Boostability

BACKGROUND

Please describe your company and your position there.

I have been working with Boosability for 2 months so far. I am happy with the progress to date. They have been very responsive when I have questions and are delivering what they have said they would. It is difficult to know who you can trust these days but so far all is GOOD. I recommend them for SEO work.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Boostability, and what were your goals?

Hired for SEO Improvement and getting on the first page of google

SOLUTION

How did you select this vendor and what were the deciding factors?

They had good reviews and also had a holiday promotion.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

This is ongoing.. identifying the best keywords, improving website speed. Getting keywords on my website page and getting to the first page of google and staying there

How many people from the vendor's team worked with you, and what were their positions?

So far I have worked with 2 or 3 people. They have all been informative and helpful.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are on month 2 and I am on the first page of google with our first targeted keywords.

Describe their project management style, including communication tools and timeliness.

We communicate by email and phone and they send monthly reports as well as do a monthly call with my assigned assistant.

What did you find most impressive or unique about this company?

They are very professional so far and helpful when I need answers or assistance.

Are there any areas for improvement or something they could have done differently?

So far I am happy with their work. I have a few months to go with our agreed 6 month contract.

BACKGROUND

Please describe your company and your position there.

I am an enrollment and marketing strategist at a mid-size independent parochial school.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Boostability?

We needed to bring our website to the forefront of searches in a competitive local market outside a major metropolitan area.

What were your goals for this project?

We needed to get our school name on the first page of searches for independent schools.

SOLUTION

How did you select Boostability?

I read about Boostability in a Forbes magazine review. I wanted a company that was outside the traditional school digital marketing industry to try to bring some creativity to the project.

Describe the project in detail.

The Boostability team had a focus group type meeting; they also recommended another firm to help us with landing pages, which was a great recommendation. The team worked with us to define our key search terms, using efficient online meeting tools and project management tools. The team was responsive to our needs and met with us monthly to review our progress and make recommendations. They optimized our budget resources and delivered on their promises.

What was the team composition?

I had a designated representative and a manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had a very successful campaign and achieved and often exceeded our goals in a tight budget.

How effective was the workflow between your team and theirs?

The best part about working with Boostability is that they listened and were responsive to our needs; I was able to set the keywords and let them do the rest. It was very successful for us.

What did you find most impressive about this company?

Boostability is a forward-thinking and knowledgeable agency that uses efficient technology to communicate.

Are there any areas for improvement?

We were happy with our service and have no suggestions for improvement.

BACKGROUND

Please describe your company and your position there.

I am the owner of a small consulting company that has evolved over the years from HIPAA Consulting to Website businesses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Boostability, and what were your goals?

I hired Boostability to assist in the SEO and overall marketing of my CBD oil website. My immediate goals were to improve the key word rankings on major and halo keyword phrases.

SOLUTION

How did you select Boostability and what were the deciding factors?

I read major website rankings reviews for CBD Oil SEO and Boostability ranked in the top 10%.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

First, Boostability analyzed my website for all technical issues and immediately produced a report with key recommendations. They fixed bad or missing links, reviewed the best 2 sets of keyword phrases and checked the website for loading issues and appearance. Each month we had a status review to determine what goals had been met and what steps were needed for the following month.

How many people from the vendor's team worked with you, and what were their positions?

I worked with one lead analyst and one account manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Boostability was able to achieve first page Google rankings in 2 months time for 2 key word phrases. This is a difficult level to achieve in such a short time period.

Describe their project management style, including communication tools and timelines.

Boostability team members were always on time with their meetings and highly professional in responding to my requests for changes.

What did you find most impressive or unique about this company?

Boostability surpassed my expectations for customer service.

Are there any areas for improvement or something they could have done differently?

Not at this time.

BACKGROUND

Please describe your company and your position there.

I own a Print and WebDesign company, KIARO Computer Solutions (kiarosolutions.com) for 20+ years.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Boostability, and what were your goals?

I use Boostability for my Search Engine Optimization needs for my client, Clayton Industries (claytonindustries.com) for SEO services and Internet presence.

