Bob's Your Uncle

BACKGROUND

Please describe your company and position.

I am the Director of a consumer products company

Describe what your company does in a single sentence.

Market and sales of imaging products to Canadian consumers, businesses and industry professionals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bob's Your Uncle to accomplish?

• Provide creative and media strategies to support consumer and brand marketing campaigns

SOLUTION

How did you find Bob's Your Uncle?

sales call

Why did you select Bob's Your Uncle over others?

• Pricing fit our budget
• Great culture fit

How many teammates from Bob's Your Uncle were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Bob's Your Uncle understands the integral relationship between strategy and creativity. Over our 7+ year relationship they demonstrated his expertise by exercising this craft.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

His thought leadership, coupled with an ongoing and genuine need to better understand our business goals and challenges, resulted in measurable ROI. This includes helping to reposition some of our key brands to help us attain/retain category leadership.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent, involved, patient and available client management team. Always takes time to better understand our objectives and business goals.

What was your primary form of communication with Bob's Your Uncle?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Genuinely excited in our joint success. Great partner to work with.

Are there any areas for improvement or something Bob's Your Uncle could have done differently?

.

BACKGROUND

Please describe your company and position.

I am the Senior Director of Global Recruitment of NEXT Canada

Describe what your company does in a single sentence.

NEXT Canada is a non-profit that supports high potential student entrepreneurs from across the country.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bob's Your Uncle to accomplish?

• brand positioning
• drive brand awareness

SOLUTION

How did you find Bob's Your Uncle?

Referral

Why did you select Bob's Your Uncle over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Bob's Your Uncle were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• brand positioning exercise
• logo design (multiple logos / sub-brands as part of a brand architecture)
• annual report design, layout and printing
• marketing strategy and campaign
• graphic design

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• on time and on budget
• qualitative feedback from diverse stakeholders
• marketing collateral and brand / logo styleguides delivered

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes - on time on on budget. Very responsive to our needs. Great kickoff meeting to scope out project from start. Detailed workback plan with timelines and deliverables clearly defined. Always willing to add meetings to address concerns during the project. Provided multiple design options to review for input.

What was your primary form of communication with Bob's Your Uncle?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed with their creativity and professionalism. Understood our broad range of stakeholder groups from students to C-Suite.

Are there any areas for improvement or something Bob's Your Uncle could have done differently?

n/a

BACKGROUND

Please describe your company and position.

I am the Execuive Director, 2015 to 2021 of Liberty Village BIA

Describe what your company does in a single sentence.

The Liberty Village BIA (LVBIA) is a community driven, non-profit organization that is committed to improving the experience of our 600+ business owners, over 11,000 employees, visitors, members and stakeholders.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bob's Your Uncle to accomplish?

• Research the existing brand, logo and creative aspects of the BIA
• Create a brand / logo "rule book" governing the use and applications to ensure long term integrity
• Develop a new dynamic logo and assets reflecting the new image and direction

SOLUTION

How did you find Bob's Your Uncle?

• Referral
• Research

Why did you select Bob's Your Uncle over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Bob's Your Uncle were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Bob's Your Uncle was selected to participate in a long tern strategic planning session for the Liberty Village BIA. Carefully chosen from over a dozen other firms for their portfolio, understanding of LV and their direct involvement at the senior levels to work alongside our team and guide the process on the most extensive rebranding ever undertaken by the BIA.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They met or exceeded ALL expectations! Each milestone was met, and the feedback from stakeholders was nothing less than stellar!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

At their guidance, a very proactive communications and "check in" schedule was established from the start. With weekly reports and Q&A feedback systems put in place they again exceeded the industry standard and rose above all the competitors in what they did... their actions spoke volumes!

What was your primary form of communication with Bob's Your Uncle?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

People! Their leadership, their vision and their passion for what they do! You do not find that often and certainly NOT in a firm the level of Bob's Your Uncle. They not only raised the bar they have set one that I personally doubt ANY OTHER FIRM IN TORONTO can match!

Are there any areas for improvement or something Bob's Your Uncle could have done differently?

Absolutely NOT - Their expertise and understanding of the project made them role and the entire steering committee much easier and almost effortless.