Bob's Your Uncle

BACKGROUND

Please describe your company and position.

I am the Vice President, Culture and Communications of Kindera™ Living

Describe what your company does in a single sentence.

We are the proud operator of twelve (12) Long Term Care Homes and Thirteen (13) Retirement Communities across Ontario.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bob's Your Uncle to accomplish?

• New Name
• New Brand Identity
• New Vision, Mission, and Values

SOLUTION

How did you find Bob's Your Uncle?

• Online Search
• Clutch Site

Why did you select Bob's Your Uncle over others?

• High ratings
• Great culture fit
• Company values aligned
• They were different in the way they advertised themselves.

How many teammates from Bob's Your Uncle were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work was a complete rebrand of one of our groups, and a new brand identity for another.

This included a new name, logo, brand guidelines, brand promise, tagline, and Vision, Mission, and Values

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After our first meeting, Bob's Your Uncle created a work back plan that clearly identified milestones and target dates. As needed these dates were met or changed if needed.

This kept us on a tight timeline, with clear expectation for both us and them.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our deliverables were definitely completed on time. They were incredibly responsive- Bob, Cora, Kathryn and our project manager consultant Pam, were never more than a phone call away. It was a professional, and friendly working relationship. 

What was your primary form of communication with Bob's Your Uncle?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Bob's Your Uncle had a hands-on approach and aligned perfectly with our needs. They took the time to get to know us, our organization and our people. Listened to our wants and offered advice based on their knowledge and experience.

Are there any areas for improvement or something Bob's Your Uncle could have done differently?

For our project, I cannot look back and say there was anything lacking.

BACKGROUND

Please describe your company and position.

I am the Public Engagement & Digital Strategy Manager of Beef Farmers of Ontario

Describe what your company does in a single sentence.

The Beef Farmers of Ontario (BFO) ia an advocate and unified voice for the province’s 19,000 beef farmers, representing all sectors of the industry. On behalf of its members, BFO advocates in the areas of sustainability, animal health and care, environment, food safety, and domestic and export market development. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bob's Your Uncle to accomplish?

• Establish a new consumer facing brand positioning.
• Grow brand awareness and engagement.

SOLUTION

How did you find Bob's Your Uncle?

• Online Search
• Referral

Why did you select Bob's Your Uncle over others?

• Great culture fit
• Company values aligned
• won the business in competitive agency pitch

How many teammates from Bob's Your Uncle were assigned to this project?

4-6

Describe the scope of work in detail. Please include a summary of key deliverables.

Bob’s Your Uncle supported our business with strategic, creative, and tactical services including:

• Brand Development – positioning for the brands and key brand campaign platforms
• Creative – creative development for advertising, trade and sales support
• Digital – developing web & social media strategy

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Improvements on brand health scores.
• Increase In conversation and positive sentiment on line.
• Senior Leadership and Board of Directors approval.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Bob’s Your Uncle team are such a pleasure to work with. They are extremely responsive and open minded about feedback. They manage a very organized status meeting bi-weekly where all aspects of active projects are updated, and we discuss next steps. They manage our projects on time and on budget.

What was your primary form of communication with Bob's Your Uncle?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We never feel like just a client – it’s a true collaborative partnership. We provide the expertise about our company, and they turn it into consumer facing messaging and content. They are always thinking about our business and not afraid to bring us new ideas that are above and beyond our key assignment.

The team is fantastic! Our staff, board, and farmers are all very impressed with the work the team has done, which makes it easy to keep working with them!

Are there any areas for improvement or something Bob's Your Uncle could have done differently?

We’re going on 6 years working with Bob’s Your Uncle and look forward to continuing to build our partnership into the future!

BACKGROUND

Please describe your company and position.

I am an executive of Belmont Food Group

Describe what your company does in a single sentence.

Baxters Food Group creates and markets premium quality soups.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bob's Your Uncle to accomplish?

• Establish premium brand positioning
• Grow brand awareness and penetration
• Encourage trial with Canadian consumers

SOLUTION

How did you find Bob's Your Uncle?

• Referral
• Other

Why did you select Bob's Your Uncle over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Bob's Your Uncle were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Bob’s Your Uncle supported our business with strategic, creative, and tactical services including:

• Brand Development – positioning for the brand and packaging for new products (e.g. organics)
• Creative – creative development for advertising, trade and sales support
• Digital – developing web & social strategy

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Key outcomes were growth in distribution and sales, and improvements on brand health scores.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were highly disciplined – we always had a key account person who kept everything on track, even us. They were responsive and accessible whenever we needed something outside the regularly planned course of work and often proactively brought forward opportunities and ideas. Timelines and budgets were always respected.