SOLUTION

How did you select Boostability and what were the deciding factors?

Two years ago, I had the need to replace my previous SEO company. I did a lot of research and settled on five top-rated providers.

After reaching out to all five and interviewing each over the phone, I immediately felt that Boostability was the one for me. In our initial talks, it appeared to me that they outlined the most comprehensive and best plan for my needs, and they did it in a professional manner.

I am always very skeptical when bringing on any service provider, but the demeanor they portrayed put me at ease as I felt they were authentic and knowledgeable. ClaytonIndustries.com is an international web site and demands SEO professionals that really know their business.

My client and I agreed that they were very impressive.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

I use Boostability for my Search Engine Optimization needs for my client, Clayton Industries (claytonindustries.com). I have used other companies in the past for SEO services, but I never received the outstanding results that I have in the past two years with Boostability. Boostability was hired to increase our Internet presence and visability.

How many people from the vendor's team worked with you, and what were their positions?

I've worked with two Representatives: Ryan Goodwin and Micheal Alamo.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After two years working with Boostability, I can whole-heartedly assess that they are number 1 in the SEO industry. The representatives with whom I have worked take a real personal and professional interest in the needs of our company and they are reliable and trustworthy.

They have continually impressed me with their knowledge of SEO and their professional demeanor. This is also reflective of others on the Boostability team with whom I have spoken.

They are very flexible with my client's needs and offer me great technical direction to keep the web site relevant and fresh. In combination with all the tasks they undertake in creating an ever-widening Internet presence, they "Boost" our results every month.

Our search engine results continually improve as our "main" and "halo" keywords keep moving upward towards page one results on Google. From the start, my client had seen an increase in inquiries.

Describe their project management style, including communication tools and timelines.

They communicate very well. We hold a monthly online meeting to discuss results and map out new strategies.

What did you find most impressive or unique about this company?

They are professional and knowledgeable, and that leads to results.

Are there any areas for improvement or something they could have done differently?

I am completely satisfied with their service.

BACKGROUND

Please describe your company and your position there.

A la Carte Tours offers Custom Group Tours Worldwide. Our Hallmark Annual Rose Parade Tour is a great way to experience the Best of the Tournament of Roses and Southern California. As the Tour Manager for our company, I am pleased to assist in planning your upcoming Group Travel.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Boostability?

We recently sought Boostability's services to improve our SEO visibility.

What were your goals for this project?

When we acquired Boostability's services, it was to improve our online visibility. We have worked with other companies before with marginal results.

SOLUTION

How did you select this vendor?

We did an online search of SEO companies, and found Boostability to have many happy clients, and great results.

Describe the project in detail.

Our objective was to get 1st Page placement in the requested categories and keywords.

What was the team composition?

We worked with several key personnel with Boostability, and were always pleased with the accuracy and professionalism from the entire staff.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Prior to working with Boostability, we were ranking on pages 9-10. After just a few months we were ranking on Page 1 on search engines. We were very pleased with the results. 

How effective was the workflow between your team and theirs?

Their team was very pleasant to work with, and responsive to our questions. Additionally, there was a monthly report sent to us outlining their work and progress.

What did you find most impressive about this company?

Aside from the results, which were very impressive, their professionalism and knowledge of SEO challenges were monumental in our success. They took the time to understand our industry and the highly competitive online environment. Their knowledge of the entire SEO process made all the difference.

Are there any areas for improvement?

We retain their services moving forward to maintain our position in the competitive SEO environment.

BACKGROUND

Please describe your company and your position there.

In 1959, Gwen Riches started an after-school enrichment program in her home. This became Pinewood School. Today, our three-campus K-12 school balances rigorous academics with robust enrichment classes. Our students engage in meaningful, varied opportunities that empower them to explore their talents and develop new skills.

