BookMark

BACKGROUND

Please describe your company and position.

I am the Marketing Officer of Daikin

Describe what your company does in a single sentence.

HVAC equipment manifacturer 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BookMark to accomplish?

• Improve and streamline our presence on LinkedIn
• Professionalize our communication on LinkedIn
• Increase our audience on LinkedIn

SOLUTION

How did you find BookMark?

Other

Why did you select BookMark over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget

How many teammates from BookMark were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project started with fixing the basics, getting our channel up to date, assigning roles and responsibilities, creating a clear strategy. We defined topics and themes, agreed on timeline and started with deliverables. For just a few months, with consistent content creation and engaging content we managed to increase our performance on all KPIs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased number of followers, increased engagement rate

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was proactive, confident, and very well structured. Roles and responsibilities were assigned very well, timing and tracking the progress was clear and transparent. Regular meetings and feedback contributed to having a nice overview on what's going on. Excellent understanding of our needs, and a great demonstration of content writing and design skills. 

What was your primary form of communication with BookMark?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their primary focus on LinkedIn was impressive for me because usually this social network is underrated in Bulgaria and Bookmark positioned themselves exactly as LinkedIn experts which was what we needed. 

Are there any areas for improvement or something BookMark could have done differently?

I don't see any areas for improvement. 

BACKGROUND

Introduce your business and what you do there.

I’m an administrative specialist at IOW Bulgaria Ltd. We distribute and service drivetrain components, gearboxes, hydraulics, cooling, and filtration systems for various industries. We’re an authorized Dana Spicer® center in the Eastern Balkans and are part of Axel Jnson International.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BookMark to accomplish for your manufacturing and distribution operations?

We hired BookMark for LinkedIn marketing strategy development, managing our company page and personal profile, LinkedIn advertising and campaigns, account-based marketing, company positioning, and improving employer branding.

SOLUTION

Can you describe the scope of work BookMark handled for this project with IOW Bulgaria Ltd.? Please include the main deliverables if you can.

BookMark has carried out activities related to B2B digital marketing and business development via LinkedIn, focusing on supporting our sales and distribution goals. The team has provided strategic planning, including analyzing target markets and customer segments, defining the ideal customer profile and buyer personas, and developing a LinkedIn strategy for positioning our company.
BookMark has also optimized our digital presence by optimizing our company’s LinkedIn page and key employee profiles. The team has created a communication framework and brand messaging. BookMark plans and creates content, including posts, articles, and case studies. The team presents products and solutions and establishes an image as an industry expert. 
BookMark maintains regular activity and provides regular reporting and strategy optimization.BookMark has provided strategic documents, a LinkedIn marketing strategy, monthly content calendars with scheduled posts, and regular performance reports.

What is the team composition?

We work with 2–5 teammates from BookMark.

How did you come to work with BookMark?

We found BookMark through a referral. We chose them over other options because they had high ratings, were a great culture fit, and aligned with our company values.

What is the status of this engagement?

We started working with BookMark in December 2019, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

BookMark’s work has yielded measurable results, including a significant increase in visibility and engagement on LinkedIn, the generation of new business contacts and inquiries, and the initiation of initial conversations with potential clients and distributors. Additionally, the effectiveness of marketing campaigns and the quality of sales opportunities have been improved. Posts about trade shows, exhibitions, and introducing the team have been especially effective in driving these outcomes.

How did BookMark perform from a project management standpoint?

BookMark’s project management is effective, with clear communication and adherence to agreed-upon deadlines. The team completes tasks on time and demonstrates flexibility in adapting to emerging needs. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive or unique about them?

We’ve been impressed with BookMark’s focus on business results. They’ve been able to get a feel for our situation and understand what we’re looking for as clients and partners. Working with them is easy and well-organized.

Are there any areas they could improve?

Our collaboration with BookMark has gone smoothly and met our expectations in terms of the process and results. The team is well-organized, communication is clear and timely, and their work is consistent and aligned with our goals. If any questions arise or adjustments are needed, they respond promptly.

BACKGROUND

Please describe your company and position.

I am the Managing Director of Broxio

Describe what your company does in a single sentence.

We are an insurance broker focused on providing insurance solutions for the Tech sector

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BookMark to accomplish?

• Raising awareness for the company
• Increase of the organic audience

SOLUTION

How did you find BookMark?

Referral

Why did you select BookMark over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from BookMark were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

28% increase in the followers of the LinkedIn page;

100% increase in impressions on LinkedIn posts;

150% increase in page visitors

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

All LinkedIn metrics that we track and were set as targets were either met or exceeded.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our subscription is for a monthly LinkedIn content. Planning, content writing, reviewing, posting, and ad spend budget follow-ups are performed promptly. All ad hoc requests were accommodated without any delays and in a professional manner.

What was your primary form of communication with BookMark?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

BookMark's quick adoption of sector-specifics and the positioning we're looking to establish stand out.

Are there any areas for improvement or something BookMark could have done differently?

not at this stage

BACKGROUND

Please describe your company and position.

I am the Marketing Director of Domaine Boyar

Describe what your company does in a single sentence.

The First LinkedIn Marketing Agency in Bulgaria

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BookMark to accomplish?

• Build my company LinkedIn profile & drive the entire comms strategy

SOLUTION

How did you find BookMark?

Referral

Why did you select BookMark over others?

Good value for cost

How many teammates from BookMark were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

 It is not a project but rather a day-to-day account management.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

All of the set objectives are met on a monthly basis. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Dilyana, who is the main KA, is beyond professional. Always full of ideas, delivers on time and is extremely reactive when needed, not to mention proactive

What was your primary form of communication with BookMark?

Email or Messaging App

What did you find most impressive or unique about this company?

The thing I find most impressive is the ease of working together and the informal and friendly communication 

Are there any areas for improvement or something BookMark could have done differently?

Not that I can think of 

BACKGROUND

Please describe your company and position.

I am the Deputy General Manager of Convoy-World SA

Describe what your company does in a single sentence.

Manufacturer of cleaning products with a focus on retail and distribution.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BookMark to accomplish?

• Build a strong and professional presence on LinkedIn and increase brand visibility.
• Connect with retail chains and international partners.

SOLUTION

How did you find BookMark?

Other

Why did you select BookMark over others?

• Great culture fit
• Company values aligned

How many teammates from BookMark were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Key deliverables included content calendar, regular post creation and ongoing improvements to our company profile to ensure a consistent and professional brand image.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In the first months of the project we see initial improvements in our LinkedIn presence, including more consistent activity, increased visibility, and gradual growth in engagement. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team is very responsive, fast, and easy to work with.

What was your primary form of communication with BookMark?

In-Person Meeting

What did you find most impressive or unique about this company?

They show a strong understanding of our business and maintain a consistent and reliable attitude throughout the collaboration.

Are there any areas for improvement or something BookMark could have done differently?

At this stage we have no major areas for improvement. 

BACKGROUND

Please describe your company and position.

I am the Board Member of CFA Society Bulgaria

Describe what your company does in a single sentence.

Local CFA Society, part of the global CFAI network. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BookMark to accomplish?

• Improve visibility and engagement in LinkedIn
• Improve media reach and content quality

SOLUTION

How did you find BookMark?

Referral

Why did you select BookMark over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from BookMark were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Create and maintain LinkedIn page, create content, manage the LinkedIn page

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Substantial increase in page members and in engagement. Significant improvement of content quality. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They always delivered on time and were.always pushing us for.any delayed tasks.

What was your primary form of communication with BookMark?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their approach and professional attitude towards the project are impressive.

Are there any areas for improvement or something BookMark could have done differently?

Can't come up with any.