn’t necessarily the best product and wasn’t working.

SOLUTION

What was the scope of their involvement?

Bop Design developed a corporate WordPress website for my business. Their team went through the website and used the existing template from our previous website to build the new one. We spoke with them a lot and worked with their team on content. They also directed SEO, coming up with images and an outline to implement on the website. Their team created a platform that flows nicely, and all the important content’s done multiple times. They implemented sliders and images. Now, folks know how to use the site and how to request demos of our products. We did go to an individual to create the front page, but Bop Design did a lot of work.

What is the team composition?

We interacted with a number of different people, probably about five different individuals. There were more people on the backend team who helped us.

How did you come to work with Bop Design?

The woman who helps us with our social media presence searched for the best agencies and contacted Bop Design, which sent an original proposal to her. We interviewed four different companies and picked Bop Design because they seemed to have a proven step-by-step process to get what we needed: people to click through and interact with the website.

How much have you invested with them?

The project cost $25,000.

What is the status of this engagement?

We signed the agreement at the end of March 2018. The project started around April and the site launched in October 2018. If we hadn’t been so picky to find the perfect front page, the website could’ve been released a month earlier.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We started announcing the website in October and into early November. After the launch, website traffic doubled. In October, we had one real request from a user for a product demo. In November, we had 19 qualified leads. I was blown away—it was amazing.

How did Bop Design perform from a project management standpoint?

They had their own system, working on different versions at the same time. We struggled to find an image for the front page, but Bop Design worked with us as we went back and forth. Their team was well organized and responsive. Everyone that we interacted with was knowledgeable and professional. They’re a great company that managed the project well.

What did you find most impressive about them?

Their team has proven mechanics and processes for building a good website. They were really able to help us out as we went through the project. When we gave ideas, Bop Design not only made recommendations but also told us why. Multiple people were able to provide research to support their suggestions. Their team was on the ball. They stood out a cut above others because their team knew the best way to do what they do.

Are there any areas they could improve?

They had a version of the website for us to look at and make changes. And then they had the official developers version, which was not in the same location. That confused us, trying to figure out how the developers would access the changes. That could be fine for some but we’re used to coding. It would’ve gone smoother and faster if we had had one place where we knew when we made a change that a developer would see it.

Do you have any advice for potential customers?

Make sure to have your own research done. We had to write what we needed because you can’t wait for them to come up with everything. But, when they have an idea for a modification, I would recommend letting them go with it. They’ve done this for a long time and provide great ideas. I would highly recommend them to anyone. Don’t even think of it.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing for Touchcode, a technology company in the smart packaging, connective packaging space.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bop Design?

We needed someone to help us create a brand-new website.

SOLUTION

What was the scope of their involvement?

They developed our website using WordPress. We also use them for ongoing marketing help as an extension of our marketing team. Once the initial agreement was kicked off, their head of business development communicated it to their creative manager. It reassured me that they were really listening to what I had to say and what I wanted to accomplish, rather than just trying to pitch me. It felt very unique and tailored to my needs. They also did a rebranding of our logo and our branding.

What is the team composition?

I worked with the creative director/project manager, two copywriters, a designer, and a developer.

How did you come to work with Bop Design?

I did my own research for agencies that specialize in developing B2B marketing sites. I had a list of several and reached out for interviews. Bop Design stood out to me for their professionalism, listening skills, and ability to understand what I was trying to accomplish. They made really good sense of it and translated it to an implementation plan. They sent me a package outlining everything, which gave me confidence.

How much have you invested with them?

We spent $30,000.

What is the status of this engagement?

We worked together in June–October 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

There set out a clear path of how the process was going to work. All my ideas and my visions were incorporated and brought to life in a really great way. As a result, we hit the markers and launched the site. The backend of the website is probably one of the best ones that I’ve seen built out and developed. It’s really clean, intuitive, easy to navigate. They also gave me a whole packet including a very extensive tutorial outlining how to use it for our team too. They’re really good at handholding the entire time and are really efficient. I really enjoyed working with them.

Even though we’ve been around for a while, Bop Design took our vision and helped us become a modern, refreshed, branded company. They went above and beyond my expectations and it shows. Since we look like a reputable company now, we’ve been getting a lot of inbound leads. Everything is consistent in terms of the visuals and messaging; our website, collateral, and emails are cohesive.

How did Bop Design perform from a project management standpoint?

Project management was excellent. They were really receptive to my feedback and quick to turn things around. There was also some level of hand-holding throughout the whole process. I felt like I had my own remote marketing team, which was particularly nice.