Pinewood is a joyful community with passionate, accessible teachers and administrators who partner with students and parents in the education journey. With state-of-the-art updates, our facilities provide the space for all to flourish. We inspire the best in our students as we encourage them to become kind, well-rounded people who are poised to change their world for the better. I am the Director of Communications at Pinewood. I manage our website, social media, internal and external communications efforts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Boostability?

Managing/improving SEO after we completely redesigned our website.

What were your goals for this project?

Increase traffic to our site and stay relevant in online searches.

SOLUTION

How did you select this vendor?

Personal recommendation

Describe the project in detail.

Boostability audits our site monthly and provides us with a progress report and action items to help us improve.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Boostability has been a huge part of making our school website a success. They send monthly progress reports as well as action items that will help our SEO improve. With all of the effort we put into our website, it's essential to know that traffic is being driven in our direction. Boostability ensures and proves that this is happening. I'm so thankful for all they do!

How effective was the workflow between your team and theirs?

Boostability is consistent - they call and email me every month with our progress report/action items and allow me to engage when I am able.

What did you find most impressive about this company?

Their consistency and the success they've helped us achieve set them apart.

Are there any areas for improvement?

None

BACKGROUND

Please describe your company and your position there.

I own a water, fire, and mold disaster cleanup company headquartered in central New York. With about five employees, we serve both commercial and residential entities. I am responsible for all company operations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Boostability?

I needed an SEO platform-based website as well as a social media presence to help build local visibility. 

What were your goals for this project?

My goal was to build a community presence that was limited to a two-hour radius so that my services would be top-of-mind in an emergency.  

SOLUTION

How did you select this vendor?

I found them via a Facebook ad. I had already interviewed five other companies that not only didn't understand my industry but also tried to force me to work with their respective platform. I had become skeptical of any company claiming they could both build a website and apply SEO. However, after several in-depth discussions with Boostability, I felt they were a good match for my company. 

Describe the scope of their work in detail.

They created a new website, to which they transferred my old platform, and reviewed every aspect as it related to my business. This included building trustworthy off-site links, website bookmarking, and establishing website authority. In addition, they published custom blogs and enhanced article engagement.

They also boosted my online presence and search visibility by using industry keywords and managing several SEO campaigns. Recently, I've added their social marketing platform. This has been a tremendous asset in developing top-of-mind awareness.

What was the team composition?

Each team member is a joy to communicate with and spends quality time ensuring my questions are answered. 

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The 75% increase in website presence has paid for their services threefold. Although I have seen more visibility in the social media sphere, it is still premature to assign a monetary value to their efforts. 

How effective was the workflow between your team and theirs?

The workflow is amazing. I receive a monthly call and email updating me on SEO and social media campaign progress. 

What did you find most impressive about this company?

The Boostability team is hands down one of the best companies I have worked with. Not only do they foster a very friendly atmosphere, but they have become an invaluable digital extension of my company, which I have needed since starting my business.

Are there any areas for improvement?

Nothing on their end. If anything, I need to implement their recommendations more quickly.

BACKGROUND

Please describe your company and your position there.

I’m the CFO of an insurance brokerage located in Nova Scotia, Canada. I’m in charge of all aspects of marketing, operations, finance, and strategic development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Boostability?

We needed to improve our organic SEO on Google. Our industry is incredibly competitive, so it's important that we rank on the first page for our keywords.

What were your goals for this project?

We wanted to drive more people to our website and get more calls for quotes.

SOLUTION

How did you select this vendor?

We considered several vendors. We wanted someone with a proven track record and a reasonable price since we’re a small business and don't have a huge budget. We received an email from Boostability for an introductory deal and decided to try them out.

Describe the project in detail.

We had an initial call to discuss our expectations and what they could offer. They did some keyword research for our SEO strategy. We have a monthly call to discuss progress.

What was the team composition?

I’m in touch with a team member of their SEO client services department.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Our rankings are much higher now for our selected keywords. Most are on the first page.

How did the Boostability perform from a project management standpoint?

Each member of the SEO client services team is friendly and polite. At first, they’d call me at times that were inconvenient—outside of our business hours due to the time zone difference. It was a bit annoying that they couldn't figure this out for themselves, but once I brought it to their attention, they started calling at better times.