What was your primary form of communication with Bob's Your Uncle?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They always brought a deep understanding of our consumer which helped us position our brands for optimal impact.

 Are there any areas for improvement or something Bob's Your Uncle could have done differently?

I would happily work with them again…and I have.

BACKGROUND

Please describe your company and position.

 I am the CEO of a financial services company 

Describe what your company does in a single sentence.

We are a financial services provider, supporting business with fully outsourced financial management services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bob's Your Uncle to accomplish?

• Develop a compelling brand

SOLUTION

How did you find Bob's Your Uncle?

Referral

Why did you select Bob's Your Uncle over others?

• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Bob's Your Uncle were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our company experienced significant growth and we needed to reposition our brand towards larger and more sophisticated clients. The project was to deeply understand our meaning to client prospects and deliver a brand strategy and identity that would be most appealing. The project included all aspects of brand strategy, creative development and messaging strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Significant increase in our brand reputation scores and improved attraction and close rates with client prospects. Additionally our internal teams responded very positively and our culture has improved significantly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They have a very disciplined project management approach. I had a key contact at the agency that managed all the communication and deliverables and I was never out of the loop or surprised. They delivered all aspects of the project exactly as scheduled on the project timeline they prepared at the outset.

What was your primary form of communication with Bob's Your Uncle?

Virtual Meeting

What did you find most impressive or unique about this company?

I was impressed with how deeply they understood us and how much they cared about my business.

Are there any areas for improvement or something Bob's Your Uncle could have done differently?

I would happily work with them again in exactly the same way.

BACKGROUND

Please describe your company and position.

I am an executive of Blendtek

Describe what your company does in a single sentence.

Blendtek distributes and manufactures a wide variety of food ingredients and functional food systems for food producers across North America.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bob's Your Uncle to accomplish?

• Establish New Corporate Brand with Logo Refresh
• Solidify Positioning, Voice, Vocabulary, and Visuals
• Provide Inspiration for Marketplace Differentiation

SOLUTION

How did you find Bob's Your Uncle?

Online Search

Why did you select Bob's Your Uncle over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Took a vested interest in our business and objectives

How many teammates from Bob's Your Uncle were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Working closely with the owners, BYU completed a situational analysis and research study to better understand the current state of the business, the competitive landscape, and market opportunities. Next, they solidified the brand positioning for Blendtek and brought it to life through voice, vocabulary and visual expression that could be extended to all other brand touchpoints.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

While there were no easily quantifiable or measurable results related to this project, the work that was completed received very positive feedback and really helped us differentiate ourselves in the marketplace.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The entire project was managed very professionally and efficiently. The commitments that were made via their project plan aligned exactly to the delivery dates and there was never a question or concern about meeting our timelines. The team is very responsive and overcommunicates to ensure there is nothing lost between conversations.

What was your primary form of communication with Bob's Your Uncle?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What we found most unique about this company was how quickly they were able to mobilize, truly understand who we were, and develop a brand that really resonated with our team and our customers.

Are there any areas for improvement or something Bob's Your Uncle could have done differently?

No. We were very pleased with their service, follow up, and interest in our business as we continued to grow.

BACKGROUND

Please describe your company and position.

I am a marketing teammate of a financial services company

Describe what your company does in a single sentence.

Provides a wide array of leading Human Capital Management solutions (HCM) to over 600,000 clients around the world

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bob's Your Uncle to accomplish?

• Campaign Strategy, Messaging and Positioning

SOLUTION

How did you find Bob's Your Uncle?

• BYU contacted us

Why did you select Bob's Your Uncle over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Bob's Your Uncle were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Over an approximate seven year period BYU created well over 50 ground breaking highly integrated multi touch marketing campaigns. Our divisions executed these campaigns in combination 134 separate times equalling over $31 million dollars in closed business. BYU's expertise and creativity is second to none. Most importantly, our field sales force and division marketing managers embraced what BYU provided as well and leveraged the materials to help them gain access and drive new account share.

