Blazon Agency

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Aira Labs

Describe what your company does in a single sentence.

Aira Labs is building personal air quality monitors to help users understand the air they breathe that helps them make better decisions to improve their health.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Blazon Agency to accomplish?

• Strategic advise on D2C GTM

SOLUTION

How did you find Blazon Agency?

Referral

Why did you select Blazon Agency over others?

• Great culture fit
• Company values aligned

How many teammates from Blazon Agency were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The project involved strategic consultancy to support the pre-launch phase of a crowdfunding campaign for Aira Go, a wearable real-time air quality monitor:

paid ads strategy to drive pre-registrations
guidance on ad creative, targeting and channel mix
strategic recommendations for campaign setup and launch readiness

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Project still ongoing

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team understands our needs well and communicated in a way that helps us make improvements fast.

What was your primary form of communication with Blazon Agency?

In-Person Meeting

What did you find most impressive or unique about this company?

They are subject matter experts

Are there any areas for improvement or something Blazon Agency could have done differently?

Not at the moment

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Offscape, a company that designs smart and innovative outdoor gear that makes real adventures safer, easier, and more enjoyable.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Blazon Agency to accomplish for your outdoor gear business?

We hired Blazon Agency to help us set up our crowdfunding campaign and boost sales further.

SOLUTION

What was the scope of their involvement?

Blazon Agency has helped us set up our affiliate marketing program and has provided feedback on our Kickstarter campaign. The team has also helped us with PR outreach and has acted as a strategic partner. Blazon Agency has introduced us to their network of B2B affiliate partners, PR, and the Kickstarter team. The team has analyzed our prepared Kickstarter campaign and given us useful feedback. Blazon Agency has also helped us set up our PR kit, including text and outreach, and has connected us to PR partners like blogs.

What is the team composition?

We’ve worked with Michael.

How did you come to work with Blazon Agency?

Blazon Agency reached out to me and was very friendly and helpful. We chose them because their pricing fit our budget, they were a great culture fit, they offered good value for the cost, they were referred to me, and their company values aligned with ours.

What is the status of this engagement?

We started working together in February 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Michael has been highly responsive throughout the entire process. One key milestone he helped achieve was securing a “Project We Love” badge on Kickstarter very early in the campaign. In addition, his affiliate and PR efforts contributed to measurable additional traction and visibility.

How did Blazon Agency perform from a project management standpoint?

Blazon Agency has delivered on time. We communicate via virtual meetings, email, and messaging apps.

What did you find most impressive about them?

Michael from Blazon Agency is truly behind his customers and does his best to help them reach their goals. He also made us a very fair offer, as we were very limited in funds as a startup without sales so far at this point. Blazon offered a very fair, performance-based structure that aligned incentives well. Overall, a transparent and founder-friendly approach.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

BACKGROUND

Introduce your business and what you do there.

I’m the CCO of Naya Create, an electronics company. We create award-winning modular split keyboards with ergonomic features and multipurpose modules to enhance efficiency and comfort for programming and computer design tasks.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Blazon Agency to accomplish for your company?

We hired Blazon Agency to assist us with crowdfunding buzz creation before our Kickstarter campaign and during the CES event.

SOLUTION

What was the scope of their involvement?

Blazon Agency handled press release distribution, press outreach and follow-up, Kickstarter newsletter, and performance marketing agency introductions. The team also wrote our press release.

What is the team composition?

We worked with one teammate from Blazon Agency.

How did you come to work with Blazon Agency?

We met Blazon Agency at a trade show. We chose them over other options because their pricing fit our budget, they offered good value for the cost, and their company values aligned with ours.

What is the status of this engagement?

We worked with Blazon Agency from January–February 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Blazon Agency's work resulted in press coverage.

How did Blazon Agency perform from a project management standpoint?

Blazon Agency delivered on time. We communicated via email and messaging apps.

What did you find most impressive or unique about them?

Blazon Agency's fast turnaround and proactivity in communication were impressive.

Are there any areas they could improve?

I didn't think there was anything they could improve on.