What impresses you about Boostability?

The results have been great. We’re ranking higher, which is exactly what we wanted. We’re also receiving more calls, though they’re not really for our chosen keywords.

Are there any areas for improvement?

They didn't seem to know anything about our region. The keywords they suggested at first were in rural places that we would never target. There should be much more due diligence done about our company and the market we operate in.

Also, there’s a different person calling us every month, so there’s really no continuity. The calls also feel like they’re reading off a checklist instead of providing suggestions for improvement.

BACKGROUND

Introduce your business and what you do there.

Quantum Storage Systems is a manufacturer of plastic bins and containers. I am the director of sales for the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Boostability?

We were looking for a company which could help us with search engine optimization [SEO]. We needed some direction on the construction of our website so that we could rise higher in Google and other engines. I inherited a team which had worked with the company since that point, but became frustrated with the time difference and language barrier.

SOLUTION

What was the scope of their involvement?

When our website was initially constructed, it provided information only, and had not been written with SEO in mind. They helped us restructure the site. They indicated some fixes our website needed and gave us a roadmap on how to appeal to Google, relative to our site and its construction. They conduct monthly scans of the website, and report back to us if there are any further fixes required to adhere to Google’s standards.

They would have made the changes themselves, but our in-house marketing team didn’t want others working on the backend of the website. Instead, they give us direction, tells us what we need to do, and we implement those suggestions and ideas using our marketing team. We collaborate on the searchable terms we wanted to focus on, which they then started to market by writing blog articles and placing exterior content which could pull users to our site.

What is the team dynamic? 

I was assigned a project manager, who evaluated the results of the web scan performed by their team, and started implementing ideas for us to grow our SEO.

How did you come to work with Boostability?

I received an email from them, looking to see if I was interested in meeting them so that they could show me what they do and how they could help us. I took them up on that opportunity, and we went from there.

How much have you invested with them?

We spend $3,000 per month on their services. I am sure that others could promise to provide the same service for a lot less money, but I would rather keep what I’ve got.

What is the status of this engagement?

We started working with them in May 2014.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They have given us a much higher level of SEO and helped us climb Google's rankings for multiple search terms. I keep an eye on Google Analytics, which tells me about the traffic to my website, and I have a benchmark of the number of visits to our site. This is the high-level metric I look at, but, if I become concerned, I can take a deeper dive into the other signals I can look at. So far, the visits to our website have remained at a level I’m comfortable with.

How did Boostability perform from a project management standpoint?

It was a collaborative process. I receive a monthly report on the status of our website and, through the process, I’ve developed a sound understanding of our website and some of the key optics which trigger me picking up the phone and calling them, or not having to call them.

My communication at this juncture is really hands-off. I get in touch with the project manager if there’s an issue or question, but I’m relatively low-maintenance for them at the moment. I keep a watchful eye on certain areas and I have nothing to inquire about so far.

What did you find most impressive about them?

They did what they said they would do and got our website to a level which provides more visibility for people looking for our products.

Are there any areas they could improve?

I’m very happy with the service they provide and with the team doing what they said they would. They alert me and the marketing team if there are issues we need to address, such as backend issues with the website. I have nothing negative to say about them.

BACKGROUND

Introduce your business and what you do there.

We are an LED energy and lighting consulting company, and we work with buildings in New York City. We are a Con Ed market partner. We help New York City buildings comply with the local laws. That's PlaNYC local laws.

There's Local Law 87, Local Law 84, Local Law 88. Local Law 88 has to do with LED lighting compliance. Local Law 84 has to do with benchmarking, and Local Law 87 has to do with audits.

The entire PlaNYC was constructed in 2009, and it's to help large buildings over 25,000 square feet to reduce their carbon footprint. We help the companies to do that by evaluating the building envelope. We have an engineer that works with us that does the inspections of the building. We have a lighting specialist that we go to the buildings, we count the number of lights, and we give them free feasibility studies that show them how much money they can save by switching out the lighting that they have to LED lighting.

