Blue Highlighted Text

BACKGROUND

Please describe your company and your position there.

I own a marketing company called Arnold Marketing Consultants, and we help bring agency-quality marketing to small businesses at a price point they can afford.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blue Highlighted Text, and what were your goals?

We wanted to engage more deeply with educators and administrators and take advantage of content and PPC to raise awareness of the DeansList profile.

SOLUTION

How did you select this vendor and what were the deciding factors?

BlueHighlightedText offered a flexible approach to our client's needs - instead of proscribing, they worked together with us to create an approach that was custom to them and their market.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We brainstormed together and with the client on what content would be most compelling to help drive qualified and interested leads. We developed the content with the client, and utilized BlueHighlightedText to put these out into the market via email and PPC campaigns.

How many people from the vendor's team worked with you, and what were their positions?

We worked directly with the Principal.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were driving more qualified leads to the client than they had ever had before, and we refreshed their email marketing lists for the next year.

Describe their project management style, including communication tools and timeliness.

They are very easy to work with, and very collaborative and responsive.

What did you find most impressive or unique about this company?

BlueHighlightedText cared about the QUALITY of the leads and engagement we were getting - it wasn't important to get a quantity of poor engagement or unqualified leads, the focus was on the best result for the client.

Are there any areas for improvement or something they could have done differently?

None

BACKGROUND

Please describe your company and your position there.

I am the founder of Prospera Marketing, a direct response copy agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blue Highlighted Text, and what were your goals?

I wanted to help a few clients understand their traffic and how they were being found. Jordan at Blue Highlighted Text offered Google Analytics, Google Tag Manager, and Google Data Studio services to measure, plan, and analyze traffic projects for those clients. He also recommended SEO strategies and performed keyword research to help them rank better on Google.

SOLUTION

How did you select Blue Highlighted Text and what were the deciding factors?

I heard about him through word of mouth. We share a community of incredible online marketers, and he came highly recommended by a number of people.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

He's worked in various capacities helping clients of mine with the following: Google Analytics, data integrity Google Tag Manager,  getting the right data tracked and into GA Google Data Studio,  analyzing and reporting Goggle Ads, Search, Display, and YouTube ads set-up and management. SEO keyword research + content strategy

How many people from the Blue Highlighted Text team worked with you, and what were their positions?

Jordan took my clients on himself. He's since grown his team, but he continues to be very hands on.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Clean and usable marketing data via a custom Google Data Studio dashboard.

Describe their project management style, including communication tools and timeliness.

Quick and precise communication using Zoom, Slack, and Asana to track the project. He was on time and often beat the deadlines we set.

What did you find most impressive or unique about this company?

It's rare to find someone who comes from an affiliate marketing background that is willing to share some of the less common, but highly effective marketing tricks and tactics. He quickly identifies holes in data tracking, then customizes a Google Dashboard to help clients make more profitable decisions.

He's a master at his craft. The work was excellent and helped my clients see the holes in their data so they could run more profitable campaigns.

Are there any areas for improvement or something they could have done differently?

The depth of his solutions gave a few clients too many solutions to their problems. Sometimes it's easier to have a single solution presented.