Blend Pictures

BACKGROUND

Please describe your company and position.

I am the Executive Producer/Director, Programs & Affiliated Organizations of ASCP

Describe what your company does in a single sentence.

Largest laboratory and pathology membership non-profit organization.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Blend Pictures to accomplish?

• Film a Patient Champion Video
• Spread awareness of the role of the laboratory in saving lives.

SOLUTION

How did you find Blend Pictures?

Friend

Why did you select Blend Pictures over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• talent and vision

How many teammates from Blend Pictures were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Blend for a last minute video project that was sponsored by Hologic. One of our programs is called Patient Champions where we create videos of patients talking about their diagnosis of a specific disease and the role the laboratory -laboratory professionals and pathologists play in their diagnosis and treatment. Showcasing how the laboratory saves lives. Without them, they wouldn't be here.

• The video was a combination of interviews, B-roll, and informational data and graphics.
• There would be 2 videos one being the longer one and the other shorter version for social media.
• Completed in a week with Blend responsible for finding shooting site and B-roll scene.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Completion of patient champion video - two lengths short and longer version.
• High quality video with professional lighting, sound, and editing.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was managed professionally and exceeded our expectations from start to finish. Started with the RFP process and included the site selection and onto video production and editing. 

What was your primary form of communication with Blend Pictures?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The owner and management of the entire production. Very seamless and he handled everything from start to finish as well as had a good vision and direction.

Are there any areas for improvement or something Blend Pictures could have done differently?

Blend Pictures was impressive on every level.