I wish I could have the same payback on everything we do in business or personally that we have achieved with BYU. Thank you for being such a great business partner and for never settling for mediocrity and constantly pushing us to push the bar higher. We could not have achieved the results we did without your firm being a valued part of our team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In Marketing, everything is carefully measured as it relates to spend and results. There was a high and consistent positve impact for our organization and the return on investment for integrated, complex and targeted marketing campaigns and programs created by BYU over a seven year period.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They provided an excellent highly creative team of talented professionals, which also included key executives. We had our own dedicated and professional account director who was our single point of contact. The level of proactive communication was second to none. They not only responded to our needs but consistently exceeded them to help us get beyond our comfort level and push the creative envelope.

What was your primary form of communication with Bob's Your Uncle?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

It's one thing to work with a talented firm from a creative aspect but to really like the people personally that much was a real bonus. They truly felt like part of our organization. BYU made great efforts in wanting to learn and understand our culture, what was going on, our goals, what kept us up at night, our opportunities and challenges facing us, etc.

They were excellent listeners! They also were able to speak directly and honestly to us without having to sugar coat things and provided outstanding rationale as to why they believed their deliverables would work.

Are there any areas for improvement or something Bob's Your Uncle could have done differently?

They were always looking proactively for new and creative ways to help us engage clients and prospective clients, thus, we never felt a need shop around for a different agency. They were outstanding on keeping abreast not only of current trends but where the future was going to be.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager/Branch Manager

Describe what your company does in a single sentence.

We were a UAE-based boutique investment firm, sourcing and structuring syndicate investment opportunities for non-institutional investors.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bob's Your Uncle to accomplish?

• Overall brand strategy and communication plan
• Investment product branding
• Sponsorship brand management and implementation plsns

SOLUTION

How did you find Bob's Your Uncle?

Referral

Why did you select Bob's Your Uncle over others?

• Referred to me
• Company values aligned
• very professional

How many teammates from Bob's Your Uncle were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Brand strategy and overall professionalisation of startup, boutique investment firm including strategic comms planning building brand equity and reputation.
• Creation and design of all marketing material for several commercial real estate investment products including advertising plan.
• Branding and logo implementation of a sail boat including spinnaker and hull branding, race team uniforms and race event sponsorship marketing material.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Through the increased professionalism and presentation of our investment products, we successfully raised >USD75m for several syndicates and increased our client base by 700% over 3 years.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always responsive, creative and professional. Extremely tolerant of senior management indecisiveness and input from our side. Their experience was exactly what we needed at the time and they always delivered above expectation despite the challenges we threw at them. In addition, we had an 8 hour time difference and different work week which also posed challenging working conditions. As the Marketing Manager/GM at the time, I relied on their high work ethic and flexibility a great deal.

What was your primary form of communication with Bob's Your Uncle?

Email or Messaging App

What did you find most impressive or unique about this company?

Their positive approach and fresh creativity offered us a level of experience and enthusiasm that we could not find in our own backyard at the time. In addition, their flexibility and customer-focused approach were just so refreshing.

Are there any areas for improvement or something Bob's Your Uncle could have done differently?

Have an office in Dubai. Location and time zones were challenging and having more face to face interactions may have helped but this was something we knew up front.

BACKGROUND

Please describe your company and position.

I am the Director Field Marketing of Iron Mountain

Describe what your company does in a single sentence.

Business Services for Data and Records Management

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bob's Your Uncle to accomplish?

• Create a North America - wide campaign strategy, creative direction, process and execution

SOLUTION

How did you find Bob's Your Uncle?

• Referral

Why did you select Bob's Your Uncle over others?

• Close to my geographic location
• Great culture fit
• Referred to me
• Company values aligned
• Puts clients first

How many teammates from Bob's Your Uncle were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope was to launch a monthly series of effective and very creative B2B lead generation campaigns across all North American territories at scale that allowed us to engage our audience with creative witt and clever messaging that opened doors and produced significant revenue contribution to our business over many years.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Targets achieved on number of campaigns by month, # amount of leads engaged, $ value of opportunities created and value of $ bookings generated

Describe their project management. Did they deliver items on time? How did they respond to your needs?

BYU's business sense in understanding client requirements, business models, applicable marketing strategies and tactics is unparalleled and enables the agency and the team to immerse themselves in their client’s businesses and develop marketing solutions that really work, are relevant and matter to our audiences. BYU is highly accessible and always ready to recommend the next step, preempting customer's needs.

What was your primary form of communication with Bob's Your Uncle?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Working with BYU was always fun and their passion is very contagious, which made every single occasion I had to meet a very pleasurable, effortless and forward looking one.