We touched base weekly and had a constant back and forth, almost daily. After initial conversations, they spent 1–2 weeks developing the copy, which we then reviewed. We used email and they had an internal project management tool. They were available whenever I needed them or when I needed extra time. During the launch, everything was super organized.

What did you find most impressive about them?

Their level of professionalism, organization, and content was really great. They were efficient, sending me material to review to make sure everything was okay. It made sure the project was tailored to my vision.

Are there any areas they could improve?

No, they did a really good job and are really good at communicating.

Do you have any advice for potential customers?

Make sure you are as organized because they work in a waterfall effect. If one area isn’t approved and checked off on, they’re not going to move onto the next area. Make sure review dates are known well in advance and that you can get all things done in an efficient manner so deadlines can be met.

BACKGROUND

Introduce your business and what you do there.

Our organization is High Bluff Group, and we’re a cannabis industry staffing agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bop Design?

We were undertaking our fifth website redesign. At this point, we had a generic website using a plug and play template that functioned for us as a startup. Then, we realized we needed a more professional site, so we brought Bop Design in to help with content and overall design.

SOLUTION

What was the scope of their involvement?

They started off with a discovery phase that consists of an interview with my president and me. We discussed our vision and our goals for the site’s look and feel. In the beginning, I also gave them a scope document to guide their work. They’ve worked with us in the past, so they understand our tone, communication styles, and current messaging. From there, they put together a proposal, and we signed it to get started. 

Our old website was acting as a placeholder. They completed created a newly branded site for us in this process. Because we’re a staffing agency, we have a job board feature template that allows us to post jobs. Once we put the jobs on our website, they’re automatically uploaded to Indeed. That really sped up our process. 

Their team also collaborated with a copywriter, who interviewed us looking for keywords for each of our site pages. Ideally, that new content will help us with SEO on our current WordPress site. At the very end of the project, they always provide us with an employee handbook. If we have questions about making updates to the backend, for example, we can reference the book.  

What is the team composition?

Over the course of the project, I’ve interacted with at least five of their teammates. They definitely have a larger team working in the background, though. We deal directly with Emily (Project Manager, Bop Design) in our work with them.

How did you come to work with Bop Design?

Our relationship does back to 2015 when I started working at my current company. We’re a set of staffing and payroll companies, each with a specific purpose. When we were looking for a partner for our first website project, we had a very archaic site structure. It was important for us to be able to put everything we had into a WordPress platform. We did a Google search and reached out to companies that looked capable. 

I liked that Jeremy (Owner, Bop Design) took pride in ranking highly for SEM and SEO. In my search, they were the first result. That spoke volumes. I liked that they practiced what they preached. We hired them, knowing that they’d help us implement similar SEO policies as well.

How much have you invested with them?

We spent about $14,000 with them.

What is the status of this engagement?

This current project lasted from June–October 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We launched our website along with a press release and a few email campaigns. Based on our Google Analytics, we had surges of traffic increases and many more inquiries came in. In the last month, we received about 200 resumes to our site. Our website didn’t even have that functionality before this project.

How did Bop Design perform from a project management standpoint?

I’m always impressed with their team and never have any complaints. We’ve been working with the same project manager I’ve been dealing with for five years. Whenever I have questions, I can call the owner directly, and he makes sure everything is okay. He’s always checking in.

They don’t think of our project as crossing things off a list, they have integrity in their work. We’ve built a strong relationship. I know I can email anyone on their team and get answers to questions quickly. They communicate well to ensure that we are happy with the finished product.

What did you find most impressive about them?

They’re experts at practicing what they preach: ranking highly with SEM and SEO. They want their customers to be able to do this too, so they help us drive traffic to our websites. Their team was never prioritized their bottom line over making sure we were happy with their work. They truly listened to everything we had to say.

The team was very transparent about what they could and couldn’t accommodate with our budget. After having a negative experience with budgeting with a previous partner, this was a relief. They were also considerate of our time. Our discovery call was no more than an hour.

Even so, they perfectly understood our vision, returning to us with several design choices that were great matches for us. We honestly could’ve gone with any of the options they presented. Their integrity with their work really differentiates them.

Are there any areas they could improve?

The only thing I could say is that I’ve noticed that their prices have increased over the course of our relationship. That’s to be expected, though. They’ve grown their business and headcount. At the end of the day, they’re still definitely worth the money we spent. 

Do you have any advice for potential customers?

Voice your opinion if you have questions or concerns. They’re receptive to hearing anything you have to say. They might guide you into their best practices, but it’s their top priority to give you something that you’re happy with. So, don’t be afraid to provide them with honest feedback.