Bloom Media

BACKGROUND

Introduce your business and what you do there.

I’m the B2B Enterprise marketing director of Optimum Business, a telecommunications company. We provide high-speed internet, mobile, TV, and phone services to homes and businesses, aiming to be the leading connectivity provider in every community we serve.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bloom Media?

We needed support maintaining sales enablement catalogs, developing quarterly campaigns, providing customer and industry insights, and creating selling tools.

SOLUTION

What was the scope of their involvement?

We often ask Bloom Media to do a deep dive to better understand a specific audience or market. This includes discovery sessions with internal and external stakeholders and industry research. They synthesize their findings into key insights and recommendations. From there, we execute against a media plan and campaign creative. Bloom Media delivers a presentation, timeline, campaign idea, and creative assets.

What is the team composition?

We work with 2–5 teammates from Bloom Media.

How did you come to work with Bloom Media?

They were already working with us when I joined.

What is the status of this engagement?

We started working with them before I started with the company.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Bloom Media's work has helped us make more informed marketing and go-to-market decisions by providing deep audience and market insights that shape our campaign strategy. Through stakeholder discovery sessions, industry research, and strategic recommendations, they've enabled us to better understand customer needs, refine messaging, and prioritize marketing investments. We've seen more effective campaigns, increased customer engagement and click rates, better click-to-open ratios for emails, and audience attendance for webinars.

How did Bloom Media perform from a project management standpoint?

We meet weekly for status updates, but whenever something urgent arises, they're always available to jump on a call and help us navigate challenges quickly and effectively.

What did you find most impressive about them?

What truly sets Bloom Media apart is their collaborative approach and commitment to finding solutions. They regularly go above and beyond expectations, bringing thoughtful recommendations, creative problem-solving, and a genuine desire to help us succeed. Their deep B2B marketing expertise has been especially valuable, allowing them to understand our business needs and deliver work that aligns with our goals.

Are there any areas they could improve?

Sometimes, there's so much work that they have bandwidth issues. Hiring more staff could help distribute the load - they recently onboarded a new project manager, and she has helped significantly.

BACKGROUND

Please describe your company and position.

I am the Director sales and customer service of Lambro industries

Describe what your company does in a single sentence.

We are an HVAC/R manufacturer serving distribution channels and mechanical contractors. Our focus is on streamlining product support, service programs, and promotional initiatives to make it easier for our customers to do business with us. We prioritize clear communication and consistent expectations, using the power of the web to deliver transparent, easy‑to‑understand HVAC options for our partners and end users. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bloom Media to accomplish?

• Professionalism
• Understands my market

SOLUTION

How did you find Bloom Media?

• Referral
• Clutch Site

Why did you select Bloom Media over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

The launch of our new IAQ (indoor air quality) product line marks an important step in supporting healthier living inside the home. Bloom Media helped us define the path forward from brand development to layout to market positioning, ensuring our message connects with the target demographics we want to reach. Their guidance strengthened our branding, clarified our value proposition, and aligned our IAQ products with the needs and expectations of today’s mechanical contractors and homeowners.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes have been strong. We’ve seen significant interest and an increase in inbound calls from customers requesting more information about the new IAQ product line. The message clearly resonated — exactly what we intended. Our sales activity and pipeline performance for the product have been excellent, especially considering it has only been a couple of months since launch. The strategic approach, combined with targeted demographics and Bloom Media’s branding guidance, played a key role in delivering a message that connected and drove real results.

The measurable outcomes have been strong. We’ve seen significant interest and an increase in inbound calls from customers requesting more information about the new IAQ product line. The message clearly resonated — exactly what we intended. Our sales activity and pipeline performance for the product have been excellent, especially considering it has only been a couple of months since launch. The strategic approach, combined with targeted demographics and Bloom Media’s branding guidance, played a key role in delivering a message that connected and drove real results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We maintained constant communication throughout the project, and Bloom Media delivered everything on time as promised.

What was your primary form of communication with Bloom Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What’s most impressive about Bloom Media is their consistency and commitment. They stayed in constant contact throughout the project and ultimately delivered far more than we expected. Their out‑of‑the‑box thinking brought forward ideas and perspectives we hadn’t even considered. They’re a highly professional organization with a strong creative vision, and their work made a meaningful impact on our launch strategy.

Are there any areas for improvement or something Bloom Media could have done differently?

They over‑delivered and fully met, even exceeded, our expectations.

BACKGROUND

Introduce your business and what you do there.

I’m a senior product marketing manager at Microsoft. We empower every person and organization on the planet to achieve more through AI-powered technology, cloud platforms, productivity tools, and digital innovation.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bloom Media?

We needed help delivering professional marketing assets, meeting tight deadlines, and providing industry expertise.

SOLUTION

What was the scope of their involvement?

Bloom Media has worked with us on a variety of projects, including executive and sales presentations, digital ads, playbooks, and brochures.

What is the team composition?

We’ve worked with 2–5 teammates from Bloom Media.

How did you come to work with Bloom Media?

I had past experience with Bloom Media while working at another company. We chose them because their pricing fit our budget, they had a great culture fit, and they provided quality work.

What is the status of this engagement?

We started working with them in June 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Bloom Media has completed all of our requested assets. Their timelines are project-specific, but they also project manage all of the deliverables. Overall, we’re highly satisfied with their work.

How did Bloom Media perform from a project management standpoint?

They deliver on time and have great attention to detail. They’re also flexible with our changing requirements. Our primary forms of communication are virtual meetings and email or messaging apps.

What did you find most impressive about them?

Bloom Media’s flexibility, attention to detail, and creativity are impressive.

Are there any areas they could improve?

There’s nothing they need to improve.