Are there any areas for improvement or something Bob's Your Uncle could have done differently?

Bob's Your Uncle overachieved our expectations by so much, there was not even a reason to even think about what they could have done better.

BACKGROUND

Please describe your company and position.

I am the Brand Manager of Platinum Naturals

Describe what your company does in a single sentence.

Natural health care products that provide better health through better absorption

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bob's Your Uncle to accomplish?

• Rebrand website
• Rebrand product line

SOLUTION

How did you find Bob's Your Uncle?

Had 3 agencies pitch

Why did you select Bob's Your Uncle over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from Bob's Your Uncle were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Develop new branding to help natural health products stand out. With the proliferation of different brands on natural health store shelves, we needed to differentiate our product from the rest. Because the science behind our absorption rate and effectiveness set us apart. This mean delivering: 

• A new website (with future e-commerce capability) 
• New product brand label and packaging

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Customer research to confirm branding 
• Milestones and budget checks 
• Approval from ownership

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Very responsive and picked up the phone to chat 
• Stuck to timelines and shared the whys 
• Met casually to discuss progress and celebrate wins

What was your primary form of communication with Bob's Your Uncle?

In-Person Meeting

What did you find most impressive or unique about this company?

• The relationships they built based on trust and transparency 
• I was impressed with their expertise in the field.
• Sharing their culture with the client

Are there any areas for improvement or something Bob's Your Uncle could have done differently?

It's hard to stop a client from project scope creep, they managed it and the budget effectively to outline deliverables and expectations

BACKGROUND

Please describe your company and position.

I am the Director Membership and Industry Relations of Food and Beverage Ontario

Describe what your company does in a single sentence.

We are a not-for-profit association that advocates on behalf of Ontario's food and beverage sector.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bob's Your Uncle to accomplish?

• Create a brand
• Develop marketing assets
• Create landing page

SOLUTION

How did you find Bob's Your Uncle?

• Referral
• Past work

Why did you select Bob's Your Uncle over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Quality of past work

How many teammates from Bob's Your Uncle were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The FCI platform needed to create a logo, brand identity, develop brand guidelines and a communications plan for a new supplier platform. The key deliverables included: 

• Brand Identity and Logo - A new logo and brand identity were required that had a common look and feel for a digital platform UX. 
• Brand Guidelines - Created branding guidelines for provincial associations to use, including: 
  • An overview of the brand’s vision, personality and key values. 
  • Brand mission statement, which reflected FCI’s broader, Vision and Mission. 
  • Guidance on logo usage – where and how to use the logo, including minimum sizes, spacing, and what not to do with it. 
  • Color palette – showing the primary and secondary color palettes with color breakdowns for print, screen, and web. 
  • Type style – showing the specific font that should be used and details of the font family and default fonts for web use. 
  • Image style/photography – examples of image style and photographs that work with the brand. 
  • Examples of how the logo and font are used for standard literature, including business cards, letterhead design, and MS PowerPoint presentations 
  • Social media profile page applications, including Twitter, Instagram, Facebook, YouTube, and Linkedin 
  • E-template/newsletter/publication/letterhead/MS PowerPoint layout options 
• Marketing and communication materials - FCI needed to create, a range of marketing and communications materials, including: 
  • Direct/E-marketing: on-line advertising, associations newsletter, e-blasts 
  • Provincial association events, member events 
  • Industry and member news and events 
  • PowerPoint template 
  • Web/Social media: Facebook, Twitter, LinkedIn, YouTube, and Instagram 
• Communications Plan - Along with a logo, brand identity, and communications material, we also needed a communications plan that will be used to help the Provincial associations, market to not only their members but the sector.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Brand design that worked for all provincial associations
• The goal was to ensure that a diverse group of stakeholders within our group, embraced the new brand and to help set the foundation for the program to grow, and ensure positive comments were received on the brand.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Bob's Your Uncle used a process that gave us complete visibility into the progress of the project and had a team that met with us regularly. The project involved eight different partners which can be difficult to manage however Bob's Your Uncle was able to manage the group and deliver the project on time. Any questions or concerns we had, were addressed right away.

What was your primary form of communication with Bob's Your Uncle?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The ability to be able to work with multiple voices from our side yet they were able to bring everything together in the end. They were adaptable, understood the project, and made sure all voices were heard.

Are there any areas for improvement or something Bob's Your Uncle could have done differently?

Not at all.