We feel that the technology is something that's beneficial for every building owner now. It helps them save thousands of dollars in energy costs. And the ROI on lighting is about a year and a half average. And we also, because we're Con Ed market partners, we are qualified to do all the paperwork to process rebates that are available through Con Ed.

I'm the director of marketing and client services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Boostability?

We self-generate leads. As the marketing director, I provide direct marketing. I produce all their communications, either print or web. And I made a recommendation to the owner of the company that we needed outside sources to generate leads for the company.

For the past four or five years, we started a campaign where the owner would write articles about lighting to inform potential buyers of our services. Our target market is building developers, building management companies, building managers, and building owners, and we show them how to save on energy costs. We were doing Boostability's work ourselves in the past.

The owner would write an article that was published in the New York Real Estate Journal for owners and building managers in the New York City area. And then we would also send it out through Constant Contact. We would have opt-in lists of these particular sourced targets. And we would get responses, and then we'd send them a free feasibility study.

I also created the website and the website became old. I convinced the owner that we really need to source leads in another way, we need other sources. We decided to look at SEO companies.

SOLUTION

What was the scope of their involvement?

They provide SEO services and also have consulted on web development because we've had real problems with our website and lead generation form.

They're the first company we ever hired for SEO, and they send us monthly reports and inform us if there are broken links. We provide the writing content. The owner writes the articles and we have an outside person to update our website monthly. We have constantly evolving website content.

We decided to move our website to Wordpress to improve SEO performance because of Boostability's recommendation. The web developer that Boostability recommended made a lot of mistakes when he migrated our website. 

Boostability told us that certain search criteria didn't match the new Wordpress website. Boostability took care of the website changes for us without extra charge, which we're very pleased with, but we still have a problem with the email linkage.

Somehow the web developer didn't point the email properly, and now we're still having a problem with email. Boostability was unable to resolve it, and they told us they didn't have the capability to do it. So that's the one stickler, and our lead generation form is not working on the website. They said they couldn't handle it so, although I give Boostability 10 stars, the web developer they referred us to, I would have to give 3 because we're still stuck.

How did you come to work with Boostability?

I found Boostability and other firms online. I don't remember what criteria specifically, but I found them through an online source. I start with Google and then I drill down.

So I interviewed Boostability with two other companies and they had the best solution at the best price. So we gave them a shot.

How much have you invested with Boostability?

We spend $800 per month.

What is the status of this engagement?

We began the work in January 2017. I recommended to the owner to keep the work going but we need more leads or we can't continue for too long.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We've been very happy with the results. They've moved our search criteria from pages 18 and lower to one of the first 4 pages. And it gets better every month. The owner and I are pleased.

How did Boostability perform from a project management standpoint?

I'm happy that we hired them. I just advised our CEO to continue with them. They're very responsive. They call every month. They send you a reporting email every month. And I can't always respond right away because I travel but they follow-up. And I have to say I do very much appreciate that. I like the way they run their business and how they really mean what they say and they really help as much as they can to help us achieve our goals.

I like how I call them back, and if I can't get that person that called me, there's always someone available who knows our business, who knows about our account that can help. And the conversations are seamless.

Are there any areas Boostability could improve?

The lead generation aspect is not working and needs to be fixed. Our lead generation form still doesn't work. And when I called them up to see if they could help fix it because the reference for the web developer came from that side, they said they could not fix the form.

The form has not worked since the site was migrated to GoDaddy hosting and WordPress, so that's still an issue that they said they can't help with. Boostability advised me to hire a lead generation expert to fix the problem because they can't do it.

Eventually, the owner will need to see a return on investment to justify continuing with Boostability. Search results are great but we need revenue to be successful.

What tips or recommendations could you share that might increase the likelihood of success with Boostability?

I would tell them to follow our owner's process. Determine what your business goals are, find the budget, be diligent in selecting several companies. Compare them and pick the best one. And in our opinion, Boostability was the correct choice.